OpenCommerce Group

Cover Block

Attribute	Detail
Company	OpenCommerce Group
Tagline	Cross-border eCommerce platforms for SMEs via dropshipping and print-on-demand
Headquarters	Hanoi, Vietnam
Founded	2015
Stage	Series A
Business Model	SaaS
Industry	E-commerce / Retail
Technology	Software (Non-AI)
Geography	Southeast Asia
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding Label	Series A (total disclosed ~$7,000,000)

Links

• Website: https://www.opencommercegroup.com/
• LinkedIn: https://www.linkedin.com/company/opencommerce

What an Investor Needs First

OpenCommerce Group provides a suite of cross-border eCommerce tools for small and medium-sized businesses [CB Insights, Feb 2022]. Founded in Hanoi in 2015 as a rebrand of the earlier venture Beeketing, the company has built a multi-platform ecosystem that enables entrepreneurs to launch and scale online stores for a global audience without holding inventory [Prospeo, 2024]. Its wedge is an integrated offering that bundles store building, payment processing, and fulfillment services, which it reports has attracted over 86,700 users from 195 countries and facilitated $670 million in transactions as of 2022 [CB Insights, Feb 2022].

Co-founders Quan Truong (CEO) and Phuong Anh Ha (CRO) have led the company through this pivot and a $7 million Series A round in February 2022, led by VNG Corporation with participation from Do Ventures [Do Ventures]. The business model is SaaS-based, with revenue generated from subscriptions to its core platforms: Shopbase for storefronts, Printbase for print-on-demand, and PlusBase for product sourcing [Perplexity Sonar, 2024].

Data Accuracy: YELLOW -- Key traction metrics are from a single 2022 source; company details are corroborated by multiple databases.

Inside the Company

OpenCommerce Group was founded in 2015 in Hanoi, Vietnam, by co-founders Quan Truong and Phuong Anh Ha [CB Insights, Feb 2022]. The company began its life as Beeketing, a provider of marketing tools for e-commerce merchants, before rebranding to its current name [Prospeo, 2024].

The company's most significant milestone to date is a $7 million Series A financing round, announced in February 2022 and led by VNG Corporation with participation from Do Ventures [CB Insights, Feb 2022]. This capital injection followed a period of reported growth, with the company claiming to serve over 86,700 users across 195 countries and facilitating $670 million in transaction volume by that same year [CB Insights, Feb 2022]. The firm maintains its headquarters in Hanoi and has established representative offices in San Francisco and Shenzhen [Preqin, Mar 2022].

Data Accuracy: YELLOW -- Key founding and funding facts are corroborated by multiple databases, but user and transaction metrics are sourced from a single 2022 report.

Under the Hood

OpenCommerce Group's product suite provides small and medium-sized businesses with a low-cost, integrated toolkit to launch and manage cross-border e-commerce stores without holding inventory. The company's three core platforms, Shopbase, Printbase, and PlusBase, each address a distinct operational hurdle.

• Shopbase. An all-in-one store builder, this platform allows users to create an online store with integrated payment gateways and customer service tools [Perplexity Sonar, 2024].
• Printbase. This service handles print-on-demand fulfillment, enabling merchants to sell custom-designed products without managing production or inventory [CB Insights, Feb 2022].
• PlusBase. This platform focuses on product sourcing for dropshipping, providing merchants with access to suppliers and product quotes [Preqin, Mar 2022].

Data Accuracy: YELLOW -- Product descriptions are consistent across multiple secondary sources but lack recent primary confirmation or detailed technical specifications.

Market Research and Opportunity

The global dropshipping market was valued at approximately $243 billion in 2023 and is projected to grow at a compound annual rate of 23% through 2030 [Grand View Research, 2024]. The global print-on-demand market is expected to expand from about $5 billion in 2023 to over $40 billion by 2032 [Precedence Research, 2024].

Metric	Value
Global Dropshipping Market 2023	243 $B
Projected CAGR 2024-2030	23 %
Global Print-on-Demand Market 2023	5 $B
Projected Market Size 2032	40 $B

Data Accuracy: YELLOW -- Market sizing figures are from third-party analyst reports for analogous sectors, not company-specific TAM analysis.

Competition and Substitutes

OpenCommerce Group operates in a multi-layered market where its positioning as a cross-border specialist for SMEs creates both a distinct niche and overlap with larger platforms.

Company	Positioning	Stage / Funding	Notable Differentiator
OpenCommerce Group	Cross-border platform for SMEs via dropshipping & print-on-demand.	Series A, $7M (2022)	Integrated suite (Shopbase, Printbase, PlusBase) targeting Vietnamese and global SME exporters.
Shopify	Global, full-featured e-commerce platform for businesses of all sizes.	Public (NYSE: SHOP)	Extensive app ecosystem, enterprise-grade capabilities, and global brand recognition.

Data Accuracy: YELLOW -- Competitor positioning and funding are publicly known; analysis of competitive dynamics and edges is inferred from product descriptions and market structure.

Sources

1. [CB Insights, Feb 2022] OpenCommerce Group - Products, Competitors, Financials, Employees, Headquarters Locations | https://www.cbinsights.com/company/opencommerce-group
2. [Prospeo, 2024] OpenCommerce Group overview | https://prospeo.io/c/opencommerce-group
3. [Do Ventures] OpenCommerce Group raises $7M in a Series A round backed by VNG and Do Ventures | https://doventures.vc/en/insights/news/opencommerce-group-raises-7m-in-a-series-a-round-backed-by-vng-and-do-ventures
4. [Perplexity Sonar, 2024] Perplexity Sonar Pro Brief |
5. [Preqin, Mar 2022] OpenCommerce Group profile update | https://www.preqin.com/data/profile/asset/opencommerce-group--inc-/469885
6. [OpenCommerce Group jobs page, 2025] Current Opening Jobs at OpenCommerce Group | https://jobs.opencommercegroup.com/
7. [Grand View Research, 2024] Dropshipping Market Size, Share & Trends Analysis Report |
8. [Precedence Research, 2024] Print on Demand Market Size, Share, Growth, Trends, and Forecast |
9. [eMarketer, 2023] Southeast Asia Ecommerce Forecast 2023 |