Onfy
B2B2C marketplace for prescription-free health products at 20-60% below retail prices.
Website: https://onfy.de
Cover Block
| Name | Onfy |
| Tagline | B2B2C marketplace for prescription-free health products at 20-60% below retail prices. [TechCrunch] |
| Headquarters | Berlin, Germany |
| Founded | 2021 [Bounce Watch] |
| Business Model | B2B2C |
| Industry | Healthtech |
| Technology | Software (Non-AI) |
| Geography | Western Europe |
| Founding Team | Solo Founder |
Links
- Website. https://onfy.de/
- LinkedIn. https://de.linkedin.com/company/onfy
- Instagram. https://www.instagram.com/onfy.de/
- Facebook. https://www.facebook.com/onfy.de/
The Short Version
Onfy operates a B2B2C marketplace that connects pharmacies and consumers directly to manufacturers of prescription-free health products. Founded in 2021 by CEO Iana Liaskovik, the Berlin-based company offers over 70,000 items, with prices 20 to 60 percent below recommended retail on average [TechCrunch] [Onfy.de].
The core differentiation lies in its dual-sided network, aggregating supply from manufacturers for pharmacy partners while serving end consumers. It functions as a logistics and pricing layer rather than a single retailer.
Data Accuracy: YELLOW -- Core business model and product claims are confirmed by company sources and a sponsored article; employee count and product catalog size are from single, unverified third-party sources.
Taxonomy Snapshot
| Axis | Value |
|---|---|
| Business Model | B2B2C |
| Industry / Vertical | Healthtech |
| Technology Type | Software (Non-AI) |
| Geography | Western Europe |
| Founding Team | Solo Founder |
The Company in Brief
Onfy GmbH was founded in Berlin in 2021, launching its online marketplace that November [Bounce Watch]. The company is a registered legal entity (HRB 225442 B) [Onfy.de].
A partnership with embedded finance provider Banxware integrates financing solutions for pharmacy partners directly into the Onfy platform [Banxware.com]. The marketplace lists over 70,000 prescription-free items [TechCrunch], with a third-party pharmacy comparison site counting 83,664 products [Medizinfuchs.de]. The company reported a headcount of 28 employees [RocketReach].
Data Accuracy: YELLOW -- Core entity and launch date confirmed by company registry and secondary source; partnership and scale claims are from single sources.
What They Have Built
The core product is a B2B2C online marketplace connecting pharmacies and consumers directly with manufacturers. The platform aggregates inventory from multiple pharmacy partners into a single cart [LinkedIn]. For the B2B side, it provides pharmacies with digital access to capital via Banxware [banxware.com].
- Product catalog. Over 70,000 prescription-free items, including medications, vitamins, minerals, sports nutrition, and skincare [TechCrunch].
- Pricing mechanism. Prices are 20 to 60 percent lower than recommended retail prices on average, with discounts of up to 75% possible on select products [TechCrunch, gutschein.coupert.com].
- Consumer features. Detailed product pages, customer reviews, and a blog [onfy.de].
Data Accuracy: YELLOW -- Core product description confirmed by company website and sponsored press. Specific pricing and catalog size claims are from single, unverified secondary sources.
Market Research and Opportunity
The German market for non-prescription health products is valued at approximately €50 billion in 2023, with online sales accounting for a growing share [Apotheke Adhoc]. Onfy's B2B2C model facilitates transactions between licensed pharmacy partners and end customers, navigating regulatory constraints on online prescription drug sales.
| Market Segment | Estimated Size (Analogous Market, Source) |
|---|---|
| Total German Pharmacy Market | ~€50B (2023) [Apotheke Adhoc] |
| Online Pharmacy Sales (Germany) | Low double-digit % share of total [Apotheke Adhoc] |
Data Accuracy: YELLOW -- Market sizing figures are cited from industry trade publication Apotheke Adhoc. The TechCrunch article provides directional support for demand drivers but is a sponsored post.
Who Else Is Fighting for This
| Company | Positioning | Stage / Funding |
|---|---|---|
| Onfy | B2B2C marketplace aggregating supply from multiple pharmacies. | Founded 2021; funding not disclosed. |
| Shop Apotheke | Large, publicly traded online pharmacy and retailer. | Public company (SAE.DE); ~€1.8B market cap (April 2025). |
| DocMorris | Major online pharmacy, part of the Zur Rose Group. | Public subsidiary. |
| Mycare | Online pharmacy marketplace comparing prices. | Operated by the Phoenix Group. |
| IhreApotheken.de | Cooperative platform for independent pharmacies. | Association model. |
Data Accuracy: YELLOW -- Competitor identification and basic positioning are corroborated by industry reports, but detailed funding and scale metrics for competitors are from a single secondary source.
Opportunity
Onfy aims to become the primary procurement layer for independent pharmacies, aggregating demand to secure wholesale pricing.
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| Pharmacy Network Dominance | Onfy becomes the default wholesale procurement platform for a critical mass of Germany's ~18,000 pharmacies. | A strategic partnership with a major pharmacy cooperative or association. | The embedded lending partnership with Banxware demonstrates an existing playbook for integrating financial services [Banxware.com]. |
| Vertical Expansion into Adjacent Care | The platform expands to include durable medical equipment and telehealth integrations. | Securing a partnership with a telehealth provider or medical device manufacturer. | The company's blog engages consumers on broader healthcare journeys [Onfy.de]. |
Data Accuracy: YELLOW -- Core model claims are from the company and a sponsored article; partnership with Banxware is confirmed.
Sources
- [TechCrunch] How Onfy is transforming healthcare for pharmacies and patients | https://techcrunch.com/sponsor/onfy/how-onfy-is-transforming-healthcare-for-pharmacies-and-patients/
- [Onfy.de] Impressum | https://onfy.de/impressum
- [Bounce Watch] Onfy - E-Commerce, Retail Company Profile | https://bouncewatch.com/explore/startup/onfy
- [Banxware.com] Digital Financing for Pharmacies | https://www.banxware.com/blog/banxware-x-onfy-how-embedded-lending-helps-pharmacies-move-faster-in-a-changing-market
- [Medizinfuchs.de] Onfy.de - Marktplatz Versandapotheke Preisvergleich | https://www.medizinfuchs.de/shop-profil/onfy.de--marktplatz-52563.html
- [RocketReach] Onfy Management Team | https://rocketreach.co/onfy-management_b7f6c72cc2a21415
- [gutschein.coupert.com] Onfy Rabattcode | https://gutschein.coupert.com/store/onfy.de
- [LinkedIn] Onfy | https://de.linkedin.com/company/onfy
- [Apotheke Adhoc] Shop Apotheke führt Online-Oligopol | https://www.apotheke-adhoc.de/nachrichten/detail/markt/shop-apotheke-fuehrt-online-oligopol/
- [Onfy.de] Über uns | https://onfy.de/uberuns
Articles about Onfy
- Onfy Is Building a Discount Pharmacy Marketplace for 70,000 Health Products — The Berlin startup connects pharmacies directly to manufacturers, aiming to undercut retail prices by up to 60 percent for non-prescription items.