Nomni
AI-first hospitality technology platform for point of sale, payments, online ordering, and operations.
Website: https://www.nomni.ai/
Cover Block
Open sources
| Field | Detail |
|---|---|
| Name | Nomni |
| Tagline | AI-first hospitality technology platform for point of sale, payments, online ordering, and operations [Nomni AI, retrieved 2026] |
| Headquarters | Singapore, Singapore [sgpbusiness.com, retrieved 2026] |
| Founded | 2015 [sgpbusiness.com, retrieved 2026] |
| Stage | Seed [Structured facts] |
| Business model | SaaS [Structured facts] |
| Industry | E-commerce / Retail [Structured facts] |
| Technology | AI / Machine Learning [Structured facts] |
| Geography | Southeast Asia [Structured facts] |
| Growth profile | Venture Scale [Structured facts] |
| Founding team | Repeat Founder [Structured facts] |
| Funding label | Undisclosed [Structured facts] |
| Total disclosed | $4.27M over 11 rounds, according to Tracxn [tracxn.com, retrieved 2026] |
Links
Open sources
- Website: https://www.nomni.ai/
- LinkedIn: https://au.linkedin.com/company/nomni-ai
- Careers: https://www.nomni.ai/company/careers
- About: https://www.nomni.ai/company/about
What an Investor Needs First
PUBLIC Nomni is a hospitality software platform that bundles point of sale, payments, ordering, loyalty, marketing, procurement, and operations into a single system, and it merits investor attention because the company is making unusually large scale claims for a seed-stage business in a fragmented, multi-product category [Nomni AI, retrieved 2026] [sgpbusiness.com, retrieved 2026]. Public records indicate the company was incorporated in Singapore in 2015, while its own positioning frames the business as being built by hospitality operators trying to replace the many separate applications used by venue operators with one accountable platform [sgpbusiness.com, retrieved 2026] [Nomni Group, retrieved 2026].
The product case is straightforward: Nomni One is presented as the umbrella system, with modules spanning mobile and Android POS, payments through NomniPay, prepaid loyalty via Brandollars, and newer AI interfaces such as Nomni Voice and data-query tools under Nomni AI [Nomni AI, retrieved 2026] [Nomni Group, retrieved 2026]. That breadth is the main point of differentiation, although most operating metrics behind the platform remain company-supplied, including claims of 35,000-plus venues served and more than 200 million annual transactions processed [Nomni AI, retrieved 2026].
The founding team appears to be the same trio associated with Roll'd Vietnamese, namely Bao Hoang, Ray Esquires, and Tin Ly, which matters because it ties Nomni's product design to operators with direct restaurant and franchise experience rather than a purely software background [businessfranchiseaustralia.com.au, retrieved 2026] [Wikipedia, retrieved 2026] [Crunchbase, retrieved 2026]. Bao Hoang is also identified in multiple public sources as founder and CEO of Roll'd, giving the company a repeat-founder narrative that is directionally supportive, even if the broader executive bench is still thinly documented in public materials [SBS, retrieved 2026] [TVTS, September 2026].
On financing, the public record is uneven: Tracxn attributes $4.27 million of total funding over 11 rounds, while CB Insights lists small 2023 financings and a December 2021 valuation range of $0.73 million to $0.93 million [tracxn.com, retrieved 2026] [cbinsights.com, retrieved 2026]. The business model is presented as SaaS layered onto transaction and payments workflows, and the next 12 to 18 months likely turn on whether Nomni can validate its claimed footprint with independently visible customer evidence, translate hiring into repeatable enterprise go-to-market execution, and show that the AI layer improves retention or wallet share rather than simply broadening product surface area [Rippling, July 2026] [successjobs.com.au, October 2026] [Upwork, retrieved 2026].
Claim stands unchecked -- This section combines corporate registry data with company claims and database entries, but several material operating metrics and product assertions remain company-only or only partially corroborated.
