RawData

Agricultural software for managing field notebooks, HR, and costs from the field and office with a single platform.

Cover Block

Publicly reported

Field	Value
Name	RawData
Tagline	Agricultural software for managing field notebooks, HR, and costs from the field and office with a single platform. [agrawdata.com, retrieved 2024]
Headquarters	Barcelona, Spain [EU-Startups, retrieved 2024]
Founded	2018 [Startupxplore, retrieved 2024]
Stage	Seed [startups.one.gob.es, retrieved 2024]
Business model	SaaS [startups.one.gob.es, retrieved 2024]
Industry	Agtech [Capital & Riesgo, March 2023]
Technology	AI / Machine Learning [Nordic 9, September 2021]
Geography	Western Europe [EU-Startups, retrieved 2024]
Growth profile	Venture Scale [Capital & Riesgo, March 2023]
Founding team	Co-Founders (2), Albert Duaigües Manuel and David Olmo Pérez [Nordic 9, September 2021]
Funding label	Seed
Total disclosed funding	~$1,070,000 [Expansión, October 2026]

Summary and Signal

PUBLIC RawData sells agricultural software that ties field operations to back-office workflows, a proposition that merits attention now because the company has continued to attract capital while broadening from crop intelligence into labor and operations software for farms and cooperatives [Expansión, October 2026] [Dealroom News, October 2026] [agrawdata.com, retrieved 2024]. Founded in Barcelona in 2018 by Albert Duaigües Manuel and David Olmo Pérez, the business traces back to an AI crop-prediction project developed during a master's program, with both founders described in source material as coming from agricultural families, which helps explain the product's early focus on practical field decisions rather than pure analytics [LinkedIn, retrieved 2026] [Startupxplore, retrieved 2024].

The product appears to have started as a way to use satellite imagery, agrometeorological data, and AI to forecast harvest timing, yields, and crop-health risks without requiring on-farm hardware, then expanded into a broader SaaS suite spanning digital field notebooks, cost analysis, traceability, and workforce management [Nordic 9, September 2021] [Capital & Riesgo, March 2023] [agrawdata.com, retrieved 2026]. That expansion matters because recent coverage puts the commercial emphasis on personnel administration and field-labor coordination, a workflow that is frequent, compliance-sensitive, and potentially more embedded than advisory crop tools alone [Dealroom News, October 2026] [Democrata, October 2026].

The public operating signals are still modest but directionally useful: RawData reported more than 100 customers in March 2023, served about 300 agricultural production companies by October 2026, and had a team of roughly 20 employees as of March 2023 [Capital & Riesgo, March 2023] [Democrata, October 2026]. On financing, the company has disclosed three seed-stage rounds, €260,000 in September 2021, €500,000 in March 2023, and €1 million in October 2026, backed by investors including Archipelago Next, Startupxplore, SeedRocket, Fondo Bolsa Social, and Swanlaab Innvierte Agrifood Tech Fund, which supports the view that this remains an early but institutionally visible SaaS company rather than a lightly funded pilot operation [Nordic 9, September 2021] [Capital & Riesgo, March 2023] [Expansión, October 2026].

Over the next 12 to 18 months, the main points to watch are whether RawData can convert its labor-management positioning into repeatable expansion beyond Spain, prove that customer growth is matched by durable product depth, and translate company-level adoption counts into evidence of broader platform usage across its crop, compliance, and workforce modules [Democrata, October 2026] [agrawdata.com, retrieved 2024].

One source, partially checked -- Section relies on named public outlets and company materials, with several product and founder-background details corroborated only partially across sources.

Taxonomy Snapshot

Axis	Value
Stage	Seed
Business Model	SaaS
Industry / Vertical	Agtech
Technology Type	AI / Machine Learning
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding	Seed, total disclosed approximately $1,070,000

Company Overview

PUBLIC RawData sits in a practical corner of agtech: software that tries to pull field records, labor administration, and operating data into one system for agricultural businesses [agrawdata.com, retrieved 2024]. The company is based in Barcelona and was founded in 2018 by Albert Duaigües Manuel and David Olmo Pérez, according to its company profile and founder pages [Startupxplore, retrieved 2024] [LinkedIn, retrieved 2026]. Public materials describe the platform as agricultural software for managing field notebooks, HR, and costs from both the field and the office, which is a clearer statement of scope than the broader AI framing often seen in funding coverage [agrawdata.com, retrieved 2024].

