Measurabl
ESG platform for real estate, empowering businesses with data-driven insights for sustainability and compliance.
Website: https://www.measurabl.com/
Cover Block
Public sources
The company is easiest to understand as a data infrastructure layer for real estate sustainability, with venture backing that reflects both category breadth and reporting complexity in the built environment [Measurabl, retrieved 2026] [Crunchbase News, June 2023]. Public materials support the core identity and funding posture, while some taxonomy fields remain company-described rather than independently corroborated [Measurabl, retrieved 2026].
| Field | Value |
|---|---|
| Name | Measurabl |
| Tagline | ESG platform for real estate, empowering businesses with data-driven insights for sustainability and compliance. |
| Headquarters | San Diego, United States |
| Founded | 2013 |
| Stage | Series D+ |
| Business Model | SaaS |
| Industry | Proptech |
| Technology | AI / Machine Learning |
| Geography | Global / Remote-First |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (2) |
| Funding Label | $100M+ |
| Total Disclosed Funding | $172.6M [Crunchbase News, June 2023] |
Links
Public sources
- Website: https://www.measurabl.com/
- LinkedIn: https://www.linkedin.com/company/measurabl
Executive Summary
PUBLIC Measurabl sells sustainability and ESG data software for commercial real estate, and it merits investor attention because it sits at the intersection of regulatory reporting, portfolio decarbonization, and capital-markets pressure on property owners to turn fragmented building data into auditable disclosures [Measurabl, retrieved 2026] [Crunchbase News, June 2023]. Founded in 2013 in San Diego, the company built early around sustainability data management for real estate and has since expanded the pitch toward a broader system for measuring, managing, reporting, and acting on energy, water, waste, emissions, and related ESG metrics across global portfolios [Measurabl, April 2018] [Measurabl, retrieved 2026].
The product case is straightforward: Measurabl aggregates portfolio, property, utility, and third-party data, then layers benchmarking, reporting, data-sharing, and estimation tools on top, with the company arguing that a decade-plus dataset from more than 1,000 customers improves quality assurance and machine-learning outputs [Measurabl, retrieved 2026]. That differentiation is plausible, but investors should treat the strongest scale claims conservatively because most operating metrics, including more than 1,000 customers and more than 21 billion square feet represented, remain company-reported even if parts of the footprint are echoed by third-party directories and news coverage [Measurabl, retrieved 2026] [LeadIQ, retrieved 2026] [The San Diego Union-Tribune, May 2023].
The founding bench is relevant to the category. Co-founder Matt Ellis previously served as director of sustainability at CBRE, giving the company an operator's entry point into real estate reporting workflows, while co-founder Lance Onken has been identified as CTO in independent coverage [Crunchbase News, June 2023] [Measurabl, retrieved 2026]. More recent public signals suggest a leadership transition, with LinkedIn profiles and later references indicating Ellis moved to executive chairman and Maureen Waters became CEO, a shift that matters because execution over the next phase looks more like scaling and productizing a category position than establishing one [Crunchbase Person Profile, retrieved 2026] [Mike Zatz - Measurabl | LinkedIn, retrieved 2026] [Mel Bartow - Measurabl | LinkedIn, retrieved 2026].
On financing, the public record shows a venture-backed SaaS company with at least four disclosed rounds: $7 million Series A in April 2018, $18.7 million in January 2019, a reported $50 million Series C in September 2021, and a $93 million Series D in May 2023 [Measurabl, April 2018] [Measurabl, January 2019] [Seedtable, September 2021] [Measurabl, May 2023]. Crunchbase News reported cumulative funding of $172.6 million as of the Series D, with backing from category-relevant investors including Camber Creek, Energy Impact Partners, Salesforce Ventures, Colliers, and Lincoln Property Company, which gives the cap table some strategic weight beyond financial sponsorship alone [Crunchbase News, June 2023] [Measurabl, May 2023].