Taxonomy Snapshot
| Axis | Value |
|---|---|
| Stage | Seed |
| Business Model | SaaS |
| Industry / Vertical | E-commerce / Retail |
| Technology Type | AI / Machine Learning |
| Geography | Southeast Asia |
| Growth Profile | Venture Scale |
| Founding Team | Repeat Founder |
| Funding | Undisclosed |
Inside the Company
PUBLIC Nomni presents itself as an AI-first hospitality technology platform built to consolidate point of sale, payments, online ordering, loyalty, procurement, marketing, and operational tooling into one system for hospitality venues [Nomni AI, retrieved 2026]. The company is incorporated in Singapore as NOMNI PTE. LTD., com, retrieved 2026].
The founding context appears closely tied to operators from the Roll'd Vietnamese business. Nomni identifies Bao Hoang as co-founder of Roll'd Vietnamese on its own materials, while public references also connect Ray Esquires and Tin Ly to the Roll'd founding team [Nomni AI, retrieved 2026] [Wikipedia, retrieved 2026]. That matters less as branding than as a clue to product origin: the company frames itself as having been created by hospitality operators, and its current positioning suggests the early thesis was operational consolidation for venues rather than a narrow single-product tool [Nomni AI, retrieved 2026].
On the public timeline, the clearer milestones are recent rather than early. By 2026, Nomni's website described a broader platform architecture under the "Nomni One" label and claimed deployment across more than 35,000 venues in Australia, the United States, and Southeast Asia, alongside annual processing volume of more than 200 million transactions and more than $4 billion in payments volume [Nomni AI, retrieved 2026]. Those scale figures are company-reported and should be read that way, but they do indicate how management wants the business understood: as a multi-product hospitality operating system with regional reach, not simply a local POS vendor [Nomni AI, retrieved 2026].
Claim stands unchecked -- This section relies primarily on company materials, with Singapore corporate registration corroborating legal entity and incorporation details [sgpbusiness.com, retrieved 2026] [Nomni AI, retrieved 2026].
Under the Hood
MIXED Nomni is presenting itself as a unified hospitality operating system rather than a single-point solution. On its public site, the company says Nomni One connects point of sale, payments, QR and online ordering, loyalty, procurement, insights, marketing, and AI-enabled workflows, with the stated goal of replacing the "20+ disparate applications" used by many hospitality venues [Nomni Group, retrieved 2026] [Nomni AI, October 2026]. The public product set also names Nomni GO mobile POS, Android POS, NomniPay, and Brandollars, a prepaid loyalty and engagement product, alongside front-of-house modules such as digital ordering, catering, self-ordering kiosk, marketing and CRM, loyalty, and gifting, plus back-of-house tools including POS, payments, enterprise management, insights, and procurement and inventory [Nomni AI, retrieved 2026] [Nomni Group, retrieved 2026].
MIXED The functional through-line is operational consolidation for multi-site hospitality operators. Nomni says its POS product helps venues manage menus, pricing, and daily operations across multiple locations, while its CRM and loyalty products are designed to connect guest data and repeat-spend incentives back to transaction systems; the company also claims its loyalty layer integrates with major POS systems [Nomni AI, retrieved 2026] [Nomni Group, retrieved 2026]. On the AI side, the public description is still broad: Nomni Voice is positioned for ordering and customer care, and Nomni AI is described as a way for users to interact with operating data to surface insights, but the available public material does not verify model architecture, proprietary data assets, or a quantified performance advantage over standard software workflows [Nomni AI, retrieved 2026].
MIXED The hiring footprint gives a limited read on how the platform is being built, though this remains an inference rather than a confirmed architecture diagram. An AI-forward full-stack engineering posting references workflows, forms, approvals, locations, permissions, and reporting, while a back-end software engineering role was listed in Jakarta, suggesting ongoing investment in internal operations tooling and distributed product development (inferred from job postings) [Upwork, retrieved 2026] [Rippling]. That said, most substantive product claims in this section come from company-controlled materials rather than an independent demo, third-party technical review, or press reporting, so the product breadth is easier to confirm than the depth of adoption for any one module [Nomni AI, retrieved 2026] [Nomni Group, retrieved 2026].