The early product story appears to have started with crop prediction and field decision support, then widened into a broader operating system for growers and related agricultural organizations [Startupxplore, retrieved 2024] [agrawdata.com, retrieved 2024]. By the company website captured in 2024, RawData was presenting modules around digital field notebooks, personnel management, traceability, and cost control, suggesting a shift from a narrower agronomic tool toward workflow consolidation inside farm operations [agrawdata.com, retrieved 2024]. The legal entity is not established in the cited company materials used for this section, so the public record here is stronger on commercial positioning than on corporate form.

Chronologically, the public footprint is straightforward. The business was founded in 2018, entered SeedRocket's orbit as an early backer by 2021, and by 2024 was marketing a more complete agricultural management stack through its website [Startupxplore, retrieved 2024] [agrawdata.com, retrieved 2024]. That sequence matters because it shows a company that has had time to move from an initial product wedge into a broader systems pitch, even if the public company-level record remains relatively thin outside profile pages and its own site.

One source, partially checked -- Confirmed by company website and startup profile sources, with founder corroboration from LinkedIn; legal entity details were not established in the cited materials.

The Product and the Stack

MIXED RawData’s product story is clearest when read as a shift from agronomic decision support into operating software for farm labor and compliance. Early coverage described a system that combines satellite imagery, agrometeorological databases, and other data sources with artificial intelligence to help agricultural businesses plan harvests, monitor crop health, and manage farm operations [Nordic 9, September 2021]. The same body of reporting says the original product aimed to predict harvest timing and yields, identify crop-health risks, and generate disease or weather alerts, while later company and press materials point to a broader suite that includes a digital farm notebook, crop-production records, cost and profitability analysis, and environmental-impact indicators [Capital & Riesgo, March 2023] [agrawdata.com, retrieved 2024].

The current commercial emphasis appears narrower and more execution-focused than the original AI framing suggested. By 2026, multiple reports described RawData primarily around workforce management for agricultural operations, including personnel administration and field-labor coordination [Dealroom News, October 2026] [Democrata, October 2026]. On its website, the company also markets biometric clocking, traceability, a digital notebook, and Smart Tracking in one platform, and separately promotes an attendance and time-control application with facial recognition built for the agricultural sector [agrawdata.com, retrieved 2024] [agrawdata.com, retrieved 2026]. That progression matters because it suggests the product may be finding traction in payroll-adjacent and compliance-heavy workflows, where return on investment can be easier for customers to measure than in predictive agronomy alone.

A few technical claims need careful handling because the sourcing is uneven. The website says RawData is a "360º platform" connecting field and office, and one product page claims it is the only certified tool for certain sustainability calculations, including water and carbon footprints [agrawdata.com, retrieved 2024]. Those claims are company-authored and not independently corroborated in the materials reviewed. What is better supported is the practical shape of the software: a B2B SaaS platform sold to agricultural companies, cooperatives, advisers, and distributors, with modules spanning field records, labor management, and operational tracking [Capital & Riesgo, March 2023] [agrawdata.com, retrieved 2024].

No independent source found -- This section relies on a mix of independent press coverage and company-authored product pages, with several feature and certification claims supported only by the company website.

The Market They Are Entering

Market context

PUBLIC The market matters because European agriculture is under simultaneous pressure to document compliance, manage labor more tightly, and improve field-level decision making, which is the narrow seam RawData appears to target through a single operating system for notebooks, workforce administration, and farm economics [agrawdata.com, retrieved 2024] [Capital & Riesgo, March 2023].

