Onfire

Cover Block

Name	Onfire
Tagline	AI revenue intelligence platform for IT/software GTM teams
Headquarters	Israel
Stage	Series A
Business Model	SaaS
Industry	Other
Technology	AI / Machine Learning
Geography	Middle East / North Africa
Growth Profile	Venture Scale
Founding Team	Co-Founders (3+)
Funding Label	$10M+ (total disclosed ~$20,000,000)

Links

• Website: https://onfire.ai
• LinkedIn: https://www.linkedin.com/company/onfire-ai

What an Investor Needs First

Onfire is a vertical AI platform that aims to give IT and software infrastructure vendors a decisive edge in targeting technical buyers by monitoring their public digital footprints. The company emerged from stealth in October 2025 with a $20 million funding round, positioning itself at the intersection of two potent trends: the shift in enterprise buying power towards engineers and the application of military-grade intelligence techniques to commercial sales [TechCrunch, October 2025].

Founded by Israeli intelligence veterans, the team brings a background in AI and entity resolution to a problem they frame as a data fusion challenge. Their product scans developer forums, community discussions, and product evaluations to generate real-time buying intent signals and tech stack data, which are then integrated into CRM workflows [Onfire.ai Blog, October 2025].

The company operates a SaaS business model and is backed by a consortium of Israeli venture firms, including Grove Ventures and TLV Partners, which co-led its $14 million Series A [TechCrunch, October 2025]. Initial traction claims center on influencing over $50 million in closed-won deals for clients [Pulse2, October 2025].

Data Accuracy: YELLOW -- Core facts (funding, team, product) are confirmed by primary sources; traction and market size claims rely on company statements and one secondary report.

Inside the Company

Onfire emerged from stealth in October 2025 with a $20 million funding round, positioning itself as a vertical AI platform for sales teams targeting the IT and software infrastructure market [TechCrunch, October 2025]. The founding team, Tal Peretz (CEO), Shahar Shavit (CTO), and Nitzan Hadar (CPO), are former Israeli intelligence veterans with backgrounds in artificial intelligence and entity resolution [TechCrunch, October 2025] [StartupHub.ai, 2026]. The company is headquartered in Israel, with a stated plan to expand its go-to-market operations in New York [TechCrunch, October 2025].

The company developed its platform for over two years prior to its official debut [Onfire.ai Blog, October 2025]. The primary catalyst for its public profile was the October 2025 announcement of a $14 million Series A round, co-led by Grove Ventures and TLV Partners, which was part of a total $20 million initial funding package [TechCrunch, October 2025].

Data Accuracy: GREEN -- Confirmed by TechCrunch and company blog.

Under the Hood

Onfire's platform is designed to solve a specific, high-friction problem in B2B sales: identifying when a technical buyer at a target account is actively researching a purchase. The core product monitors developer interactions across public forums, technical communities, industry events, and product evaluation sites [TechCrunch, October 2025]. It then applies entity resolution and AI to map those discussions to specific companies and individuals, delivering real-time buying intent signals to a customer's CRM [Onfire.ai Blog, October 2025].

The company claims its underlying data covers the tech stacks of 91% of global companies [Pulse2, October 2025]. A public case study notes that customer Spectro Cloud generated $1.65 million in new pipeline using Onfire's developer-focused intent signals [Onfire.ai Blog, 2026].

Metric	Value
Tech Stack Coverage	91% of global companies
Pipeline Generated (Spectro Cloud case)	$1.65M

Data Accuracy: YELLOW -- Core product claims are confirmed by multiple press reports and the company blog. The 91% coverage and specific customer outcome metrics are sourced from the company directly and lack independent verification.

Market Research

Onfire's focus on the $5 trillion IT market, as cited by Pulse2 in October 2025, frames a substantial total addressable market. Demand is driven by the proliferation of developer communities and public technical forums, which have become primary research channels for engineers evaluating tools. A key tailwind is the continued adoption of product-led growth and bottom-up sales motions in infrastructure software.

Adjacent and substitute markets include the broader sales intelligence and marketing automation sectors, dominated by platforms like ZoomInfo and 6sense. The differentiation for a vertical platform like Onfire rests on the depth of its parsing for technical discussions and its claimed coverage of 91% of global company tech stacks.

Metric	Value
Global IT Spending (TAM)	$5,000B

Data Accuracy: YELLOW -- Market size figure from a single press report; analogous to common industry estimates.

Competition and Substitutes

Onfire enters a crowded sales intelligence market by focusing narrowly on technical buyer intent from public developer forums.

Company	Positioning	Stage / Funding	Notable Differentiator
Onfire	Vertical AI for IT/software GTM; targets technical buyers via developer forum signals.	Series A, $20M total disclosed	Proprietary entity resolution on public developer data; founders from Israeli intelligence.
6sense	Broad B2B account-based platform with predictive analytics for all enterprise buying teams.	Late-stage private; over $525M total funding	Extensive first-party data network and mature predictive scoring models.
ZoomInfo	Comprehensive B2B contact and company database with sales intelligence.	Public (ZI); $1.3B+ annual revenue	Dominant market position with vast, continuously updated contact database.

Data Accuracy: YELLOW -- Competitor profiles and funding are confirmed by public databases; Onfire's differentiation claims are sourced from its launch coverage but lack independent third-party validation.

Opportunity

The opportunity for Onfire is to become the dominant intelligence layer for selling complex software infrastructure. The company's core thesis, that traditional sales tools fail to capture the nuanced buying signals from developers and engineers, addresses a well-documented gap in B2B go-to-market. Onfire's approach is not just another intent data feed; it is a vertical-specific platform built on proprietary entity resolution and a declared 91% coverage of global tech stacks [Pulse2, October 2025].

Data Accuracy: YELLOW -- Core opportunity thesis is supported by public product claims and market sizing, but key traction metrics ($50M in influenced deals) are sourced from company statements and have not been independently verified by third-party case studies.

Sources

1. [TechCrunch, October 2025] Israeli intelligence vets raise $20M to track developer buying signals | https://techcrunch.com/2025/10/27/israeli-intelligence-vets-raise-20m-to-track-developer-buying-signals/
2. [Pulse2, October 2025] Onfire: $20 Million Raised To Build Vertical AI Platform For IT Revenue Teams | https://pulse2.com/onfire-20-million/
3. [Onfire.ai Blog, October 2025] Introducing Onfire: New Vertical AI for Revenue Teams | https://onfire.ai/blog
4. [Onfire.ai Blog, 2026] | https://onfire.ai/blog
5. [StartupHub.ai, 2026] Nitzan Hadar | StartupHub.ai | https://www.startuphub.ai/people/nitzan-hadar/
6. [Crunchbase] | https://www.crunchbase.com/organization/onfire-ca72
7. [ZoomInfo Investor Relations] | https://investor.zoominfo.com/