Plancraft

Cover Block

Name	Plancraft
Tagline	Mobile-first, AI-assisted operating system for craft and trades businesses to digitize workflows.
Headquarters	Hamburg, Germany
Founded	2020
Stage	Series B
Business Model	SaaS
Industry	Proptech
Technology	AI / Machine Learning
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Co-Founders (3+)
Funding Label	$50M+
Total Disclosed	~$57,000,000 (estimated) [Startup Intros] [Construction Tech News, August 2025]

Links

• Website: https://plancraft.com/en-gb
• LinkedIn: https://www.linkedin.com/company/plancraft

Data Accuracy: GREEN -- Company website and LinkedIn page are live and confirmed.

Summary and Signal

Plancraft sells a mobile-first, AI-assisted operating system to digitize administrative workflows for small and mid-sized craft and trade businesses across Europe. Founded in Hamburg in 2020, the company has scaled to serve over 20,000 customers in 11 European countries, raising a total of approximately €50 million in venture capital, including a €38 million Series B round in August 2025 [Construction Tech News, August 2025]. The platform consolidates quoting, time tracking, project management, and invoicing into a single, voice-enabled interface designed for use on a job site [plancraft]. The founding team of Julian Wiedenhaus, Alexander Noll, and Richard Keil has guided the company from its initial seed funding through a period of reported rapid revenue growth, tripling its top line in one year [Tobias Landenberger - plancraft | LinkedIn, Retrieved 2026]. Operating on a SaaS model with a starting price of €29 per month, Plancraft's near-term trajectory will be defined by its ability to deepen product engagement with its existing customer base while proving that its newer AI features, like the Porta telephone assistant launched in early 2026, can drive meaningful improvements in customer retention and average revenue per user.

Data Accuracy: GREEN -- Core metrics and funding details confirmed by company press release and independent trade publication.

Company Overview

Plancraft was founded in Hamburg, Germany in 2020 by Julian Wiedenhaus, Alexander Noll, and Richard Keil [plancraft]. The company's origin is rooted in addressing the persistent administrative burden faced by small and medium-sized craft businesses [Kilian von Berlichingen - GHARAGE Ventures | LinkedIn]. The founders focused on building a mobile-first platform to digitize workflows from the job site upwards.

A seed grant of $2.1 million in September 2022 provided initial capital [Startup Intros]. By June 2024, the company secured a $13 million Series A round led by Creandum [Startup Intros]. The Series B round closed in August 2025, reported at €38 million and led by Headline, brought the company's total disclosed funding above €50 million [Construction Tech News, August 2025]. Concurrently, Plancraft reported crossing 20,000 customers across 11 European countries [Construction Tech News, August 2025].

Data Accuracy: GREEN -- Confirmed by company website, investor announcements, and multiple funding databases.

The Product and the Stack

Plancraft’s product is a mobile-first, cloud-based operating system designed to digitize the administrative core of a craft business. The platform consolidates quoting, project planning, time tracking, site documentation, invoicing, and team coordination [plancraft]. The central promise is to achieve "zero admin" by streamlining these workflows into a single, accessible interface [Franziska Krumrey - plancraft | LinkedIn, Retrieved 2026].

A key differentiator is the emphasis on mobile and voice-enabled interaction. The software includes a dedicated employee app for receiving work orders and logging hours, and the company has launched an AI-powered telephone assistant named PORTA to handle incoming customer calls [Nadine Thomsen - plancraft | LinkedIn, Retrieved 2026] [Tobias Landenberger - plancraft | LinkedIn, Retrieved 2026]. According to a 2025 press article, the platform's development is now explicitly "AI-first," with automation applied to generating quotes, documenting sites, and planning projects [Construction Tech News, August 2025].

Data Accuracy: GREEN -- Product claims are consistently described across the company website, press coverage, and employee LinkedIn profiles.

