MayPall

Cover Block

Attribute	Details
Name	MayPall
Tagline	Natural, safe-to-swallow mouthwash for families and health-conscious consumers.
Headquarters	Laramie, United States
Founded	2024
Stage	Pre-Seed
Business Model	Direct-to-Consumer (DTC)
Industry	E-commerce / Retail
Technology	Biotech / Life Sciences
Geography	North America
Founding Team	Co-Founders (3+)
Funding Label	Undisclosed

Links

• Website: https://www.maypall.com/
• LinkedIn: https://www.linkedin.com/company/maypall
• Instagram: https://www.instagram.com/maypallofficial/

Summary and Signal

MayPall is a pre-seed oral-care startup commercializing a natural, safe-to-swallow mouthwash, a product wedge built on academic research into plant-based antibiofilm compounds [Laramie Boomerang, June 2024]. The company, founded in 2024, targets a specific consumer pain point within the crowded natural personal care category: parents and health-conscious adults seeking an effective rinse without the alcohol, fluoride, or need to spit [MayPall, retrieved 2024]. Its formulation, derived from compounds in maple sap and green tea, is the direct result of research led by co-founder Mark Gomelsky, a professor of molecular biology at the University of Wyoming [ASCEND2.0 Program, retrieved 2026].

MayPall operates a direct-to-consumer model via its website, offering both one-time purchases and a subscription, and has engaged early ecosystem support through participation in the Wyoming Venture Capital Accelerator and the gBETA Wyoming Startup Accelerator [University of Wyoming, April 2026]. The founding team combines academic science with undergraduate business and pre-dental perspectives. Over the next 12-18 months, the key watchpoints are the validation of commercial demand beyond early adopters, any clinical or third-party efficacy data for its natural formula, and the company's ability to secure its first institutional capital to scale marketing and distribution.

Data Accuracy: YELLOW -- Core company facts and accelerator participation are confirmed by local press and university sources; product claims are from the company's own materials. Funding and detailed traction are not publicly disclosed.

Taxonomy Snapshot

Axis	Classification
Stage	Pre-Seed
Business Model	Direct-to-Consumer (DTC)
Industry / Vertical	E-commerce / Retail
Technology Type	Biotech / Life Sciences
Geography	North America
Founding Team	Co-Founders (3+)

Company Overview

MayPall, incorporated in 2024 and headquartered in Laramie, Wyoming, was founded by a group with academic and student roots at the University of Wyoming [MayPall, retrieved 2024]. The founding team includes Professor Mark Gomelsky, a molecular biologist at the university, his former lab scientist Dr. Ahmed Elbakush, business major Leo Gomelsky, and pre-dental student Lucas Wall [Laramie Boomerang, June 2024]. The company's formation appears closely tied to university research into natural antibiofilm compounds, with Elbakush listed as an inventor on related patent applications filed by the University of Wyoming [PMC, retrieved 2026].

Key operational milestones are concentrated in accelerator participation and product launch. The company was selected for the 2024 Wyoming Venture Capital (WYVC) Accelerator cohort, a program run by the University of Wyoming's entrepreneurship center [Laramie Boomerang, June 2024]. This was followed by acceptance into the gBETA Wyoming Startup Accelerator in early 2026 [University of Wyoming, April 2026]. The company's direct-to-consumer mouthwash became available for purchase and subscription via its website, with product details and a free sample program for dental offices promoted online [MayPall, retrieved 2024].

Data Accuracy: YELLOW -- Founding details and accelerator participation are corroborated by local press and university announcements. Corporate structure and full capitalization are not publicly detailed.

The Product and the Stack

MayPall's product is a single, clearly defined consumer good: a natural mouthwash formulated to be safe for children to swallow. The company's public messaging consistently emphasizes three core attributes: it is alcohol-free, fluoride-free, and safe if ingested [MayPall, retrieved 2024] [Amazon, retrieved 2026]. This positions it as a direct alternative to traditional mouthwases that carry warning labels, targeting a specific wedge in the crowded oral care market.

The technology behind the product is rooted in academic research. Co-founder Mark Gomelsky, a professor of molecular biology at the University of Wyoming, has led research into natural antibiofilm compounds [University of Wyoming, retrieved 2026]. MayPall's formulation leverages polyphenols derived from maple sap and green tea to prevent plaque formation, a claim supported by patent applications filed by the university [PMC, retrieved 2026]. The mouthwash also includes xylitol and alkaline ingredients, which the company states work to reduce harmful bacteria and create a gentle, non-burning user experience [MayPall, retrieved 2024] [Amazon, retrieved 2026].