Over the next 12 to 18 months, the key questions are whether Measurabl can convert category leadership in ESG reporting into durable enterprise economics, whether AI-flavored data quality and estimation features become a real product edge rather than a packaging layer, and whether leadership changes coincide with sustained customer expansion and deeper embed into investor, owner, and operator workflows [Measurabl, retrieved 2026] [Business Insider, August 2023]. Public revenue datapoints exist but come from secondary databases rather than primary company disclosure, so the cleaner near-term watch items are product adoption, partner expansion, and evidence that large real estate accounts continue to standardize on the platform as disclosure requirements mature [Getlatka, retrieved 2026] [Measurabl, September 2024] [GRESB, September 2018].
Lightly corroborated -- Section combines independent coverage from Crunchbase News, Business Insider, and The San Diego Union-Tribune with material company-reported operating metrics and leadership details partly corroborated by LinkedIn.
Taxonomy Snapshot
| Axis | Value |
|---|---|
| Stage | Series D+ |
| Business Model | SaaS |
| Industry / Vertical | Proptech |
| Technology Type | AI / Machine Learning |
| Geography | Global / Remote-First |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (2) |
| Funding | $100M+ total disclosed, approximately $172.6M [Crunchbase News, June 2023] |
How the Company Got Here
PUBLIC
Measurabl entered the market in 2013 with a narrow but commercially relevant starting point: software for commercial real estate owners that need building-level sustainability data organized well enough to report on it and act on it [Measurabl, retrieved 2026]. The company is based in San Diego, California, and its public materials describe the business as serving real estate stakeholders through a platform that helps customers measure, manage, report, and act on sustainability performance [Measurabl, retrieved 2026]. Crunchbase News identified Matt Ellis and Lance Onken as the founding team, with Ellis later described by the company as a former director of sustainability at CBRE before co-founding Measurabl [Crunchbase News, June 2023] [Measurabl, retrieved 2026].
The milestone pattern is clearer than the early legal history. Measurabl announced a $7 million Series A in April 2018 led by Camber Creek, then an $18.7 million round in January 2019 that the company said would support product development, partnerships, customer service, and expansion across Asia, Europe, and North America [Measurabl, April 2018] [Measurabl, January 2019]. In September 2021, Seedtable reported a $50 million Series C, and by May 2023 the company had raised a $93 million Series D, with Crunchbase News reporting cumulative disclosed funding of $172.6 million at that point [Seedtable, September 2021] [Measurabl, May 2023] [Crunchbase News, June 2023]. The public record suggests a company that moved from sustainability reporting software into a larger data infrastructure position within real estate ESG workflows, though that strategic expansion is described primarily through company materials rather than independent operating disclosures [Measurabl, retrieved 2026].
Lightly corroborated -- Core company background is corroborated by Measurabl and Crunchbase News, but parts of the milestone timeline rely on company announcements and Seedtable.
Product and Technology
MIXED
The product is easiest to understand as a data system for commercial real estate rather than a generic ESG dashboard. Measurabl says customers use the platform to measure, manage, report, and act on sustainability data, with workflows centered on portfolio, property, utility, and third-party information that can be centralized inside one platform [Measurabl, retrieved 2026]. In plain terms, the company is trying to turn fragmented building-level inputs, such as energy, water, waste, emissions, and related disclosure data, into a standardized record that owners, operators, and investors can use for reporting and operational decisions [Measurabl, retrieved 2026] [The San Diego Union-Tribune, May 2023].
The public evidence points to four core product surfaces. First, Measurabl describes sustainability data management and benchmarking as a core system of record for real estate portfolios [Measurabl, April 2018] [Measurabl, retrieved 2026]. Second, the company positions reporting and disclosure automation as a major use case, including data-sharing with third-party platforms and support for compliance-oriented workflows [Measurabl, retrieved 2026] [GRESB, September 2018]. Third, the company presents an "act" layer, which appears to mean using normalized data to identify efficiency or decarbonization opportunities rather than only producing reports [Measurabl, May 2023]. Fourth, Measurabl announced ESGx Benchmarks in September 2024, a free benchmarking report based on aggregated real estate data from what it calls Measurabl Quantum [Measurabl, September 2024] [Measurabl, retrieved 2026].
