My Learning Labs
AI-based executive-functioning learning platform for neurodiverse students.
Website: https://www.mylearninglabs.com/
Cover Block
Open sources
| Field | Value |
|---|---|
| Name | My Learning Labs |
| Tagline | AI-based executive-functioning learning platform for neurodiverse students [F6S] |
| Headquarters | Sunnyvale, California [F6S] |
| Founded | 2024 [F6S] |
| Business model | B2C |
| Industry | Edtech |
| Technology | AI / Machine Learning |
| Geography | North America |
| Founding team | Co-Founders (2): Zivit Reiter, Gil Reiter [F6S] |
| Funding label | Undisclosed [F6S] |
Links
Open sources
- Website: https://www.mylearninglabs.com/
- Website: https://www.mylearninglabs.us/
- LinkedIn: https://www.linkedin.com/company/my-learning-labs-inc
- Vimeo: https://vimeo.com/1029504381
- Product Login: https://auth.mylearninglabs.com/
- Our Story: https://www.mylearninglabs.com/our-story
- Parents: https://www.mylearninglabs.com/for-parents
- Schools: https://www.mylearninglabs.com/schools
What an Investor Needs First
PUBLIC My Learning Labs is a 2024 Sunnyvale startup building an AI-based executive-functioning learning platform for neurodiverse students, and the reason to pay attention now is that it is positioning around a narrower, less commoditized problem than generic tutoring: helping learners build planning, organization, and self-management skills rather than drilling subject content [F6S] [My Learning Labs] [LinkedIn]. The public record is thin, but the founding setup is legible: co-founders Zivit Reiter and Gil Reiter present a pairing of educational-therapy domain experience and technical or business leadership, with the company describing itself as rooted in both learning science and software delivery [F6S] [LinkedIn] [My Learning Labs].
The product claim, based largely on company-controlled sources, is a platform that combines conversational AI, executive-function training, and dynamic assessment, with an emphasis on bringing educational-therapy techniques online for neurodivergent learners [F6S] [My Learning Labs]. That distinction matters if it holds up in practice, because executive-function support sits closer to ongoing behavioral and learning outcomes than to one-off homework help, although no public deployment, pricing, or customer-retention data currently substantiate the model [F6S] [My Learning Labs].
On team quality, the most supportable signal is Zivit Reiter's long-standing specialization in educational therapy, ADHD coaching, and executive-function support, reflected across LinkedIn and third-party profile pages, while Gil Reiter is listed as a co-founder and investor but with limited public operating detail in the available materials [LinkedIn] [ADDCA] [F6S]. That leaves the company with credible domain knowledge on the learner side, but still short of the external proof points investors would usually want on go-to-market execution, institutional adoption, or technical differentiation.
Funding visibility is limited. F6S identifies Gil Reiter as an investor, but no confirmed round, amount, lead, or accelerator participation appears in the captured public sources, and the business model is best described as B2C based on the available company positioning toward parents and learners [F6S] [My Learning Labs].
Over the next 12 to 18 months, the key question is whether My Learning Labs can convert an interesting product thesis into verifiable traction: named customer references, repeat usage, evidence that AI meaningfully improves executive-function outcomes, and clearer commercialization beyond founder-led credibility [F6S] [My Learning Labs] [LinkedIn]. For now, the company reads as an early, conceptually differentiated edtech bet with stronger public evidence on problem selection than on scale, adoption, or financing.
Claim stands unchecked -- This section relies primarily on company-controlled sources and directory profiles, with limited independent corroboration from LinkedIn and ADDCA.
Taxonomy Snapshot
| Axis | Value |
|---|---|
| Business Model | B2C |
| Industry / Vertical | Edtech |
| Technology Type | AI / Machine Learning |
| Geography | North America |
| Founding Team | Co-Founders (2) |
| Funding | Undisclosed |
Inside the Company
PUBLIC
The company presents as an early-stage attempt to bring executive-function support online for neurodiverse learners, with a narrower framing than a general tutoring app. My Learning Labs says it was founded in 2024 and is based in Sunnyvale, California, and its public materials describe the product as an AI-based executive-functioning learning platform rather than a conventional subject-learning service [F6S].
The public record is thin, which is typical at this stage and worth stating plainly. The clearest milestone visible from company-controlled sources is the launch of a live web presence, including its main site, parent- and school-focused pages, and a user login portal, all of which indicate an operating product surface by the time these pages were captured [My Learning Labs]. No state filing or legal-entity detail was surfaced in the materials provided, and no public financing announcement or accelerator participation was confirmed from the permitted sources [F6S] [My Learning Labs].
