Shopnosis

Cover Block

Name	Shopnosis
Tagline	AI platform for predictive shopper insights and virtual store testing for retail.
Headquarters	Vienna, Austria
Founded	2020
Stage	Seed
Business Model	SaaS
Industry	E-commerce / Retail
Technology	AI / Machine Learning
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Solo Founder
Funding Label	Seed

Links

• Website: https://www.shopnosis.io
• LinkedIn: https://be.linkedin.com/company/shopnosis

The Short Version

Shopnosis is a seed-stage startup building a software platform that applies AI to a persistent and expensive problem for consumer goods brands: measuring the return on in-store marketing and package design before committing to a physical rollout [CB Insights]. The company's wedge into the retail analytics market is a combination of automated in-store observation data and a 3D virtual store simulation environment, which together aim to give shopper marketers predictive insights into fixture placement, creative performance, and assortment [Tracxn].

Founded in Vienna in 2020, the company is led by Vedran Jelaca, with Uros Berisavljevic also listed as a founder and partner [LinkedIn] [RocketReach]. Shopnosis operates on a SaaS business model and has secured seed funding from TS Ventures Fund [CB Insights]. Current traction is modest, with revenue estimated between $500,000 and $1 million and a team size reported in the 20-49 employee range [ZoomInfo].

Data Accuracy: YELLOW -- Core company facts are corroborated across multiple directories, but key operational details (revenue, team size) are sourced from a single provider.

Taxonomy Snapshot

Axis	Classification
Stage	Seed
Business Model	SaaS
Industry / Vertical	E-commerce / Retail
Technology Type	AI / Machine Learning
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Solo Founder
Funding	Seed

The Company in Brief

Shopnosis was founded in 2020 in Vienna, Austria, by Vedran Jelaca [Tracxn]. The company operates as a private limited company, with a UK entity, Shopnosis Limited, registered as active in February 2024 [Companies House, February 2024]. The company's early development focused on building its core AI platform for predictive shopper insights. By 2024, it had secured seed funding from TS Ventures Fund [CB Insights]. Public traction indicators point to a small but established operation, with estimated revenue between $500,000 and $1 million and a team size reported in the 20-49 employee range [ZoomInfo].

Data Accuracy: YELLOW -- Core founding and location facts are corroborated by directory sources; revenue and headcount figures are from a single commercial database.

What They Have Built

Shopnosis positions its platform as a tool for measuring the return on in-store marketing investments. The core offering is a predictive shopper insights and analytics platform that serves the fast-moving consumer goods (FMCG) industry [CB Insights]. It combines several distinct product surfaces aimed at optimizing the in-store experience before and after physical deployment.

The platform's most defined application is a virtual store environment. This tool allows shopper marketers and category managers to test fixtures, package designs, product assortment, and point-of-sale creative materials in a simulated 3D setting before committing to a costly physical rollout [Crunchbase, Perplexity]. This is paired with a predictive A/B testing solution designed to measure the effectiveness of different in-store execution strategies [Tracxn]. The platform is offered as a SaaS solution.

Data Accuracy: YELLOW -- Product claims are sourced from company directories and its own marketing; no third-party technical reviews or customer case studies confirm capabilities.

Market Research and Opportunity

Shopnosis positions itself to address the gap in physical retail data by applying predictive AI to in-store execution. The broader retail analytics market provides a useful analog. According to Grand View Research, the global retail analytics market size was valued at $8.4 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 19.8% from 2024 to 2030 [Grand View Research, 2024].

Market Segment	Size Estimate (2023)	Projected CAGR
Global Retail Analytics (Analogous Market)	$8.4 billion	19.8% (2024-2030)

Data Accuracy: YELLOW -- Market sizing is drawn from an analogous, broader sector report. Specific TAM for predictive in-store testing is not confirmed by primary sources on Shopnosis.

Who Else Is Fighting for This

Shopnosis enters a crowded field of retail analytics, but its specific wedge, virtual store testing for in-store marketing ROI, positions it as a specialist. The landscape can be segmented into three tiers: incumbent market research giants like NielsenIQ and Kantar, digital-native analytics platforms (e.g., Contentsquare, Quantum Metric), and adjacent substitutes like in-store execution audit services [Tracxn, Crunchbase]. Shopnosis's current defensible edge appears to be its focus on the pre-deployment testing of physical retail elements. The company is most exposed by its lack of extensive, multi-year retailer relationships and syndicated data assets.

Data Accuracy: YELLOW -- Competitive analysis is inferred from product description and general market structure; no direct competitor names are confirmed in sources.

Opportunity

If Shopnosis can establish its virtual store as the standard testing environment for in-store marketing, it could capture a significant portion of the billions spent annually on retail execution and shopper insights. The company's core proposition, automating in-store observations and enabling virtual testing of fixtures and packaging before physical deployment, addresses a persistent and expensive pain point in the FMCG sector [CB Insights].

Data Accuracy: YELLOW -- Product claims and market focus are corroborated by multiple directories, but growth scenario catalysts and compounding evidence rely on inference from the product description rather than public announcements.

Sources

1. [CB Insights] Shopnosis - Products, Competitors, Financials, Employees, Headquarters Locations | https://www.cbinsights.com/company/shopnosis
2. [Tracxn] Shopnosis - 2026 Company Profile, Team, Funding & Competitors | https://tracxn.com/d/companies/shopnosis/__7qjlln3SHiDcazXfMh3qFkG0FjCBgUIkDtE5cGK11-s
3. [LinkedIn] Shopnosis | LinkedIn | https://be.linkedin.com/company/shopnosis
4. [RocketReach] Uros Berisavljevic Email & Phone Number | Shopnosis Partner and Founder Contact Information | https://rocketreach.co/uros-berisavljevic-email_12195884
5. [ZoomInfo] Shopnosis.io Site - Overview, News & Similar companies | https://www.zoominfo.com/c/shopnosisio-site/557283557
6. [Crunchbase] Shopnosis - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/shopnosis
7. [Companies House, February 2024] Shopnosis Limited registration | https://find-and-update.company-information.service.gov.uk/company/15470005
8. [Grand View Research, 2024] Global Retail Analytics Market Size Report | https://www.grandviewresearch.com/industry-analysis/retail-analytics-market