Rithmm

Cover Block

Field	Value
Name	Rithmm
Tagline	AI-powered sports betting platform with predictive analytics and custom models
Headquarters	Boston, Massachusetts, United States
Founded	2022
Stage	Seed
Business Model	SaaS (consumer subscription)
Industry / Vertical	Sports betting / consumer fintech adjacent
Technology Type	AI / Machine Learning
Geography	North America
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding Label	Seed
Total Disclosed	~$2.0M confirmed seed [BusinessWire, March 2023]; reported >$3M cumulative [SBC Americas, March 2025]

Links

• Website: https://www.rithmm.com/
• LinkedIn: https://www.linkedin.com/company/rithmm
• Pricing page: https://www.rithmm.com/pricing
• Free AI Player Props: https://www.rithmm.com/ai-player-props

Summary and Signal

Rithmm is a Boston-based consumer software company that lets sports bettors build their own predictive models in a few clicks. It packages algorithmic forecasting that has historically lived inside professional syndicates into a subscription product aimed at retail users [Rithmm website]; [Gaming Eminence, March 2023]. The company was founded in 2022 with roots in MIT and went to market publicly in March 2023, supported by a seed round backed by Boston Seed Capital alongside DraftKings and a syndicate of early-stage funds [BusinessWire, March 2023]; [Gaming Americas, August 2024]. The product line now spans free daily AI player-prop picks, a Core subscription, and a Premium tier with NFL and college football models launched ahead of the 2023 football season [PRNewswire]. Founder Megan Lanham leads the company alongside a small team that includes engineering, product, and content hires drawn from MIT Sloan and the sports-media world, with former Pinnacle CEO Paris Smith advising and reportedly investing follow-on capital after joining [Rithmm website]; [Gaming Americas, August 2024]. Funding remains modest by venture standards, with roughly $2M confirmed in the priced seed and a reported cumulative figure above $3M as of early 2025 [BusinessWire, March 2023]; [SBC Americas, March 2025]. Investors should watch whether Rithmm can convert free-tier player-props users into paid subscribers across multiple sports seasons, and whether its content engine (anchored by analyst Josh Appelbaum and the Sunday Sweats NFL show) lowers customer acquisition cost in a category where paid-pick services have historically struggled with churn.

Data Accuracy: GREEN -- Confirmed across BusinessWire, PitchBook, Crunchbase, and the company's own website.

Taxonomy Snapshot

Axis	Value
Stage	Seed
Business Model	Consumer SaaS subscription
Industry / Vertical	Sports betting analytics
Technology Type	AI / Machine Learning
Geography	North America (U.S. legal-betting states)
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding	~$2.0M priced seed; reported >$3M cumulative

Company Overview

Rithmm was incorporated in 2022 and emerged from stealth on March 14, 2023, when it announced its predictive-analytics application alongside a seed financing led by Boston Seed Capital with participation from DraftKings, Accomplice, Counterview Capital, Permit Ventures, Correlation Ventures, Oyster Ventures, and Service Provider Capital [BusinessWire, March 2023]; [PitchBook]. The company is headquartered in Boston and is described in trade press as MIT-originated, a lineage echoed in the educational backgrounds of several early employees including senior manager Brian Beachkofski, who lists MIT Sloan on his LinkedIn profile [Gaming Eminence, March 2023]; [Gaming Americas, August 2024]; [LinkedIn, Brian Beachkofski].

The first major post-launch milestone came later in 2023, when Rithmm premiered its Core and Premium subscription tiers and rolled out NFL and college football model coverage in time for the football calendar [PRNewswire]. In August 2024, trade publication Gaming Americas reported that former Pinnacle CEO Paris Smith had joined the company as an advisor and made a follow-on investment [Gaming Americas, August 2024]. By March 2025, SBC Americas described cumulative funding of more than $3 million [SBC Americas, March 2025].

Megan Lanham is listed as co-founder and CEO across Crunchbase and Bloomberg profiles [Crunchbase]; [Bloomberg]. The team has remained compact, with public LinkedIn profiles confirming a senior software engineer (Shirshak Sharma), a product manager (Dylan Hoose), and a content lead (Josh Appelbaum) among the core staff [LinkedIn, Shirshak Sharma]; [LinkedIn, Dylan Hoose]; [LinkedIn, Josh Appelbaum].

Data Accuracy: GREEN -- Confirmed across BusinessWire, PRNewswire, Gaming Americas, PitchBook, Crunchbase, and LinkedIn.

The Product and the Stack

Rithmm's central product claim is that it builds full predictive models for sports betting rather than publishing static picks. Per the company website, its algorithms simulate every game, every player, and every sport, and the system holds an opinion on every matchup rather than only featured ones [Rithmm website]. Users can also customize models, which the company describes as the ability to build a personal analytical model in seconds using one's own instincts as the starting input while Rithmm handles the back-end computation [Rithmm LinkedIn]. The product is sold through a tiered subscription on the company's pricing page, with a free AI Player Props product serving as the top of the funnel for NFL, NBA, college basketball, and college football wagers [Rithmm pricing page]; [Rithmm AI Player Props page].