Claim stands unchecked -- Product scope is primarily confirmed through company website materials, with limited corroboration from job postings for technical emphasis.
Market Research
PUBLIC
Hospitality software matters now because restaurants and venue operators are still trying to consolidate fragmented operating stacks while defending margins against labor, payment, and demand volatility, and Nomni is explicitly positioned around that consolidation thesis rather than a single-feature tool [Nomni Group, retrieved 2026] [Nomni AI, October 2026].
The constraint in this market section is evidence quality. No third-party TAM, SAM, or SOM study for Nomni itself was provided in the source set, so the addressable market cannot be sized directly without inventing numbers. The public evidence does, however, show the company aiming at a broad operating layer for hospitality, spanning point of sale, payments, online ordering, loyalty, procurement, CRM, insights, and AI-assisted workflows, which places it in the overlap of restaurant software, commerce infrastructure, and guest engagement systems rather than in a narrow POS category alone [Nomni AI, retrieved 2026] [Nomni Group, retrieved 2026].
That breadth matters because the product surface reaches several adjacent spend buckets inside a venue. Nomni One is described as connecting POS, payments, QR and online ordering, loyalty, procurement, insights, marketing, and AI-enabled workflows, while the wider suite includes mobile POS, Android POS, payments, loyalty, voice ordering, CRM, and back-office tools [Nomni AI, retrieved 2026] [Nomni Group, retrieved 2026]. In practical terms, the relevant market is not only restaurant POS, but also the substitute set of ordering platforms, payment processors, loyalty vendors, and operating systems that venues often buy separately [Nomni AI, retrieved 2026] [Nomni Group, retrieved 2026].
The clearest demand driver in the available research is software consolidation. Nomni says hospitality venues often rely on "20+ disparate applications," and its own positioning argues for one accountable platform across operations, guest engagement, payments, and data [Nomni Group, retrieved 2026] [Nomni AI, October 2026]. That is a company claim rather than an independently verified market diagnosis, but it is directionally consistent with the product architecture shown on its public pages, which bundles front-of-house and back-of-house workflows into one system [Nomni AI, retrieved 2026].
A second tailwind is the shift from standalone transaction tools toward revenue and retention software. Nomni's public materials emphasize loyalty, CRM, gifting, prepaid stored-value products, digital ordering, and marketing alongside core POS and payments, suggesting the buyer is not only seeking checkout infrastructure but also repeat-visit and customer data tooling [Nomni Group, retrieved 2026] [Nomni AI, retrieved 2026]. A third tailwind is geographic normalization of multi-market software deployment, since the company says it serves venues across Australia, the United States, and Southeast Asia, and its hiring footprint includes Jakarta-based engineering, which implies the target market includes regionally distributed operators rather than a single-country install base [Nomni AI, retrieved 2026] [Rippling, July 2026].
Macro and regulatory forces are present here, even if the source set does not quantify them. Because Nomni participates in payments, stored-value loyalty, customer data, and transaction systems, demand is likely influenced by payment acceptance economics, data handling obligations, and the operating complexity of multi-location hospitality groups. The public materials support the first premise, payments is a named product line, and the second, customer engagement and CRM are part of the platform, but they do not provide enough evidence to specify jurisdiction-by-jurisdiction compliance exposure in this public section [Nomni Group, retrieved 2026] [Nomni AI, retrieved 2026].
| Cited market framing | What the evidence supports | Source quality |
|---|---|---|
| Core market | Hospitality operating software for restaurants, cafes, hotels, franchises, and venue operators | Company description only [Nomni AI, retrieved 2026] |
| Adjacent market | Payments infrastructure via NomniPay | Company description only [Nomni Group, retrieved 2026] |
| Adjacent market | Digital ordering and QR ordering | Company description only [Nomni AI, retrieved 2026] |
| Adjacent market | Loyalty, CRM, and guest marketing software | Company description only [Nomni Group, retrieved 2026] |
| Substitute set | Separate POS, ordering, loyalty, payments, procurement, and analytics vendors that operators may otherwise buy independently | Inference from cited product bundle, based on company materials [Nomni AI, retrieved 2026] [Nomni Group, retrieved 2026] |
The table shows why the market can be strategically large without being cleanly measurable from the current public record. The opportunity rests on cross-category wallet share inside hospitality venues, but the sizing evidence in hand is still company-led rather than independently benchmarked.
