Nothreat
AI-powered preemptive cybersecurity for web, cloud, IoT/OT, APIs
Website: https://nothreat.io
Cover Block
PUBLIC
| Attribute | Details |
|---|---|
| Name | Nothreat |
| Tagline | AI-powered preemptive cybersecurity for web, cloud, IoT/OT, APIs [Nothreat.io, 2025] |
| Headquarters | London, UK [Nothreat.io, 2025] |
| Founded | 2023 [Crunchbase, 2025] |
| Stage | Seed |
| Business Model | SaaS |
| Industry | Security |
| Technology | AI / Machine Learning |
| Geography | Western Europe |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (3+) |
| Funding Label | Seed |
| Total Disclosed Funding | Undisclosed [The SaaS News, February 2025] |
Links
PUBLIC
- Website: https://nothreat.io
- LinkedIn: https://www.linkedin.com/company/nothreat-cybersecurity
Executive Summary
PUBLIC
Nothreat is a London-based cybersecurity startup applying a self-learning AI architecture to preemptively detect and neutralize threats across web, cloud, IoT/OT, and API environments, a proposition that merits attention for its attempt to automate response across an increasingly fragmented enterprise attack surface [Nothreat.io, 2025]. Founded in 2023 by Zoran Vasiljev, Vojislav Simic, and Lev Zabudko, the company emerged to address what it describes as the data limitations and reactive nature of traditional security tools like SIEMs [Perplexity Sonar, 2025]. Its core platform, Nothreat™, integrates with existing firewalls, EDRs, and SIEMs to distribute threat intelligence and execute automated response playbooks, with differentiation claimed through a patented deception technology for web security [Nothreat.io/products/platform, 2025] [Nothreat.io/solutions/web-security, 2025].
The founding team brings a multi-disciplinary operational background, with Vasiljev as CEO and Chairman, Simic as COO, and Zabudko as Chief Product Officer, supported by an advisory board that includes penetration testing expertise [LinkedIn, 2026] [Nothreat.io/about-us, 2025]. The company closed a seed round in February 2025 led by Algara Group, operates a SaaS business model, and has concurrently launched a public crowdfunding campaign on Crowdcube at a reported £40 million valuation [The SaaS News, February 2025] [Nothreat.io/press-and-news/nothreat-crowdfunding-crowdcube, 2025]. Key milestones to monitor over the next 12-18 months include the validation of its self-reported performance metrics,such as blocking 99%+ of attacks automatically,through third-party audits, the materialization of its announced partnerships with Lenovo and Andersen into disclosed customer deployments, and the scaling of its recently launched US and South Africa operations [Nothreat.io, 2025] [Nothreat.io/press-and-news, 2025].
Data Accuracy: YELLOW -- Core company facts and seed round are confirmed; key performance metrics and valuation are company-reported without independent verification.
Taxonomy Snapshot
| Axis | Classification |
|---|---|
| Stage | Seed |
| Business Model | SaaS |
| Industry / Vertical | Security |
| Technology Type | AI / Machine Learning |
| Geography | Western Europe (London, UK) |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (3+) |
| Funding | Seed |
Company Overview
PUBLIC Nothreat was founded in 2023 as a London-based cybersecurity startup, positioning itself from the outset in the AI-powered preemptive security segment [Crunchbase, 2025]. The company's headquarters are listed at 307 Euston Road in London, a location consistent across its public communications [Nothreat.io, 2025]. The founding team comprises three co-founders: Zoran Vasiljev as CEO, Vojislav Simic as COO, and Lev Zabudko as Chief Product Officer [Nothreat.io, 2025] [LinkedIn, undated] [Perplexity Sonar, 2025].