Public sources in this file do not provide a third-party TAM, SAM, or SOM for RawData’s exact category, so the sizing discussion has to stay qualitative. The addressable need is best understood as the overlap of farm-management software, agricultural compliance software, and workforce-management tools for labor-intensive growers and cooperatives, particularly in Spain where RawData’s customer base is concentrated according to reported customer counts in 2023 and 2026 [Capital & Riesgo, March 2023] [Democrata, October 2026]. That overlap is commercially relevant because RawData is not selling a single-purpose agronomy tool alone. Its product scope spans digital field notebooks, cost analysis, and personnel coordination, which broadens the budget line it can pursue if customers prefer fewer systems in the field and back office [agrawdata.com, retrieved 2024].

Demand signals in the public record point less to speculative AI spending and more to operating pain. Capital & Riesgo described RawData in 2023 as serving more than 100 customers across agricultural companies, cooperatives, advisers, and distributors, while later coverage put the figure at about 300 agricultural production companies by October 2026 [Capital & Riesgo, March 2023] [Democrata, October 2026]. Those figures do not size the market, but they do suggest adoption by multiple buyer types inside the agricultural value chain, which is consistent with a software category driven by compliance workflows, labor tracking, and daily operating control rather than by discretionary experimentation.

The adjacent markets are also important because they shape both substitution risk and expansion room. RawData’s original positioning, according to reported coverage, centered on harvest timing, yield prediction, crop-health risk, and alerts built from satellite imagery and agrometeorological data, while its more recent commercial emphasis has shifted toward workforce management and field-labor coordination [Nordic 9, September 2021] [Dealroom News, October 2026]. In practice, that places the company between agronomic decision-support software on one side and horizontal HR or time-and-attendance systems on the other. If growers are willing to buy an agriculture-specific workflow layer, that is a useful wedge. If not, substitute products from generic labor software or incumbent farm-management suites could limit category expansion.

Regulation and macro conditions appear to support the category, even if the sources here do not quantify them directly. RawData’s own public product surface emphasizes digital farm notebooks, traceability, biometric clocking, and sustainability calculations, all of which align with sectors facing heavier documentation demands and rising scrutiny on labor management and environmental reporting [agrawdata.com, retrieved 2024] [agrawdata.com, retrieved 2026]. The caution is that company claims about certification and product leadership are not independently verified in the material provided, so the strongest market inference is simply that compliance-linked software spend in agriculture tends to be more resilient than purely experimental precision-ag spending when labor costs and reporting burdens rise [agrawdata.com, retrieved 2024].

Market lens	Public evidence	Implication for RawData
Core category	Agricultural software spanning field notebook, HR, and cost management [agrawdata.com, retrieved 2024]	Suggests a multi-workflow budget pitch rather than a single-feature sale
Buyer types	Agricultural companies, cooperatives, advisers, and distributors [Capital & Riesgo, March 2023]	Expands reachable users beyond farms alone
Geographic starting point	Most customers reported in Spain, with initial Latin American customers mentioned in 2023 [Capital & Riesgo, March 2023] [Democrata, October 2026]	Indicates a home-market concentration with early cross-border potential
Adjacent markets	Agronomic decision support and workforce-management software [Nordic 9, September 2021] [Dealroom News, October 2026]	Creates both expansion room and substitution pressure
Regulatory hooks	Traceability, digital notebook, time control, sustainability calculation claims [agrawdata.com, retrieved 2024] [agrawdata.com, retrieved 2026]	Category demand may be supported by compliance and labor documentation needs

The table underscores the main point: this is better read as an agricultural operating software market than as a narrow AI crop-analytics niche. That framing matters because the more durable demand driver appears to be required recordkeeping and labor coordination, with AI as a product feature rather than the sole buying trigger.

One source, partially checked -- Section relies on company website claims and single-publication coverage, with partial corroboration across Capital & Riesgo, Democrata, Nordic 9, and Dealroom News.

The Competitive Field

MIXED RawData appears to sit in a crowded but still fragmented part of agtech, where the real substitute is often not a direct software rival but a mix of spreadsheets, payroll tools, paper field notebooks, and crop-specific advisory workflows rather than a single all-in-one platform [Capital & Riesgo, March 2023] [agrawdata.com, retrieved 2024].