A second visible milestone is the formal presentation of the founding team. Company materials and the F6S profile identify Zivit Reiter and Gil Reiter as co-founders, with the business positioned around a combination of educational-therapy practice and technical implementation [F6S] [My Learning Labs]. Based on the available public evidence, the company's chronology remains short: founded in 2024, established a public web footprint, and articulated a neurodiversity-focused executive-function thesis, with the rest of the operating history still largely unreported [F6S] [My Learning Labs].
Claim stands unchecked -- This section relies primarily on company-controlled sources and an F6S startup-directory profile, with no independent state filing or financing disclosure confirmed in the provided materials.
Under the Hood
Product Surface
MIXED The public evidence points to a narrowly defined learning product rather than a general tutoring app. My Learning Labs describes itself as an AI-based executive-functioning learning platform for neurodiverse students, and the clearest recurring product claim is that it combines conversational AI, executive-function training, and dynamic assessment [F6S]. Public company pages also position the offering around executive-function coaching and support for parents and schools, which is directionally consistent with the F6S description, although the level of product detail remains limited in the available materials [My Learning Labs].
The distinction that matters is the stated focus on executive functioning instead of conventional subject tutoring. That framing suggests the company is trying to address planning, organization, attention, and learning habits as the core use case, not simply homework help by another interface [F6S]. The company also says its approach brings educational therapy techniques online and is grounded in established executive-function research frameworks, but those claims are company-authored and should be read as positioning rather than independent validation of efficacy [My Learning Labs].
Technology Posture
MIXED On the technology side, the public record supports the presence of an AI layer, but not much more than that. The company repeatedly uses conversational AI language in its public profile, and it appears to operate a dedicated authentication environment, which at minimum indicates a software product with user access controls rather than a purely services-based coaching practice [F6S] [My Learning Labs]. No verified demo, technical architecture description, model provider disclosure, or public documentation establishes whether the system is proprietary at the model layer, workflow layer, or content layer.
That leaves the current read fairly conservative. The differentiated bet, based on public materials alone, appears to rest less on novel infrastructure and more on packaging educational-therapy methods, executive-function assessment, and AI-guided interaction into an online format for neurodivergent learners [My Learning Labs] [F6S]. The website also references tutors with strong academic backgrounds, including certified teachers, which implies a human-supported service component around the software experience, though the delivery mix between software and live instruction is not fully specified in the public sources [My Learning Labs].
Claim stands unchecked -- This section relies primarily on company-authored materials and an F6S directory profile, with no independent technical documentation or verified third-party demo in the cited public record.
Market Research
PUBLIC
The market matters because the company is selling into two needs that have both moved from the edge toward the center of education budgets and parent spending: support for neurodivergent learners, and tools that promise measurable help with study skills, organization, and self-management rather than only subject remediation. Public evidence on My Learning Labs itself is thin, so the cleaner way to frame the opportunity is through adjacent markets that are better documented, then ask whether executive-function support can sit inside them as a distinct spend category rather than a feature of tutoring or special education services [F6S].
No cited third-party market report in the available evidence gives a direct TAM, SAM, or SOM for AI-native executive-function platforms serving neurodiverse students. In that gap, the closest public analogues are the broader online tutoring and educational technology markets, plus the specialized service market around ADHD coaching, educational therapy, and school-based learning support. The company's own positioning is narrower than general tutoring: it says the platform focuses on executive functioning, combines conversational AI with dynamic assessment, and is intended for neurodivergent learners rather than for standard academic tutoring [F6S] [My Learning Labs]. That narrows the practical addressable market, but it also sharpens the wedge if buyers, whether parents or schools, see executive function as a discrete problem worth paying for.
Demand drivers appear more legible than market size. On the company side, the public pages emphasize executive-function coaching, educational therapy techniques, and support for schools and parents, which suggests demand may come from both household out-of-pocket budgets and institutional intervention budgets [My Learning Labs]. On the founder side, Zivit Reiter's public profile centers on ADHD, ASD, 2E, and inclusive classroom support, which aligns the company with a long-running increase in demand for neurodiversity-aware learning support, even if the available evidence does not quantify that demand directly [LinkedIn]. The practical tailwind is that families and schools increasingly look for help with planning, working memory, task initiation, and self-regulation, especially when conventional tutoring does not address the underlying learning friction.
