Motion Pro

Name	Motion Pro, Inc.
Tagline	Designs and manufactures high-quality cables, specialty tools, and controls for powersports vehicles.
Headquarters	Loomis, CA, USA
Founded	1984
Stage	Other
Business Model	B2C
Industry	Other
Technology	Hardware
Geography	North America
Growth Profile	SMB / Main Street
Founding Team	Solo Founder (Chris Carter)

Links

• Website: https://www.motionpro.com
• LinkedIn: https://www.linkedin.com/company/motion-pro-inc

Executive Summary

Motion Pro is a four-decade-old manufacturer of specialized cables, tools, and controls for the powersports aftermarket. Founded in 1984 by former racer and Maico importer Chris Carter, the company has built a reputation among professional mechanics and enthusiasts by solving specific, high-friction problems in motorcycle, ATV, and UTV maintenance [RevZilla Common Tread, Apr 2016]. Its product differentiation stems from a deep racing pedigree and direct input from professional mechanics, resulting in lines like the T3 Slidelight™ cable series [Lifestyle Cycles, 2026].

The founder's background as a gold medal ISDT winner provides intrinsic credibility, a connection the company reinforces through sponsorships in series like MotoAmerica and American Flat Track [Motion Pro, 2022]. Motion Pro is a bootstrapped, privately held entity; third-party estimates place its revenue around $7.4 million with a headcount of 11-50 employees [RocketReach, 2020s], [ZoomInfo, 2024]. The business model relies on established retail and e-commerce channels.

Data Accuracy: YELLOW -- Core company facts and founder background are well-documented in trade media, but financial and employee metrics are third-party estimates.

How the Company Got Here

Motion Pro, Inc. is a manufacturing operation founded in 1984 by Chris Carter, a former professional motorcycle racer and U.S. importer for the German brand Maico [RevZilla Common Tread, Apr 2016]. The company maintains its headquarters in Loomis, California. A notable operational milestone occurred in June 2016, when Motion Pro announced the completion of a move to a new, larger warehouse facility [Motion Pro, Jun 2016]. Its legal structure is a privately held corporation with no public record of equity financing rounds [Crunchbase].

The company leverages its racing pedigree, with Carter's background as a gold medal winner in the International Six Days Trial (ISDT) frequently cited [Cycle Therapy NYC]. This credibility is leveraged through sustained sponsorship of professional and amateur racing series, including a documented role as a sponsorship partner for the MotoAmerica Championship in 2021 and 2022 [Motion Pro, 2021], [Roadracing World Magazine, 2021].

Data Accuracy: GREEN -- Company founding, location, and key milestones are confirmed by the company website and independent trade publications.

Product and Technology

Motion Pro's product portfolio focuses on mechanical components where performance and reliability are non-negotiable. The company designs and manufactures a core range of cables, specialty tools, and controls specifically for powersports vehicles [PERPLEXITY SONAR PRO BRIEF].

Product lines are segmented into three categories: Control cables (throttle, clutch, brake, and choke), Specialty tools (hand, tire, chain, and suspension tools), and Controls and accessories (throttles, levers, foot controls, and fuel line components) [PERPLEXITY SONAR PRO BRIEF]. Recent product development includes the T3 Slidelight™ cable series, which features anodized billet aluminum fittings and an inline cable lube system [Lifestyle Cycles, 2026], and a new lineup of cables for V-Twin engines [SVS Powersports, 2026].

Data Accuracy: YELLOW -- Product catalog details are consistently reported across the company site and retailer profiles.

Where the Demand Sits

Motion Pro operates within the powersports aftermarket, where demand is driven by a durable enthusiast culture and a steady flow of new vehicle sales. The U.S. powersports market was valued at approximately $10.2 billion in 2023 [Grand View Research, 2023]. The global motorcycle accessories market was reported at $16.2 billion in 2022 [Fortune Business Insights, 2022].

Demand drivers include the sustained popularity of powersports recreation and an expanding used vehicle fleet. The company's positioning taps into the professional racing ecosystem and the growing DIY culture among enthusiasts. While general automotive tool brands like Snap-on and Matco represent the broader market, Motion Pro's extreme specialization for powersports protects its niche.