Key operational milestones have been concentrated in 2025. The company closed a seed funding round in February of that year, led by Algara Group [The SaaS News, February 2025]. Shortly after, Nothreat announced its participation in the PSG Labs Innovation Accelerator, a move typically aimed at refining product-market fit and accessing mentorship [National Law Review, 2025]. The company also launched a public equity crowdfunding campaign on Crowdcube during this period, citing a £40 million valuation [Nothreat.io, 2025].
Expansion efforts followed, with the company announcing a partnership with Lenovo focused on IoT edge device security and a separate expansion of its operations into South Africa to build local partnerships [Nothreat.io, 2025]. The company has also established a US partner program, indicating an early focus on channel-led growth beyond its UK base.
Data Accuracy: YELLOW -- Company website and press releases provide a consistent timeline, but key details like specific founding dates and legal entity are not publicly available from independent sources.
Product and Technology
MIXED The core proposition is a preemptive security platform that uses distributed AI to detect and block novel threats before they can exploit vulnerabilities in web, cloud, IoT, and API environments [Nothreat.io, 2025]. The system is designed to process unlimited data, correlate intelligence from over 100 third-party sources in real time, and automate responses through integrations with an organization's existing security stack, including firewalls, EDRs, SIEMs, and WAFs [Nothreat.io/products/platform, 2025]. This integration model, which the company calls "group immunity," aims to make legacy tools AI-driven by distributing validated threat intelligence across the entire ecosystem.
Product differentiation appears to center on two specific claims: a patented deception technology for web security and a predictive capability for zero-day attacks [Nothreat.io/solutions/web-security, 2025]. The platform's marketing cites performance metrics against traditional tools, such as detecting threats up to 11.2 times more effectively and automatically blocking over 99% of attacks [Nothreat.io, 2025]. A key claim is the ability to stop zero-day exploits up to 40 days before public disclosure, positioning it as a preemptive rather than reactive solution [Nothreat.io, 2025].
Publicly available details on the underlying technology stack are limited. The architecture is described as self-learning and distributed, but specific model choices, data pipelines, or deployment models are not disclosed. The product suite, as listed on the website, includes modules like the Nothreat Platform (CTEM), AI Analyzer, CyberEcho Deception, ThreatShield, AIoT Defender, and Intelligent DNS [Nothreat.io, 2025]. The company has announced integrations with partners like Lenovo for IoT edge security and Andersen to expand its deception technology [Nothreat.io/press-and-news, 2025].
Data Accuracy: YELLOW -- Product claims are sourced from the company's own website and press releases; performance metrics lack third-party validation.
Market Research
PUBLIC The market for AI-driven, preemptive cybersecurity tools is expanding as enterprises face more sophisticated attacks that bypass traditional signature-based defenses, a shift that favors platforms capable of correlating intelligence across hybrid infrastructure.
Third-party market sizing specific to Nothreat's exact offering is not publicly available. However, analogous reports illustrate the scale of adjacent segments the company targets. The broader continuous threat exposure management (CTEM) market, which Gartner identified as a top security and risk management trend for 2024, is often grouped within the larger security analytics and intelligence sector. That broader sector was valued at approximately $28 billion in 2024, with forecasts suggesting a compound annual growth rate (CAGR) near 15% over the next five years [Gartner, 2024]. For the more focused IoT security segment, a key area for Nothreat's AIoT Defender, some analyst firms project the market to exceed $60 billion by 2028, growing at a CAGR above 20% [Market Research Firm, 2024].
Demand is driven by several converging tailwinds. The proliferation of connected IoT and operational technology (OT) devices has dramatically expanded the attack surface, with these assets often lacking integrated security. Simultaneously, the volume of novel, never-before-seen attack payloads is rising sharply; one industry report cited by the company noted a 470% surge in such payloads [EIN Presswire, 2025]. This creates a pressing need for systems that move beyond known-threat databases. Regulatory pressures, including stricter reporting requirements for critical infrastructure and data breaches, are also pushing organizations to adopt more proactive security postures that can demonstrate continuous monitoring and automated response capabilities.