Claim stands unchecked -- This section relies primarily on Nomni's own product and positioning pages, with limited corroboration from public job postings and no independent third-party market sizing report in the provided sources.
Competition and Substitutes
Competitive map
MIXED Nomni is positioning itself against a stack of separate hospitality tools rather than against one clearly disclosed direct rival, which makes the competitive question less about feature parity and more about whether operators will buy consolidation from a single vendor [Nomni Group, retrieved 2026] [Nomni AI, retrieved 2026].
The public record here is thin on named head-to-head competitors, and that matters. Nomni's own materials describe a platform spanning POS, payments, online ordering, loyalty, procurement, marketing, insights, and AI-enabled workflows, with a stated goal of replacing "20+ disparate applications" used by hospitality venues [Nomni Group, retrieved 2026] [Nomni AI, October 2026]. On the evidence available, the practical competitive set breaks into three segments: incumbent POS and payments providers, point-solution vendors in ordering or loyalty, and internal operating workarounds built from multiple systems and manual processes. The first group tends to own transaction flow, the second tends to win on specialist depth, and the third persists because switching costs in hospitality are real even when the software estate is fragmented.
Nomni's current edge, to the extent public sources support one, appears to be operator-shaped product design and breadth of workflow coverage rather than a disclosed technology moat. The founder set is tied in public sources to Roll'd Vietnamese, which gives the company a credible hospitality-operator origin story rather than a software-first abstraction of venue needs [Nomni AI, retrieved 2026] [SBS, retrieved 2026] [Business Franchise Australia, retrieved 2026]. The company also claims scale, 35,000+ venues, more than 200 million annual transactions, and more than $4 billion processed annually, which, if directionally accurate, would imply a meaningful installed base and data exhaust across ordering, payments, and repeat-visit behavior [Nomni AI, retrieved 2026]. The caution is that these scale claims are company-reported, so the edge is visible in narrative form but not yet independently verified.
That edge is also somewhat perishable. Breadth can help in hospitality because one procurement, CRM, loyalty, and POS layer can reduce reconciliation work and vendor sprawl, but breadth also creates implementation risk and invites competition from specialists that move faster in one product lane. Nomni's open roles suggest active hiring across customer success, account management, and engineering, including a backend engineering role tied to Jakarta and an Upwork posting that described the company as having 250+ teammates across four continents [Rippling, July 2026] [Upwork, retrieved 2026] [successjobs.com.au, October 2026]. That supports a picture of cross-regional operating ambition, but it also hints at service and support intensity, which can compress software advantages if deployment quality becomes the real battleground.
The clearest exposure is structural: Nomni does not appear, from the sources provided, to own a named distribution channel beyond its own direct sales and partner-program positioning, and no independent source in the record confirms a dominant ecosystem position, marquee integration advantage, or exclusive partner network [Nomni Group, retrieved 2026]. In practice, that leaves the company vulnerable if venue operators prefer best-of-breed stacks or if incumbent transaction platforms defend accounts by bundling payments, ordering, and loyalty more aggressively. It also leaves Nomni exposed in any segment where a buyer wants a narrow fix, such as loyalty or digital ordering, without replacing the core POS and payments layer. The company says its loyalty product integrates with major POS systems, which helps on land-and-expand, but it also underlines that parts of the product can function as complements to incumbent systems rather than full displacement tools [Nomni AI, retrieved 2026].
