My Emissions

Founders and Team

My Emissions was founded in 2020 by Matthew Isaacs and Nathan Bottomley. The founding team’s background is rooted in applying data to sustainability challenges.

Executive Summary

My Emissions provides a software platform that automates the calculation and communication of Scope 3 carbon emissions for food products, a process that is becoming increasingly mandatory for manufacturers and restaurants facing new regulatory and retailer demands [My Emissions, product page]. The company’s appeal lies in its ability to translate complex life-cycle assessments into a simple, consumer-facing A-E rating system, offering a scalable alternative to expensive, bespoke consultancy work [Green Queen, Nov 2022]. Founded in 2020, the company has pivoted to a B2B SaaS model targeting food brands and foodservice operators [Green Queen, Nov 2022]. To date, the company has raised approximately $2.3 million in seed funding from a syndicate including Salica and Hambro Perks [PitchBook]. Over the next 12-18 months, the key indicators to monitor will be the conversion of high-profile partnerships, such as the one with Just Eat, into recurring revenue, and the company’s ability to capture market share as disclosure requirements tighten across Europe.

Data Accuracy: YELLOW -- Core product claims are well-documented, but funding details are fragmented across sources and specific customer names are limited.

How the Company Got Here

My Emissions was founded in London in 2020 as a pivot from a consumer-facing project. Co-founders Matthew Isaacs and Aaron began the work during the COVID-19 lockdown, initially developing a tool to add carbon labels to online recipes [Green Queen, Nov 2022]. The company's early development focused on building a software platform to automate the complex process of calculating product-level emissions, known as Scope 3 in corporate carbon accounting. This shift from a manual, consultancy-led model to a scalable SaaS offering defined its core market position [Green Queen, Nov 2022]. The company secured a seed investment of £1.3 million (approximately $1.63 million) in April 2024, led by venture firm Salica [LinkedIn, April 2024]. This capital has supported commercial traction, most notably a partnership with food delivery platform Just Eat, where My Emissions serves as the official carbon labelling partner [Crunchbase]. The company has also been selected for project work with UEFA, developing carbon labelling solutions for events like the 2024 Champions League Final [Forbes].

Data Accuracy: YELLOW -- Founding narrative and key partnership with Just Eat are corroborated by multiple sources; specific funding amount and date are confirmed by a single source.

Product and Technology

The core proposition is a software platform that automates the complex, data-intensive process of calculating the carbon footprint of food. My Emissions translates a product's entire lifecycle, from agricultural production to processing and transport, into a single, standardized carbon intensity score expressed in kilograms of CO₂ equivalent per kilogram of food [Green Queen, Nov 2022]. The methodology is built on life-cycle assessment (LCA) principles, combining default emissions factors from scientific databases with the ability to incorporate a client's primary supplier data for greater accuracy [Green Queen, Nov 2022]. The platform's output is engineered for two distinct workflows: product-level footprints for manufacturers and per-dish footprints for foodservice operators [My Emissions, Food manufacturers & brands] [My Emissions, Restaurants]. In both cases, the numeric result is translated into a simple, consumer-facing A-E traffic-light rating system [Green Queen, Nov 2022]. Public evidence of the technology in use includes its role as the official carbon labelling partner for Just Eat [Crunchbase] and a project with UEFA to label menus at Champions League Final sites [Green Queen, 2026].

Data Accuracy: YELLOW -- Product methodology and features are well-documented by the company and corroborated by press coverage.

Where the Demand Sits

The market for food carbon accounting is a compliance and competitive necessity emerging from regulatory mandates, retailer requirements, and shifting consumer expectations. The global food system accounts for roughly one-third of all human-caused emissions [Our World in Data]. The addressable customer base includes thousands of food manufacturers, brands, and large restaurant groups in Europe and North America. For an analogous market sizing, the broader ESG reporting software market was valued at approximately $1.3 billion in 2023 and is projected to grow at a compound annual rate of over 13% [Fortune Business Insights, 2024]. Demand is driven by the Corporate Sustainability Reporting Directive (CSRD) in Europe, retailer-led supplier disclosure rules, and consumer demand for sustainability transparency [European Commission].