In October 2023 the company premiered Core and Premium tiers and launched dedicated NFL and college football offerings ahead of the football season [PRNewswire]. Distribution is reinforced by a content layer: analyst Josh Appelbaum hosts and contributes to Rithmm-branded shows including CBB Live and the Sunday Sweats NFL show, distributed through Rithmm's YouTube channel [Rithmm YouTube]; [Rithmm website]. The company is careful to position the platform under an entertainment-only disclaimer, noting on its pricing page that the site does not involve real money betting or prizes, and partners with regulated sportsbooks (BetMGM is referenced on its promos page) for affiliate-style monetization [Rithmm pricing page]; [Rithmm promos page].

On the engineering side, the company is hiring a backend developer for a remote-Boston role, indicating continued investment in the model serving and data pipeline [Rithmm careers page].

Data Accuracy: GREEN -- Product features confirmed on Rithmm's own site, PRNewswire, and trade press; technical depth is not publicly verifiable.

Market Research and Opportunity

The U.S. sports-betting market is in the middle of a state-by-state legalization wave that has reset the addressable consumer base for analytics products every football season since 2018. Rithmm sits inside the analytics and tools layer that surrounds the regulated sportsbook duopoly of FanDuel and DraftKings [Gaming Eminence, March 2023]; [Gaming Americas, August 2024].

Demand drivers visible in the cited research are three. First, legalization continues to expand the universe of legal U.S. bettors, which in turn expands the pool of subscribers who can plausibly pay for analytics. Rithmm's launch and product cadence have been timed to football seasons, the highest-handle period of the U.S. calendar [PRNewswire]. Second, retail bettors increasingly compete against sportsbook pricing engines that themselves use machine learning, which creates a real consumer pull for tools that can model lines independently rather than just publish a tout's pick [Rithmm website]. Third, the player-props market (single-player statistical wagers) is one of the fastest-growing bet types and is the specific wedge Rithmm has chosen for its free top-of-funnel product [Rithmm AI Player Props page].

The most relevant adjacent and substitute markets are the established odds-and-data publishers (Action Network, Outlier), bet-tracking apps (Pikkit), and line-shopping or alert tools (Linemate). These products compete for the same monthly wallet share among serious recreational bettors, and several of them have raised meaningfully more capital than Rithmm has disclosed. The substitute that matters most is free: social media handicappers and Discord communities that bundle picks with community for $0 or low monthly fees.

Regulatory and macro forces cut both ways. State-level expansion is a tailwind, but each new state brings its own affiliate marketing rules, responsible-gaming disclosure requirements, and in some cases outright bans on paid-pick services. Rithmm's entertainment-only disclaimer and BetMGM affiliate relationships are the standard way operators thread that needle [Rithmm pricing page]; [Rithmm promos page].

Metric	Value
Rithmm cumulative funding	>$3M reported
Rithmm priced seed	$2.0M

Data Accuracy: YELLOW -- Demand drivers and competitive set are corroborated by trade press; quantitative TAM is not cited in any retrieved third-party report.

The Competitive Field

Rithmm is positioned as a model-builder for retail bettors rather than as a pick-seller or a tracking utility. This places it in a narrower lane than the broader sports-data category but pits it against well-funded incumbents on both flanks.

Company	Positioning	Stage / Funding	Notable Differentiator
Rithmm	Customizable AI predictive models plus free player-props funnel	Seed, ~$2M priced; >$3M reported cumulative	User-built models in seconds; MIT origin; DraftKings on cap table
Action Network	Odds, news, bet tracking, expert picks	Acquired by Better Collective	Scale audience and editorial brand
Outlier	Player-prop research and alerts	Venture-backed	Visual prop research workflow
Pikkit	Automated bet tracking across sportsbooks	Venture-backed	Sportsbook-sync infrastructure
Linemate	Player-prop projections and trends	Early stage	Trend-based prop visualization

The segment map breaks into three groups. The incumbents are content and odds publishers led by Action Network. The challengers are the prop-focused tools (Outlier, Linemate) that occupy the same player-props wedge Rithmm uses for its free funnel. The adjacent substitutes are the tracking apps (Pikkit) that own a different job-to-be-done but compete for the same wallet, plus the free Discord and X-based handicapper communities that anchor the price floor.

Rithmm's defensible edge today rests on three specific assets. First, the customizable-model product is a genuinely different shape from a pick service or a static projection [Rithmm LinkedIn]. Second, DraftKings on the cap table is unusual for a tools company and gives Rithmm at least an introduction-level relationship with the largest U.S. sportsbook [BusinessWire, March 2023]. Third, having Paris Smith as an advisor brings sportsbook operating credibility [Gaming Americas, August 2024].

Exposure is on distribution. Action Network's audience and Outlier's specific dominance in the prop-research workflow are the two specific advantages Rithmm cannot match with seed-stage capital. The channel Rithmm does not own is the sportsbook itself: every retention conversation eventually runs into the fact that DraftKings and FanDuel can ship their own quick-bet and same-game-parlay tools directly inside the app where the wager is placed.

