Rosi Giving

A digital platform connecting nonprofits, supporters, and companies/clubs for charitable giving.

Website: https://nonprofit.rosigiving.com/

Cover Block

PUBLIC

Attribute Value
Company Name Rosi Giving
Tagline A digital platform connecting nonprofits, supporters, and companies/clubs for charitable giving.
Headquarters Fort Lauderdale, United States
Founded 2020
Stage Pre-Seed
Business Model B2B2C
Industry Other
Technology Software (Non-AI)
Geography North America
Growth Profile Social Enterprise
Founding Team Solo Founder
Funding Label Seed
Total Disclosed ~$70,000 [PitchBook, 2025]

Links

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Executive Summary

PUBLIC

Rosi Giving is a social enterprise building a community-oriented digital platform to streamline charitable giving, a bet that its founder's personal story and mobile-first design can carve a niche in a fragmented market. Founded in 2020 by Dan Fitzgerald, the company's core proposition is a single mobile app that connects nonprofit organizations with individual donors, volunteers, and corporate partners, aiming to reduce friction through features like one-click multi-donation and social engagement tools [South Florida Tech Hub] [Google Play]. The founding impetus was Fitzgerald's own experience following a stroke in 2011, which exposed him to the power of grassroots community support and inspired a mission to make giving more accessible and transparent [Visual Eyes].

As a solo founder, Fitzgerald leads the company, which has participated in the FAU Tech Runway accelerator and raised approximately $70,000 in early-stage capital, according to PitchBook data [PitchBook, 2025] [FAU]. The business model is B2B2C, targeting both individual users and organizational "Giving Partners" like companies and clubs, though specific revenue mechanics are not detailed in public sources. Over the next 12-18 months, the key signals to monitor will be the validation of this dual-sided network, evidence of repeat usage and partnership traction beyond the app's launch, and any subsequent fundraising to scale operations beyond its initial seed funding.

Data Accuracy: YELLOW -- Core product description and founder story are confirmed by multiple sources; funding amount is reported by a single database.

Taxonomy Snapshot

Axis Classification
Stage Pre-Seed
Business Model B2B2C
Industry / Vertical Other (Social Enterprise / Philanthropy Tech)
Technology Type Software (Non-AI)
Geography North America
Growth Profile Social Enterprise
Founding Team Solo Founder
Funding Seed (total disclosed ~$70,000)

Company Overview

PUBLIC

Rosi Giving operates as a digital platform for charitable giving, founded in 2020 and headquartered in Fort Lauderdale, Florida [South Florida Tech Hub]. The company’s origin is directly tied to founder Dan Fitzgerald’s personal experience, who began developing the concept after a stroke in 2011 led him to appreciate the tangible impact of grassroots community support [Visual Eyes]. This personal narrative forms the core of the company’s founding story, positioning it as a mission-driven social enterprise rather than a purely commercial venture.

The company’s early-stage development appears to have been supported by FAU Tech Runway, a university-affiliated accelerator program in South Florida. Rosi Giving was listed as a member of the accelerator’s ninth venture class [FAU]. While specific product launch dates are not detailed in public sources, the availability of its mobile application on both the Google Play Store and Apple App Store serves as a key operational milestone, indicating a live, consumer-facing product [Google Play, App Store].

Data Accuracy: YELLOW -- Founder story and accelerator participation corroborated; headquarters and founding year from directory listings. No independent verification of incorporation details or specific milestone dates.

Product and Technology

MIXED

Rosi Giving’s product is a mobile-first platform designed to centralize the fragmented experience of charitable engagement. The app, available on both Google Play and the Apple App Store, serves as a hub connecting three core user groups: nonprofit organizations, individual supporters, and corporate or club-level “Giving Partners” [Google Play] [South Florida Tech Hub]. The foundational claim is that it empowers users to support causes “anytime, anywhere, and in any way possible,” a broad mission statement that frames the product’s ambition [LinkedIn].

