Nana
Online grocery platform facilitating deliveries of groceries and home essentials in Saudi Arabia.
Website: https://nana.sa/en/
Cover Block
| Field | Value |
|---|---|
| Name | Nana |
| Tagline | Online grocery platform facilitating deliveries of groceries and home essentials in Saudi Arabia |
| Headquarters | Riyadh, Saudi Arabia |
| Founded | 2016 |
| Stage | Series C |
| Business Model | B2C |
| Industry | E-commerce / Retail |
| Technology Type | Software (Non-AI) |
| Geography | Middle East / North Africa |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (2): Abdulmajeed Alsukhan, Sami Alhelwah |
| Funding Label | $100M+ |
| Total Disclosed | ~$208,000,000 |
Links
- Crunchbase: https://www.crunchbase.com/organization/nana-direct
- MAGNiTT profile: https://magnitt.com/startups/nana-direct-2720
- PitchBook profile: https://pitchbook.com/profiles/company/267773-14
- Google Cloud case study: https://cloud.google.com/customers/nana
- Careers (Lever): https://jobs.lever.co/nana
Executive Summary
Nana is a Riyadh-based online grocery platform that has emerged as one of the better-capitalized consumer technology companies in Saudi Arabia, with roughly $208 million in disclosed funding and a stated ambition to capture 40% of the kingdom's e-grocery market by the end of 2026 [Google Cloud, 2024] [Zawya, 2026]. Founded in 2016 by Abdulmajeed Alsukhan and Sami Alhelwah, the company built its early footprint around hour-long grocery delivery and has since pushed toward a quick-commerce model with delivery windows reported as low as 20 minutes [MAGNiTT] [Tracxn]. Differentiation rests less on a novel technology layer and more on dark-store logistics, vendor depth across grocery categories, and proximity to a state-aligned investor base that includes Kingdom Holding and the Saudi Venture Capital Company [MEVP]. The cap table also features regional specialists MEVP, STV, Impact46, FIM Partners, Watar Partners, and Uni-Ventures, which together have written checks across at least three disclosed rounds, including a $133 million Series C led by Kingdom Holding in 2023 [Crunchbase]. The business model is consumer-facing and transactional: take rate on basket value, supplemented by an October 2024 acquisition of Egyptian fintech app Rasseed that hints at a payments and loyalty extension [Wamda, October 2024].
Data Accuracy: GREEN -- Confirmed by Crunchbase, MAGNiTT, MEVP, Wamda, and Google Cloud customer page.
Taxonomy Snapshot
| Axis | Value |
|---|---|
| Stage | Series C |
| Business Model | B2C |
| Industry / Vertical | E-commerce / Retail (Quick Commerce, Grocery) |
| Technology Type | Software (Non-AI) |
| Geography | Middle East / North Africa (primary: Saudi Arabia) |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (2) |
| Funding | $100M+ (~$208M total disclosed) |
How the Company Got Here
Nana was founded in Riyadh in 2016 by Abdulmajeed Alsukhan and Sami Alhelwah [PitchBook] [Crunchbase]. The company began as a marketplace connecting Saudi consumers to supermarket and home-essentials inventory, with delivery promises initially set in the one-hour range [MAGNiTT].
The COVID-19 period accelerated demand and provided the operating evidence that supported a sequence of larger rounds. Nana raised an $18 million Series B co-led by MEVP and STV, followed by a $50 million round in 2022 led by STV and a $133 million Series C in 2023 led by Kingdom Holding [MEVP] [Crunchbase]. According to the company's Google Cloud case study, Nana set a public goal of reaching a 40% share of the Saudi online grocery market by the end of 2026 [Google Cloud, 2024]. Coverage in Zawya and Trade Arabia in 2026 has continued to frame the company around that same target [Zawya, 2026] [Trade Arabia, 2026].
The most recent confirmed corporate action is the October 2024 acquisition of Rasseed, an Egyptian consumer fintech application, reported by Wamda [Wamda, October 2024]. The deal extends Nana's perimeter beyond grocery logistics into payments and consumer financial tooling.
Data Accuracy: GREEN -- Confirmed by Crunchbase, PitchBook, MEVP, Wamda, and Google Cloud.
Product and Technology
Nana's core product is a consumer mobile application and web storefront for grocery and home-essentials delivery across Saudi Arabia [Crunchbase]. Press coverage describes a quick-commerce model in which orders are fulfilled from a network of dark stores and partner retailers, with delivery times reported in two tiers: "as little as one hour" in older coverage and "20 minute delivery" in more recent material [MAGNiTT] [Tracxn]. Both delivery-window claims originate in part from company communications and should be treated as marketed service levels rather than independently audited medians.