Distribution and engagement follow a standard DTC playbook with a clinical outreach angle. The product is sold primarily through the company's own website via one-time purchase or subscription, and is also listed on Amazon [MayPall, retrieved 2024] [Amazon, retrieved 2026]. A less common tactic for a consumer brand is the offer of free samples to dental offices, suggesting an early effort to build credibility and secure professional endorsements [MayPall, retrieved 2024].

Data Accuracy: YELLOW -- Product claims are consistent across the company's owned channels and an Amazon listing, with key technology elements (maple polyphenols) corroborated by third-party academic and program citations. Efficacy claims for plaque and gingivitis reduction are not independently verified by clinical studies.

The Market They Are Entering

The natural oral care segment is gaining traction as consumers increasingly scrutinize the ingredients in everyday products, creating a clear wedge for brands that can credibly promise safety and efficacy without traditional chemicals.

Metric	Value
Natural Oral Care Market 2022	$1,800M
Projected CAGR 2023-2030	7.5%

Data Accuracy: YELLOW -- Market sizing is drawn from an analogous, broader category report; specific segmentation for the target product is not confirmed.

The Competitive Field

MayPall enters a crowded oral care market by narrowing its focus to a single, safety-oriented claim: a mouthwash formulated to be swallowed.

Company	Positioning	Stage / Funding	Notable Differentiator
MayPall	DTC natural mouthwash safe for swallowing.	Pre-Seed; accelerator-backed.	Proprietary natural antibiofilm compounds.
Listerine	Mass-market, antiseptic mouthwash.	Division of Kenvue.	Dominant brand recognition.
TheraBreath	DTC & retail-focused brand for bad breath.	Privately held.	Strong DTC marketing & Amazon presence.
Boka	DTC natural oral care.	Venture-backed.	Aesthetic brand appeal.
CloSYS	Gentle, non-abrasive mouthwash.	Privately held.	pH-balanced, sulfate-free formula.

Data Accuracy: YELLOW -- Competitor profiles drawn from public company data and Crunchbase; MayPall's differentiation claims are from company and program materials.

Opportunity

MayPall's opportunity rests on establishing a new, defensible segment within the oral care market by owning the 'safe to swallow' standard for children and health-conscious adults.

Scenario	What happens	Catalyst	Why it's plausible
Pediatric Dental Standard	MayPall becomes the recommended brand in pediatric dental offices.	Partnership with a national dental service organization.	The company already offers free samples to dental offices [MayPall, retrieved 2024].
Mass Retail Expansion	The product secures shelf space in major national retailers.	Successful regional pilot.	The natural and safe positioning aligns with growing retailer category trends.
Platform Expansion	The brand extends into a full line of 'safe swallow' oral care.	Strong customer loyalty.	The 'safe to swallow' brand promise is inherently extensible.

Data Accuracy: YELLOW -- Opportunity scenarios are constructed from cited product strategy and team background; market comparables and specific valuation benchmarks are not publicly available for this pre-segment.

Sources

1. [Laramie Boomerang, June 2024] Laramie-based MayPall among state startups selected for accelerator | https://www.wyomingnews.com/laramieboomerang/news/laramie-based-maypall-among-state-startups-selected-for-accelerator/article_0319c87a-3002-11ef-87c2-2f1539642fb9.html
2. [MayPall, retrieved 2024] Home | Maypall: Natural, Effective, and Safe to Swallow Mouthwash | https://www.maypall.com/
3. [ASCEND2.0 Program, retrieved 2026] University of Wyoming Researcher Selected for ASCEND2.0 Program to Advance Safe Antibiofilm for Children's Oral Health | https://ascendtwo.org/latest-news/university-of-wyoming-researcher-selected-for-ascend2-0-program-to-advance-safe-antibiofilm-for-childrens-oral-health
4. [University of Wyoming, April 2026] Five Wyoming Startups Chosen for gBETA Wyoming Startup Accelerator | https://www.uwyo.edu/news/2026/04/five-wyoming-startups-chosen-for-gbeta-wyoming-startup-accelerator.html
5. [PMC, retrieved 2026] Patent applications for the use of maple polyphenols in biofilm prevention | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC...
6. [Amazon, retrieved 2026] MayPall Mouthwash product listing | https://www.amazon.com/...
7. [University of Wyoming, retrieved 2026] Mark Gomelsky, Ph.D. | https://www.uwyo.edu/molecbio/faculty-and-staff/mark-gomelsky/index.html
8. [Grand View Research, 2023] Natural Oral Care Market Size, Share & Trends Analysis Report | https://www.grandviewresearch.com/industry-analysis/natural-oral-care-market
9. [Crunchbase] Boka funding information | https://www.crunchbase.com/organization/boka