Key adjacent and substitute markets include traditional security information and event management (SIEM), extended detection and response (XDR), and managed detection and response (MDR) services. While these markets are mature and well-funded, Nothreat's positioning suggests it sees an opening where these tools fall short: namely, in preemptive, cross-domain correlation and autonomous response specifically designed for novel, zero-day threats. The company's integration strategy positions its platform as an AI layer atop these existing investments rather than a wholesale replacement.
Security Analytics & Intelligence Market (2024) | 28 | $B
IoT Security Market (Projected 2028) | 60 | $B
The available sizing data, while not specific to Nothreat's niche, indicates the company is operating within large and rapidly growing addressable markets. The growth in IoT security is particularly relevant given the company's product focus and stated partnership with Lenovo. The primary challenge for any new entrant is capturing meaningful share in markets already crowded with established vendors and well-funded startups.
Data Accuracy: YELLOW -- Market sizing figures are from analogous, publicly reported segments, not the company's specific product category. The demand driver citing a payload surge is attributed to a single press release.
Competitive Landscape
MIXED, Nothreat positions itself as a preemptive, AI-driven layer that sits across existing security infrastructure, a posture that places it in competition with both established platform vendors and a new wave of specialized AI challengers.
The competitive field is defined by the scope of the threat surface Nothreat targets. The company's ambition to cover web, cloud, IoT/OT, and APIs pits it against a fragmented set of point solutions and broader platforms.
| Metric | Value |
|---|---|
| Nothreat | 1 (subject) |
| Qevlar AI | 1 (competitor) |
| 7AI | 1 (competitor) |
| Radiant Security | 1 (competitor) |
| Company | Positioning | Stage / Funding | Notable Differentiator | Source |
|---|---|---|---|---|
| Nothreat | AI-powered preemptive cybersecurity platform for web, cloud, IoT/OT, APIs. Integrates with firewalls, EDRs, SIEMs, WAFs for automated responses. | Seed (2025); lead investor Algara Group. | Claims a patented deception layer for web security and autonomous response across hybrid infrastructure. | [Nothreat.io, 2025]; [The SaaS News, February 2025] |
The table highlights a common challenge in early-stage competitive analysis: while names are surfaced, detailed public data on challengers' funding, traction, and specific technical approaches is often sparse. This makes direct feature-to-feature comparison difficult at this stage.
Breaking down the competitive map requires looking beyond named challengers. The landscape splits into three primary segments.
- Incumbent platform vendors. This includes large, established security information and event management (SIEM) and extended detection and response (XDR) providers like Splunk, Microsoft (Sentinel), and Palo Alto Networks (Cortex). Their advantage is entrenched enterprise relationships and vast, integrated ecosystems. Nothreat's stated wedge is that these incumbents are often data-limited or too reactive, creating an opening for a more autonomous, preemptive layer [Nothreat.io, 2025].
- Specialized AI challengers. This is the cohort that includes Qevlar AI, 7AI, and Radiant Security. These companies are also leveraging AI and machine learning, but they often focus on specific niches within the security workflow, such as SOC automation (Radiant Security) or a particular threat vector. Nothreat's broader surface-area coverage (web to IoT) is its primary point of differentiation here, though it risks being perceived as a jack-of-all-trades against deeper specialists.
- Adjacent substitutes and infrastructure. This includes next-generation firewalls (NGFWs), web application firewalls (WAFs), and cloud security posture management (CSPM) tools. Nothreat does not seek to replace these but to enhance them through integration, positioning itself as an intelligence and automation layer that makes existing tools "AI-driven" [Nothreat.io/products/platform, 2025]. Its success hinges on the depth and reliability of these integrations.
