Real Life Data, Inc.
No-code platform for data collection, management, and IoT cloud applications.
Website: https://reallifedata.net/
Cover Block
| Field | Value | |---| | Name | Real Life Data, Inc. | | Tagline | No-code platform for data collection, management, and IoT cloud applications | | Headquarters | Austin, Texas, United States | | Founded | 2020 | | Stage | Seed | | Business Model | SaaS | | Industry | Data infrastructure / IoT applications | | Technology Type | Software (Non-AI core, with assistive features) | | Geography | North America | | Growth Profile | Venture Scale |
Links
- Website: https://reallifedata.net/
- Secondary product site: https://rld.one/
- LinkedIn: https://www.linkedin.com/company/real-life-data-platform
- Crunchbase: https://www.crunchbase.com/organization/real-life-data
- Community thread (FRC beta): https://www.chiefdelphi.com/t/real-life-data-presents-digital-scouting-app-creation-tool-open-beta/444908
Summary and Signal
Real Life Data, Inc. ("RLD") is an Austin-based software company building a no-code platform that lets non-engineers stand up data collection workflows, IoT cloud applications, and downstream analytics from a single environment [Real Life Data website, October 2023] [ZoomInfo]. The company traces its origin to friction the founders encountered while gathering data across research projects, schoolwork, and FIRST Robotics Competition (FRC) scouting, which led them to generalize the problem into a horizontal platform [Real Life Data website]. RLD began product work in early 2020 and shipped a beta in early 2023, with a public open-beta motion targeted initially at the FRC scouting community as a wedge user base [Real Life Data website] [Chief Delphi]. The company describes RLD One as "a platform for creating IoT cloud applications quickly and with no coding," augmented by what it calls "AI and intelligent services" that walk users through configuration [Real Life Data wiki]. The legal entity is incorporated as Real Life Data, Inc., per its own privacy policy dated October 15, 2023 [Real Life Data privacy policy, October 2023].
Data Accuracy: YELLOW -- Confirmed via Real Life Data's own website and privacy policy, with corroborating descriptions on ZoomInfo and LinkedIn; no third-party press or funding records located.
Taxonomy Snapshot
| Axis | Value | |---| | Stage | Seed / pre-disclosed | | Business Model | SaaS, no-code platform | | Industry / Vertical | Data infrastructure, IoT applications, vertical wedge in robotics scouting | | Technology Type | Software (Non-AI core) with assistive features | | Geography | North America (Austin, TX) | | Growth Profile | Venture Scale intent, traction unconfirmed |
Company Overview
Real Life Data is a privately held Delaware-style C-corp operating as Real Life Data, Inc., headquartered in Austin, Texas [Real Life Data privacy policy, October 2023]. The founding narrative on the company's own site describes recurring frustration with ad hoc data capture across academic research, school projects, and robotics competition scouting, and concluded that a general-purpose no-code data platform could serve all three audiences [Real Life Data website].
The public milestone trail is consistent. Initial product work began in the first months of 2020, according to the company's leadership page, with a slightly different date ("first few months of 2021") appearing on the sister site rld.one [Real Life Data website] [rld.one]. A beta version of the platform was released in early 2023, and the privacy policy governing the site and software was last updated October 15, 2023 [Real Life Data privacy policy, October 2023]. Around the same window, the company opened a public beta of a digital scouting app creation tool aimed at FRC teams, posted to the Chief Delphi community forum [Chief Delphi].
Data Accuracy: YELLOW -- Founding story, HQ, and entity confirmed by the company's own privacy policy and website; third-party database records appear to be cross-contaminated with same-name entities.
The Product and the Stack
RLD One is positioned as an end-to-end data platform that compresses what would normally be a stack of separate tools (form builder, ingest pipeline, IoT broker, storage, workflow, dashboarding) into a single no-code environment [Real Life Data website, October 2023] [LinkedIn]. The company's own wiki describes the first step in any RLD project as deciding "how data, messages, or controls will get into RLD," with the platform then offering "AI and intelligent services that help guide you" through configuration [Real Life Data wiki]. LinkedIn's company description frames the offering as "the first fully integrated solution for creating a data and data analytics system encompassing data capture, data storage, data management, workflow, data analytics, and visualization" [LinkedIn].
The most concrete shipped surface today is the FRC scouting toolkit, which lets robotics teams design custom digital scouting forms and collect match data without writing code [Chief Delphi] [Real Life Data website]. ZoomInfo's third-party summary describes the platform as letting users "easily connect IoT devices, automate data workflows, and visualize insights without the need for engineering expertise" [ZoomInfo].
