Pigybak

Cover Block

Name	Pigybak
Tagline	Neighborhood-powered home services marketplace with job clustering
Headquarters	Seven Hills, United States
Founded	2023
Stage	Pre-Seed
Business Model	Marketplace
Industry	Proptech
Technology	AI / Machine Learning
Geography	North America
Growth Profile	Social Enterprise
Founding Team	Solo Founder
Funding Label	Undisclosed

Links

• Website: https://www.pigybak.com/
• LinkedIn: https://www.linkedin.com/company/pigybak/

What an Investor Needs First

Pigybak is a pre-revenue marketplace attempting to restructure local home services by clustering neighborhood projects. Founded in 2023 by Shanna Greathouse, the platform uses geofencing and a chat interface to coordinate homeowners and pre-vetted contractors, aiming to reduce travel time and emissions while reinvesting 5% of revenue into community causes [pigybak.com, Aug 2024] [Crunchbase]. Greathouse's background includes building an automotive import business and serving in interim CEO roles [LinkedIn] [Tracxn, 2025]. The company has not disclosed institutional funding rounds, instead launching an equity crowdfunding campaign in August 2024 [pigybak.com, Aug 2024]. Over the next 12-18 months, key watchpoints are the conversion of crowdfunding into platform liquidity, the validation of the job-clustering model's unit economics outside its Cleveland launch market, and the emergence of competition on the neighborhood-bundling wedge.

Data Accuracy: YELLOW -- Key product and launch claims are company-sourced; founder background is partially corroborated by LinkedIn and Tracxn.

Taxonomy Snapshot

Axis	Classification
Stage	Pre-Seed
Business Model	Marketplace
Industry / Vertical	Proptech
Technology Type	AI / Machine Learning
Geography	North America
Growth Profile	Social Enterprise
Founding Team	Solo Founder

Inside the Company

Pigybak is a solo-founder venture launched in 2023 from Seven Hills, Ohio. The company's origin is tied to founder Shanna Greathouse's observation of a demographic shift in the skilled trades, citing that "for every 50 contractors that retire, only seven enter the workforce" [pigybak.com].

The company announced its launch in March 2023, with initial deployment focused on the Greater Cleveland area [PR Newswire, March 2024]. A strategic move came in August 2024 with the launch of an equity crowdfunding campaign [pigybak.com, Aug 2024]. The platform's feature set has evolved, with the introduction of "Pigybak Ride" for neighborly contracting and a stated plan to integrate a feature called "Glasshouse" for seasonal work [pigybak.com].

Data Accuracy: YELLOW -- Key dates and founder attribution are sourced from company materials; third-party corroboration of milestones is limited.

Under the Hood

Pigybak's product is a two-sided marketplace app that connects homeowners with local contractors, but its defining mechanic is job clustering. The platform allows homeowners in a neighborhood to post projects, then uses geofenced AI matchmaking to group nearby requests and present them to contractors as bundled leads [Crunchbase]. This clustering is intended to reduce contractor travel time and fuel costs, creating the economic headroom for group discounts [pigybak.com]. The core interaction for homeowners happens in a chat-style interface where they can coordinate with neighbors, share feedback, and manage schedules [pigybak.com]. For contractors, the app provides mobile-first tools for calendar management, real-time map updates of job locations, and lead bundles [pigybak.com].

A notable secondary layer is the platform's social impact integration. Pigybak states it reinvests 5% of its revenue into nonprofit causes supporting trades and community development [pigybak.com]. The company also highlights minority-owned, woman-owned, or veteran-owned contractors on the platform [pigybak.com].

Data Accuracy: YELLOW -- Core product claims are from the company's website and a PR Newswire announcement; the AI and geofencing description is from Crunchbase but lacks technical detail. Impact claims are company-only.

Market Research

The total addressable market for home improvement and repair in the United States is substantial. According to the Harvard Joint Center for Housing Studies, annual spending on homeowner improvements and repairs exceeded $400 billion in 2023 [Harvard JCHS, 2023]. An analogous market, the online home services booking segment, is projected by some analysts to reach approximately $1.6 trillion globally by 2030 [Grand View Research, 2024].

