My Emissions

PUBLIC

Name	My Emissions
Tagline	Software platform for food carbon accounting and carbon labelling, automating Scope 3 emissions for food businesses.
Headquarters	London, United Kingdom
Founded	2020
Stage	Seed
Business Model	SaaS
Industry	Cleantech / Climatetech
Technology	Software (Non-AI)
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding Label	Seed (total disclosed ~$2,330,000)

Links

PUBLIC

• Website: https://myemissions.co
• LinkedIn: https://uk.linkedin.com/company/myemissions

Executive Summary

PUBLIC My Emissions provides a software platform that automates the calculation and communication of Scope 3 carbon emissions for food products, a process that is becoming increasingly mandatory for manufacturers and restaurants facing new regulatory and retailer demands [My Emissions, product page]. The company’s appeal lies in its ability to translate complex life-cycle assessments into a simple, consumer-facing A-E rating system, offering a scalable alternative to expensive, bespoke consultancy work [Green Queen, Nov 2022]. Founded in 2020 by Matthew Isaacs and Nathan Bottomley as a lockdown project to label online recipes, the company has since pivoted to a B2B SaaS model targeting food brands and foodservice operators [Green Queen, Nov 2022]. The founding team’s public background is rooted in applying data to sustainability challenges, though specific prior operational experience in enterprise software sales is not detailed in public sources. To date, the company has raised approximately $2.3 million in seed funding from a syndicate including Salica and Hambro Perks [PitchBook]. Over the next 12-18 months, the key indicators to monitor will be the conversion of high-profile partnerships, such as the one with Just Eat, into recurring revenue, and the company’s ability to capture market share as disclosure requirements tighten across Europe.

Data Accuracy: YELLOW -- Core product claims are well-documented, but funding details are fragmented across sources and specific customer names are limited.

Taxonomy Snapshot

Axis	Classification
Stage	Seed
Business Model	SaaS
Industry / Vertical	Cleantech / Climatetech
Technology Type	Software (Non-AI)
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding	Seed (total disclosed ~$2,330,000)

Company Overview

PUBLIC

My Emissions was founded in London in 2020 as a pivot from a consumer-facing project. Co-founders Matthew Isaacs and Aaron began the work during the COVID-19 lockdown, initially developing a tool to add carbon labels to online recipes [Green Queen, Nov 2022]. The goal was to make the environmental impact of food choices more accessible, a concept that quickly revealed a larger commercial need for automated, scalable carbon accounting among food businesses.

The company's early development focused on building a software platform to automate the complex process of calculating product-level emissions, known as Scope 3 in corporate carbon accounting. This shift from a manual, consultancy-led model to a scalable SaaS offering defined its core market position [Green Queen, Nov 2022]. A key operational milestone was the public launch of its platform, which provides lifecycle assessments and a consumer-facing A-E carbon rating system for food products and restaurant dishes.

Subsequent growth has been marked by strategic partnerships and funding. The company secured a seed investment of £1.3 million (approximately $1.63 million) in April 2024, led by venture firm Salica [LinkedIn, April 2024]. This capital has supported commercial traction, most notably a partnership with food delivery platform Just Eat, where My Emissions serves as the official carbon labelling partner [Crunchbase]. The company has also been selected for project work with UEFA, developing carbon labelling solutions for events like the 2024 Champions League Final [Forbes].

Data Accuracy: YELLOW -- Founding narrative and key partnership with Just Eat are corroborated by multiple sources; specific funding amount and date are confirmed by a single source.

Product and Technology

MIXED The core proposition is a software platform that automates the complex, data-intensive process of calculating the carbon footprint of food. My Emissions translates a product's entire lifecycle, from agricultural production to processing and transport, into a single, standardized carbon intensity score expressed in kilograms of CO₂ equivalent per kilogram of food [Green Queen, Nov 2022]. The methodology is built on life-cycle assessment (LCA) principles, combining default emissions factors from scientific databases with the ability to incorporate a client's primary supplier data for greater accuracy [Green Queen, Nov 2022]. This approach is designed to move carbon accounting for food businesses away from expensive, one-off consultancy projects toward a scalable, repeatable software service.