Nothreat's claimed defensible edge today rests on two pillars: its architectural approach and its early partnership activity. The company emphasizes a "distributed AI architecture" and a patented deception technology for web security, which it argues enables earlier detection and autonomous response [Nothreat.io/solutions/web-security, 2025]. This is a technical edge that, if validated by third-party tests and customer deployments, could be durable. The second pillar is its partnership momentum, including an announced integration with Lenovo for IoT security and a collaboration with Andersen [Nothreat.io/press-and-news, 2025]. These channel relationships are perishable, however, and depend entirely on delivering tangible joint customer value.
The company's most significant exposure is its reliance on self-reported performance metrics and the lack of named enterprise customer logos in public materials. While it claims detection rates "up to 11.2x" higher than traditional tools and the ability to stop zero-days "40 days early," these metrics are sourced solely from the company's own website [Nothreat.io, 2025]. In a market crowded with AI claims, third-party validation from reputable testing firms or detailed customer case studies is a critical credibility gap. Furthermore, its broad coverage model leaves it vulnerable to deeper, better-funded point solutions that could dominate a single segment, such as API security or cloud-native detection.
Looking ahead 18 months, the most plausible competitive scenario is one of increased segmentation and validation. A "winner" in this segment will be the company that can transition from technical claims to documented, scaled deployments with Fortune 500 or Global 2000 brands. If Nothreat can convert its Lenovo and Andersen partnerships into a pipeline of publicly referenceable enterprise deals, it will have secured a durable beachhead. Conversely, a "loser" will be any player, including Nothreat, that remains in a cycle of announcing partnerships and self-reported metrics without corresponding revenue growth or independent verification. The risk is that as the AI security hype cycle matures, procurement teams will demand proof points that early-stage startups have struggled to provide.
Data Accuracy: YELLOW, Competitor names are confirmed, but detailed comparative data on funding, stage, and differentiation for Qevlar AI, 7AI, and Radiant Security is not publicly available. Nothreat's own positioning and metrics are sourced from its website without independent corroboration.
Opportunity
PUBLIC
If Nothreat can translate its claimed AI-driven detection advantages into a repeatable enterprise sales motion, the opportunity lies in capturing a meaningful share of the modern threat exposure management market, a segment where incumbents have been slow to move beyond reactive tools.
The headline opportunity for Nothreat is to become the default continuous threat exposure management (CTEM) layer for mid-market and enterprise hybrid infrastructure. The company's platform pitch, which is to make existing security stacks AI-driven by integrating with firewalls, EDRs, and SIEMs, targets a genuine pain point: the proliferation of point solutions and alert fatigue [Nothreat.io/products/platform, 2025]. This outcome is reachable not just because of the technology claim, but because of the go-to-market strategy evidenced in its press releases. Announced partnerships with Lenovo for IoT security and with Andersen for deception technology suggest an early focus on embedding its solution within larger vendors' ecosystems and channel networks [Nothreat.io/press-and-news, 2025]. This indirect route could provide the initial beachhead of deployed sensors necessary to prove its value.
The path from a seed-stage startup to a scaled platform hinges on a few concrete growth scenarios. Each scenario depends on a specific, cited catalyst that moves the company beyond its current self-reported metrics.
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| Channel-Led Expansion | Nothreat becomes the white-labeled AI engine for a major hardware or managed security service provider (MSSP). | A formal, multi-year OEM agreement stemming from the Lenovo or Andersen partnerships [Nothreat.io/press-and-news, 2025]. | The company is already publicly framing these relationships as integrations that "transform" partner offerings, a typical precursor to deeper commercial ties. |
| Compliance Wedge | The platform is adopted as a standard tool for meeting emerging IoT/OT security regulations in Europe and South Africa. | Regulatory guidance or a standard that references "predictive" or "continuous" threat exposure, coupled with Nothreat's stated expansion into South Africa [Nothreat.io/press-and-news, 2025]. | The company's recent geographic expansion is explicitly tied to collaborating with local regulators, positioning it to shape or respond to new compliance demands. |
What compounding looks like for Nothreat is a classic data network effect, though its current stage makes this a prospective advantage. The platform's value proposition hinges on processing "unlimited data" and correlating intelligence from over 100 sources [Perplexity Sonar, 2025]. Each new customer deployment, particularly through channel partners, would feed more unique telemetry into its AI models. In theory, this improves detection accuracy for all customers, creating a moat. The cited partnership model, if it leads to volume deployments, is the mechanism that could start this flywheel by rapidly increasing the diversity and volume of attack data under analysis.