The most plausible 18-month scenario is a sorting of the category by buyer preference rather than a winner-take-all outcome. Winner if consolidation budgets open: Nomni, because its pitch is strongest when operators want fewer vendors, one data layer, and bundled workflows across front and back of house [Nomni Group, retrieved 2026] [Nomni AI, retrieved 2026]. Loser if that budget environment tightens: point solutions in non-core workflows, because procurement, marketing, and loyalty tools are easier for operators to defer or absorb into a broader platform than the payment rail or the core POS. The reverse scenario is also credible: if buyers keep core systems in place and only add modular software, integrated platform vendors like Nomni may find expansion slower than their product breadth implies.
Claim stands unchecked -- This section relies heavily on company materials for product scope, claimed scale, and positioning, with limited independent corroboration from founder-background sources and job listings.
Opportunity
PUBLIC
The prize here is straightforward: if Nomni can turn a bundle of hospitality tools into a system of record for venue operations, payments, ordering, and guest engagement, it has a path to owning a large share of a fragmented software budget that many restaurant and hospitality operators still spread across numerous vendors [Nomni Group, retrieved 2026] [Nomni AI, retrieved 2026].
The headline opportunity is to become default operating infrastructure for multi-site hospitality operators across Southeast Asia, Australia, and adjacent markets, rather than remain a point solution inside the stack [Nomni AI, retrieved 2026] [sgpbusiness.com, retrieved 2026]. That outcome is still early and not independently validated at the operating-metric level, but the shape of the ambition is visible in public materials: Nomni markets POS, payments, ordering, loyalty, procurement, CRM, insights, and AI workflows as one connected platform, and says the product is designed to replace "20+ disparate applications" used by venues [Nomni Group, retrieved 2026] [Nomni AI, October 2026]. The reason this is reachable, not purely aspirational, is that the company is at least presenting a broad product surface, a geographically distributed hiring footprint, and operator-founded positioning tied to hospitality workflows rather than generic SMB software [Upwork, retrieved 2026] [TVTS, September 2026] [successjobs.com.au, October 2026].
The upside breaks into a small number of plausible growth paths. Public evidence is still thin, so the scenarios below should be read as conditional paths rather than observed trajectories.
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| Regional control plane | Nomni becomes the preferred all-in-one stack for restaurant groups and franchise networks operating across Australia and Southeast Asia | Multi-market operators standardize on a single vendor for POS, payments, loyalty, and procurement to reduce operational fragmentation [Nomni AI, retrieved 2026] | The product surface is already marketed as integrated across front-of-house and back-of-house functions, which fits buyers managing multiple venues and systems [Nomni AI, retrieved 2026] [Nomni Group, retrieved 2026] |
| Payments-led expansion | Nomni uses POS and ordering as distribution, then captures a larger share of customer spend through NomniPay and prepaid loyalty products such as Brandollars | Attachment of payments and stored-value products increases revenue per venue and makes switching harder [Nomni Group, retrieved 2026] [Nomni AI, retrieved 2026] | The company already presents payments and loyalty as native modules rather than add-ons, which is the usual prerequisite for deeper monetization in hospitality software [Nomni Group, retrieved 2026] [Nomni AI, retrieved 2026] |
| AI workflow layer | Nomni moves from transaction system to decision layer by making operations, reporting, approvals, and customer interactions run through AI-assisted workflows and voice interfaces | Adoption of Nomni AI and Nomni Voice inside existing customers lifts usage breadth beyond checkout and ordering [Nomni AI, retrieved 2026] | Public product materials and hiring language point to AI-enabled workflows, reporting, forms, approvals, and customer-care interactions, suggesting the company is trying to extend beyond core POS [Nomni AI, retrieved 2026] [Upwork, retrieved 2026] |
What compounding looks like is less about a classic consumer network effect and more about software depth, payments attachment, and data density. If a venue starts with POS or ordering, then adds payments, loyalty, CRM, procurement, and insights, each added module raises switching cost and increases the amount of operational and customer data inside the system [Nomni AI, retrieved 2026] [Nomni Group, retrieved 2026]. That can create a practical flywheel: more workflows on-platform produce more transaction and customer data, which in turn makes reporting, segmentation, loyalty targeting, and AI-assisted operations more useful, which can support broader rollouts across venue groups [Nomni AI, retrieved 2026] [Nomni Group, retrieved 2026]. The early signal, though still company-sourced, is that Nomni is already presenting itself this way in market, with modules spanning front-of-house, back-of-house, payments, and engagement rather than a single narrow entry point [Nomni AI, retrieved 2026].