The platform's output is engineered for two distinct workflows. For food manufacturers and brands, it generates product-level footprints suitable for creating on-pack or digital carbon labels, a feature pitched as critical for upcoming regulatory and retailer disclosure mandates [My Emissions, Food manufacturers & brands]. For restaurants and foodservice operators, the software calculates per-dish footprints, enabling menu carbon labelling and providing data to support dish redesign for lower emissions [My Emissions, Restaurants]. In both cases, the numeric result is translated into a simple, consumer-facing A-E traffic-light rating system, which the company has developed as its signature label [Green Queen, Nov 2022]. The company offers an API and mentions integrations with product development and menu management systems, though specific integration partners beyond Kafoodle are not detailed in public sources [My Emissions, About] [Kafoodle, 2026].

Public evidence of the technology in use includes its role as the official carbon labelling partner for Just Eat [Crunchbase] and a project with UEFA to label menus at Champions League Final sites [Green Queen, 2026]. These deployments validate the application of its scoring and labelling system in large-scale, real-world environments. The underlying tech stack is not publicly specified, but the company's description of itself as a team of LCA experts, data scientists, and food sustainability specialists suggests a backend built around emissions factor databases, calculation engines, and data ingestion pipelines [My Emissions, About].

Data Accuracy: YELLOW -- Product methodology and features are well-documented by the company and corroborated by press coverage. Specific technical architecture and detailed API specifications are not publicly available.

Market Research

PUBLIC The market for food carbon accounting is not a speculative future; it is a compliance and competitive necessity emerging from a confluence of regulatory mandates, retailer requirements, and shifting consumer expectations.

Quantifying the total addressable market for this specific software layer is challenging, as it sits at the intersection of several larger, adjacent markets. A directly cited TAM from a third-party report is not publicly available in the research. However, the scale of the underlying problem is evident. The global food system is a major contributor to greenhouse gas emissions, with estimates suggesting it accounts for roughly one-third of all human-caused emissions [Our World in Data]. The addressable customer base includes thousands of food manufacturers, brands, and large restaurant groups in Europe and North America who will need to measure and disclose product-level footprints. For an analogous market sizing, the broader ESG (Environmental, Social, and Governance) reporting software market was valued at approximately $1.3 billion in 2023 and is projected to grow at a compound annual rate of over 13% [Fortune Business Insights, 2024]. My Emissions targets a specific, high-compliance subset of this broader ESG software landscape.

Demand is driven by three converging forces. First, a wave of regulatory pressure is building, particularly in Europe. The proposed Corporate Sustainability Reporting Directive (CSRD) expands the number of companies required to report on their environmental impact, including Scope 3 emissions from purchased goods and services [European Commission]. For food companies, this makes granular product-level data a compliance requirement, not an optional sustainability initiative. Second, major retailers and foodservice platforms are beginning to set their own supplier disclosure rules, creating a trickle-down compliance effect. Third, a segment of consumers is increasingly factoring sustainability into purchasing decisions, creating a potential marketing advantage for brands that can credibly communicate a lower carbon footprint.

Key adjacent and substitute markets include general ESG reporting platforms, enterprise carbon accounting software, and traditional life-cycle assessment (LCA) consultancies. The differentiation for a specialist like My Emissions lies in its vertical-specific data, methodology, and output,specifically, the generation of a consumer-facing, standardized A-E label. The regulatory tailwind is significant but carries execution risk; the final shape of disclosure rules and the acceptable methodologies for calculating food footprints are still being defined in many jurisdictions. The company's positioning suggests it aims to become a de facto standard for this specific labelling scheme, which would create significant lock-in if successful.

Metric	Value
ESG Reporting Software Market 2023	1300 $M
Projected CAGR 2024-2030	13 %

The projected growth of the broader ESG software category underscores the systemic shift towards mandatory environmental disclosure, within which food-specific accounting represents a specialized and urgent niche.

Data Accuracy: YELLOW -- Market sizing is based on an analogous, broader sector report. Regulatory drivers are widely reported but specific impacts on food labelling are still evolving.

Competitive Landscape

MIXED My Emissions competes in a fragmented, nascent market for food carbon accounting, where its primary challenge is not a single direct rival but a collection of established consultancies, emerging software platforms, and in-house solutions.

The competitive map is instead defined by category and approach. The landscape breaks into three broad segments.