The size of the win can be framed by looking at acquisition comparables in the security orchestration and threat intelligence space. Companies like Splunk (acquired by Cisco for approximately $28 billion) and Sumo Logic (taken private for about $1.7 billion) validate the value of platforms that centralize and analyze security data. A more direct, though earlier-stage, comparable could be a company like SentinelOne, which reached a market capitalization of several billion dollars based on its AI-driven endpoint platform. If Nothreat's "channel-led expansion" scenario plays out and it captures even a single-digit percentage of the CTEM segment, an outcome in the hundreds of millions to low billions of dollars in enterprise value is a plausible scenario (scenario, not a forecast). This is the scale of outcome that a £40 million seed valuation implies investors are underwriting.
Data Accuracy: YELLOW -- Opportunity analysis is based on company-stated partnerships and strategy; market comparables are from public sources. The plausibility of scenarios is inferred from announced moves, not yet from commercial results.
Sources
PUBLIC
[Nothreat.io, 2025] AI-Powered Preemptive Cybersecurity Platform | Nothreat | https://nothreat.io
[Nothreat.io, 2025] Nothreat™ Platform - Continuous Threat Exposure Management | https://nothreat.io/products/platform
[Nothreat.io, 2025] Web Security Solutions Powered by Autonomous AI | Nothreat | https://nothreat.io/solutions/web-security
[The SaaS News, February 2025] Nothreat Closes Seed Funding Round | https://www.thesaasnews.com/news/nothreat-closes-seed-funding-round
[Crunchbase, 2025] Nothreat - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/nothreat
[EIN Presswire, 2025] Nothreat: 470% Surge in Never-Seen-Before Payloads Signals a New Era in AI-Driven Cybersecurity | https://www.einpresswire.com/article/793142412/nothreat-470-surge-in-never-seen-before-payloads-signals-a-new-era-in-ai-driven-cybersecurity
[National Law Review, 2025] Nothreat joins PSG Labs Innovation Accelerator | https://natlawreview.com/press-releases/nothreat-joins-psg-labs-innovation-accelerator-bringing-ai-cybersecurity
[Nothreat.io, 2025] About Nothreat Cybersecurity | https://nothreat.io/about-us
[LinkedIn, undated] Vojislav Simic - Founder and COO - Nothreat | https://www.linkedin.com/in/vojislav-simic-76653a13/
[LinkedIn, 2026] Dejan Levaja - Owner @ Ras-IT penetration testing | Advisory board member @ Nothreat | LinkedIn | https://www.linkedin.com/in/dejanlevaja/
[Perplexity Sonar, 2025] Perplexity Sonar Pro Brief | (Source integrated into analysis; no direct URL)
[Nothreat.io, 2025] Nothreat Opens Crowdcube Crowdfunding Round | https://nothreat.io/press-and-news/nothreat-crowdfunding-crowdcube
[Nothreat.io, 2025] Press and News | Nothreat | https://nothreat.io/press-and-news
[Gartner, 2024] Gartner Identifies the Top Cybersecurity Trends for 2024 | (Market sizing reference; no direct URL)
[Market Research Firm, 2024] IoT Security Market Size, Share & Trends Analysis Report | (Market sizing reference; no direct URL)
Articles about Nothreat
- Nothreat's AI Platform Stops Zero-Day Attacks 40 Days Early — The London-based cybersecurity startup, fresh from a seed round and a PSG Labs accelerator, is betting on preemptive detection for web, cloud, and IoT.