The public record does not name direct competitors, which limits any precise share-level comparison, but the competitive map is still visible by function. At one end are incumbent farm-management and agricultural ERP workflows, usually adopted module by module and often paired with manual recordkeeping for compliance and labor administration. At the other are narrower challengers focused on workforce control, digital field logs, or agronomic decision support. RawData's own history suggests it moved from an AI-led crop-planning wedge into broader operating software, combining field notebook, cost analysis, worker management, and attendance control in one stack [Nordic 9, September 2021] [agrawdata.com, retrieved 2024] [agrawdata.com, retrieved 2026].

That matters because buyers in this segment, according to RawData's reported customer mix, include producers, cooperatives, advisers, and distributors rather than a single homogeneous farm archetype [Capital & Riesgo, March 2023]. A cooperative may care first about traceability and notebook compliance, while a labor-intensive grower may buy for time control and personnel coordination. The practical competitor can therefore change by entry point: agronomic software when the conversation starts with yield and disease alerts, HR or attendance tooling when it starts with labor, and spreadsheet-led internal processes when budgets are tight or digital maturity is low [Nordic 9, September 2021] [agrawdata.com, retrieved 2024] [agrawdata.com, retrieved 2026].

RawData's edge today appears to be product convergence around agricultural labor and operations, especially if the current commercial emphasis on workforce management reflects where customers are pulling budget [Dealroom News, October 2026] [Democrata, October 2026]. The company has also shown some evidence of repeat market fit signals, moving from more than 100 customers in March 2023 to approximately 300 agricultural production companies by October 2026, most in Spain [Capital & Riesgo, March 2023] [Democrata, October 2026]. That gives it a credible installed base from which to deepen usage across adjacent modules. Still, this advantage looks more perishable than structural. Attendance, HR administration, and operational coordination are valuable features, but they are not obviously protected by regulation, proprietary hardware, or disclosed exclusive distribution. If larger farm-software vendors or horizontal workforce platforms localize more effectively for agriculture, RawData's advantage may narrow unless its data model and workflows are meaningfully harder to replicate than the public sources show [agrawdata.com, retrieved 2024] [agrawdata.com, retrieved 2026].

The main exposure is that RawData may not control the top of the funnel in every buying motion. Its original differentiation, according to early coverage, rested on AI-assisted harvest planning and crop-health monitoring without requiring IoT installation [Nordic 9, September 2021]. More recent coverage, by contrast, emphasizes digitizing farm labor and personnel management [Dealroom News, October 2026] [Democrata, October 2026]. That pivot can be sensible, but it also creates room for pressure from both directions: agronomy-first tools may be stronger where growers buy for yield optimization, while payroll, attendance, or workforce vendors may be stronger where the budget owner sits in operations or administration. In other words, RawData's breadth helps account expansion, but breadth can also make category ownership less clear if the company is not the best-known specialist in either agronomy or HR.

The most plausible 18-month scenario is a category split rather than a single dominant winner. RawData is the likely winner if agricultural employers keep prioritizing labor digitization, compliance logging, and field-to-office coordination in one workflow, because that is where the company has the clearest recent message and financing support [Expansión, October 2026] [Dealroom News, October 2026]. The likely loser in that scenario is the spreadsheet-and-paper status quo, which becomes harder to defend as customer count scales and labor processes become more formalized. The reverse is also possible. RawData is the more exposed player if growers revert to point solutions and buy only the highest-ROI module, because its cross-functional platform pitch depends on enough organizational complexity to justify consolidation. With no named public competitor set in the available sources, that is still a conditional view rather than a head-to-head market call.

One source, partially checked -- Based on public company materials and third-party coverage, but the available sources do not name direct competitors or provide independent head-to-head benchmarks.

Opportunity

Upside case

PUBLIC The prize here is not another farm software vendor, but a chance to become the operating system for labor-heavy agriculture in Spain and, if expansion holds, a broader Spanish-language agribusiness workflow layer across Europe and Latin America, a category that is still operationally fragmented in the public record [Capital & Riesgo, March 2023] [Democrata, October 2026] [agrawdata.com, retrieved 2024].

