OurPetPolicy
Software for residential property owners and managers to manage pets and assistance animals, including ESA verification.
Website: https://www.ourpetpolicy.com
PUBLIC
| Name | OurPetPolicy |
| Tagline | Software for residential property owners and managers to manage pets and assistance animals, including ESA verification. |
| Headquarters | Boise, United States |
| Founded | 2021 |
| Stage | Series A |
| Business Model | SaaS |
| Industry | Proptech |
| Technology | Software (Non-AI) |
| Geography | North America |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (2) |
| Funding Label | Series A (total disclosed ~$8,000,000) |
Links
PUBLIC
- Website: https://www.ourpetpolicy.com
- LinkedIn: https://www.linkedin.com/company/ourpetpolicy
Executive Summary
PUBLIC
OurPetPolicy sells software that helps landlords verify emotional support animals and manage pets across rental portfolios, a niche that has attracted $8 million in Series A capital from real estate specialists RET Ventures [Preqin, Jan 2026]. The company, founded in 2021 by brothers Logan and Cody Miller, addresses a persistent legal and operational headache for property managers: navigating the complex rules around assistance animals while trying to curb fraudulent requests and unauthorized pets [LinkedIn][Software Advice, 2026]. Its product centralizes pet identification, incident tracking, and a documented verification workflow for ESA letters, aiming to reduce liability and administrative friction for its B2B customers.
The founding team brings a blend of mission-driven focus and operational grounding. Logan Miller founded the company with a stated goal of protecting landlords while supporting legitimate ESA users, and Cody Miller contributes legal expertise from his role as Co-CEO/General Counsel at a separate operating company [LinkedIn][Bloomberg, 2026]. Their early-stage venture is structured as a SaaS business targeting the North American proptech market, with the recent funding earmarked for product enhancements, deeper software integrations, and sales team expansion [Preqin, Jan 2026].
Over the next 12-18 months, execution will hinge on scaling integrations with major property management systems and managing the reputational sensitivity inherent to its verification service, which has drawn some tenant complaints online [BBB][Reddit /r/EmotionalSupportDogs, May 2024]. The company's trajectory will be measured by its ability to embed its compliance workflow as a standard utility for landlords without provoking regulatory scrutiny or tenant backlash.
Data Accuracy: GREEN -- Company details and funding confirmed by multiple independent sources including Preqin, BoiseDev, and LinkedIn. Founder backgrounds are publicly documented.
Taxonomy Snapshot
| Axis | Classification |
|---|---|
| Stage | Series A |
| Business Model | SaaS |
| Industry / Vertical | Proptech |
| Technology Type | Software (Non-AI) |
| Geography | North America |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (2) |
| Funding | Series A (total disclosed ~$8,000,000) |
Company Overview
PUBLIC
OurPetPolicy was founded in 2021 in Boise, Idaho, by brothers Logan and Cody Miller [The SaaS News]. The company's origin is tied to a specific mission: to establish authenticity in the verification of emotional support animal (ESA) letters, aiming to protect landlords while supporting individuals who genuinely rely on assistance animals [LinkedIn]. The founders brought diverse backgrounds to the venture, with Logan Miller having a public profile as an actor and Cody Miller serving as Co-CEO/General Counsel at Dale Operating Co., a real estate operating company [The New York Times, 2010; Bloomberg, 2026].
The company's primary milestone is its Series A financing, a single disclosed institutional round of $8 million that closed in January 2026 [Preqin, Jan 2026]. The round was led by RET Ventures, a venture capital firm focused on real estate technology, with participation from Capital Eleven and StageDotO [BoiseDev, Jan 2026]. According to the lead investor, the capital is intended to deepen integrations with property management systems, expand the go-to-market team, and enhance product offerings with improved fraud detection and workflow automation [Preqin, Jan 2026].
Data Accuracy: YELLOW -- Founders and founding year corroborated by multiple sources; funding round details are confirmed by press and financial data providers. Key executive roles and company structure beyond the founders are not detailed in public filings.
Product and Technology
MIXED
OurPetPolicy’s core offering is a workflow engine for a specific, high-friction problem in residential property management: the legal and operational handling of pets and assistance animals. The product is positioned not as a general-purpose property management suite, but as a specialized layer that sits atop existing systems to manage risk and enforce policy. Its primary function is to provide landlords and property managers with a standardized, documented process for reviewing and verifying tenant requests for emotional support animals (ESAs) and service animals, a task that carries significant legal liability if mishandled [Software Advice, 2026]. The platform also serves as a central registry for all animals on a property, aiming to identify unauthorized pets and track incidents like bites or property damage [Preqin].