The technology story is more specific than a generic AI label, but the strongest claims still come from the company itself. Measurabl says it uses AI and large language models for sustainability quality assurance and estimations, trained on more than a decade of historical data from over 1,000 customers [Measurabl, retrieved 2026]. A third-party description from Preqin points to a concrete example, Whole Buildings Estimates, which it says applies machine learning to produce standardized carbon and energy metrics at a granular level [Preqin, retrieved 2026]. That suggests the defensible layer may sit less in model novelty and more in the accumulated real estate dataset, data normalization logic, and workflow integration around disclosures and benchmarking [Measurabl, retrieved 2026] [Preqin, retrieved 2026].
Company-stated, unverified -- This section relies materially on company descriptions of product functionality, with limited independent corroboration from GRESB, Preqin, and named press coverage.
Where the Demand Sits
Public sources
This market matters now because commercial real estate owners are under growing pressure to turn building-level sustainability data into something lenders, regulators, investors, and tenants can actually use, and Measurabl sits in that reporting layer rather than in the underlying building systems themselves [Crunchbase News, June 2023] [The San Diego Union-Tribune, May 2023]. The public source set here does not include a named third-party TAM study specific to real estate ESG software, so the analysis has to stay narrower and work from observed demand signals instead of forcing a market size estimate without support. That is a reasonable limitation for this category, where adoption is often driven less by a single software budget line and more by compliance, capital-markets reporting, and portfolio operations needs [Business Insider, August 2023] [Measurabl, May 2023].
The clearest demand driver in the record is disclosure and data standardization. Measurabl describes its platform as a system to measure, manage, report, and act on sustainability data for real estate portfolios, and third-party coverage frames the product in similar terms: collecting fragmented energy, water, waste, emissions, and related ESG inputs and converting them into standardized information for owners, REITs, investors, insurers, tenants, and operators [Measurabl, retrieved 2026] [Business Insider, August 2023]. That framing is consistent with the company's reported customer mix and named users such as Oxford Properties, Boston Properties, and Major League Baseball, which suggests demand is not confined to one asset owner profile or one reporting workflow [Measurabl, January 2019] [Measurabl, May 2023] [The San Diego Union-Tribune, May 2023].
A second tailwind is that sustainability data is shifting from periodic disclosure work toward infrastructure for financing and portfolio management. Measurabl's 2019 financing announcement tied the product to a Boston Properties green-bond example, and its 2023 Series D materials positioned the platform around decarbonization and investor reporting, not only internal benchmarking [Measurabl, January 2019] [Measurabl, May 2023]. GRESB's 2018 announcement of a joint ESG Data Quality Standard with Measurabl points in the same direction: the market increasingly values data quality and comparability, which tends to favor software vendors embedded in reporting workflows rather than point solutions built only for one-off audits [GRESB, September 2018].
The adjacent markets are easier to identify than the exact size of the core market. Measurabl touches sustainability reporting software, carbon accounting, utility and building data management, benchmark datasets, and professional reporting services, as seen in its platform description, its Whole Buildings Estimates positioning through third-party coverage, and its seasonal sustainability reporting hiring [Measurabl, retrieved 2026] [Preqin, retrieved 2026] [Rippling, retrieved 2026]. The substitute set includes manual spreadsheet-based reporting, consultants assembling ESG disclosures on behalf of owners, and broader proptech or enterprise reporting systems that capture some of the same data without being purpose-built for real estate sustainability [Capterra, retrieved 2026] [Business Insider, August 2023].
| Cited market evidence | What it suggests |
|---|---|
| Measurabl reports more than 1,000 customers across 90-plus countries and more than 21 billion square feet on platform [Measurabl, retrieved 2026] | The category has reached multinational portfolio scale, although this is company-reported data |
| The San Diego Union-Tribune reported more than 1,000 customers including REITs, insurers, private-equity investors, technology tenants, and Major League Baseball [The San Diego Union-Tribune, May 2023] | Demand appears to span multiple buyer types tied to property ownership, financing, and occupancy |
| GRESB partnered with Measurabl on an ESG Data Quality Standard and Quality Metric [GRESB, September 2018] | Standard-setting bodies are part of the market structure, raising the value of interoperable and auditable data |
| Measurabl launched ESGx Benchmarks in September 2024 using aggregated real estate data from Measurabl Quantum [Measurabl, September 2024] [Measurabl, retrieved 2026] | Benchmarking datasets may become a distinct adjacent product layer beyond workflow software |
The table does not establish market size, but it does show where budget authority likely comes from: compliance, investor relations, decarbonization planning, and portfolio operations. For investors, that usually means the sales motion can be durable if the product becomes part of recurring reporting infrastructure, but category boundaries remain broad and somewhat porous.
