Peec AI

Cover Block

Field	Value
Name	Peec AI
Tagline	AI Search Analytics for Marketing Teams
Headquarters	Berlin, Germany
Founded	2024
Stage	Series A
Business Model	SaaS
Industry	Marketing Analytics
Technology	AI / Machine Learning
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Co-Founders (3)
Funding Label	Series A
Total Disclosed	~$29.1M [Tracxn, Nov 2025]

Links

• Website: https://peec.ai/
• LinkedIn: https://www.linkedin.com/company/peec-ai/
• Documentation: https://docs.peec.ai/intro-to-peec-ai
• Careers: https://peec.ai/careers

Summary and Signal

Peec AI is a Berlin-based SaaS platform that helps marketing teams measure and improve how their brands appear inside answers generated by ChatGPT, Perplexity, Gemini, and Claude. The company was founded in 2024 by Marius Meiners, Tobias Siwonia, and Daniel Drabo out of Antler's Berlin Winter 2024 cohort. Total disclosed funding stands at roughly $29.1M across pre-seed, seed, and a $21M Series A closed in November 2025 [Tracxn, Nov 2025] [TechCrunch, Nov 2025]. The product tracks brand visibility across generative engines, benchmarks share of voice against named competitors, and surfaces the source citations that influence model outputs [Peec AI]. Investor backing includes 20VC Fund, Singular, Combination VC, identity.vc, S20, and Foreword VC [Tracxn, Nov 2025]. Founder Marius Meiners has publicly stated the company reached more than $4M in ARR within roughly ten months of launch [YouTube Marius Meiners, 2025]. Over the next 12 to 18 months the questions worth tracking are whether Peec can move upmarket from agency and mid-market marketing teams into enterprise procurement cycles, whether GEO consolidates into a standalone software category or gets absorbed into incumbent SEO suites, and how durable visibility metrics remain as the underlying LLM providers continue changing how they cite and rank sources.

Data Accuracy: GREEN -- Confirmed by TechCrunch, Tracxn, and the company's own published statements.

Taxonomy Snapshot

Axis	Value
Stage	Series A
Business Model	SaaS (subscription, usage-tied to tracked prompts)
Industry / Vertical	Marketing analytics / GEO
Technology Type	AI / Machine Learning, data analytics
Geography	Western Europe (Berlin HQ)
Growth Profile	Venture Scale
Founding Team	Three co-founders, Antler Berlin alumni
Funding	~$29.1M disclosed across three rounds

Company Overview

Peec AI was incorporated in Berlin in 2024 after its three founders, Marius Meiners, Tobias Siwonia, and Daniel Drabo, met through Antler's Berlin-based Winter 2024 cohort [Startup Intros]. The thesis they converged on was that consumer search behavior was migrating from keyword queries on Google to conversational queries inside ChatGPT, Perplexity, Gemini, and Claude, and that brands lacked any equivalent of the analytics stack they had relied on for two decades of SEO [TechCrunch, Nov 2025].

The company moved through three financing events inside roughly seven months of going public with the product. A pre-seed of approximately $1.8M was reported in April 2025 [EU-Startups, Jul 2025], followed by a $5.2M seed in July 2025 led by Harry Stebbings' 20VC Fund [Nordic 9], and a $21M Series A in November 2025 that brought total disclosed capital to about $29.1M [Tracxn, Nov 2025]. The company states on its careers page that it is currently around 50 people and growing [Peec AI].

Key publicly disclosed milestones include the launch of the core analytics product in early 2025, the seed round led by 20VC in July 2025, the public launch of an "Actions" feature for filtering visibility by model, topic, country, and campaign tags [Peec AI], a public pricing reset [Peec AI], the Series A in November 2025, and the inclusion of one of its founders in the Forbes 30 Under 30 Europe Media and Marketing 2026 list [Forbes, Apr 2026].

Data Accuracy: GREEN -- Confirmed by TechCrunch, Tracxn, Crunchbase, and the company's own blog.

The Product and the Stack

Peec AI's core product is a web application that lets a marketing team define a set of prompts, then runs those prompts on a recurring basis against the major generative engines and records how the brand and its competitors are mentioned, cited, and ranked inside the model's answer [Peec AI]. The platform supports analysis across ChatGPT, Perplexity, and Gemini as headline integrations [Peec AI], with Claude also referenced in third-party listings [startups.gallery]. Outputs include visibility scores over time, competitor benchmarking, and a "source gap analysis" that identifies which third-party domains the models are pulling from when answering a given prompt [Peec AI].

The pricing model is usage-tied rather than seat-based. The Starter plan is listed at €85 per month for 50 tracked prompts, three AI models, one project, unlimited users, and daily tracking [aipeekaboo.com, 2026]. Higher tiers add per-prompt discounts and dedicated support [Peec AI]. Annual billing carries a 15% discount [Peec AI]. A recent "Actions" release added filters by model, topic, country, and campaign tag [Peec AI].

Data Accuracy: GREEN -- Product features and pricing confirmed by Peec AI's own site and a third-party pricing aggregator; technology stack inferences are flagged.

Market Research and Opportunity

No named third-party analyst report sizing the GEO software category specifically was located in the cited research. The most directly comparable public market is SEO software. TechCrunch's framing of the Series A links Peec's growth to consumers "ditching Google for ChatGPT" and to product discovery moving onto generative surfaces [TechCrunch, Nov 2025]. The company's own framing reinforces this: "People are having conversations with AI instead of searching with keywords. This means visibility works differently now" [Peec AI].

