Pruv Finance

Cover Block

Name	Pruv Finance
Tagline	Infrastructure for compliant real-world asset tokenization, enabling issuance, cross-chain distribution, and DeFi integration.
Headquarters	Jakarta, Indonesia
Founded	2024
Stage	Pre-Seed
Business Model	B2B
Industry	Fintech
Technology	Blockchain / Web3
Geography	Southeast Asia
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding Label	Pre-seed (total disclosed ~$3,000,000)

Links

• Website: https://pruv.finance/
• LinkedIn: https://www.linkedin.com/company/pruv-finance/
• X / Twitter: https://x.com/PruvFinance

What an Investor Needs First

Pruv Finance is building infrastructure to solve the central tension in real-world asset tokenization, aiming to make regulated financial assets both compliant and liquid on-chain [structuredretailproducts.com]. The company's $3 million pre-Series A round, closed in November 2025 and led by UOB Venture Management, signals institutional interest in a Southeast Asian approach to this emerging asset class [The Block, Nov 2025].

Founded in 2024, Pruv emerged from co-founder Chung Ying Lai's experience in the region's digital asset infrastructure, targeting a market where traditional finance and crypto-native systems are actively converging [dailyhodl.com]. Its core proposition is a public-permissioned blockchain layer, named SeaSeed Network, designed to streamline issuance and enable cross-chain distribution for assets like government bonds and private credit [seaseed.network].

The business model is B2B, positioning Pruv as underlying infrastructure for asset issuers and institutional investors. Over the next 12-18 months, the key signals to watch will be the launch of its SeaSeed Network, the announcement of its first institutional issuer partners, and clarity on its initial target asset class, which has been indicated as Indonesian padel court financing [blockchain.news].

Data Accuracy: GREEN -- Confirmed by multiple independent sources including The Block, Crunchbase, and company announcements.

Inside the Company

Pruv Finance is a Jakarta-based fintech company founded in 2024, focused on building compliant infrastructure for tokenizing real-world assets (RWAs). The company emerged from founder Chung Ying Lai’s experience in Southeast Asia’s digital asset infrastructure sector, aiming to address the core tension between regulatory compliance and on-chain liquidity [dailyhodl.com]. Its public positioning is as a foundational layer for regulated financial institutions and asset managers.

The company’s primary public milestone is a $3 million pre-Series A funding round closed in November 2025, led by UOB Venture Management [The Block, Nov 2025]. Public materials also reference a specific, initial use case: tokenizing sports infrastructure assets, namely padel ball courts across Indonesia, through a partnership with Manta Network [blockchain.news].

Data Accuracy: YELLOW -- Company description and founding year confirmed by Crunchbase and company website; funding round details corroborated by The Block; specific asset focus cited by blockchain.news.

Under the Hood

Pruv Finance's product is framed as a foundational layer for regulated finance. The company describes its core offering as compliant infrastructure for the issuance, cross-chain distribution, and DeFi integration of real-world assets (RWAs) [Pruv.finance]. This positioning targets asset issuers like banks and asset managers, aiming to solve the central dilemma in the space: achieving both regulatory compliance and on-chain liquidity [Perplexity Sonar Pro Brief].

The technical approach centers on a public-permissioned Layer 1 blockchain named SeaSeed Network, which is described as purpose-built for RWA tokenization [SeaSeed.network]. This architecture, which balances public verifiability with permissioned controls for validators, is presented as the foundation for three core pillars: a transparent asset registry for on-chain record-keeping, an efficient tokenization infrastructure for scalability, and the blockchain itself for secure settlement [admin.d3labs.io].

Data Accuracy: YELLOW -- Core product claims are consistent across company sources and press releases, but technical specifications and live deployment details are limited.

Market Research

The market for tokenizing real-world assets (RWAs) is transitioning from a conceptual frontier to a tangible infrastructure build-out, driven by a convergence of institutional demand and regulatory clarity. A 2024 report from Boston Consulting Group and ADDX estimated the tokenized asset market could reach $16 trillion by 2030 [BCG, 2024]. A 2025 analysis by 21.co pointed to the tokenization of U.S. Treasury bills as a leading wedge, with on-chain Treasury products alone growing to over $1.2 billion in value in 2024 [21.co, 2025].

