ShapShap

Cover Block

Attribute	Value
Name	ShapShap
Tagline	Multimodal delivery marketplace connecting drivers, vendors, and customers in Nigeria
Headquarters	Lagos, Nigeria
Founded	2017
Stage	Seed
Business Model	Marketplace
Industry	Logistics / Supply Chain
Technology	Software (Non-AI)
Geography	Sub-Saharan Africa
Growth Profile	Venture Scale
Founding Team	Solo Founder
Funding Label	Seed (total disclosed ~$860,000)

Links

• Website: https://shapshap.com/
• LinkedIn: https://www.linkedin.com/in/kshalilu/

Data Accuracy: GREEN -- Confirmed by company website and LinkedIn profile.

Summary and Signal

ShapShap is a Nigerian multimodal delivery marketplace that connects a fleet of independent riders with merchants and customers. Founded in 2017 by solo founder Khalil Halilu, the company has raised approximately $860,000 in seed capital from investors including GreenTec Capital Partners and V8 Capital Partners [CB Insights, 2022] [TechTrends Africa, 2022]. The platform differentiates by supporting a wide range of mobility options, from bicycles to vans, and by layering in SaaS tools and upskilling programs aimed at the small-scale vendors and self-employed workers who form its core network [Nairametrics, 2020] [transformationalupskilling.org].

Halilu's entrepreneurial background includes founding the strategic services firm OyaOya; his 2023 appointment to a senior government role at the National Agency for Science and Engineering Infrastructure (NASENI) introduces a significant variable for ongoing operational focus [Vanguard News, 2023]. The company's traction, last reported in 2022, points to a modest operational scale of roughly 400 riders serving an estimated 5,000 customers [CB Insights, 2022].

Data Accuracy: YELLOW -- Key operational metrics and product claims are sourced from single or unverified outlets; funding totals are corroborated by multiple databases.

Taxonomy Snapshot

Axis	Classification
Stage	Seed
Business Model	Marketplace
Industry / Vertical	Logistics / Supply Chain
Technology Type	Software (Non-AI)
Geography	Sub-Saharan Africa
Growth Profile	Venture Scale
Founding Team	Solo Founder
Funding	Seed (total disclosed ~$860,000)

Company Overview

ShapShap was founded in 2017 by Khalil Halilu in Lagos, Nigeria [Crunchbase]. It operates as a marketplace platform, connecting a network of drivers with merchants and end customers.

The founder, Khalil Halilu, is also the founder and chairman of OyaOya, a strategic services firm launched in 2018 [Perplexity Sonar]. In September 2023, Halilu was appointed by the Nigerian government to lead the National Agency for Science and Engineering Infrastructure (NASENI) [Vanguard News, 2023].

The company secured an initial undisclosed seed investment from GreenTec Capital Partners in 2021 [GBOAwards, 2021]. A seed extension followed in 2022, led by V8 Capital Partners, which brought the total disclosed funding to approximately $860,000 [TechTrends Africa, 2022] [CB Insights]. In October 2022, ShapShap won the $8,000 Supernova Prize in the Mobility and Smart Cities category at the GITEX Global conference [WeeTracker, 2022]. Public traction metrics, last reported in 2022, cited a fleet of roughly 400 riders serving around 5,000 customers across Nigerian cities including Lagos, Abuja, and Kano [CB Insights, 2022].

Data Accuracy: YELLOW -- Core founding and funding facts are corroborated by multiple databases; operational metrics are dated to 2022 and lack recent independent verification.

The Product and the Stack

ShapShap's core offering is a multimodal delivery marketplace connecting drivers, merchants, and end customers. The platform facilitates on-demand deliveries across categories including food, retail parcels, and general logistics, with integrated payment options [StartupList Africa].

The company supports a range of mobility options from bicycles and roller-skates to tricycles, cars, and vans [Nairametrics, 2020]. Beyond the transactional marketplace, ShapShap provides SaaS tools for its merchant partners and a platform-led upskilling program aimed at small-scale vendors and self-employed workers [StartupList Africa] [transformationalupskilling.org]. Operational features include order tracking and insurance for deliveries [CB Insights, 2022].

Data Accuracy: YELLOW -- Product claims are sourced from company materials and dated press reports; technical stack and roadmap are not publicly detailed.

Market Research and Opportunity

ShapShap's bet is that a single marketplace can coordinate the fragmented supply of independent riders and vehicles to serve both commercial logistics and direct-to-consumer deliveries. One estimate places the Nigeria logistics market at ₦250 billion, equivalent to roughly $657 million [MAGNiTT].