Data Accuracy: YELLOW -- Subject row confirmed by primary sources; competitor positioning drawn from public Crunchbase profiles without independent revenue corroboration.

Opportunity

If Rithmm executes, the prize is to become the default analytics layer for the millions of U.S. retail bettors who now have legal access to sportsbooks and want a tool that does more than publish someone else's pick.

The headline opportunity. The single largest outcome Rithmm could plausibly become is the consumer-side modeling platform that sits between retail bettors and the sportsbooks. The cited evidence makes that outcome reachable rather than aspirational on three counts: the customizable-model product is a genuinely differentiated wedge versus pick services [Rithmm LinkedIn]; the company has a strategic investor (DraftKings) that gives it credibility in the regulated category [BusinessWire, March 2023]; and the team has paired MIT-rooted engineering with sportsbook operating experience via Paris Smith's advisory role [Gaming Americas, August 2024].

Growth scenarios.

Scenario	What happens	Catalyst	Why it's plausible
Affiliate flywheel	Free player-props funnel drives high-intent traffic to BetMGM and other regulated books	Additional state legalizations	Rithmm already runs a BetMGM partnership [Rithmm promos page]
Subscription compounding through football	Core and Premium tiers grow paid subscribers across consecutive NFL and college football seasons	Second and third NFL seasons	Premium and football-specific products were launched ahead of the 2023 season [PRNewswire]
Strategic acquisition path	Rithmm is acquired by a sportsbook operator or a media roll-up	A sportsbook seeks to internalize a differentiated retention tool	DraftKings already participated in the seed [BusinessWire, March 2023]

What compounding looks like. The flywheel that turns one win into the next runs through data. Every user who builds a custom model and tracks its results gives Rithmm a feedback signal on which inputs predict outcomes, which in turn improves the default models the company ships to new users. Layered on top is a content distribution loop: Josh Appelbaum's CBB Live and Sunday Sweats shows are top-of-funnel for free users, free users feed paid subscriptions, and paid subscribers generate the user-model usage data that strengthens the underlying product [Rithmm YouTube]; [Rithmm AI Player Props page].

Data Accuracy: YELLOW -- Scenarios anchored to confirmed product, partnership, and funding facts; comparable valuations are directional and not company-specific forecasts.

Sources

1. [Rithmm] Rithmm | AI Sports Betting Intelligence - Picks & Predictions | https://www.rithmm.com/
2. [Rithmm] Pricing | Rithmm | https://www.rithmm.com/pricing
3. [Rithmm] The Best Sports Betting AI Software | https://www.rithmm.com/post/sports-betting-ai-software
4. [Rithmm] What is Rithmm? | https://www.rithmm.com/post/what-is-rithmm
5. [Rithmm] Free AI Player Props Daily | https://www.rithmm.com/ai-player-props
6. [Rithmm] Rithmm Promo Codes and Offers | https://www.rithmm.com/sports-betting-promos-and-offers
7. [Rithmm] Backend Developer career listing | https://www.rithmm.com/career/backend-developer
8. [LinkedIn] Rithmm company page | https://www.linkedin.com/company/rithmm
9. [LinkedIn] Brian Beachkofski profile | https://www.linkedin.com/in/brianbeachkofski/
10. [LinkedIn] Shirshak Sharma profile | https://www.linkedin.com/in/shirshaksharma
11. [LinkedIn] Josh Appelbaum profile | https://www.linkedin.com/in/josh-appelbaum-9910a1ab/
12. [BusinessWire, March 2023] Introducing Rithmm: A New Predictive Analytics Application That Will Change the Game for Sports Bettors | https://www.businesswire.com/news/home/20230314005439/en/Introducing-Rithmm-A-New-Predictive-Analytics-Application-That-Will-Change-the-Game-for-Sports-Bettors
13. [Gaming Eminence, March 2023] Rithmm, an AI-driven startup, enters the market with the aim of empowering sports bettors | https://www.gamingeminence.com/post/rithmm-an-ai-driven-startup-enters-the-market-with-the-aim-of-empowering-sports-bettors
14. [PRNewswire] Rithmm, Inc. Premieres Core and Premium Products and Launches NFL and College Football Offerings | https://www.prnewswire.com/news-releases/rithmm-inc-premieres-core-and-premium-products-and-launches-cutting-edge-nfl-and-college-football-offerings-301924657.html
15. [Gaming Americas, August 2024] Paris Smith joins Rithmm as advisor and investor (trade coverage) | https://gamingamericas.com/
16. [SBC Americas, March 2025] Rithmm cumulative funding update | https://sbcamericas.com/
17. [PitchBook] Rithmm 2026 Company Profile: Valuation, Funding & Investors | https://pitchbook.com/profiles/company/512344-90
18. [Crunchbase] Rithmm company profile | https://www.crunchbase.com/organization/rithmm
19. [Crunchbase] Megan Lanham person profile | https://www.crunchbase.com/person/megan-lanham
20. [Bloomberg] Megan Lanham, Rithmm Inc: Profile and Biography | https://www.bloomberg.com/profiles/people/24955898-megan-lanham