The technology layer is a conventional consumer-commerce stack. Nana is profiled as a Google Cloud customer, which suggests cloud-native infrastructure for catalog, order management, and routing workloads [Google Cloud, 2024]. Open roles on Lever in 2026 include a Senior Android Developer, an IT Help Desk role, and a Digital Marketing Manager, consistent with a mature consumer mobile product still investing in native client development and operational tooling [Lever, 2026].
Product extension into financial services is the most interesting recent move. The Rasseed acquisition, reported by Wamda in October 2024, is a fintech app rather than a logistics asset, which points toward an embedded-payments or loyalty layer atop the grocery transaction [Wamda, October 2024].
Data Accuracy: YELLOW -- Product surface confirmed by multiple sources; specific delivery-time medians and tech stack rely on a single source each.
Market Research and Opportunity
Saudi Arabia's online grocery and delivery-app market matters now because of the rare combination of a young, mobile-native population, high disposable income concentration in Riyadh and Jeddah, and a national policy program (Vision 2030) that explicitly favors digital consumer infrastructure.
Mordor Intelligence sizes the broader Saudi delivery apps market and projects continued growth through 2031 [Mordor Intelligence, 2026]. Nana's own framing, as reported by Zawya and Trade Arabia, is that it is targeting a 40% share of the Saudi online grocery segment by the end of 2026, a number repeated in the Google Cloud customer page [Google Cloud, 2024] [Zawya, 2026] [Trade Arabia, 2026].
Demand drivers cited across the secondary coverage include pandemic-accelerated adoption of grocery e-commerce, sustained dark-store buildouts by regional operators, and the fact that grocery in Saudi Arabia historically skewed toward physical hypermarkets, leaving substantial headroom for digital share gain [Google Cloud, 2024] [MENAbytes, 2026]. Adjacent and substitute markets include restaurant delivery (where HungerStation and Jahez are the dominant players), on-demand errands (Mrsool), and traditional supermarket chains running their own first-party apps. Regulatory tailwinds are largely structural rather than sector-specific: the Public Investment Fund and adjacent state vehicles have backed the broader e-commerce and logistics build-out, and Kingdom Holding's lead position in Nana's Series C signals investor alignment with that policy direction [Crunchbase].
| Sizing claim | Value |
|---|---|
| Nana target Saudi e-grocery share by end of 2026 | 40% |
| Saudi delivery apps market growth horizon | Through 2031 |
Data Accuracy: YELLOW -- Single named third-party report (Mordor) plus company-stated targets confirmed across three outlets.
Competitive Landscape
Nana competes inside a Saudi delivery stack where the strongest players today are restaurant-led platforms expanding sideways into grocery, rather than grocery-native operators expanding into other verticals.
| Company | Positioning | Stage / Funding |
|---|---|---|
| Nana | Grocery-native quick commerce, Saudi-first | Series C, ~$208M disclosed |
| HungerStation | Restaurant-led delivery, expanding into grocery and retail | Owned by Delivery Hero |
| Jahez | Saudi-native restaurant delivery, listed on Tadawul | Public (Tadawul: 6011) |
| Mrsool | On-demand errand and delivery marketplace | Late-stage private |
The segment-by-segment map is straightforward. In restaurant delivery, HungerStation and Jahez are the incumbents, with Mrsool playing a more open-ended errand-style role. In grocery specifically, the competitive set splits between vertical specialists like Nana and grocery features inside horizontal apps; first-party supermarket apps from chains such as Panda and Lulu remain a substitute for many households.
Nana's defensible edge today rests on three things that are visible in the public record: a grocery-first operating model with dark-store infrastructure rather than restaurant-style courier networks, a cap table that includes Kingdom Holding and the Saudi Venture Capital Company, and capital depth at roughly $208 million disclosed [Crunchbase] [MEVP]. The durability of that edge depends on whether grocery economics genuinely require specialization. If basket sizes, refrigeration, and SKU breadth keep horizontal apps at a structural disadvantage, the moat compounds. If, instead, Delivery Hero's global playbook lets HungerStation match Nana's grocery service levels at marginal cost, the edge is more perishable.
Opportunity
If Nana executes against its public targets, the prize is the default consumer commerce rail for Saudi grocery and a credible launch point for an MENA-wide consumer fintech and loyalty layer.
The headline opportunity
The single largest plausible outcome is that Nana becomes the category-defining online grocery operator in Saudi Arabia and the anchor consumer-commerce brand for a Kingdom Holding-aligned digital portfolio. Its own stated ambition, repeatedly cited, is 40% Saudi e-grocery share by the end of 2026 [Google Cloud, 2024] [Zawya, 2026]. The ambition is reachable because three structural conditions already favor it: meaningful capital ($208 million disclosed), a strategic investor base that includes Kingdom Holding and the Saudi Venture Capital Company, and a policy environment under Vision 2030 that supports domestic digital champions in consumer infrastructure [Crunchbase] [MEVP].
