Sortly

Cover Block

Field	Value
Name	Sortly
Tagline	Mobile-centric inventory platform simplifying tracking for businesses and consumers
Headquarters	Redwood City, California
Founded	2013
Business Model	SaaS
Industry	Logistics / Supply Chain
Technology Type	Software (Non-AI)
Geography	North America
Growth Profile	SMB / Main Street
Founder	Dhanush Balachandran

Links

• Website: https://www.sortly.com
• LinkedIn: https://www.linkedin.com/company/sortly.com
• Google Play: https://play.google.com/store/apps/details?id=com.sortly.mythings
• Help Center: https://help.sortly.com
• Crunchbase: https://www.crunchbase.com/organization/my-things-app
• Careers: https://apply.workable.com/sortly/

The Short Version

Sortly is a mobile-first inventory management application aimed at small and mid-sized businesses that need to track physical items, supplies, tools, and equipment without deploying enterprise-grade warehouse software. Founded in 2013 by Dhanush Balachandran and headquartered in Redwood City, California, the company has built a mobile-centric inventory platform [Crunchbase]. The product is positioned around ease of use: a folder-based organization system accessible from a phone or tablet, with reviews concentrated among construction, field-services, and trades operators [Capterra, 2026]. The origin story, told by development partner JetRuby, traces the company to a single founder who commissioned a Ruby on Rails build roughly a decade ago [JetRuby Agency]. The business model is subscription SaaS, with tiered pricing visible on third-party review sites including GetApp and Capterra [GetApp, 2026].

Data Accuracy: GREEN -- Confirmed by Crunchbase, LinkedIn, Capterra, and the company's own help center.

Taxonomy Snapshot

Axis	Value
Business Model	SaaS
Industry / Vertical	Logistics / Supply Chain (SMB inventory)
Technology Type	Software (Non-AI)
Geography	North America
Growth Profile	SMB / Main Street

The Company in Brief

Sortly's history is one of product-led accumulation. The company was founded in 2013 and traces its technical origins to a contract engagement with JetRuby Agency [JetRuby Agency]. The Crunchbase legal entity is registered as "My Things App, Inc." [Crunchbase]. The company is headquartered in Redwood City, California, and maintains a LinkedIn presence describing itself as "a super simple inventory app built for small businesses" [LinkedIn]. Public milestones are sparse: there are no announced funding rounds in Crunchbase, no acquisition disclosures, and no IPO filings. What public signal exists comes from the third-party review ecosystem, where Sortly maintains active listings and reviewer activity on Capterra, GetApp, and Cuspera, all updated through the 2026 cycle [Capterra, 2026] [GetApp, 2026] [Cuspera, 2026].

Data Accuracy: GREEN -- Confirmed by Crunchbase, LinkedIn, and JetRuby Agency.

What They Have Built

Sortly's product proposition is a mobile-first inventory app that lets a non-technical operator set up folders, items, custom fields, photos, barcodes, and quantity tracking from a phone or tablet. The company's help center describes Sortly as "a powerful inventory management app designed to help you keep track of your items easily and efficiently" [Sortly Help Center]. The Google Play listing frames the product for business use: "Track inventory, supplies, parts, tools, equipment, and anything else that matters to your business" [Google Play]. Capterra's 2026 review summary confirms the practical surface area: "Sortly helps small businesses manage inventory across locations with folder-based organization and mobile access," with reviewer activity skewed toward construction, field services, and asset tracking use cases [Capterra, 2026].

Data Accuracy: GREEN -- Confirmed by Sortly Help Center, Google Play, and Capterra.

Market Research and Opportunity

Small-business inventory software sits at the intersection of the digitization of trades and field-services operations and the migration of operational software from desktop installs to mobile-first SaaS. The buyer base is the long tail of construction firms, repair contractors, medical and dental offices, schools, nonprofits, event-production shops, and e-commerce sellers.

