Nachhaltigkeitshelden GmbH

Company Overview

Nachhaltigkeitshelden GmbH was founded in 2021 with a mission to build a digital bridge between local sustainable businesses and the consumers seeking them out. The company is headquartered in Munich and operates as a GmbH [LinkedIn]. Public records indicate the company may be connected to another entity, Evenerix UG [North Data].

Founders, Backgrounds, and Bench

The founding team consists of at least three individuals. Fabienne Horlaville and Thomas Klir are identified as co-founders in a 2021 podcast appearance, where they discussed their backgrounds in computer science from the Technical University of Darmstadt [Wandelpunkt-Podcast, 2021] [TuneIn]. Kevin Tscholitsch is also cited as a co-founder and was listed as a managing director in a corporate registry entry dated January 2023 [TechQuartier, 2023] [North Data]. The company's size is reported as being in the 2-10 employee range [LinkedIn].

Key milestones are limited to foundational events. The company launched its consumer-facing Android app, which is available on the Google Play Store [Google Play Store].

Data Accuracy: YELLOW -- Core company facts are corroborated by LinkedIn and the Google Play Store, but founder roles and corporate history rely on third-party profiles and partial registry data.

The Product and the Stack

The company's public-facing product is a digital map and discovery platform for sustainable local commerce. Its core offering is an Android application that allows consumers to find nearby providers of sustainable products and services [Google Play Store]. The platform's stated goal is to connect these local businesses with people seeking to live and consume more sustainably [Google Play Store]. On the business side, the company describes itself as an IT and digital marketing service provider, suggesting the platform may also offer tools or services to help listed businesses with their online presence [LinkedIn].

Technologically, the product is a location-based software service. The existence of a dedicated map subdomain and a detailed GDPR-compliant privacy policy indicates a functional web platform that processes user location and usage data [Nachhaltigkeitshelden (own site)]. The technical co-founder backgrounds in computer science and IT security provide a foundation for building a secure, scalable mapping application [TuneIn] [Mobile Media Forum].

Data Accuracy: YELLOW -- Product claims are sourced from the company's own app listing and LinkedIn profile; technical stack and business-side services are inferred from descriptions and founder backgrounds.

The Market They Are Entering

The market for platforms that facilitate sustainable consumption is driven by consumer preference and regulatory pressure. For Nachhaltigkeitshelden, the relevant market is the intersection of digital local discovery and the conscious consumer economy in Germany.

Consumer interest in sustainable products in Germany is robust, with a 2023 study by the German Federal Environment Agency (UBA) indicating that over 70% of consumers consider environmental and social criteria in their purchasing decisions [German Federal Environment Agency, 2023]. Regulatory forces, particularly the European Union's Corporate Sustainability Reporting Directive (CSRD) and Germany's Supply Chain Due Diligence Act, are increasing transparency requirements for businesses. The German market for organic food reached a sales volume of approximately €15.9 billion in 2022 [BÖLW, 2023].

Metric	Value
German Organic Food Market (2022)	€15.9B

Data Accuracy: YELLOW -- Market sizing relies on analogous industry reports and general consumer sentiment studies; no direct TAM/SAM analysis for the specific platform category was found in public sources.

The Competitive Field

Nachhaltigkeitshelden operates in a fragmented space where its primary competition comes from established local search platforms, specialized sustainability directories, and consumer habit.

• Generalist local discovery platforms. Google Maps and Google Business Profiles represent the dominant, zero-cost alternative for any business seeking local visibility.
• Niche sustainability directories. These are often region-specific, non-profit, or community-run websites. They lack the integrated digital marketing services and dedicated app interface Nachhaltigkeitshelden proposes.
• Adjacent substitutes. Social media platforms and retailer-owned loyalty apps capture a portion of the sustainable shopping journey.

The company's stated defensible edge rests on its dual-sided platform model: a consumer-facing map and app designed exclusively for sustainable discovery, coupled with a B2B offering of IT and digital marketing services for the listed providers [LinkedIn].

Data Accuracy: YELLOW -- Competitive analysis is inferred from the company's stated positioning and the general market structure; no direct competitor citations are available.

Opportunity

Nachhaltigkeitshelden's opportunity is to become the primary digital directory and transaction layer for Germany's local, sustainability-focused economy. The company's Android app and map platform address the difficulty in finding and verifying local businesses that align with sustainable values [Google Play Store]. By positioning itself as both a consumer discovery tool and a digital marketing service for these businesses [LinkedIn], Nachhaltigkeitshelden could capture the initial trust and data layer in a nascent ecosystem.

Data Accuracy: YELLOW -- The core product description and founding team background are confirmed by multiple public sources, but the growth scenarios and potential market outcomes are extrapolations based on the company's stated positioning.