Regulatory and macro forces are present in the source set even where the details are not quantified. Public reporting consistently links Measurabl's growth to carbon-footprint management, sustainability disclosure, and sustainable finance, all of which have become more material for commercial real estate owners as financing costs, asset valuations, and tenant expectations increasingly incorporate building performance data [The San Diego Union-Tribune, May 2023] [CREtech+, retrieved 2026]. The conservative read is that the market is being pulled forward by external reporting pressure and by the need to make existing property data auditable, while the open question is how much of that spend lands in software subscriptions versus services and adjacent data products.
Lightly corroborated -- Section relies on named publisher coverage and company materials, but no third-party TAM report or independently verified market sizing was available in the source set.
Competitive Landscape
MIXED Measurabl appears to sit in the specialist layer of real estate sustainability software, competing less on generic ESG reporting breadth than on property-level data depth, disclosure workflows, and a real estate-specific installed base [Measurabl, retrieved 2026] [Crunchbase News, June 2023].
| Company | Positioning | Stage / Funding | Notable Differentiator | Source |
|---|---|---|---|---|
| Measurabl | ESG and sustainability data platform focused on commercial real estate | Series D, $172.6M cumulative funding by May 2023 | More than 1,000 customers across 90-plus countries and more than 21 billion square feet represented on platform, according to the company | [Crunchbase News, June 2023] [Measurabl, retrieved 2026] |
| Credibl | Real estate ESG and sustainability software competitor named in structured research | Not established in the provided public sources | Not established in the provided public sources | [Structured facts] |
| ProptechOS | Proptech and building data platform competitor named in structured research | Not established in the provided public sources | Not established in the provided public sources | [Structured facts] |
| Deepki | Real estate sustainability and ESG software competitor named in structured research | Not established in the provided public sources | Not established in the provided public sources | [Structured facts] |
| arbnco | Built environment decarbonization and software competitor named in structured research | Not established in the provided public sources | Not established in the provided public sources | [Structured facts] |
The field breaks into three practical groups. Third are incumbent internal processes, spreadsheets, consultants, and reporting service providers, which remain a credible alternative because sustainability reporting in commercial real estate is still partly service-led rather than fully standardized in software [Measurabl, January 2019] [The San Diego Union-Tribune, May 2023].
Measurabl's clearest edge, on the public record, is accumulated sector data and category focus. The company says it serves more than 1,000 customers across 90-plus countries and represents more than 21 billion square feet on its platform, while also stating that its AI and estimation workflows are trained on more than a decade of history from that customer base [Measurabl, retrieved 2026]. If directionally accurate, that creates a feedback loop that is harder for newer entrants to match quickly, because the product improves not only through software features but through normalized building-level data, disclosure patterns, and benchmarking context. That said, the durability of that edge depends on retention and data rights rather than funding alone, and the strongest parts of the claim remain company-sourced rather than independently audited [Measurabl, retrieved 2026].
The main exposure is that category leadership in a specialist layer can narrow if adjacent platforms or regional specialists own the buying relationship more tightly. Measurabl also does not appear, from the provided sources, to control a mandatory distribution channel such as utility billing infrastructure, ERP ownership, or a dominant property management system. That leaves open the risk that disclosure, benchmarking, and carbon workflows become features inside larger real estate software stacks rather than a standalone system of record [Measurabl, retrieved 2026] [Measurabl, January 2019].
The most plausible 18-month scenario is a split market. Measurabl is the likely winner if regulation and investor scrutiny keep pushing owners toward auditable, real estate-specific sustainability datasets, because its installed base, named enterprise customers, and financing history suggest enough scale to remain one of the default platforms for institutional portfolios [Business Insider, August 2023] [Crunchbase News, June 2023] [The San Diego Union-Tribune, May 2023]. The reverse case also matters: if buyers decide ESG reporting should be bundled into broader operating systems, then specialist vendors, including Measurabl, could face pricing pressure even if demand for the workflow itself keeps growing [Measurabl, retrieved 2026].