Adjacent and substitute markets matter here because My Learning Labs is unlikely to compete only with software. The nearest substitutes include human-delivered executive-function coaching, educational therapy practices, ADHD coaching, school accommodations and specialist services, and conventional tutoring products that add organization support as part of a broader offering [Building Learning Experience] [ADDCA] [My Learning Labs]. The regulatory and macro frame is more mixed. Schools and parents are generally more receptive to tools framed around inclusion and learning support, but education procurement remains slow, outcomes are scrutinized, and AI in student-facing settings carries a higher burden around safety, trust, and demonstrated efficacy than consumer productivity software. The available public evidence does not establish how My Learning Labs handles those hurdles, so the market case rests more on problem importance than on proven purchase velocity [My Learning Labs] [F6S].
| Market lens | What public evidence supports | Relevance to My Learning Labs |
|---|---|---|
| Executive-function support | Company materials position the product around executive-function coaching and assessment rather than subject tutoring [My Learning Labs] [F6S] | Suggests a narrower wedge with clearer problem definition |
| Neurodiverse learner support | Founder and company materials explicitly reference ADHD, ASD, 2E, and neurodivergent learners [LinkedIn] [F6S] | Points to a specialized buyer need that may support premium positioning |
| Parent and school channels | Public site sections are segmented for parents and schools [My Learning Labs] | Implies a potential dual-channel go-to-market, though no deployments are verified |
| Human-service substitutes | Public directories and service pages show established educational therapy and ADHD coaching alternatives [ADDCA] [Building Learning Experience] | Means software must prove it can complement or replace expert time |
The table points to a market that is easier to describe qualitatively than size precisely from the current evidence set. The strongest public signal is not a documented TAM figure, but a clear problem category with existing spending behavior across parents, coaches, therapists, and schools.
Claim stands unchecked -- This section relies primarily on company materials, founder LinkedIn profiles, and adjacent service sources; no independent third-party market sizing report for this exact category was available in the provided evidence.
Competition and Substitutes
MIXED The company appears to sit between legacy educational therapy and newer AI study tools, but the public record is still too thin to place it cleanly against named peers. My Learning Labs describes itself as an AI-based executive-functioning platform for neurodiverse students, with emphasis on conversational AI, dynamic assessment, and executive-function training rather than standard subject tutoring [F6S]. Public materials also point to a schools-facing surface and a parents-facing surface, which suggests a broader service ambition than a single tutoring workflow, though no customer or deployment data is cited publicly [My Learning Labs].
The segment map is clearer than the direct peer set. On one side are incumbent human-service providers such as educational therapists, ADHD coaches, school specialists, and learning centers that sell personalized support without a software core. On another are AI tutoring and study-support products that may have stronger product velocity and wider awareness, but are not necessarily built around executive-function intervention for neurodivergent learners. A third group is adjacent school support, including teacher training, accommodations planning, and inclusive-classroom consulting. Zivit Reiter's public profile is relevant here because it centers on educational therapy, executive-function support, ADHD and ASD coaching, and teacher professional development, which places the company closer to specialist intervention than to mainstream homework help [LinkedIn].
Where My Learning Labs may have an edge today is founder-market fit rather than distribution or capital. The public evidence supports Zivit Reiter's longstanding specialization in executive function, neurodiversity, and educational therapy, while F6S presents Gil Reiter as the technical and business counterpart [LinkedIn] [F6S]. That combination could matter if the product is trying to translate therapist practice into structured software workflows. The durability of that edge is still uncertain. Expertise can shape product design early, but without public proof of proprietary outcomes data, institutional contracts, or a scaled clinician network, the advantage looks perishable if larger tutoring or school-tech platforms decide to package executive-function supports into broader offerings [My Learning Labs] [F6S].
The company is most exposed in channels it does not appear to own. No public source here identifies district procurement wins, insurer reimbursement pathways, university partnerships, or a consumer brand with measurable reach [F6S] [My Learning Labs]. That leaves My Learning Labs competing, at least for now, against substitutes that already have trust and distribution: independent coaches with referrals, schools with internal support staff, and general learning platforms that can add AI planning or organization features. The same issue applies on proof. The website states that the platform is built on respected executive-function research frameworks and brings educational therapy techniques online, but those are company claims rather than independently validated product outcomes [My Learning Labs].
The most plausible 18-month scenario is a fragmented field rather than a winner-take-all outcome. Winner if X: incumbent educational therapists and specialist coaches could continue to win if families and schools keep preferring high-trust human support over software-first interventions, particularly where progress is hard to measure quickly. Loser if Y: generic AI tutoring tools could lose share in this specific niche if schools and parents increasingly separate executive-function support from subject tutoring and demand products designed for neurodivergent learners. My Learning Labs would benefit from that shift, but only if it can show that its specialist framing converts into repeatable adoption, because the current public evidence does not yet establish a defensible lead over either specialist human providers or scaled education software vendors [F6S] [My Learning Labs] [LinkedIn].