For individual donors, the platform focuses on simplifying the mechanics of giving and fostering community. Key features include the ability to give to multiple pre-selected organizations with a single click, generating a consolidated receipt for tax purposes [Google Play]. Beyond transactions, the app incorporates social and gamification elements. Users can track personal giving goals, monitor their “Rosi engagement,” and earn badges [Google Play]. Community-minded sharing and transparency features allow users to follow their favorite nonprofits, post updates, direct message friends, and research other organizations and charitable events [Google Play]. For nonprofits and Giving Partners, the platform’s utility is described more broadly as a tool to grow impact and align with causes, though specific administrative or fundraising tools are not detailed in public sources [Google Play].

The technology stack is not publicly documented. The presence of a functioning cross-platform mobile app suggests a standard modern web or mobile development framework, but this is inferred from the product’s distribution, not confirmed by the company. There is no public announcement of a technical roadmap, proprietary algorithms, or unique infrastructure differentiators.

Data Accuracy: YELLOW -- Product claims are drawn from the company's own app store listings and directory profiles, which are consistent but unverified by third-party reviews or user testimonials. Technical stack details are not available.

Market Research

PUBLIC The charitable giving market is a perennial focus for social enterprise investors, but its digital infrastructure remains fragmented and ripe for modernization, particularly at the community level.

Third-party market sizing for a niche, community-focused giving platform is not publicly available. Analysts can approximate the addressable market by examining adjacent, well-documented sectors. The overall U.S. charitable giving market was valued at $499.3 billion in 2022 [Giving USA, 2023]. Online giving within that total reached $34.8 billion [Blackbaud Institute, 2023]. While these figures represent the total pool, the specific segment for mobile-first, community-centric platforms is a fraction of this. A more analogous market might be the global crowdfunding sector, which was valued at $1.41 billion in 2022 and is projected to grow at a compound annual rate of 14.3% [Grand View Research, 2023]. This suggests a growing consumer comfort with digital, peer-influenced funding mechanisms, a behavioral trend that could benefit a platform like Rosi Giving.

Several demand drivers underpin the market. First, there is a persistent generational shift in giving habits, with younger donors preferring digital, mobile-first interactions and seeking transparency and immediate impact from their contributions [Fidelity Charitable, 2023]. Second, the post-pandemic landscape has accelerated the need for nonprofits to diversify their fundraising channels beyond traditional events and mail campaigns. Third, corporate social responsibility (CSR) programs are increasingly seeking turnkey, trackable ways to engage employees and align with local causes, creating a potential B2B entry point for platforms that can facilitate these partnerships.

Key adjacent markets include donor-advised fund (DAF) platforms, which manage over $234 billion in assets [National Philanthropic Trust, 2023], and corporate giving software suites offered by vendors like Benevity and CyberGrants. These are not direct substitutes but represent established, scaled solutions that Rosi Giving would need to either integrate with or differentiate against, likely by focusing on hyper-local community engagement and individual donor social features rather than large-scale grant management.

Regulatory forces are generally stable but require diligence. Platforms must ensure compliance with state charitable solicitation registration laws and payment processing regulations. A more significant macro force is the potential for changes to the charitable tax deduction, which could influence individual giving volumes, though community-level giving is often motivated more by personal connection than tax benefits.

U.S. Charitable Giving (2022) | 499.3 | $B
U.S. Online Giving (2022) | 34.8 | $B
Global Crowdfunding Market (2022) | 1.41 | $B

The chart illustrates the vast total giving market, but the relevant SAM for Rosi Giving is the smaller, digitally-addressable slice focused on community and peer-to-peer engagement. The growth trajectory of the crowdfunding analog is the most pertinent signal for investor modeling.

Data Accuracy: YELLOW -- Market sizing relies on analogous third-party reports; direct TAM for the specific product wedge is not publicly sourced.

Competitive Landscape

MIXED Rosi Giving operates in a crowded and fragmented market for charitable giving technology, where its position is defined more by its community-centric, mobile-first wedge than by any direct feature parity with established platforms.

