Nothreat
AI-powered preemptive cybersecurity for web, cloud, IoT/OT, APIs
Website: https://nothreat.io
Cover Block
| Attribute | Details |
|---|---|
| Name | Nothreat |
| Tagline | AI-powered preemptive cybersecurity for web, cloud, IoT/OT, APIs [Nothreat.io, 2025] |
| Headquarters | London, UK [Nothreat.io, 2025] |
| Founded | 2023 [Crunchbase, 2025] |
| Stage | Seed |
| Business Model | SaaS |
| Industry | Security |
| Technology | AI / Machine Learning |
| Geography | Western Europe |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (3+) |
| Funding Label | Seed |
| Total Disclosed Funding | Undisclosed [The SaaS News, February 2025] |
Links
- Website: https://nothreat.io
- LinkedIn: https://www.linkedin.com/company/nothreat-cybersecurity
What an Investor Needs First
Nothreat is a London-based cybersecurity startup applying a self-learning AI architecture to preemptively detect and neutralize threats across web, cloud, IoT/OT, and API environments [Nothreat.io, 2025]. Founded in 2023 by Zoran Vasiljev, Vojislav Simic, and Lev Zabudko, the company addresses the data limitations and reactive nature of traditional security tools like SIEMs [Perplexity Sonar, 2025]. Its core platform, Nothreat™, integrates with existing firewalls, EDRs, and SIEMs to distribute threat intelligence and execute automated response playbooks, with differentiation claimed through a patented deception technology for web security [Nothreat.io/products/platform, 2025] [Nothreat.io/solutions/web-security, 2025].
The founding team brings a multi-disciplinary operational background, with Vasiljev as CEO and Chairman, Simic as COO, and Zabudko as Chief Product Officer, supported by an advisory board that includes penetration testing expertise [LinkedIn, 2026] [Nothreat.io/about-us, 2025]. The company closed a seed round in February 2025 led by Algara Group, operates a SaaS business model, and has concurrently launched a public crowdfunding campaign on Crowdcube at a reported £40 million valuation [The SaaS News, February 2025] [Nothreat.io/press-and-news/nothreat-crowdfunding-crowdcube, 2025].
Data Accuracy: YELLOW -- Core company facts and seed round are confirmed; key performance metrics and valuation are company-reported without independent verification.
Taxonomy Snapshot
| Axis | Classification |
|---|---|
| Stage | Seed |
| Business Model | SaaS |
| Industry / Vertical | Security |
| Technology Type | AI / Machine Learning |
| Geography | Western Europe (London, UK) |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (3+) |
| Funding | Seed |
Data Accuracy: YELLOW -- Core company facts and seed round are confirmed; key performance metrics and valuation are company-reported without independent verification.
Inside the Company
Nothreat was founded in 2023 as a London-based cybersecurity startup, positioning itself from the outset in the AI-powered preemptive security segment [Crunchbase, 2025]. The company's headquarters are listed at 307 Euston Road in London [Nothreat.io, 2025]. The founding team comprises three co-founders: Zoran Vasiljev as CEO, Vojislav Simic as COO, and Lev Zabudko as Chief Product Officer [Nothreat.io, 2025] [LinkedIn] [Perplexity Sonar, 2025].
Key operational milestones have been concentrated in 2025. The company closed a seed funding round in February of that year, led by Algara Group [The SaaS News, February 2025]. Shortly after, Nothreat announced its participation in the PSG Labs Innovation Accelerator [National Law Review, 2025]. The company also launched a public equity crowdfunding campaign on Crowdcube during this period, citing a £40 million valuation [Nothreat.io, 2025].
Expansion efforts followed, with the company announcing a partnership with Lenovo focused on IoT edge device security and a separate expansion of its operations into South Africa to build local partnerships [Nothreat.io, 2025]. The company has also established a US partner program, indicating an early focus on channel-led growth beyond its UK base.
Data Accuracy: YELLOW -- Company website and press releases provide a consistent timeline, but key details like specific founding dates and legal entity are not publicly available from independent sources.
Under the Hood
The core proposition is a preemptive security platform that uses distributed AI to detect and block novel threats before they can exploit vulnerabilities in web, cloud, IoT, and API environments [Nothreat.io, 2025]. The system is designed to process unlimited data, correlate intelligence from over 100 third-party sources in real time, and automate responses through integrations with an organization's existing security stack, including firewalls, EDRs, SIEMs, and WAFs [Nothreat.io/products/platform, 2025]. This integration model, which the company calls "group immunity," aims to make legacy tools AI-driven by distributing validated threat intelligence across the entire ecosystem.
Product differentiation appears to center on two specific claims: a patented deception technology for web security and a predictive capability for zero-day attacks [Nothreat.io/solutions/web-security, 2025]. The platform's marketing cites performance metrics against traditional tools, such as detecting threats up to 11.2 times more effectively and automatically blocking over 99% of attacks [Nothreat.io, 2025]. A key claim is the ability to stop zero-day exploits up to 40 days before public disclosure [Nothreat.io, 2025].
The product suite includes modules like the Nothreat Platform (CTEM), AI Analyzer, CyberEcho Deception, ThreatShield, AIoT Defender, and Intelligent DNS [Nothreat.io, 2025]. The company has announced integrations with partners like Lenovo for IoT edge security and Andersen to expand its deception technology [Nothreat.io/press-and-news, 2025].
Data Accuracy: YELLOW -- Product claims are sourced from the company's own website and press releases; performance metrics lack third-party validation.