The size of the win is difficult to frame precisely because the public record here lacks independent revenue, retention, and customer-cohort data. Even so, if Nomni were to emerge as a scaled regional hospitality operating platform with meaningful payments penetration, the relevant outcome would likely resemble a software-plus-fintech infrastructure company rather than a pure POS vendor. On public sources available for this report, the cleanest way to state the upside is qualitative but concrete: a business that truly supports 35,000-plus venues and processes more than $4 billion annually would sit in a category where strategic value can expand quickly once payments, loyalty, and operations are integrated, though those volume claims are currently company-only and should be treated cautiously [Nomni AI, retrieved 2026]. Under the payments-led expansion scenario, Nomni could plausibly become a strategically significant regional platform for hospitality commerce, worth far more than a seed-stage software multiple would imply today (scenario, not a forecast) [tracxn.com, retrieved 2026] [cbinsights.com, retrieved 2026].
Claim stands unchecked -- This section relies materially on company website claims, job listings, and directory-style funding databases, with limited independent corroboration of traction or scale [Nomni AI, retrieved 2026] [Upwork, retrieved 2026] [tracxn.com, retrieved 2026].
Sources
Open sources
[Nomni AI, retrieved 2026] Nomni AI | https://www.nomni.ai/
[sgpbusiness.com, retrieved 2026] NOMNI PTE. LTD. (201525600G) - Singapore Company | https://www.sgpbusiness.com/company/Nomni-Pte-Ltd
[Nomni Group, retrieved 2026] About Nomni - Find Out More Here | Nomni Group | https://www.nomni.ai/company/about
[businessfranchiseaustralia.com.au, retrieved 2026] Roll'd Vietnamese | https://www.businessfranchiseaustralia.com.au/franchise/Rolld-Vietnamese
[Wikipedia, retrieved 2026] Roll'd Vietnamese - Wikipedia | https://en.wikipedia.org/wiki/Roll'd
[Crunchbase, retrieved 2026] Tin Ly | Crunchbase | https://www.crunchbase.com/person/tin-ly
[SBS, retrieved 2026] Bao Hoang: founder and CEO of Roll'd Vietnamese | https://www.sbs.com.au/language/vietnamese/en/podcast-episode/bao-hoang-founder-and-ceo-of-rolld-vietnamese/7xkfzzj47
[TVTS, September 2026] FULL STORY: BAO HOANG - TVTS | https://tvtsonline.com.au/tv_online/full-story-bao-hoang/
[tracxn.com, retrieved 2026] Nomni - Fundraising | Tracxn | https://tracxn.com/d/companies/nomni/__f39oC3Jk6mdT4mS3dWkOz4ngg5EGvS4MN2wWfCCCHnA/funding-and-investors
[cbinsights.com, retrieved 2026] Nomni - CB Insights | https://www.cbinsights.com/company/nomni
[Rippling, July 2026] Account Manager (Contract Based) | https://ats.rippling.com/nomni/jobs/706c37ea-649a-4eaa-83d0-ad7d6482fa1f
[successjobs.com.au, October 2026] Customer Success Manager | https://successjobs.com.au/jobs/customer-success-manager-2a248b60
[Upwork, retrieved 2026] AI-Forward Full-Stack Engineer | https://www.upwork.com/freelance-jobs/apply/Forward-Full-Stack-Engineer_~022108153297358529656/
[Nomni AI, October 2026] Nomni | https://www.nomni.ai/company/careers
[Rippling] Liven Jobs | https://ats.rippling.com/liven/jobs
Articles about Nomni
- Nomni's Hospitality OS Now Anchors 35,000 Venues — The founders of Roll'd Vietnamese built an all-in-one software suite for their own restaurants. Now they're selling it globally, processing over 200 million transactions a year.