Growth scenarios
| Scenario | What happens | Catalyst |
|---|---|---|
| Saudi grocery default | Nana reaches its stated 40% share of Saudi e-grocery by 2026 | Continued dark-store rollout plus loyalty bundle from Rasseed integration |
| MENA fintech-on-grocery | Rasseed becomes a regional consumer wallet seeded by Nana's Saudi customer base | Rasseed integration into Nana checkout; Egypt cross-border launch |
| Strategic exit | Nana is acquired by, or merged into, a larger PIF-aligned commerce platform | Tadawul listing window opens or Delivery Hero / Amazon revisits MENA M&A |
The size of the win
A credible reference point is the broader Saudi delivery-apps market that Mordor Intelligence projects to grow through 2031 [Mordor Intelligence, 2026]. If Nana captures even a meaningful minority of online grocery in Saudi Arabia, the business sits inside one of the most strategically valuable consumer categories in the region. Public peers in restaurant delivery (notably Jahez on Tadawul) demonstrate that the Saudi market will assign real public-market multiples to category-leading delivery operators.
Data Accuracy: YELLOW -- Scenarios are analyst constructions anchored on confirmed funding, acquisition, and stated-share data points.
Sources
- [Crunchbase] Nana - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/nana-direct
- [MAGNiTT] Nana Company and Investment Profile | https://magnitt.com/startups/nana-direct-2720
- [Tracxn] Nana - 2025 Company Profile, Team, Funding & Competitors | https://tracxn.com/d/companies/nana/__XtUvUSo7cjZ3HRScXS5OsTF3FBvW_pFhjKgtG0OxuoA
- [Wamda, October 2024] Saudi q-commerce Nana acquires Rasseed app | https://www.wamda.com/2024/10/saudi-q-commerce-nana-acquires-egyptian-fintech-raseedi
- [MEVP] Saudi Arabia's leading online grocery platform Nana raises USD 18M Series B co-led by MEVP and STV | https://www.mevp.com/news/saudi-arabias-leading-online-grocery-platform-nana-naanaa-raises-usd-18m-in-series-b-financing-co-led-by-mevp-and-stv
- [MEVP] Nana - MEVP portfolio page | https://www.mevp.com/portfolio/nana
- [Google Cloud, 2024] Nana customer case study | https://cloud.google.com/customers/nana
- [PitchBook] Nana 2025 Company Profile: Valuation, Funding & Investors | https://pitchbook.com/profiles/company/267773-14
- [Mordor Intelligence, 2026] Saudi Arabia Delivery Apps Market Size & Growth to 2031 | https://www.mordorintelligence.com/industry-reports/saudi-arabia-delivery-apps-market
- [Zawya, 2026] Grocery delivery platform Nana eyes 40% Saudi market share | https://www.zawya.com/en/business/retail-and-consumer/grocery-delivery-platform-nana-eyes-40-saudi-market-share-pe1lczir
- [Trade Arabia, 2026] Grocery delivery platform Nana eyes 40% Saudi market share | https://www.tradearabia.com/news/MISC_394970.html
- [Zawya, 2026] Saudi Arabia's leading online grocery platform Nana raises USD 18mm Series B | https://www.zawya.com/en/press-release/saudi-arabias-leading-online-grocery-platform-nana-raises-usd-18mm-in-series-b-financing-co-led-by-mevp-and-tjngfaff
- [MENAbytes, 2026] Saudi's Nana raises $18 million Series B for its online grocery marketplace | https://www.menabytes.com/nana-18-million/
- [MAGNiTT, 2026] Saudi Arabia's Online Grocery Platform Nana Raises $18M in Series B Funding | https://magnitt.com/news/saudi-arabia-leading-online-grocery-platform-nana-raises-usd18m-in-series-b-funding-51675
- [Lever, 2026] Nana - Digital Marketing Manager | https://jobs.lever.co/nana/42a2bc18-7933-4fd6-b1b6-e416c77f77ab/apply
- [Lever, 2026] Nana - IT Help Desk | https://jobs.lever.co/nana/49bc9591-b739-4faf-9e62-f2de3e823a31
- [Lever, 2026] Nana - Senior Android Developer | https://jobs.lever.co/nana/69a99b0d-b233-44ea-8216-5c2c445310bd/apply
Articles about Nana
- Nana Is Betting Riyadh Wants Its Groceries at the Door in Twenty Minutes — The Saudi q-commerce company has raised roughly $208M and is chasing 40% of a national market it helped invent.