Market Research
The market for AI-driven, preemptive cybersecurity tools is expanding as enterprises face more sophisticated attacks that bypass traditional based defenses, a shift that favors platforms capable of correlating intelligence across hybrid infrastructure.
| Metric | Value |
|---|---|
| Security Analytics & Intelligence Market (2024) | $28B |
| IoT Security Market (Projected 2028) | $60B |
Demand is driven by several converging tailwinds. The proliferation of connected IoT and operational technology (OT) devices has dramatically expanded the attack surface. Simultaneously, the volume of novel, never-before-seen attack payloads is rising sharply; one industry report cited by the company noted a 470% surge in such payloads [EIN Presswire, 2025]. Regulatory pressures, including stricter reporting requirements for critical infrastructure and data breaches, are also pushing organizations to adopt more proactive security postures.
Key adjacent and substitute markets include traditional security information and event management (SIEM), extended detection and response (XDR), and managed detection and response (MDR) services. Nothreat's positioning suggests it sees an opening where these tools fall short: namely, in preemptive, cross-domain correlation and autonomous response specifically designed for novel, zero-day threats.
Data Accuracy: YELLOW -- Market sizing figures are from analogous, publicly reported segments, not the company's specific product category. The demand driver citing a payload surge is attributed to a single press release.
Competition and Substitutes
Nothreat positions itself as a preemptive, AI-driven layer that sits across existing security infrastructure, a posture that places it in competition with both established platform vendors and a new wave of specialized AI challengers.
| Metric | Value |
|---|---|
| Nothreat | 1 (subject) |
| Qevlar AI | 1 (competitor) |
| 7AI | 1 (competitor) |
| Radiant Security | 1 (competitor) |
| Company | Positioning | Stage / Funding | Notable Differentiator | Source |
|---|---|---|---|---|
| Nothreat | AI-powered preemptive cybersecurity platform for web, cloud, IoT/OT, APIs. | Seed (2025); lead investor Algara Group. | Claims a patented deception layer for web security and autonomous response. | [Nothreat.io, 2025]; [The SaaS News, February 2025] |
The landscape splits into three primary segments:
- Incumbent platform vendors. This includes large, established SIEM and XDR providers like Splunk, Microsoft (Sentinel), and Palo Alto Networks (Cortex).
- Specialized AI challengers. This is the cohort that includes Qevlar AI, 7AI, and Radiant Security.
- Adjacent substitutes and infrastructure. This includes next-generation firewalls (NGFWs), web application firewalls (WAFs), and cloud security posture management (CSPM) tools.
Data Accuracy: YELLOW -- Competitor names are confirmed, but detailed comparative data on funding, stage, and differentiation for Qevlar AI, 7AI, and Radiant Security is not publicly available. Nothreat's own positioning and metrics are sourced from its website without independent corroboration.
Opportunity
If Nothreat can translate its claimed AI-driven detection advantages into a repeatable enterprise sales motion, the opportunity lies in capturing a meaningful share of the modern threat exposure management market.
| Scenario | What happens | Catalyst |
|---|---|---|
| Channel-Led Expansion | Nothreat becomes the white-labeled AI engine for a major hardware or managed security service provider (MSSP). | A formal, multi-year OEM agreement stemming from the Lenovo or Andersen partnerships [Nothreat.io/press-and-news, 2025]. |
| Compliance Wedge | The platform is adopted as a standard tool for meeting emerging IoT/OT security regulations in Europe and South Africa. | Regulatory guidance or a standard that references "predictive" or "continuous" threat exposure [Nothreat.io/press-and-news, 2025]. |
Data Accuracy: YELLOW -- Opportunity analysis is based on company-stated partnerships and strategy; market comparables are from public sources.
Sources
- [Nothreat.io, 2025] AI-Powered Preemptive Cybersecurity Platform | https://nothreat.io
- [Nothreat.io, 2025] Nothreat™ Platform - Continuous Threat Exposure Management | https://nothreat.io/products/platform
- [Nothreat.io, 2025] Web Security Solutions Powered by Autonomous AI | https://nothreat.io/solutions/web-security
- [The SaaS News, February 2025] Nothreat Closes Seed Funding Round | https://www.thesaasnews.com/news/nothreat-closes-seed-funding-round
- [Crunchbase, 2025] Nothreat - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/nothreat
- [EIN Presswire, 2025] Nothreat: 470% Surge in Never-Seen-Before Payloads Signals a New Era in AI-Driven Cybersecurity | https://www.einpresswire.com/article/793142412/nothreat-470-surge-in-never-seen-before-payloads-signals-a-new-era-in-ai-driven-cybersecurity
- [National Law Review, 2025] Nothreat joins PSG Labs Innovation Accelerator | https://natlawreview.com/press-releases/nothreat-joins-psg-labs-innovation-accelerator-bringing-ai-cybersecurity
- [Nothreat.io, 2025] About Nothreat Cybersecurity | https://nothreat.io/about-us
- [LinkedIn] Vojislav Simic - Founder and COO - Nothreat | https://www.linkedin.com/in/vojislav-simic-76653a13/
- [LinkedIn, 2026] Dejan Levaja - Owner @ Ras-IT penetration testing | Advisory board member @ Nothreat | https://www.linkedin.com/in/dejanlevaja/
- [Perplexity Sonar, 2025] Perplexity Sonar Pro Brief
- [Nothreat.io, 2025] Nothreat Opens Crowdcube Crowdfunding Round | https://nothreat.io/press-and-news/nothreat-crowdfunding-crowdcube
- [Nothreat.io, 2025] Press and News | https://nothreat.io/press-and-news
- [Gartner, 2024] Gartner Identifies the Top Cybersecurity Trends for 2024
- [Market Research Firm, 2024] IoT Security Market Size, Share & Trends Analysis Report
Articles about Nothreat
- Nothreat's AI Platform Stops Zero-Day Attacks 40 Days Early — The London-based cybersecurity startup, fresh from a seed round and a PSG Labs accelerator, is betting on preemptive detection for web, cloud, and IoT.