A competitive map for charitable giving technology typically segments into three layers. At the top are the large-scale, general-purpose fundraising platforms like GoFundMe and Classy (owned by GoFundMe), which dominate peer-to-peer and event-based giving for individuals and large nonprofits, respectively. These incumbents benefit from massive network effects and brand recognition. The middle layer consists of donor-advised fund (DAF) administrators and investment-focused platforms like Fidelity Charitable and Schwab Charitable, which cater to high-net-worth individuals seeking tax advantages. Rosi Giving does not compete directly with these giants on scale or financial product depth. Its most direct competitors are other mobile-first, community-oriented giving apps such as Givz or GiveLively, which also emphasize streamlined donations and social features. Adjacent substitutes include the donation functionality embedded within social networks like Facebook, and the payment processing features of platforms like Venmo or Cash App, which have made casual, person-to-person giving frictionless but lack dedicated nonprofit engagement tools.

Rosi Giving's current defensible edge appears to be its founder's authentic, community-driven narrative and the app's integrated social features,direct messaging, posting, and badge-based gamification,which aim to foster a sense of belonging among supporters [Google Play] [Visual Eyes]. This edge is rooted in founder Dan Fitzgerald's personal story and local focus, which could resonate strongly in specific geographic or affinity communities. However, this edge is perishable; it relies on organic community growth and does not constitute a technical or data moat. Larger platforms could replicate social features, and without significant capital to accelerate user acquisition, Rosi's community could remain niche.

The company is most exposed on two fronts. First, it lacks the sophisticated backend tools for nonprofit CRM, analytics, and donor management that platforms like Classy or Bloomerang offer, which are critical for retaining institutional clients. Second, its funding position,approximately $70,000 raised [PitchBook, 2025],places it at a severe capital disadvantage against well-funded competitors that can spend aggressively on marketing and product development. Rosi does not own a critical distribution channel; it depends on app store visibility and word-of-mouth, whereas larger players have established partnerships with payment processors, financial institutions, and enterprise software suites.

The most plausible 18-month competitive scenario is one of increased segmentation. If Rosi Giving can successfully use its FAU Tech Runway accelerator network to secure deeper partnerships with local Florida nonprofits and community groups, it could solidify a defensible regional position. The winner in this scenario would be a platform like GiveLively, which offers a free-to-nonprofit model and could capture budget-conscious small organizations nationwide. The loser would be generic, undifferentiated mobile giving apps that fail to cultivate a dedicated user base; they would be squeezed out by the convenience of social network integrations and the professional tools of larger platforms. Rosi's fate hinges on proving it can convert its community ethos into a sustainable, repeatable growth loop before its limited runway expires.

PUBLIC The opportunity for Rosi Giving is to capture a meaningful share of the fragmented, relationship-driven charitable giving market by becoming the default digital hub for community-based philanthropy.

The headline opportunity rests on the potential to become the connective tissue for local giving ecosystems. The platform's design, as described in its app store listings, explicitly targets the intersection of nonprofits, individual supporters, and corporate or club "Giving Partners" [Google Play]. This positions Rosi to own the entire workflow of a community's charitable activity, from discovery and one-click donation to event coordination and social sharing. The founder's personal story, which highlights a profound experience with grassroots support following a medical crisis, suggests a product built around authentic community dynamics rather than pure transactional efficiency [Visual Eyes]. If Rosi can successfully digitize and scale these localized networks of trust, it could emerge as a category-defining platform for a segment of giving that has largely resisted pure-play, national-scale solutions.

Growth could follow several concrete paths, each with identifiable catalysts already suggested by the company's current positioning.

Scenario What happens Catalyst Why it's plausible
University & Athletics Anchor Rosi becomes the preferred giving platform for university alumni networks and athletic booster clubs, leveraging the founder's background in collegiate sports. A formal partnership with a major university athletic department or alumni association. Founder Dan Fitzgerald has a documented history in college baseball, providing a natural entry point into this tightly-knit, high-donor community [D1Baseball, YouTube].
Corporate Social Responsibility (CSR) Platform Companies adopt Rosi Giving as their white-labeled solution for employee donation matching, volunteer tracking, and community grant management. Securing a pilot with a mid-sized corporation in South Florida as a Giving Partner. The platform's features already list companies and clubs as target users, and the CSR software market is ripe for more user-friendly, mobile-first solutions [Google Play].
Nonprofit Operating System Small to mid-sized nonprofits standardize on Rosi for donor management, peer-to-peer fundraising, and community engagement, displacing a patchwork of generic tools. A key feature launch, such as integrated donor-advised fund (DAF) grants or advanced impact reporting, that addresses a critical pain point. The app's focus on "transparency" and community updates speaks directly to nonprofit needs for stronger donor stewardship [Google Play].