Opportunity
PUBLIC
The prize here is not another reporting tool, but the chance to become the system of record for sustainability and carbon data across institutional real estate, a position that tends to deepen as regulation, lender scrutiny, and investor reporting all pull in the same direction [Crunchbase News, June 2023] [The San Diego Union-Tribune, May 2023].
Measurabl’s clearest upside case is that it becomes default infrastructure for sustainability data in commercial real estate, the way certain category leaders became hard to displace once they sat between operators, asset managers, capital providers, and reporting frameworks. That outcome is reachable, not merely aspirational, because the company already claims more than 1,000 customers across 90-plus countries and more than 21 billion square feet represented on platform, while independent reporting also places it above 1,000 customers and identifies named users such as Oxford Properties, Boston Properties, and Major League Baseball [Measurabl, retrieved 2026] [The San Diego Union-Tribune, May 2023] [Business Insider, August 2023] [Measurabl, January 2019] [Measurabl, May 2023]. The business has also raised substantial capital for a category-specific software platform, with cumulative disclosed funding of $172.6 million by May 2023, including a $93 million Series D in a weak venture market for proptech, which suggests investors saw more than a compliance point solution [Crunchbase News, June 2023] [Measurabl, May 2023].
The growth paths are visible in public evidence, even if the end state remains conditional.
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| Compliance spine for global real estate | Measurabl becomes the operating layer asset owners and managers use to collect, normalize, and disclose sustainability data across portfolios | Rising reporting pressure and the company’s existing reporting and benchmarking position in commercial real estate [Measurabl, April 2018] [Measurabl, May 2023] | The product has been positioned for years around measurement, benchmarking, reporting, and action, and it already serves a large multinational customer base [Measurabl, April 2018] [Measurabl, retrieved 2026] |
| Data network for sustainable finance | The platform moves upstream from reporting software into trusted inputs for lenders, insurers, and asset allocators evaluating building performance | Expansion of data quality standards and partnerships that make Measurabl data more portable and credible [GRESB, September 2018] [Measurabl, August 2026] | Measurabl has already partnered with GRESB on ESG data quality work and later announced an Inveniam partnership around verifiable, AI-powered real estate data infrastructure [GRESB, September 2018] [Measurabl, August 2026] |
| Benchmark and estimation utility | Measurabl’s aggregated dataset becomes the benchmark and estimation layer used when direct building data is incomplete | Launch of ESGx Benchmarks and Whole Buildings Estimates style data products [Measurabl, September 2024] [Preqin, retrieved 2026] | The company is already productizing aggregated portfolio data through ESGx Benchmarks and third-party descriptions cite machine learning based estimation services at building level [Measurabl, September 2024] [Preqin, retrieved 2026] |
The compounding mechanism is straightforward. Every additional portfolio on the platform can add more utility data, asset context, and reporting history; that makes benchmarking sharper, estimation tools more useful, and integrations harder for customers to unwind if they are using Measurabl as the central repository for portfolio, property, utility, and third-party data [Measurabl, retrieved 2026]. Public evidence suggests that flywheel is already beginning: the company says its AI and LLM quality assurance and estimation tools are trained on more than a decade of history from 1,000-plus customers, and its product set now extends beyond basic data capture into benchmarks, data sharing, and ecosystem connections [Measurabl, retrieved 2026] [Measurabl, September 2024]. If those claims hold at scale, the moat is less about the model layer than about proprietary longitudinal real estate sustainability data tied to disclosure workflows.
The size of the win is best framed as a scenario rather than a projection. Public materials in this dataset do not include a third-party market size study or a clean public-company comparable set specific enough to anchor a valuation range, so the more defensible statement is narrower: if Measurabl becomes the category’s default data and reporting infrastructure across global institutional real estate, a software business already reported at $42 million of 2024 revenue could plausibly support a multibillion-dollar equity outcome under strong software multiples, though that remains a scenario, not a forecast [Getlatka, retrieved 2026]. That upside case depends on two public premises holding true at once: first, that Measurabl’s customer footprint and data scale are directionally real, and second, that sustainability reporting in property markets keeps consolidating into a smaller number of trusted data systems rather than fragmenting across point tools [Measurabl, retrieved 2026] [The San Diego Union-Tribune, May 2023].