• Bespoke Consultancy & LCA Firms. Large environmental consultancies like ERM and specialized LCA boutiques offer high-touch, project-based footprinting. Their edge is deep scientific rigor and customization for complex supply chains, but they are cost-prohibitive for scaling across thousands of SKUs and lack a standardized software output for consumer-facing labels [Green Queen, Nov 2022].
• Enterprise ESG Software Platforms. Broad-scope platforms such as Watershed or Persefoni provide comprehensive corporate carbon accounting, including Scope 3. Their strength is integration with financial and operational data at the corporate level. However, their product-level granularity for food, especially the recipe- and ingredient-level modelling that drives a consumer label, is often a secondary feature or requires significant customization.
• Emerging Food-Tech Specialists. This is My Emissions' immediate peer group, though specific names are not publicly cited in its materials. These are typically venture-backed software startups building dedicated tools for food life-cycle assessment. Competition here is on data quality (proprietary agricultural emissions factors), ease of integration (APIs into formulation or menu management systems), and the credibility of the resulting label with retailers and regulators.

My Emissions' defensible edge today rests on its early focus on the consumer-facing label as the primary output, not just the internal calculation. The A-E traffic-light system is a simple communication layer that directly serves a brand's marketing and compliance needs [Green Queen, Nov 2022]. This is supported by partnerships that embed its methodology, such as being the official carbon labelling partner for Just Eat [Crunchbase] and integrating with menu management provider Kafoodle [Kafoodle, 2026]. This distribution-through-partnerships edge is perishable, however, if a competitor with deeper pockets or a more extensive food industry CRM network secures exclusive deals with larger foodservice platforms or retailers.

The company's most significant exposure is to incumbents with superior data assets. A large agribusiness or food conglomerate could develop an internal, proprietary LCA database that becomes an industry standard, or an enterprise software giant could acquire a food-specialist dataset and bundle basic footprinting into its core platform at a marginal cost. My Emissions' reliance on a blend of default database values and primary supplier data means its accuracy and defensibility scale with customer adoption; a slow rate of enterprise logo acquisition could leave its model underpowered compared to a data-rich incumbent [Green Queen, Nov 2022].

A plausible 18-month scenario hinges on regulatory momentum in Europe. If product-level carbon disclosure becomes a near-term requirement for major retailers, the winner will be the platform that can onboard and process thousands of SKUs for mid-tier brands most quickly and cheaply. My Emissions is positioned for this with its SaaS automation pitch. The loser in such a scenario would be the pure-play consultancies, whose manual processes cannot scale to meet sudden, widespread demand. Conversely, if regulatory progress stalls and consumer demand for labels remains niche, the winner shifts to the platform with the deepest existing enterprise relationships (like a Watershed), which can sell carbon accounting as an add-on to its core corporate customer base, leaving category specialists like My Emissions struggling for standalone deal volume.

Data Accuracy: YELLOW -- Competitive analysis is inferred from product positioning and market description; no direct competitor names are publicly cited by the company or in coverage.

Opportunity

PUBLIC

My Emissions is positioned to capture a significant share of the emerging market for mandatory, product-level carbon accounting in the global food industry, a multi-billion dollar compliance and reporting layer that is currently underserved by scalable software.

The headline opportunity for My Emissions is to become the default compliance and labelling infrastructure for food manufacturers and retailers in Europe, a role analogous to what Plaid became for financial data connectivity. The company's focus on automating Scope 3 emissions for food products directly addresses a wave of incoming regulation, such as the EU's Corporate Sustainability Reporting Directive (CSRD) and the UK's Sustainability Disclosure Requirements, which will mandate detailed product-level footprint reporting for thousands of companies [My Emissions, product page]. Its early-mover status is evidenced by its selection as the official carbon labelling partner for Just Eat, a major food delivery platform, indicating validation from a large-scale, logistics-heavy customer [Crunchbase]. This partnership demonstrates the platform's ability to integrate into complex foodservice workflows, a prerequisite for becoming default infrastructure.

The company's path to scale hinges on several plausible, concrete scenarios.