Data Accuracy: YELLOW -- Market sizing figures are from third-party reports on adjacent, broader markets.

Competitive Landscape

Metric	Value
Motion Pro	40 years in business
Venhill	50 years in business
Barnett	60 years in business

Company	Positioning	Stage / Funding	Notable Differentiator
Motion Pro	Specialist manufacturer of high-quality cables, specialty tools, and controls for powersports.	Privately held, bootstrapped (founded 1984).	Founder's racing pedigree and direct mechanic input.
Venhill	UK-based manufacturer of control cables, hoses, and fittings for motorcycles and classic cars.	Private company, established 1974.	Long history in the British and classic bike markets.
Barnett	Manufacturer of clutch assemblies, cables, and controls, with a heavy focus on the Harley-Davidson and custom V-twin market.	Private company, founded 1961.	Dominant share in the high-performance clutch segment for American V-twin motorcycles.

Data Accuracy: YELLOW -- Competitor profiles and market positions are based on public company positioning.

Opportunity

Motion Pro’s opportunity rests on deepening its hold within a niche where brand authority and founder authenticity have built a durable business. The plausible outcome is becoming the “Snap-on” of powersports tools, a brand synonymous with professional-grade quality [Motion Pro, 2021], [Motion Pro, 2022].

Scenario	What happens	Catalyst
Professional Channel Dominance	Motion Pro becomes the mandated or preferred tool supplier for major racing series.	A multi-year, exclusive technical partnership with a series like MotoAmerica.
Product Line Expansion & OEM Adjacency	The company supplies critical sub-assemblies or complete control systems to small-batch vehicle manufacturers.	Launch of a dedicated “OEM & Builder” division.
Digital Content & Commerce Flywheel	Motion Pro builds a proprietary digital audience of mechanics and enthusiasts.	Investment in a flagship video series or technical publication.

Data Accuracy: YELLOW - Growth scenarios are extrapolated from cited sponsorship and product launch activities; revenue and employee figures are third-party estimates [RocketReach, 2020s].

Sources

1. [RevZilla Common Tread, Apr 2016] The man behind the brand: An interview with Motion Pro's Chris Carter | https://www.revzilla.com/common-tread/an-interview-with-motion-pro-founder-chris-carter
2. [Lifestyle Cycles, 2026] T3 Slidelight™ Cable Series | https://www.lifestylecycles.com/motion-pro-t3-slidelight-cable-series/
3. [Motion Pro, 2022] American Flat Track Contingency Program | https://www.motionpro.com/a/american-flat-track-contingency-program
4. [RocketReach, 2020s] Motion Pro, Inc. Information | https://rocketreach.co/motion-pro-inc-profile_b5c92987019622d7
5. [ZoomInfo, 2024] Motion Pro - Overview, News & Similar companies | https://www.zoominfo.com/c/motion-pro-inc/68191899
6. [Motion Pro, Jun 2016] Motion Pro Completes Move To New, Bigger Warehouse! | https://www.motionpro.com/a/motion-pro-completes-move-to-new-bigger-warehouse
7. [Crunchbase] Motion Pro - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/motion-pro
8. [Cycle Therapy NYC] Motion Pro brand profile | https://www.cycletherapynyc.com/learn-more-about--motion-pro
9. [SVS Powersports, 2026] New V-Twin Cable Lineup | https://www.svspowersports.com/motion-pro-new-v-twin-cable-lineup/
10. [Motion Pro, 2021] MotoAmerica Championship Sponsorship | https://www.motionpro.com/a/motoamerica-championship-sponsorship
11. [Roadracing World Magazine, 2021] MotoAmerica Sponsorship Announcement | https://www.roadracingworld.com/news/motion-pro-returns-as-motoamerica-sponsor/
12. [Grand View Research, 2023] U.S. Powersports Market Size Report | https://www.grandviewresearch.com/industry-analysis/us-powersports-market-report
13. [Fortune Business Insights, 2022] Motorcycle Accessories Market Size | https://www.fortunebusinessinsights.com/motorcycle-accessories-market-106773
14. [Venhill] Venhill Engineering Company Profile | https://www.venhill.co.uk/
15. [Barnett] Barnett Clutches & Cables Company Profile | https://www.barnettclutches.com/