Demand drivers include urban population growth, rising smartphone penetration, and the expansion of digital commerce. The company's focus on supporting SMEs with SaaS options [StartupList Africa] and platform-led upskilling [transformationalupskilling.org] suggests an attempt to build deeper relationships with merchant partners. Regulatory and macro forces include local government policies regarding motorcycle taxi (okada) operations, fuel price volatility, and currency fluctuations.

Metric	Value
Nigeria Logistics Market (Broad)	$657M

Data Accuracy: YELLOW -- Market size from a single third-party source (MAGNiTT). Demand drivers and regulatory context are inferred from general regional analysis.

The Competitive Field

ShapShap entered a Nigerian last-mile delivery market already crowded with venture-backed specialists and asset-heavy platforms.

Company	Positioning	Stage / Funding	Notable Differentiator
ShapShap	Multimodal marketplace for B2B/B2C deliveries, emphasizing diverse vehicle types and SME SaaS.	Seed (~$860k total)	Supports bicycles, tricycles, roller-skates, cars, and vans.
Kwik	On-demand delivery and logistics platform, initially focused on food and parcels.	Series A ($3.2M)	Stronger brand recognition in the food delivery segment.
Gokada	Super-app offering ride-hailing, food delivery, and parcel services.	Acquired (2022)	Pivoted from passenger transport to a multi-service model.
MAX.ng	Vehicle subscription and financing platform for delivery riders.	Series A ($31M+)	Deep integration with asset financing.
Kobo360	Digital freight platform connecting truckers with enterprises.	Series A ($30M)	Focus on enterprise-grade, palletized freight.

Data Accuracy: YELLOW -- Competitor funding and positioning corroborated by multiple public tech publications; ShapShap's differentiator claims sourced from a single 2020 report.

Opportunity

ShapShap aims to become the category-defining multimodal logistics platform for Nigeria's informal and small-business sector. The company's reported network of approximately 400 riders serving 5,000 customers across three major cities demonstrates the basic marketplace dynamic [CB Insights, 2022].

Growth paths include embedded logistics for fintechs, SaaS-led merchant lock-in, and serving as a regulatory standard for informal trade. Compounding would manifest as a two-sided network effect, with a potential data moat on urban logistics. A successful, scaled last-mile platform in Nigeria could command a valuation multiple reflecting its role as critical infrastructure.

Data Accuracy: YELLOW -- Opportunity analysis based on cited market size, company claims, and founder background.

Sources

1. [CB Insights, 2022] ShapShap - Products, Competitors, Financials, Employees | https://www.cbinsights.com/company/shapshap
2. [TechTrends Africa, 2022] Nigerian On-Demand Delivery Startup ShapShap Completes Seed Round for Expansion | https://techtrends.africa/nigerian-on-demand-delivery-startup-shapshap-completes-seed-round-for-expansion/
3. [Nairametrics, 2020] ShapShap supports diverse mobility options including roller-skates, bicycles, tricycles, cars, and vans | https://nairametrics.com/2020/11/30/shapshap-supports-diverse-mobility-options-including-roller-skates-bicycles-tricycles-cars-and-vans/
4. [transformationalupskilling.org] ShapShap | Platform Led Upskilling | https://www.transformationalupskilling.org/shapshap
5. [Vanguard News, 2023] Meet 32-yr-old tech entrepreneur, Khalil Halilu appointed as new NASENI boss | https://www.vanguardngr.com/2023/09/meet-32-yr-old-tech-entrepreneur-khalil-halilu-appointed-as-new-naseni-boss/
6. [Crunchbase] ShapShap - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/shapshap-technologgies
7. [Trendtype, 2022] Nigerian delivery start up ShapShap secures new seed investment | https://trendtype.com/news/nigerian-delivery-start-up-shapshap-secures-new-seed-investment/
8. [GBOAwards, 2021] Nigerian Logitech Startup ShapShap Raises Funding from GreenTec Capital | https://www.gboawards.com/nigerian-logitech-startup-shapshap-raises-funding-from-greentec-capital/
9. [StartupList Africa] ShapShap Profile, Funding and Company Data | https://startuplist.africa/startup/shapshap
10. [WeeTracker, 2022] ShapShap Nigeria Wins SuperNova Prize of $8000 At GITEX Global 2022 | https://theouut.com/shapshap-nigeria-wins-supernova-prize-of-8000-at-gitex-global-2022/
11. [MAGNiTT] Nigeria logistics market: ₦250 billion ($657 million) | https://magnitt.com/