Demand drivers visible in the cited reviewer base point to practical tailwinds. Construction and field-services operators are increasingly equipping crews with phones and tablets, which makes a mobile-first inventory app usable at the point of work [Capterra, 2026]. The proliferation of multi-location SMB operations raises the cost of spreadsheet-based tracking. Sortly operates in a fragmented, spreadsheet-displacement market where the winning play is distribution and ease-of-onboarding.

Metric	Value
Sortly reviewer concentration	Construction industry, inventory control, asset tracking use cases
Product positioning	Mobile centric inventory platform for SMB and consumer

Data Accuracy: YELLOW -- One primary review source plus company-stated positioning; no third-party TAM report surfaced.

Who Else Is Fighting for This

Sortly competes in a crowded SMB-inventory category where the axis of differentiation is approachability rather than depth.

Company	Positioning	Stage / Funding
Fishbowl	QuickBooks-adjacent inventory and manufacturing	Private, established incumbent

Data Accuracy: YELLOW -- Subject and one named competitor confirmed; broader competitive map inferred from category structure.

Opportunity

Sortly has more than a decade of continuous product operation, an active reviewer base concentrated in construction [Capterra, 2026], a self-serve mobile distribution channel [Google Play], and a simple, user-friendly interface [Sortly Help Center].

Scenario	What happens	Catalyst
Vertical deepening in construction	Sortly leans into construction as a named ICP	A focused integration with a major construction-tech platform
Multi-vertical SMB platform	Sortly stays horizontal across trades, medical, education, events	New integrations with QuickBooks, Shopify, or similar SMB system-of-record
Strategic acquisition	A horizontal SMB suite acquires Sortly	A buyer needs a credible mobile inventory product faster than they can build one

Data Accuracy: YELLOW -- Scenarios grounded in cited positioning and reviewer evidence; financial outcomes are illustrative comparables, not forecasts.

Sources

1. [Sortly Help Center] Sortly Product Overview | https://help.sortly.com/hc/en-us/articles/360036515592-Sortly-Product-Overview
2. [Sortly Help Center] Getting Started with Sortly: A Quick Start Guide | https://help.sortly.com/hc/en-us/articles/4418263669403-Getting-Started-with-Sortly-A-Quick-Start-Guide
3. [JetRuby Agency] Startup Success Story: Sortly, #1 Inventory App | https://jetruby.com/blog/sortly-startup-success-story/
4. [Google Play] Sortly: Inventory Simplified | https://play.google.com/store/apps/details?id=com.sortly.mythings&hl=en_US
5. [Crunchbase] Sortly Company Profile & Funding | https://www.crunchbase.com/organization/my-things-app
6. [LinkedIn] Sortly Company Page | https://www.linkedin.com/company/sortly.com
7. [Capterra, 2026] Sortly Software 2026: Features, Integrations, Pros & Cons | https://www.capterra.com/p/169199/Sortly-Pro/
8. [Capterra, 2026] Sortly Reviews 2026 | https://www.capterra.com/p/169199/Sortly-Pro/reviews/
9. [GetApp, 2026] Sortly 2026 Pricing, Features, Reviews & Alternatives | https://www.getapp.com/operations-management-software/a/sortly-pro/
10. [Cuspera, 2026] Sortly: Use-Cases, Insights and Reviews | https://www.cuspera.com/products/sortly-x-10919
11. [CB Insights, 2026] Sortly - Products, Competitors, Financials | https://www.cbinsights.com/company/my-things-app-inc
12. [The Retail Exec, 2026] Sortly Inventory Management Software: 2026 Review | https://theretailexec.com/tools/sortly-review/
13. [RocketReach, 2026] Sortly Information | https://rocketreach.co/sortly-profile_b442bd03fa27a3df
14. [Salary.com, 2026] Sortly Inc Company Overview | https://www.salary.com/research/company/sortly-inc-overview
15. [Sortly] Inside Sortly's First Hackathon | https://www.sortly.com/blog/sortlys-first-hackathon/