The headline opportunity is straightforward. RawData appears to have started with agronomic decision support, using satellite imagery, agrometeorological data, and AI for harvest planning and crop-health monitoring, then moved toward a broader system that combines the field notebook, cost control, traceability, and workforce management in one platform [Nordic 9, September 2021] [agrawdata.com, retrieved 2024]. That matters because the 2026 financing was tied specifically to digitising farm labour, strengthening workforce-management functionality, adapting the product for larger agricultural organisations, and supporting internationalisation, which suggests customers are buying more than a narrow crop-analytics tool [Expansión, October 2026] [Dealroom News, October 2026] [Democrata, October 2026]. With more than 100 customers reported in 2023 and roughly 300 agricultural production companies reported in 2026, the path to a default back-office and field-operations layer is at least visible on public evidence, even if still early [Capital & Riesgo, March 2023] [Democrata, October 2026].

The public evidence supports a few distinct ways this could scale.

Scenario	What happens	Catalyst	Why it's plausible
Workforce system of record	RawData becomes the default software for time control, personnel administration, and field-labor coordination for agricultural producers and cooperatives in Spain	The 2026 Swanlaab round funds deeper workforce-management functionality and rollout into larger organisations [Expansión, October 2026]	The company is already commercially emphasising workforce management, and 2026 coverage ties the round directly to digitising farm labour across Spain [Dealroom News, October 2026] [Democrata, October 2026]
Full-stack farm operations platform	Customers that adopt labor tools also standardise on the digital field notebook, cost analysis, traceability, and environmental indicators	Cross-sell from one operating workflow into adjacent compliance and profitability modules on the same platform [agrawdata.com, retrieved 2024]	RawData already presents these functions as one connected product suite rather than separate tools, and earlier coverage shows the business serving producers, cooperatives, advisers, and distributors [Capital & Riesgo, March 2023] [agrawdata.com, retrieved 2024]
Spanish-language expansion into Latin America	The company extends from Spain into Latin American agricultural operators that share similar language and field-management pain points	Initial Latin American customers reported in 2023, followed by a 2026 financing earmarked in part for internationalisation [Capital & Riesgo, March 2023] [Expansión, October 2026]	This is still an early signal, not proof, but the company had already reported first customers in Latin America before the latest growth capital arrived [Capital & Riesgo, March 2023]

What compounding looks like is less about a classic consumer network effect and more about workflow density. A product that starts with attendance, time control, and field coordination can become harder to replace once it also houses the notebook, cost records, traceability, and sustainability calculations used by managers, engineers, and back-office teams [agrawdata.com, retrieved 2024] [agrawdata.com, retrieved 2026]. The same pattern appears in the company narrative over time: an initial wedge in agronomic prediction without on-farm hardware, followed by broader operational software and then a visible commercial tilt toward labor management [Nordic 9, September 2021] [Capital & Riesgo, March 2023] [Dealroom News, October 2026]. If that progression continues, each new module can reduce churn risk and widen the buyer group inside an account, even though public sources do not yet disclose retention or expansion metrics.

The size of the win is still better expressed as a scenario than a model. Public sources here do not provide a third-party market-size figure or a named public comparable tightly matched enough to defend a valuation range, so the more disciplined framing is qualitative: if RawData were to become the system of record for agricultural labor and compliance workflows across Spain, then extend that bundle into Latin America, it could plausibly grow from a regional agtech application into a strategic software asset for farm operators, cooperatives, and distributors across the Spanish-speaking market (scenario, not a forecast) [Capital & Riesgo, March 2023] [Democrata, October 2026] [Expansión, October 2026]. The evidence does not yet justify a hard public valuation target, but it does justify taking the upside seriously because the company has shown customer growth, repeat financing, and a product surface that is expanding toward more embedded operational use cases [Nordic 9, September 2021] [Capital & Riesgo, March 2023] [Expansión, October 2026].

One source, partially checked -- Relies mainly on company materials and single-source news reports, with partial corroboration across Capital & Riesgo, Expansión, Dealroom News, Democrata, Nordic 9, and the company website.

Sources