Pickmybrain

Cover Block

Name	Pickmybrain
Tagline	AI-powered Digital Brains for experts to monetize knowledge
Headquarters	Tallinn, Estonia
Founded	2022
Stage	Pre-Seed
Business Model	Marketplace
Industry	Other
Technology	AI / Machine Learning
Geography	Eastern Europe
Growth Profile	Venture Scale
Founding Team	Repeat Founder
Funding Label	Pre-seed (total disclosed ~$2,100,000)

Links

• Website: https://pickmybrain.com
• Google Play: https://play.google.com/store/apps/details?id=com.wois.app

What an Investor Needs First

Pickmybrain is building a marketplace for expert access, using AI to scale initial conversations while preserving a paid human connection, a model that has secured over a thousand professionals and a recent $2.1 million pre-seed round [The Next Web, 2026]. Founded in 2022 as WOIS.io by serial entrepreneur Sergei Verbitski, the platform allows experts to create AI-powered "Digital Brains" trained on their content, which can handle routine queries in any language before escalating complex or high-value interactions to one-on-one asynchronous video calls [The Next Web, 2026]. Verbitski's background in AdTech and iGaming, coupled with a reported self-funding of over €3 million prior to 2025, indicates a founder with capital commitment and operational history in digital customer acquisition [The Next Web, 2026]. The business model centers on taking a commission from expert monetization, which includes subscription access and paid Q&A sessions. Over the coming year, the key metrics to watch will be the platform's ability to convert its base of high-profile hosts into sustained user engagement and recurring revenue.

Data Accuracy: YELLOW -- Core facts confirmed by multiple regional publications; some monetization details sourced from a single interview.

Taxonomy Snapshot

Axis	Classification
Stage	Pre-Seed
Business Model	Marketplace
Industry / Vertical	Other
Technology Type	AI / Machine Learning
Geography	Eastern Europe
Growth Profile	Venture Scale
Founding Team	Repeat Founder
Funding	Pre-seed (total disclosed ~$2,100,000)

Inside the Company

Pickmybrain, originally incorporated as WOIS.io in 2022, is a Tallinn-based platform that allows experts to create AI-powered digital avatars from their personal content [The Next Web, 2026]. The company's founding narrative centers on founder Sergei Verbitski's transition from serial entrepreneurship in AdTech and iGaming into building a tool for knowledge monetization, a move reportedly self-funded with over €3 million of his own capital until 2025 [The Next Web, 2026] [Raison.app, 2026].

The company established its core product offering, launching a platform for creating what it terms "Digital Brains," and secured initial traction by onboarding over 1,000 professionals as hosts, including notable figures like Peter Vesterbacka and Bozoma Saint John [The Next Web, 2026]. The most recent public milestone is a €1.8 million (approximately $2.1 million) pre-seed funding round closed in April 2026, led by business angels including Garri Zmudze and the investment platform Raison.app [EU-Startups, April 2026].

Data Accuracy: GREEN -- Founding details, funding, and host count corroborated by multiple independent publications.

Under the Hood

Pickmybrain's product is a marketplace for AI personas, called Digital Brains, that are trained on the uploaded content of individual experts. The platform's core function is to allow a professional to create a persistent AI agent from their books, interviews, podcasts, and social posts, which can then field routine queries from users in any language [The Next Web, 2026]. For questions that require a personal touch or deeper insight, the system is designed to escalate the interaction to an asynchronous one-on-one video exchange with the human expert [The Next Web, 2026].

Monetization flows through several channels, all controlled by the expert. According to a company interview, experts can set subscription fees for access to their Digital Brain, ranging from $10 to over $100 per month, with Pickmybrain charging a €25 monthly platform fee on top of that [Raison.app, 2026]. They can also price individual Q&A sessions between $100 and $10,000, with the platform taking a 20% commission [Raison.app, 2026]. A consumer-facing mobile app is available on Google Play [Google Play, 2026].

Data Accuracy: YELLOW -- Product mechanics are described in multiple press articles, but specific technical details and monetization figures are sourced from a single company interview.

Market Research

The market for expert knowledge monetization is being reshaped by the convergence of scalable AI and a creator economy that increasingly values direct, high-margin engagement over traditional media channels. The broader creator economy software and services market was valued at $104.2 billion in 2024 and is projected to grow to $200 billion by 2027 [Goldman Sachs, 2024]. An adjacent market, the global online coaching and mentoring platform sector, was estimated at $4.5 billion in 2023 and is forecast to reach $7.8 billion by 2028 [Research and Markets, 2024].

Metric	Value
Creator Economy Software & Services (2024)	$104.2B
Online Coaching & Mentoring Platforms (2023)	$4.5B
Online Coaching & Mentoring Platforms (2028 est.)	$7.8B

Data Accuracy: YELLOW -- Market sizing is drawn from analogous, third-party reports on adjacent sectors; the specific category lacks a dedicated public TAM.

Competition and Substitutes

Pickmybrain enters a fragmented market for expert monetization, competing against a spectrum of established platforms and emerging AI tools. The competitive map divides into three broad segments: direct booking and consultation platforms (e.g., Cameo, Intro.co), creator economy and community platforms (e.g., Patreon, Kajabi, Substack), and emerging AI avatar and digital twin startups.

Pickmybrain's edge is its hybrid model and early traction with over 1,000 professionals, including Peter Vesterbacka and Bozoma Saint John [The Next Web, 2026]. The platform's 20% commission on paid Q&A creates a revenue model that scales with network activity [Raison.app, 2026].

Data Accuracy: YELLOW -- Competitive analysis is inferred from market context; no direct competitor data was provided in structured sources. Expert traction and product claims are confirmed by regional press.

Opportunity

The headline opportunity is to become the default platform for experts and celebrities to monetize their intellectual property and personal brand at scale. Hosting over 1,000 professionals, including Rovio co-founder Peter Vesterbacka and former Netflix CMO Bozoma Saint John, provides a foundation of credibility and organic distribution [The Next Web, 2026]. The hybrid model, which combines an AI agent for routine queries with a paid escalation path to the human expert, addresses a key limitation of pure AI chatbots and traditional booking platforms. The company explicitly targets experts with over 100,000 followers for organic scaling via an ambassador model [Raison.app, 2026].

Data Accuracy: YELLOW -- Key opportunity claims are confirmed by primary reporting [The Next Web, 2026]. Monetization mechanics are cited from a single interview [Raison.app, 2026].

Sources

1. [The Next Web, 2026] Pickmybrain raises $2.1M pre-seed | https://thenextweb.com/news/pickmybrain-2-1m-pre-seed
2. [EU-Startups, April 2026] Tallinn-based Pickmybrain raises €1.8 million | https://www.eu-startups.com/2026/04/tallinn-based-pickmybrain-raises-e1-8-million-to-build-ai-powered-digital-brains-for-experts-and-celebrities/
3. [Raison.app, 2026] Pick My Brain: Monetize Expert Content with AI | https://raison.app/news/interview/how-to-monetize-knowledge-through-ai
4. [Google Play, 2026] Pick My Brain - Apps on Google Play | https://play.google.com/store/apps/details?id=com.wois.app
5. [Goldman Sachs, 2024] Creator Economy Software & Services Market Report | https://www.goldmansachs.com/intelligence/pages/creator-economy.html
6. [Research and Markets, 2024] Global Online Coaching and Mentoring Platforms Market | https://www.researchandmarkets.com/reports/global-online-coaching-and-mentoring-platforms-market
7. [Bloomberg, 2021] Cameo Valuation | https://www.bloomberg.com/news/articles/2021-03-22/cameo-s-valuation-nears-1-billion-in-new-funding-round