Metric	Value
Global Tokenized Asset Market (Projected 2030)	$16,000B
On-chain U.S. Treasury Products (Value 2024)	$1.2B

Data Accuracy: YELLOW -- Market sizing relies on analogous third-party reports (BCG, 21.co) not specific to the company's immediate product segment.

Competition and Substitutes

Pruv Finance enters a market defined by a spectrum of approaches to real-world asset tokenization, ranging from large financial incumbents building private rails to crypto-native protocols focused on permissionless composability. The company's stated positioning is to bridge these worlds by offering a compliance-first, public-permissioned infrastructure layer.

Competition falls into three categories: traditional financial infrastructure providers, crypto-native RWA protocols, and emerging specialized platforms. Pruv's proposed defensible edge rests on its architectural choice and regional focus. The company is betting that a public-permissioned Layer 1 blockchain, SeaSeed Network, specifically designed for RWAs, can solve the core trade-off between compliance and liquidity [Seaseed.network].

Data Accuracy: YELLOW -- Competitive mapping is inferred from public descriptions of the RWA sector; no direct competitor names are cited in available sources.

Opportunity

Pruv Finance’s opportunity rests on becoming the primary compliance and settlement layer for the on-chain financial system in Southeast Asia. If the company can establish its public-permissioned blockchain, SeaSeed Network, as the trusted registry for regulated real-world assets, it would capture foundational infrastructure fees from a market projected to be worth trillions globally within the decade.

Scenario	What happens	Catalyst	Why it's plausible
Regulatory Standard-Bearer	SeaSeed Network is adopted by Indonesia's financial regulator (OJK) as a sanctioned sandbox or pilot for RWA issuance.	A formal regulatory sandbox announcement or a pilot project.	The company’s public-permissioned design is engineered for regulatory compliance [d3labs.io].
Institutional Distribution Hub	Major asset managers and banks in Singapore and Hong Kong use Pruv’s infrastructure to tokenize and distribute Indonesian sovereign debt.	A partnership with a tier-one Asian asset manager.	The platform’s stated goal is cross-border RWA distribution [The Block, Nov 2025].
DeFi Liquidity Gateway	Pruv’s tokenized assets become a primary source of yield for major decentralized finance protocols.	A technical integration with a top-tier DeFi lending protocol.	The company emphasizes cross-chain, composable distribution [Perplexity Sonar Pro Brief].

Data Accuracy: YELLOW -- The opportunity analysis is based on the company's stated technical design and market positioning.

Sources

1. [structuredretailproducts.com] Pruv Finance raises capital to develop infra for on-chain RWAs | https://www.structuredretailproducts.com/insights/81876/pruv-finance-raises-capital-to-develop-infra-for-on-chain-rwas
2. [The Block, Nov 2025] Pruv Finance announced a $3 million Pre-A round | https://www.theblock.co/post/332456/pruv-finance-announces-3-million-pre-a-round
3. [dailyhodl.com] Fintech Startup Pruv Finance Secures $3 Million Ahead of Series A | https://dailyhodl.com/2025/11/27/fintech-startup-pruv-finance-secures-3-million-ahead-of-series-a/
4. [seaseed.network] SeaSeed Network | https://seaseed.network/
5. [blockchain.news] Pruv Finance Tokenizes Indonesian Padel Courts via Manta Network Partnership | https://blockchain.news/news/pruv-finance-tokenizes-indonesian-padel-courts-via-manta-network-partnership
6. [Crunchbase] Pruv Finance - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/pruv-finance
7. [Pruv.finance] Pruv Finance - Secure & Compliant Infrastructure for smooth Asset Tokenization | https://pruv.finance/
8. [admin.d3labs.io] Pruv by D3 Labs: Building Trust in Digital Assets | https://admin.d3labs.io/blog/detail/pruv-by-d3-labs-building-trust-in-digital-assets
9. [BCG, 2024] On-chain Asset Tokenization | https://www.bcg.com/publications/2024/on-chain-asset-tokenization
10. [21.co, 2025] The State of Tokenization | https://21.co/research/state-of-tokenization-2025
11. [Bain & Company, 2024] Southeast Asia Digital Assets Report | https://www.bain.com/insights/southeast-asia-digital-assets-report-2024
12. [d3labs.io] Pruv by D3 Labs: Building Trust in Digital Assets | https://d3labs.io/blog/detail/pruv-by-d3-labs-building-trust-in-digital-assets