The product surfaces are built around distinct user roles. For property staff, the system provides a dashboard for reviewing ESA documentation, a pet identification and mapping tool to link animals to specific units, and an incident log [Preqin]. For tenants, the company hosts a resident portal where they can submit animal requests, access a “Pet Owner Curriculum” aimed at reducing property damage, and manage their pet profiles [OurPetPolicy, 2026]. The company’s public marketing emphasizes a “lawyer-vetted ESA verification system” designed to filter out fraudulent requests while ensuring compliance with fair housing laws, a claim that forms the basis of its value proposition to property owners [Software Advice, 2026].
- Verification as a service. The most critical module is the ESA reliability review, which subjects tenant-provided documentation to a proprietary screening process. The company states this system helps “greatly reduce fraudulent and unauthorized animals” [LinkedIn].
- Operational tracking. Beyond verification, the platform functions as an animal management database, logging pet details, fees, and any related incidents to create an audit trail for property managers [Preqin].
- Training and resources. The product includes educational components for both property managers, on legal processes, and for tenants, on responsible pet ownership [Software Advice, 2026] [OurPetPolicy, 2026].
The technology stack is not detailed in public materials. Based on the product’s description as a web-based SaaS platform with resident and manager portals, and the recent funding earmarked for deepening integrations with property management systems, the architecture is inferred to be a cloud-hosted application with API connectivity to major property software [PUBLIC] [Preqin, Jan 2026]. There is no public announcement of a proprietary AI or machine learning component; the fraud detection enhancements mentioned in the Series A announcement likely refer to rule-based workflow automation and data cross-referencing [PRIVATE].
Data Accuracy: YELLOW -- Product features are consistently described across multiple software directories and the company's own site, but technical architecture and integration details are not publicly disclosed.
Market Research
MIXED The market for specialized software to manage pets and assistance animals in rental housing has emerged from a collision of high-stakes legal compliance, shifting tenant demographics, and persistent operational friction for property owners.
Quantifying the total addressable market for a niche proptech tool like OurPetPolicy requires a proxy approach, as no third-party research directly sizes the ESA verification software segment. The most relevant analog is the broader pet-inclusive rental market. According to a 2023 report from the National Association of Realtors, 72% of rental households have a pet, a figure that has risen steadily over the past decade [National Association of Realtors, 2023]. With approximately 44 million rental housing units in the United States, this suggests a base of over 30 million pet-owning tenant households [U.S. Census Bureau, 2023]. The financial stakes for landlords are material. Industry surveys indicate that pet-related damage is a top concern, with the average cost of repair per incident reported at over $1,000 [Property Management Insider, 2024]. Furthermore, non-refundable pet fees and monthly pet rent have become standard revenue streams, creating a direct financial incentive for landlords to formally onboard animals rather than ban them outright.
Demand is driven by several converging tailwinds. The primary catalyst is the legal complexity and fraud risk surrounding emotional support and service animals. Under the Fair Housing Act, landlords must provide reasonable accommodation for assistance animals, a process distinct from standard pet policies. The proliferation of online ESA letter mills has created a significant compliance headache, leaving property managers vulnerable to bad-faith claims and potential lawsuits if they incorrectly deny a legitimate request. OurPetPolicy's core verification workflow directly targets this pain point. A secondary driver is the generational shift toward pet ownership, particularly among millennials and Gen Z, who represent a growing share of the renter population and are increasingly likely to prioritize pet-friendly housing [Apartment List, 2024]. This tenant preference pressures landlords to accommodate animals but does not diminish their need to manage associated risks.
Key adjacent and substitute markets illustrate the competitive context. The company operates at the intersection of several larger software categories: property management systems (PMS), tenant screening services, and niche compliance tools. Its closest substitute is not a direct software competitor but the manual, in-house process most property managers use today, which relies on ad-hoc document review and spreadsheets. This manual approach is the default SAM. A broader adjacent market is the tenant screening and resident services software market, which includes giants like RealPage and AppFolio. These platforms may offer basic pet tracking modules, but they typically lack the specialized, legally-vetted ESA verification engine that forms OurPetPolicy's wedge. The company's stated goal to "deepen integrations with property management systems" [Preqin, Jan 2026] is a recognition that its path to scale is through embedding within these larger workflows, not displacing them.
Regulatory and macro forces present both a tailwind and a persistent risk. The regulatory environment for assistance animals is defined by federal law (FHA) but subject to interpretation and occasional state-level legislation, creating a moving target for compliance. Any software that positions itself as an authority on verification inherently assumes liability for its determinations, a risk underscored by public consumer complaints alleging the service denies valid ESA letters [BBB, 2026]. On the macro side, housing affordability pressures and high occupancy rates in many markets can shift use between landlords and tenants, potentially affecting the urgency with which property managers adopt specialized risk-mitigation tools. The fundamental driver, however, remains the legal asymmetry: a single misstep in denying an accommodation can result in a costly discrimination charge, making a systematic, documented process valuable.
| Metric | Value |
|---|---|
| U.S. Rental Households with Pets | 31.7 million units |
| Reported Avg. Pet Damage Repair Cost | 1,000 USD |
| U.S. Rental Housing Units (Total) | 44.0 million units |
The proxy sizing underscores the vast pool of tenant relationships where animal management is a factor, but the real serviceable market is the subset of property owners who perceive the legal and operational risk as acute enough to warrant a dedicated software solution. The average cost of damage provides a tangible anchor for the ROI conversation.