Data Accuracy: ORANGE -- Product surface confirmed via company website, wiki, and a live community beta; technical architecture and AI substance unverified.
Market Research and Opportunity
RLD is reaching for the intersection of no-code application development, IoT device management, and self-serve business intelligence. The company frames its addressable user as anyone who today struggles to collect data across research, education, and competition contexts, and extends that to commercial IoT and BI use cases [Real Life Data website] [LinkedIn]. The FRC ecosystem alone involves several thousand high school teams globally and is a recognizable beachhead for tooling vendors, as evidenced by the active Chief Delphi community where RLD's beta announcement drew engagement [Chief Delphi].
Demand drivers include the proliferation of low-cost sensors, the maturation of no-code as a buying category, and the persistent shortage of data engineers. RLD's bet is that none of the existing substitutes presents a single integrated workflow from capture through visualization for a non-technical user.
| Metric | Value | |---| | RLD beta release | Early 2023 | | FRC scouting wedge community engagement | Open beta thread on Chief Delphi | | Privacy policy currency | Updated October 15, 2023 |
Data Accuracy: ORANGE -- Category framing supported by company and third-party descriptions; no cited market-size report specific to RLD's wedge.
The Competitive Field
RLD is positioned as a single integrated environment in a market where most buyers today stitch together two or three specialized tools. The first competitive frame is the no-code application builder segment. RLD's claim to differentiation, on the evidence of its own wiki, is the explicit IoT ingest path: "how data, messages, or controls will get into RLD" is treated as a first-class question [Real Life Data wiki].
The second frame is the IoT platform segment offered by hyperscalers and specialist vendors. These are technically deep but require engineering staff to operate. The third frame is the self-serve BI segment. RLD's integrated story positions visualization as the back end of its own pipeline rather than a separate purchased tool.
Data Accuracy: ORANGE -- Category framing supported by cited product descriptions; absence of named competitors in captured sources limits head-to-head verification.
Opportunity
If RLD executes against its stated platform thesis, the prize is to become the default capture-to-visualization layer for the long tail of users who will never hire a data engineer. The company has shipped a beta, has chosen a specific community wedge (FRC) where the user pain is acute, and has framed the product as a single integrated workflow [Real Life Data website] [Chief Delphi] [LinkedIn].
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| FRC-to-education flywheel | RLD becomes the standard scouting and data tool across thousands of FRC teams | Open beta converts a meaningful share of FRC teams | Active community engagement on Chief Delphi |
| SMB IoT consolidation | Small operators replace a stack of point tools with RLD | A templated vertical pack and a self-serve pricing tier | Company frames itself as "end-to-end" capture, storage, workflow, analytics, and visualization |
| Embedded data backend | RLD becomes the data plumbing other no-code builders integrate | A documented API and a partnership | Wiki framing of ingest as the first-class question |
Data Accuracy: ORANGE -- Opportunity framing built from cited product positioning and community evidence; scale comparables drawn from public category data.
Sources
- [Real Life Data] Real Life Data homepage | https://reallifedata.net/
- [Real Life Data] Leadership at Real Life Data | https://reallifedata.net/team/
- [Real Life Data] Reallifedata FRC page | https://reallifedata.net/FRC/
- [Real Life Data] Reallifedata Wiki, Getting Started, what is RLD | https://reallifedata.net/wiki/GettingStarted/whatRLD.html
- [Real Life Data, October 2023] Real Life Data, Inc. Privacy Policy | https://reallifedata.net/privacy.html
- [Real Life Data] Real Life Data Beta signup | https://reallifedata.net/signUp/
- [rld.one] Real Life Data ONE | https://rld.one/
- [ZoomInfo] Real Life Data Overview, News & Similar companies | https://www.zoominfo.com/c/real-life-data/1325952556
- [LinkedIn] Real Life Data company page | https://www.linkedin.com/company/real-life-data-platform
- [Chief Delphi] Real Life Data presents Digital Scouting App creation tool, OPEN BETA | https://www.chiefdelphi.com/t/real-life-data-presents-digital-scouting-app-creation-tool-open-beta/444908
- [Crunchbase] Real Life Data Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/real-life-data
- [CB Insights] Real Life Data Products, Competitors, Financials, Employees, Headquarters Locations | https://www.cbinsights.com/company/real-life-data
Articles about Real Life Data, Inc.
- Real Life Data Wants Every Robotics Team and IoT Tinkerer Building Apps Without Code — The Austin startup opened beta in early 2023 with a no-code stack aimed at users who never touched a SQL prompt.