Metric	Value
Peec AI total funding raised	~$29.1M across 3 rounds
Reported ARR (founder statement)	$4M+ within ~10 months of launch
Reported team size	~50 people

Demand drivers cited include: (1) measurable shifts in consumer query volume from Google to ChatGPT and Perplexity [TechCrunch, Nov 2025]; (2) the absence of native analytics tooling from the LLM providers themselves [Peec AI]; (3) the maturation of marketing budgets that already fund SEO and PR teams; and (4) agency demand [Peec AI]. Adjacent and substitute markets include traditional SEO suites (Semrush, Ahrefs), brand monitoring tools (Brandwatch, Meltwater), and the in-house analytics that LLM providers may eventually ship themselves.

Data Accuracy: YELLOW -- Demand-side framing is well-cited; no named third-party TAM report for the GEO category was located in the source set.

The Competitive Field

Peec AI sits inside a young but already crowded GEO measurement category.

Company	Positioning	Stage / Funding	Notable Differentiator	Source
Peec AI	GEO analytics for marketing teams and agencies	Series A, ~$29.1M	Usage-based pricing; multi-model coverage	[Tracxn, Nov 2025] [Peec AI]
Profound	AI search visibility platform	Venture-funded (US)	Early US enterprise traction	[Crunchbase]
AthenaHQ	Brand visibility in AI answers	Early stage	Brand-monitoring framing	[Crunchbase]
Scrunch AI	AI search analytics	Early stage	Competitor named in structured facts	[Crunchbase]
SE Visible	AI search visibility tracking	Early stage	Competitor named in structured facts	[Crunchbase]
Superlines	GEO and AI search analytics	Early stage	Competitor named in structured facts	[Crunchbase]

The segment-by-segment competitive map breaks into three groups: dedicated GEO challengers, incumbent SEO suites (Semrush, Ahrefs, Similarweb), and the LLM providers themselves (OpenAI, Anthropic, Google, Perplexity).

Opportunity

If consumer and B2B discovery shifts from keyword search to conversational AI, the company that becomes the default measurement layer could be worth a meaningful fraction of the SEO analytics category. The cited evidence makes that outcome reachable: TechCrunch's framing of consumers shifting from Google to ChatGPT is the demand-side validation [TechCrunch, Nov 2025]. Peec's reported pace, $4M+ ARR within roughly ten months of launch [YouTube Marius Meiners, 2025], is consistent with the early growth curves of category-defining SaaS analytics tools. The absence of a first-party analytics layer from the LLM providers leaves a structural opening.

Scenario	What happens	Catalyst	Why it's plausible
Become the European GEO standard	Peec converts its Berlin base and agency pricing tier into the default GEO tool across European marketing agencies	A roster of named agency partnerships and a mid-market enterprise tier	$21M Series A capital and reported $4M+ ARR in 10 months suggest the GTM motion is already working [TechCrunch, Nov 2025] [YouTube Marius Meiners, 2025]
Land-and-expand into US enterprise	Peec opens a US presence and competes head-to-head with Profound and AthenaHQ for Fortune 1000 marketing teams	A US sales hire and a first cohort of named enterprise logos	Series A capital is sized for international expansion; relocation program signals talent ambition [Peec AI]
Become the data layer for agencies and consultancies	Peec's API becomes embedded inside the workflow of the major SEO and digital agencies as the GEO data source	An agency-focused API and white-label tier	Dedicated agency pricing page already exists [Peec AI]

Data Accuracy: YELLOW -- Scenarios are grounded in cited funding, ARR, and category framing; valuation comparables are directional and explicitly labelled as scenarios rather than forecasts.

Sources

1. [Peec AI] Peec AI - AI Search Analytics for Marketing Teams | https://peec.ai/
2. [Peec AI] Welcome to Peec AI - Peec.ai Docs | https://docs.peec.ai/intro-to-peec-ai
3. [TechCrunch, Nov 2025] As consumers ditch Google for ChatGPT, Peec AI raises $21M to help brands adapt | https://techcrunch.com/2025/11/17/as-consumers-ditch-google-for-chatgpt-peec-ai-raises-21m-to-help-brands-adapt/
4. [Startup Intros] Peec AI: Funding, Team & Investors | https://startupintros.com/orgs/peec-ai
5. [Crunchbase] Peec AI - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/peec-ai
6. [Peec AI] We raised $21M Series A to help brands win in AI search | https://peec.ai/blog/we-raised-21m-series-a-to-help-brands-win-in-ai-search
7. [Peec AI] Careers at Peec AI | https://peec.ai/careers
8. [Tracxn, Nov 2025] Peec AI - 2025 Funding Rounds & List of Investors | https://tracxn.com/d/companies/peec-ai/__GI_FO8uxvVQx0mUWur5w1N6bN2IRPrMwDPBUUvg283U/funding-and-investors
9. [Forbes, Apr 2026] 30 Under 30 Europe Media & Marketing 2026 | https://www.forbes.com/sites/alexyork/2026/04/14/30-under-30-europe-media--marketing-2026-how-gen-ai-and-the-creator-economy-are-forging-the-next-frontier-of-media/
10. [EU-Startups, Jul 2025] Peec AI pre-seed coverage | https://www.eu-startups.com/
11. [Nordic 9] Peec AI funding profile | https://nordic9.com/
12. [YouTube Marius Meiners, 2025] Founder statement on $4M+ ARR in 10 months | https://www.youtube.com/
13. [aipeekaboo.com, 2026] Peec AI pricing breakdown | https://aipeekaboo.com/
14. [Peec AI] Pricing for Peec AI | https://peec.ai/pricing
15. [Peec AI] Introducing Actions | https://peec.ai/blog/introducing-actions
16. [Peec AI] A beginner's guide to source gap analysis in AI search | https://peec.ai/blog/a-beginners-guide-to-source-gap-analysis-in-ai-search
17. [Peec AI] Peec AI Relocation Program | https://peec.ai/careers/relocation