Market Segment	Cited Size / Projection	Source
U.S. Home Improvement & Repair Spend	>$400B (2023)	[Harvard JCHS, 2023]
Global Online Home Services Market	~$1.6T by 2030 (estimated)	[Grand View Research, 2024]

Data Accuracy: YELLOW -- Market sizing relies on third-party industry reports, not company-specific SAM/SOM data. The contractor shortage quote is attributed to the founder via the company website.

Competition and Substitutes

Company	Positioning	Stage / Funding	Notable Differentiator	Source
Pigybak	Neighborhood-powered marketplace with job clustering.	Pre-Seed; equity crowdfunding launched August 2024.	Revenue-sharing with nonprofits (5%); bundling neighborhood projects.	[pigybak.com, Aug 2024]; [Crunchbase]
Angi	National lead generation and service booking.	Public (ANGI); $1.4B market cap (April 2025).	Massive brand recognition and network of pre-screened pros.	[Angi Investor Relations, 2025]
Thumbtack	Online marketplace for local professionals.	Private; raised over $400M.	Broad category coverage; proprietary pricing and matching algorithms.	[Crunchbase, 2023]
TaskRabbit	Platform for hiring local taskers.	Acquired by IKEA (2017).	Strong integration with IKEA's retail ecosystem.	[IKEA Newsroom, 2017]
Nextdoor	Hyperlocal social network.	Public (KIND); $500M market cap (April 2025).	Built-in community trust and high-frequency engagement.	[Nextdoor Investor Relations, 2025]

Data Accuracy: YELLOW -- Competitor profiles and funding are drawn from public filings and databases, but Pigybak's specific market positioning and differentiators are based on its own website claims.

Opportunity

If Pigybak can successfully aggregate and coordinate hyperlocal demand for home services, it unlocks a path to becoming the default neighborhood-level operating system for the U.S. home improvement and repair market. The core bet is that job clustering creates a structural economic advantage: contractors win by reducing windshield time and securing bundled bookings, while homeowners win through group discounts.

Data Accuracy: YELLOW -- Growth scenarios and market context are inferred from company statements and model logic; the core opportunity thesis is supported by cited product claims and founder background.

Sources

1. [pigybak.com, Aug 2024] Own a Piece of Pigybak: Join Us in Revolutionizing Home Services with Equity Crowdfunding | https://www.pigybak.com/equity_crowdfunding/
2. [Crunchbase] pigybak - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/pigybak
3. [LinkedIn] Shanna Greathouse - pigybak | LinkedIn | https://www.linkedin.com/in/shannagreathouse/
4. [Tracxn, 2025] Pigybak - 2025 Company Profile, Team & Competitors | https://tracxn.com/d/companies/pigybak/__HuebO2p835l-i9aZ5MzWdxyOqNqXXJSf8IA6jqetPe0
5. [PR Newswire, March 2024] Pigybak Celebrates One-Year Since Launch, More Notable Milestones | https://www.prnewswire.com/news-releases/pigybak-celebrates-one-year-since-launch-more-notable-milestones-302103456.html
6. [pigybak.com] Book Local Contractors | pigybak | https://www.pigybak.com/
7. [PR Newswire] Introducing Pigybak Ride: Your New Go-To for Neighborly Contracting | https://www.prnewswire.com/news-releases/introducing-pigybak-ride-your-new-go-to-for-neighborly-contracting-302219070.html
8. [The Logistics of Logistics] Overcoming Supply Chain Disruptions with Shanna Greathouse and Tony Nichols | The Logistics of Logistics | https://www.thelogisticsoflogistics.com/overcoming-supply-chain-disruptions-with-shanna-greathouse-and-tony-nichols/
9. [Harvard JCHS, 2023] Improving America's Housing 2023 | https://www.jchs.harvard.edu/improving-americas-housing-2023
10. [Grand View Research, 2024] Home Services Market Size, Share & Trends Analysis Report | https://www.grandviewresearch.com/industry-analysis/home-services-market-report
11. [Angi Investor Relations, 2025] Angi Inc. Investor Relations | https://ir.angi.com/
12. [Crunchbase, 2023] Thumbtack - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/thumbtack
13. [IKEA Newsroom, 2017] IKEA Group acquires TaskRabbit | https://www.ikea.com/us/en/newsroom/company-news/ikea-group-acquires-taskrabbit-pubc8c5c9b2
14. [Nextdoor Investor Relations, 2025] Nextdoor Holdings, Inc. Investor Relations | https://investors.nextdoor.com/