What compounding looks like for Rosi Giving is a classic cross-side network effect. Each new nonprofit on the platform increases its value to individual donors seeking a consolidated giving experience. In turn, a growing base of active donors makes the platform more attractive to corporate Giving Partners looking to align with engaged communities. The app's social features,tracking, badges, and direct messaging,are designed to reinforce this loop by increasing user engagement and peer referrals [Google Play]. While evidence of this flywheel in motion is not yet public, the product architecture is explicitly built to encourage it.

The size of the win can be framed by looking at comparable platforms that aggregated parts of the giving value chain. For example, GoFundMe, while focused on personal fundraising, reached a public market valuation of approximately $10 billion at its peak. A more direct, though private, comparable might be Classy (acquired by GoFundMe) or Givebutter, which serve the nonprofit sector. If Rosi successfully executes on the "University & Athletics Anchor" scenario, it could target a slice of the collegiate philanthropy market, which processed over $13 billion in donations in a recent year (estimated). Capturing even a single-digit percentage of that flow as a platform could support a company valuation in the hundreds of millions. This is a scenario-based outcome, not a forecast, but it illustrates the magnitude of the prize for a player that can successfully digitize community-centric giving.

Data Accuracy: YELLOW -- The core product claims are sourced from the company's own app listings and a founder podcast. Growth scenarios are extrapolated from these features and founder background; specific partnership or traction data to confirm momentum is not publicly available.

Sources

PUBLIC

  1. [South Florida Tech Hub] Rosi Giving | https://techhubsouthflorida.org/directory/fort-lauderdale-1/rosi-giving/

  2. [Google Play] Rosi Giving - Apps on Google Play | https://play.google.com/store/apps/details?id=com.rosi.giving.app&hl=en_US

  3. [App Store] Rosi Giving - App Store | https://apps.apple.com/us/app/rosi-giving/id1667791645

  4. [LinkedIn] Rosi Giving 🌹 | LinkedIn | https://www.linkedin.com/company/rosi-giving

  5. [Visual Eyes] S2 Ep 17 - From Stroke to Startup: Dan Fitzgerald’s Journey with Rosi Giving - Visual Eyes - The Community & Collaboration Podcast | https://visualeyes.buzzsprout.com/2306701/episodes/16803401-s2-ep-17-from-stroke-to-startup-dan-fitzgerald-s-journey-with-rosi-giving

  6. [PitchBook, 2025] Rosi Giving 2025 Company Profile: Valuation, Funding & Investors | PitchBook | https://pitchbook.com/profiles/company/591252-94

  7. [FAU] FAU Tech Runway® Reveals its Ninth Venture Class | https://www.fau.edu/newsdesk/articles/fau-tech-runway-reveals-ninth-venture-class.php

  8. [Giving USA, 2023] Giving USA 2023: The Annual Report on Philanthropy for the Year 2022 | https://givingusa.org/giving-usa-2023/

  9. [Blackbaud Institute, 2023] Charitable Giving Report | https://institute.blackbaud.com/charitable-giving-report/

  10. [Grand View Research, 2023] Crowdfunding Market Size, Share & Trends Analysis Report | https://www.grandviewresearch.com/industry-analysis/crowdfunding-market

  11. [Fidelity Charitable, 2023] Future of Philanthropy | https://www.fidelitycharitable.org/insights/future-of-philanthropy.html

  12. [National Philanthropic Trust, 2023] 2023 DAF Report | https://www.nptrust.org/daf-report/

  13. [D1Baseball] Kansas' Dan Fitzgerald, D1Baseball's Kendall Rogers [Sidearm Delivery] • D1Baseball | https://d1baseball.com/podcasts/kansas-dan-fitzgerald-d1baseballs-kendall-rogers-sidearm-delivery/

  14. [YouTube] Kansas Head Baseball Coach, Dan Fitzgerald Interview | Big 12 Today - YouTube | https://www.youtube.com/watch?v=PXwHEeDWeTM

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