Scenario	What happens	Catalyst	Why it's plausible
Regulatory Mandate Adoption	My Emissions becomes the de facto tool for food brands to comply with new product footprint laws in the EU and UK.	A major retailer (e.g., Tesco, Carrefour) mandates supplier carbon labels, driving thousands of brands to the platform.	The company's platform is built explicitly to support upcoming regulatory and retailer requirements [My Emissions - Food manufacturers & brands]. Its A-E label is designed for consumer-facing use, aligning with retailer sustainability goals.
Foodservice Platform Embed	The company's API becomes the embedded carbon engine for major restaurant POS, menu management, and procurement software.	A strategic partnership or acquisition by a large foodservice tech provider (e.g., Toast, Lightspeed) seeking to add carbon accounting.	My Emissions already partners with Kafoodle for integrated food carbon labelling, proving the embed model [Kafoodle, 2026]. Its work with UEFA for the Champions League Final shows capacity for large, event-scale deployments [Green Queen, 2026].

Compounding for My Emissions would manifest as a data and distribution flywheel. Each new food manufacturer or restaurant chain that onboards adds its unique supplier data and recipes to the platform's lifecycle assessment (LCA) database. Over time, this proprietary dataset of primary supplier emissions factors becomes more accurate and comprehensive than public databases, improving the value of the platform for all users and creating a data moat [Green Queen, Nov 2022]. Furthermore, every consumer-facing carbon label printed on a package or displayed on a menu acts as free marketing, normalizing the A-E rating system and creating pull-through demand from end-consumers for more brands to adopt the same, recognizable label.

While no direct public comparable exists, the size of the win can be framed by the total addressable market for food sustainability software. If My Emissions successfully becomes the compliance layer for even a fraction of the European food manufacturing and major restaurant chain market, its potential valuation could approach the low hundreds of millions of dollars. This scenario is not a forecast but illustrates the scale of the opportunity if the regulatory adoption scenario plays out, given the sheer number of SKUs and dishes that would require annual footprint calculations and labelling.

Data Accuracy: YELLOW -- The core product claims and partnership with Just Eat are well-cited. The specific growth scenarios are extrapolated from stated product positioning and early partnerships; the regulatory catalyst is supported by company messaging but not yet by a specific, cited mandate.

Sources

PUBLIC

1. [My Emissions, product page] Food carbon accounting that automates scope 3 | https://myemissions.co/

2. [Green Queen, Nov 2022] The Startup Helping Food Businesses Calculate Emissions & Be More Transparent With Carbon Labelling | https://www.greenqueen.com.hk/the-startup-helping-food-businesses-calculate-emissions-be-more-transparent-with-carbon-labelling/

3. [LinkedIn, April 2024] My Emissions secures £1.3 million Seed investment led by ... | https://www.linkedin.com/posts/deallite_my-emissions-secures-13-million-seed-investment-activity-7188130423225413632-cspH

4. [Crunchbase] My Emissions - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/my-emissions

5. [Forbes] My Emissions | https://www.forbes.com/profile/my-emissions/

6. [My Emissions, Food manufacturers & brands] My Emissions - Food manufacturers & brands | https://myemissions.co/food-manufacturers-and-brands/

7. [My Emissions, Restaurants] My Emissions - Restaurants | https://myemissions.co/restaurants/

8. [Kafoodle, 2026] Partners with Kafoodle for integrated food carbon labelling | https://myemissions.co/partners/kafoodle/

9. [My Emissions, About] My Emissions - About | https://myemissions.co/about/

10. [Green Queen, 2026] Calculates and communicates the carbon footprint of food offerings with a simple A-E rating system on all menus at UEFA sites for the Champions League Final | https://www.greenqueen.com.hk/my-emissions-uefa-champions-league-final-carbon-labels/

11. [PitchBook] My Emissions 2025 Company Profile: Valuation, Funding & Investors | https://pitchbook.com/profiles/company/497224-36

12. [Our World in Data] Food production is responsible for one-quarter of the world’s greenhouse gas emissions | https://ourworldindata.org/food-ghg-emissions

13. [Fortune Business Insights, 2024] Environmental, Social and Governance (ESG) Reporting Software Market Size, Share & Industry Analysis | https://www.fortunebusinessinsights.com/environmental-social-and-governance-esg-reporting-software-market-107347

14. [European Commission] Corporate Sustainability Reporting Directive (CSRD) | https://finance.ec.europa.eu/capital-markets-union-and-financial-markets/company-reporting-and-auditing/company-reporting/corporate-sustainability-reporting_en