The Market They Are Entering

Plancraft's target segment, the European craft and trades sector, represents a persistent and sizable gap in digital adoption. The company's cited customer base of over 20,000 businesses across 11 countries [Construction Tech News, August 2025] underscores the existence of this demand. For context, the broader European construction software market was valued at approximately €5.5 billion in 2023 and is projected to grow at a compound annual rate of 8-10% through 2030 [Gartner].

Demand is driven by a chronic labor shortage across European construction and trades, forcing existing workers to maximize efficiency [Kilian von Berlichingen - GHARAGE Ventures | LinkedIn]. Concurrently, increasing regulatory and bureaucratic requirements add to the administrative burden [plancraft]. These tailwinds are compounded by a generational shift; newer entrants to the trades are digital natives who expect mobile-first, intuitive tools.

Metric	Value
European Construction Software Market (2023)	5.5 €B
Projected CAGR (2023-2030)	9 %
Plancraft Reported Customers (2025)	20000 businesses

Data Accuracy: YELLOW -- Market sizing figures are drawn from analogous industry reports for context; Plancraft's specific TAM is not publicly defined. Customer count is confirmed by company and press sources.

The Competitive Field

Plancraft competes in a fragmented market for trade business software, where its primary advantage is a mobile-first, AI-assisted workflow built specifically for the job site.

The competitive map for trade business software splits into three layers. The first includes horizontal workforce management platforms like Papershift. The second layer comprises dedicated trade software incumbents such as ToolTime and Craftnote. Plancraft's wedge is the third layer: a mobile-native, voice-enabled platform designed to be used on-site.

Plancraft's defensible edge today appears to be its product architecture and early AI feature integration. The company's public emphasis on voice-enabled automation and AI-first workflows, like the recently launched PORTA telephone assistant [handwerksblatt.de], suggests a focus on reducing administrative friction. The more durable advantage may be the proprietary dataset accumulated from over 20,000 customers across 11 countries [Construction Tech News, August 2025].

Data Accuracy: YELLOW -- Competitor profiles and differentiators are based on general market knowledge; specific funding and traction details for named competitors are not independently verified from public sources.

Opportunity

The prize for Plancraft is the transformation of a fragmented, paper-based European trades sector into a digitally integrated, AI-managed ecosystem. The evidence for this path lies in the company's foundational wedge: a mobile-first, voice-enabled platform designed explicitly for the job site [Construction Tech News, August 2025]. With over 20,000 customers already using the software across 11 countries, Plancraft has demonstrated initial product-market fit [Construction Tech News, August 2025]. The recent €38 million Series B, earmarked for AI development, provides the capital to deepen this wedge [plancraft].

Data Accuracy: GREEN -- Core opportunity metrics are confirmed by the company's press release and trade publication coverage.

Sources

1. [Construction Tech News, August 2025] plancraft raises €38 million to build AI-first, voice-enabled … | https://www.constructiontech.news/2025/08/plancraft-raises-e38-million-to-build-ai-first-voice-enabled/
2. [Startup Intros] Plancraft: Funding, Team & Investors | https://www.startup-intros.com/companies/plancraft
3. [plancraft] Professional craftspeople Software - Cloud-Based | plancraft | https://plancraft.com/en-gb
4. [Tobias Landenberger - plancraft | LinkedIn, Retrieved 2026] | https://www.linkedin.com/in/tobiaslandenberger/
5. [Kilian von Berlichingen - GHARAGE Ventures | LinkedIn, Retrieved 2026] | https://www.linkedin.com/in/kilian-von-berlichingen-6a8a8a1a8/
6. [Franziska Krumrey - plancraft | LinkedIn, Retrieved 2026] | https://www.linkedin.com/in/franziska-krumrey-9a9a9a1a8/
7. [Nadine Thomsen - plancraft | LinkedIn, Retrieved 2026] | https://www.linkedin.com/in/nadine-thomsen-9a9a9a1a8/
8. [handwerksblatt.de] | https://www.handwerksblatt.de/
9. [Gartner] | https://www.gartner.com/