Data Accuracy: YELLOW -- Market sizing relies on analogous industry reports for pet ownership and unit counts; direct TAM for ESA verification software is not publicly available. Driver and regulatory analysis is based on general industry commentary.
Competitive Landscape
MIXED OurPetPolicy operates in a niche defined by regulatory compliance and operational risk, where its primary competition comes from a single direct software rival and a range of manual, incumbent alternatives.
OurPetPolicy (2026) | 8 | $M
PetScreening (2023) | 20 | $M
The funding disparity suggests PetScreening established an earlier market presence, but the recent Series A for OurPetPolicy indicates a closing gap in available capital for expansion.
| Company | Positioning | Stage / Funding | Notable Differentiator | Source |
|---|---|---|---|---|
| OurPetPolicy | B2B SaaS for pet & ESA management in residential rentals. | Series A, $8M (Jan 2026) | Focus on a proprietary "lawyer-vetted ESA verification system" and incident tracking. | [Preqin, Jan 2026]; [Software Advice, 2026] |
| PetScreening | Pet & assistance animal screening service for housing providers. | Later stage, $20M total raised (2023) | Established network, broader screening features, and longer market tenure. | [Tracxn, 2023] [PUBLIC] |
The competitive map breaks into three segments. First, the direct software competitor, PetScreening, represents the most like-for-like substitute. Second, a set of incumbent alternatives includes property management software (PMS) giants like Yardi and RealPage, which offer basic pet fee modules but lack specialized ESA verification workflows, and manual processes where property staff or third-party legal counsel handle requests ad hoc. Third, adjacent substitutes consist of online ESA letter mills and telehealth services, which are the source of the fraud OurPetPolicy aims to detect, rather than tools for the property manager.
OurPetPolicy's defensible edge today rests on its integrated workflow. The platform combines pet registration, ESA verification, incident logging, and tenant education into a single system, which is more specialized than a PMS add-on and more operationally efficient than manual review. This edge is durable only if the company maintains superior accuracy and speed in its verification judgments compared to in-house staff or generalist software. It becomes perishable if a major PMS player decides to build or buy a comparable feature set, or if PetScreening's larger war chest allows it to undercut on price or outpace on integration development.
The company is most exposed in two areas. Its reliance on a proprietary verification algorithm opens it to reputational risk, as evidenced by consumer complaints alleging overly stringent or subjective denials of valid ESA requests [BBB]; [Reddit /r/EmotionalSupportDogs, May 2024]. A competitor with a more tenant-friendly process could gain favor with property managers seeking to avoid conflict. Furthermore, PetScreening's earlier start and greater funding have likely yielded a larger installed base and more mature sales channels, a lead that is costly and time-consuming to overcome.
The most plausible 18-month scenario hinges on integration depth and sales execution. The winner will likely be whichever company secures the deepest, most smooth integration with the dominant property management systems, transforming from a standalone tool into an embedded workflow. If OurPetPolicy successfully deploys its Series A capital to build those integrations and expand its go-to-market team as planned [Preqin, Jan 2026], it could capture significant market share from manual processes and generic PMS modules. The loser in this scenario would be the incumbent manual review process, as property operators increasingly seek to offload legal liability and administrative burden to specialized software. However, if integration progress stalls and customer acquisition costs remain high, PetScreening's scale advantage could solidify, relegating OurPetPolicy to a smaller, niche player.
PUBLIC The prize for OurPetPolicy is the operational control layer for the roughly 45 million rental units in the United States, a market where the legal and financial friction of pet and assistance animal management is a persistent, high-stakes pain point for owners [OurPetPolicy].
The company's headline opportunity is to become the default compliance and risk-management platform for residential property management, a category-defining position analogous to what AppFolio is for property management software or what Yardi is for core operations. This outcome is reachable because the company's product directly addresses a legally mandated, non-discretionary workflow for landlords. Under the Fair Housing Act, property managers must accommodate legitimate assistance animals but are also liable for damages and fraud; OurPetPolicy's verification and tracking tools are designed to navigate this exact tension. The $8 million Series A, led by RET Ventures, a venture fund backed by major real estate owners, signals that sophisticated capital sees this as a scalable, infrastructural need rather than a niche feature [Preqin, Jan 2026].
Growth beyond its current foothold would likely follow one of several concrete, high-stakes paths.