Claim stands unchecked -- This section relies primarily on company materials, F6S, and founder LinkedIn profiles, with no named competitors or independent public validation of market share, customers, or product performance.
Opportunity
PUBLIC
If My Learning Labs executes on its stated plan, the prize is not a niche tutoring outcome but a software-led position in executive-function support for neurodivergent learners, a part of education that remains fragmented, labor-intensive, and only partially digitized [F6S].
The clearest upside case is that the company becomes a category-specific operating layer for executive-function intervention, sitting between traditional tutoring, educational therapy, and school accommodations. That outcome is reachable only because the company is not presenting itself as generic subject tutoring. Its public positioning centers on conversational AI, executive-function training, and dynamic assessment for neurodiverse students, with an explicit focus on organization, planning, and related learning skills rather than math or reading remediation alone [F6S]. Zivit Reiter's public profile also points to long-standing practitioner credibility in educational therapy, ADHD coaching, executive-function support, and teacher training, which matters in a category where trust and domain specificity tend to shape adoption more than model novelty does [LinkedIn].
The paths to scale are still conditional, but they are legible from the public record.
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| Practitioner-led premium platform | The company converts a specialist service model into a repeatable software-plus-coaching product for families seeking executive-function support | A product iteration that turns dynamic assessment and coaching workflows into a structured parent-facing program [F6S] | The public product description already combines AI, executive-function training, and assessment, and the founder's background is closely tied to educational therapy and coaching [F6S] [LinkedIn] |
| School enablement layer | The company sells tools or programs into schools that want neurodiversity support without building internal specialist capacity from scratch | A school-facing offering that packages teacher support, student assessment, and intervention workflows [My Learning Labs] | The company operates a schools page, and Zivit Reiter's public profile highlights teacher training and inclusive classroom support, which suggests a route beyond direct-to-family services [My Learning Labs] [LinkedIn] |
| Trusted neurodiversity data asset | The company uses repeated learner interactions to build a differentiated dataset around executive-function patterns and intervention response | Demonstrated efficacy or assessment consistency from ongoing platform use [F6S] | The product's stated combination of conversational AI and dynamic assessment creates at least the outline of a proprietary feedback loop if engagement becomes sustained [F6S] |
The compounding mechanism, if it emerges, would likely come from workflow depth rather than classic consumer network effects. A platform that assesses executive-function needs, delivers coaching support, and captures ongoing interaction data can improve personalization over time, which can in turn make retention, referrals, and institutional adoption easier. Public evidence does not yet show that this flywheel is operating at scale, but the ingredients are visible in the company's own positioning: dynamic assessment, executive-function training, and practitioner-led expertise concentrated around a narrow learner need [F6S] [My Learning Labs].
The size of the win is harder to anchor because there is no public revenue, deployment, or market-sizing disclosure in the available material. Even so, if the school-enablement or practitioner-platform scenario produced a defensible position in a recognized edtech category, the outcome could be meaningful on venture terms. The public half should stay conservative here: absent a cited market report or public peer benchmark in the source set, the reasonable statement is that a successful company at the intersection of AI-enabled support, neurodiversity services, and school workflow software could support venture-scale value creation (scenario, not a forecast), but the exact ceiling cannot be responsibly quantified from current public evidence [F6S] [My Learning Labs].
Claim stands unchecked -- This section relies primarily on company materials and directory listings, with limited independent corroboration from public LinkedIn profiles [F6S] [My Learning Labs] [LinkedIn].
Sources
Open sources
[F6S] My Learning Labs | https://www.f6s.com/company/my-learning-labs
[My Learning Labs] My Learning Labs | Executive Function Coaching | https://www.mylearninglabs.com/
[LinkedIn] My Learning Labs | https://www.linkedin.com/company/my-learning-labs-inc
[ADDCA] Zoey Zivit Reiter, MA ET/P, AACC | https://addca.com/adhd-coach-directory/coach/zoey_zivit_reiter/
[Building Learning Experience] Educational Therapy | Executive Function Coaching | https://www.buildinglearningexperience.com/educational-therapy
Articles about My Learning Labs
- My Learning Labs Puts an AI Coach in the Executive Functioning Gap — The Sunnyvale startup, founded by a veteran educational therapist and a technical leader, is targeting the unmet need for scalable, research-backed support for ADHD and autism.