REBELS 0.0%

Founders and Team

REBELS 0.0% is a Zurich-based startup producing double-distilled, alcohol-free spirits, a proposition that targets the growing consumer shift toward mindful drinking with a product-focused approach [rebels00.com, retrieved 2024]. Founded in 2020, the company was born from a desire to challenge alcohol-centric social norms and provide a sophisticated alternative for cocktails and long drinks [Crowdify]. Its core differentiation lies in a Swiss-crafted, double-distillation process, which it claims creates a complex flavor profile aimed at both home consumers and professional bartenders [rebels00.com, retrieved 2024]. Founder Christof Tremp brings over a decade of brand and marketing experience from major consumer packaged goods firms, including Lindt & Sprüngli [Swisspreneur.org, retrieved 2026]. The company operates a direct-to-consumer e-commerce model and raised a CHF 1 million (approximately $1.09 million) seed round in February 2022, led by StartAngels Network [Private Equity Wire, Feb 2022].

Data Accuracy: YELLOW -- Core company facts and funding are confirmed; product claims and team details are partially corroborated by secondary directories; key commercial metrics are not publicly available.

How the Company Got Here

The company was founded in Zurich in 2020 as a direct-to-consumer venture targeting the non-alcoholic spirits category [Crunchbase]. The initial product development focused on creating a portfolio of double-distilled, 0.0% alcohol alternatives to classic spirits like gin and whiskey, with production handled through a partnership with Swiss manufacturer Agilery [rebels00.com, retrieved 2024] [Agilery]. A key operational milestone was a CHF 1 million (approximately $1.09 million) seed financing round in February 2022, led by the StartAngels Network [Private Equity Wire, Feb 2022]. The company has also participated in the Founder Institute accelerator program [GrowthMentor].

Data Accuracy: YELLOW -- Core facts like founding year and seed round are confirmed by a press release and databases, but some operational details are sourced from company materials or unverified third-party profiles.

Product and Technology

REBELS 0.0% sells a portfolio of alcohol-free spirits. The company's core proposition rests on a specific production method and a Swiss origin story. Its website states the products are "double-distilled" and crafted in Switzerland [rebels00.com, retrieved 2024]. The product line includes gin, rum, amaretto, spritz, whiskey, and aperitif variants, all marketed as containing 0.0% alcohol. The operational model is asset-light. Production is outsourced to a partner, Agilery, which also cites the partnership and notes the product line has won 19 awards over two years [Agilery, retrieved 2024]. The go-to-market is direct-to-consumer via its own website, with additional retail distribution in several European countries [GrowthMentor, retrieved 2024].

Data Accuracy: YELLOW -- Product claims are from the company's own site; production partnership and award count are noted by a single third-party source.

Market Research and Opportunity

The non-alcoholic beverage sector is experiencing a structural shift, moving from a niche health trend to a mainstream consumer category. For REBELS 0.0%, the relevant opportunity lies within the premium, zero-proof spirits alternative market. According to IWSR Drinks Market Analysis, the no- and low-alcohol beverage market in key Western markets was valued at over $11 billion in 2022 [IWSR, 2023]. The company's initial focus on DTC sales in several European countries defines its immediate serviceable obtainable market (SOM). Demand drivers include a consumer focus on health and wellness, the "sober curious" movement, and the rise of sophisticated mixology.

Data Accuracy: YELLOW -- Market size based on analogous sector reports; specific category sizing and company SAM/SOM are not publicly quantified.

Competitive Landscape

REBELS 0.0% enters a crowded field of non-alcoholic spirit brands, positioning itself on Swiss craftsmanship and a strict 0.0% alcohol claim.

Metric	Value
REBELS 0.0% Funding	$1,090,000
Lyre's Funding	$30,000,000
Three Spirit Funding	$5,500,000

Data Accuracy: YELLOW -- Competitor funding and positioning are sourced from Crunchbase and public materials; REBELS 0.0%'s award claim is from a single partner source.

Opportunity

If REBELS 0.0% can capture a meaningful share of the premium, non-alcoholic spirits segment in Europe, the prize is a high-margin, brand-driven business. The headline opportunity is to become the leading premium, Swiss-crafted alcohol-free spirits brand in Europe. The company has established a baseline of product validation, having won 19 awards in two years through its production partnership with Agilery [Agilery]. The founder's background in marketing at Lindt & Sprüngli [Swisspreneur.org, retrieved 2026] suggests an understanding of building premium, taste-driven consumer brands.

Data Accuracy: YELLOW -- The core product claims and founder background are confirmed. The award count is cited from a partner site.