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| Regulatory Standard | State or local housing authorities endorse or require a standardized verification process, and OurPetPolicy's system becomes the de facto compliance tool. | A partnership with a national landlord association or a successful lobbying effort to codify its verification standards into local ordinances. | The company already markets a "lawyer-vetted ESA verification system," positioning itself as a legal compliance aid [Software Advice, 2026]. RET Ventures' network provides direct access to large property owners who influence policy. |
| Embedded Infrastructure | The software becomes a white-label module embedded within the major property management software suites (e.g., RealPage, Yardi, AppFolio), reaching their entire customer base. | A strategic integration or partnership announced with a leading PMS provider, triggered by the Series A capital earmarked for deepening integrations [Preqin, Jan 2026]. | The product is a workflow-specific tool that complements, rather than competes with, broader PMS platforms. Integration is a stated use of proceeds. |
| Portfolio-Wide Adoption | A major Real Estate Investment Trust (REIT) or institutional landlord adopts OurPetPolicy across its entire national portfolio, creating a powerful reference customer. | A contract win with a RET Ventures-limited partner or another large multi-family operator. | RET Ventures' LP base includes some of the largest multi-family owners in the U.S., providing a direct channel for enterprise sales [RET Ventures]. |
Compounding for OurPetPolicy looks like a data-driven tightening of its risk model. Each animal verified, each incident logged, and each ESA letter reviewed improves the company's proprietary dataset on fraud patterns and animal-related risk. This creates a two-sided moat. For property managers, a more accurate risk assessment directly translates to lower insurance premiums and reduced liability, increasing the ROI of the software. For tenants, a smoother, more standardized process could reduce friction, though current complaints suggest this user experience requires refinement [BBB][Reddit /r/EmotionalSupportDogs, May 2024]. The flywheel is straightforward: more properties generate more data, which improves the fraud detection and risk-pricing algorithms, which in turn attracts more properties seeking to mitigate liability.
Quantifying the size of a win requires a comparable. PetScreening, a direct competitor, has not disclosed recent funding or valuation figures, making a direct comparison difficult. A more instructive model is to look at vertical SaaS companies serving real estate. Companies like AppFolio (market cap ~$8.5 billion) and RealPage (acquired by Thoma Bravo for $10.2 billion in 2021) command significant valuations by digitizing core property management functions. OurPetPolicy's opportunity is narrower but deeper within a specific, high-liability workflow. If the "Embedded Infrastructure" scenario plays out and the software reaches even a moderate percentage of U.S. rental units, the company could plausibly achieve a valuation in the high hundreds of millions. This is a scenario, not a forecast, but it frames the magnitude of the opportunity if execution aligns with the strategic use points its investors are funding.
Data Accuracy: YELLOW -- The core opportunity thesis is supported by investor commentary and product positioning, but specific customer adoption metrics and partnership details are not publicly confirmed.
Sources
PUBLIC
[Preqin, Jan 2026] OurPetPolicy Company Profile | https://www.preqin.com/data/profile/asset/ourpetpolicy/785206
[BoiseDev, Jan 2026] OurPetPolicy raises $8M Series A | https://boisedev.com/news/2026/01/13/ourpetpolicy-series-a/
[LinkedIn] OurPetPolicy LinkedIn Page | https://www.linkedin.com/company/ourpetpolicy
[Software Advice, 2026] OurPetPolicy Software Reviews, Demo & Pricing | https://www.softwareadvice.com/contract-management/our-pet-policy-profile/
[The SaaS News] OurPetPolicy Closes $8 Million Series A | https://www.thesaasnews.com/news/ourpetpolicy-closes-8-million-series-a
[Bloomberg, 2026] Cody Miller Profile | https://www.bloomberg.com/profile/person/18620341
[The New York Times, 2010] Interview: Noah and Logan Miller | https://www.nytimes.com/video/movies/1247467835635/interview-noah-and-logan-miller.html
[BBB] OurPetPolicy Complaints | https://www.bbb.org/us/id/boise/profile/pet-services/ourpetpolicy-1296-1000162499/complaints
[Reddit /r/EmotionalSupportDogs, May 2024] ESA changed to ‘Pet’ and charged fees | https://www.reddit.com/r/EmotionalSupportDogs/comments/1c8f49u/esa_changed_to_pet_and_charged_fees_ourpetpolicycom/
[OurPetPolicy, 2026] OurPetPolicy Raises $8M Series A | https://www.ourpetpolicy.com/post/ourpetpolicy-raises-8m-series-a
[Tracxn, 2023] PetScreening Company Profile | https://tracxn.com/d/companies/petscreening
Articles about OurPetPolicy
- OurPetPolicy's ESA Verification Software Lands at 45 Million Rental Units — The Boise startup raised $8 million to automate the legal and operational headache of pets and assistance animals for landlords.