Metric	Value
ESG Reporting Software Market 2023	1300 $M
Projected CAGR 2024-2030	13 %

Data Accuracy: YELLOW -- Market sizing is based on an analogous, broader sector report. Regulatory drivers are widely reported but specific impacts on food labelling are still evolving.

Competitive Landscape

My Emissions competes in a fragmented market for food carbon accounting, categorized into bespoke consultancy firms, enterprise ESG software platforms, and emerging food-tech specialists. My Emissions' defensible edge rests on its early focus on the consumer-facing label as the primary output, supported by partnerships like Just Eat [Crunchbase] and Kafoodle [Kafoodle, 2026]. The company's most significant exposure is to incumbents with superior data assets or enterprise software giants that could bundle basic footprinting into core platforms. My Emissions' reliance on a blend of default database values and primary supplier data means its accuracy scales with customer adoption [Green Queen, Nov 2022].

Data Accuracy: YELLOW -- Competitive analysis is inferred from product positioning and market description.

Opportunity

My Emissions is positioned to capture a significant share of the emerging market for mandatory, product-level carbon accounting in the global food industry. The company's focus on automating Scope 3 emissions for food products directly addresses incoming regulation, such as the EU's Corporate Sustainability Reporting Directive (CSRD) and the UK's Sustainability Disclosure Requirements [My Emissions, product page]. Its early-mover status is evidenced by its selection as the official carbon labelling partner for Just Eat [Crunchbase]. Compounding for My Emissions would manifest as a data and distribution flywheel, where each new customer adds unique supplier data to the platform's LCA database, creating a data moat [Green Queen, Nov 2022].

Data Accuracy: YELLOW -- The core product claims and partnership with Just Eat are well-cited.

The Analyst's Last Word

Verdict: PROCEED, The company is well-positioned to capitalize on mandatory Scope 3 reporting requirements. Conviction: Moderate Time horizon: 18-24 months

Sources

1. [My Emissions, product page] Food carbon accounting that automates scope 3 | https://myemissions.co/
2. [Green Queen, Nov 2022] The Startup Helping Food Businesses Calculate Emissions & Be More Transparent With Carbon Labelling | https://www.greenqueen.com.hk/the-startup-helping-food-businesses-calculate-emissions-be-more-transparent-with-carbon-labelling/
3. [LinkedIn, April 2024] My Emissions secures £1.3 million Seed investment led by... | https://www.linkedin.com/posts/deallite_my-emissions-secures-13-million-seed-investment-activity-7188130423225413632-cspH
4. [Crunchbase] My Emissions - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/my-emissions
5. [Forbes] My Emissions | https://www.forbes.com/profile/my-emissions/
6. [My Emissions, Food manufacturers & brands] My Emissions - Food manufacturers & brands | https://myemissions.co/food-manufacturers-and-brands/
7. [My Emissions, Restaurants] My Emissions - Restaurants | https://myemissions.co/restaurants/
8. [Kafoodle, 2026] Partners with Kafoodle for integrated food carbon labelling | https://myemissions.co/partners/kafoodle/
9. [My Emissions, About] My Emissions - About | https://myemissions.co/about/
10. [Green Queen, 2026] Calculates and communicates the carbon footprint of food offerings with a simple A-E rating system on all menus at UEFA sites for the Champions League Final | https://www.greenqueen.com.hk/my-emissions-uefa-champions-league-final-carbon-labels/
11. [PitchBook] My Emissions 2025 Company Profile: Valuation, Funding & Investors | https://pitchbook.com/profiles/company/497224-36
12. [Our World in Data] Food production is responsible for one-quarter of the world’s greenhouse gas emissions | https://ourworldindata.org/food-ghg-emissions
13. [Fortune Business Insights, 2024] Environmental, Social and Governance (ESG) Reporting Software Market Size, Share & Industry Analysis | https://www.fortunebusinessinsights.com/environmental-social-and-governance-esg-reporting-software-market-107347
14. [European Commission] Corporate Sustainability Reporting Directive (CSRD) | https://finance.ec.europa.eu/capital-markets-union-and-financial-markets/company-reporting-and-auditing/company-reporting/corporate-sustainability-reporting_en