Lightly corroborated -- Mix of independent reporting and company-supplied operating claims; funding is corroborated by multiple public sources, while customer scale, platform square footage, AI capabilities, and revenue rely partly or primarily on company or single-source databases.
Sources
Public sources
[Measurabl, retrieved 2026] Measurabl | The World's Leading ESG Platform for Real Estate | https://www.measurabl.com/
[Crunchbase News, June 2023] Measurabl Raises $93M For Real Estate ESG As VC Funding Slows | https://news.crunchbase.com/clean-tech-and-energy/venture-funding-environment-sustainability-measurabl/
[LeadIQ, retrieved 2026] Measurabl | LeadIQ | https://leadiq.com/c/measurabl/5a1d9d6c23000053008d4d6e
[The San Diego Union-Tribune, May 2023] San Diego software startup snags $93M to help commercial real estate owners reduce carbon footprint | https://www.sandiegouniontribune.com/2023/05/31/san-diego-software-startup-snags-93m-to-help-commercial-real-est
[Crunchbase Person Profile, retrieved 2026] Matt Ellis | Crunchbase Person Profile | https://www.crunchbase.com/person/matt-ellis-b1fe
[Mike Zatz - Measurabl | LinkedIn, retrieved 2026] Mike Zatz | LinkedIn | https://www.linkedin.com/in/mikezatz/
[Mel Bartow - Measurabl | LinkedIn, retrieved 2026] Mel Bartow | LinkedIn | https://www.linkedin.com/in/melbartow/
[Measurabl, April 2018] Measurabl closes $7M Series A funding | https://www.measurabl.com/measurabl-closes-7m-series-a-funding/
[Measurabl, January 2019] Measurabl raises $18.7M to expand ESG platform for commercial real estate | https://www.measurabl.com/measurabl-raises-18-7m-to-expand-esg-platform-for-commercial-real-estate/
[Seedtable, September 2021] Measurabl funding round | https://www.seedtable.com/funding-rounds/measurabl-series-c-2021
[Measurabl, May 2023] Measurabl Series D | https://www.measurabl.com/measurabl-series-d/
[Business Insider, August 2023] Check out the pitch deck that Measurabl, a real estate startup that boasts Major League Baseball as a client, used to raise $93 million during a proptech fundraising drought | https://www.businessinsider.com/real-estate-startup-measurabl-pitch-deck-2023-8
[Getlatka, retrieved 2026] Measurabl revenue | https://getlatka.com/companies/measurabl
[Measurabl, September 2024] Measurabl Launches ESGx Benchmarks | https://www.measurabl.com/measurabl-launches-esgx-benchmarks/
[GRESB, September 2018] GRESB and Measurabl partner to create ESG data quality standard | https://www.gresb.com/nl-en/gresb-and-measurabl-partner-to-create-esg-data-quality-standard/
[Preqin, retrieved 2026] Measurabl | Preqin | https://www.preqin.com/data/profile/company/measurabl
[Rippling, retrieved 2026] Sustainability Reporting Specialist - Seasonal | https://ats.rippling.com/measurabljobs/jobs/0a8ddf46-e407-4807-a0fa-c042e4c47507
[Capterra, retrieved 2026] Measurabl | Capterra | https://www.capterra.com/p/157143/Measurabl/
[CREtech+, retrieved 2026] Exclusive Interview with CREtech New York Speaker, Matt Ellis - CREtech+ | https://plus.cretech.com/videos/exclusive-interview-with-cretech-new-york-speaker-matt-ellis
[Measurabl, August 2026] Measurabl and Inveniam Announce Strategic Partnership to Transform AI-Powered Real Estate Data | https://www.measurabl.com/measurabl-inveniam-ai-real-estate-data-partnership/
Articles about Measurabl
- Measurabl Convinced 1,000 Real Estate Giants to Report Their Carbon Footprint — The 13-year-old platform, now led by CEO Maureen Waters, is using its decade of building data to train AI that fills gaps in sustainability reporting.