Sortly

Cover Block

Field	Value
Name	Sortly
Tagline	Mobile-centric inventory platform simplifying tracking for businesses and consumers
Headquarters	Redwood City, California
Founded	2013
Business Model	SaaS
Industry	Logistics / Supply Chain
Technology Type	Software (Non-AI)
Geography	North America
Growth Profile	SMB / Main Street
Founder	Dhanush Balachandran

Links

• Website: https://www.sortly.com
• LinkedIn: https://www.linkedin.com/company/sortly.com
• Google Play: https://play.google.com/store/apps/details?id=com.sortly.mythings
• Help Center: https://help.sortly.com
• Crunchbase: https://www.crunchbase.com/organization/my-things-app
• Careers: https://apply.workable.com/sortly/

The Short Version

Sortly is a mobile-first inventory management application aimed at small and mid-sized businesses that need to track physical items, supplies, tools, and equipment without deploying enterprise-grade warehouse software. Founded in 2013 by Dhanush Balachandran and headquartered in Redwood City, California, the company has built a mobile-centric inventory platform [Crunchbase]. The product is positioned around ease of use: a folder-based organization system accessible from a phone or tablet, with reviews concentrated among construction, field-services, and trades operators [Capterra, 2026]. The origin story, told by development partner JetRuby, traces the company to a single founder who commissioned a Ruby on Rails build roughly a decade ago [JetRuby Agency]. The business model is subscription SaaS, with tiered pricing visible on third-party review sites including GetApp and Capterra [GetApp, 2026].

Data Accuracy: GREEN -- Confirmed by Crunchbase, LinkedIn, Capterra, and the company's own help center.

Taxonomy Snapshot

Axis	Value
Business Model	SaaS
Industry / Vertical	Logistics / Supply Chain (SMB inventory)
Technology Type	Software (Non-AI)
Geography	North America
Growth Profile	SMB / Main Street

The Company in Brief

Sortly's history is one of product-led accumulation. The company was founded in 2013 and traces its technical origins to a contract engagement with JetRuby Agency [JetRuby Agency]. The Crunchbase legal entity is registered as "My Things App, Inc." [Crunchbase]. The company is headquartered in Redwood City, California, and maintains a LinkedIn presence describing itself as "a super simple inventory app built for small businesses" [LinkedIn]. Public milestones are sparse: there are no announced funding rounds in Crunchbase, no acquisition disclosures, and no IPO filings. What public signal exists comes from the third-party review ecosystem, where Sortly maintains active listings and reviewer activity on Capterra, GetApp, and Cuspera, all updated through the 2026 cycle [Capterra, 2026] [GetApp, 2026] [Cuspera, 2026].

Data Accuracy: GREEN -- Confirmed by Crunchbase, LinkedIn, and JetRuby Agency.

What They Have Built

Sortly's product proposition is a mobile-first inventory app that lets a non-technical operator set up folders, items, custom fields, photos, barcodes, and quantity tracking from a phone or tablet. The company's help center describes Sortly as "a powerful inventory management app designed to help you keep track of your items easily and efficiently" [Sortly Help Center]. The Google Play listing frames the product for business use: "Track inventory, supplies, parts, tools, equipment, and anything else that matters to your business" [Google Play]. Capterra's 2026 review summary confirms the practical surface area: "Sortly helps small businesses manage inventory across locations with folder-based organization and mobile access," with reviewer activity skewed toward construction, field services, and asset tracking use cases [Capterra, 2026].

Data Accuracy: GREEN -- Confirmed by Sortly Help Center, Google Play, and Capterra.

Market Research and Opportunity

Small-business inventory software sits at the intersection of the digitization of trades and field-services operations and the migration of operational software from desktop installs to mobile-first SaaS. The buyer base is the long tail of construction firms, repair contractors, medical and dental offices, schools, nonprofits, event-production shops, and e-commerce sellers.

Demand drivers visible in the cited reviewer base point to practical tailwinds. Construction and field-services operators are increasingly equipping crews with phones and tablets, which makes a mobile-first inventory app usable at the point of work [Capterra, 2026]. The proliferation of multi-location SMB operations raises the cost of spreadsheet-based tracking. Sortly operates in a fragmented, spreadsheet-displacement market where the winning play is distribution and ease-of-onboarding.

Sizing claim	Value
Sortly reviewer concentration	Construction industry, inventory control, asset tracking use cases
Product positioning	Mobile centric inventory platform for SMB and consumer

Data Accuracy: YELLOW -- One primary review source plus company-stated positioning; no third-party TAM report surfaced.

Who Else Is Fighting for This

Sortly competes in a crowded SMB-inventory category where the axis of differentiation is approachability rather than depth.

Company	Positioning	Stage / Funding
Fishbowl	QuickBooks-adjacent inventory and manufacturing	Private, established incumbent

The competitive map has three layers. At the top sit horizontal accounting and operations suites, of which QuickBooks is the dominant gravity well. At the bottom of the stack sit spreadsheets and pen-and-paper, which remain Sortly's largest practical competitor. Sortly has a defensible edge in the onboarding curve and the mobile experience. Capterra's reviewer base, concentrated in construction and field operations, repeatedly cites simplicity and phone-native usability as the reasons for adoption [Capterra, 2026].

Data Accuracy: YELLOW -- Subject and one named competitor confirmed; broader competitive map inferred from category structure.

Opportunity

The size of the prize for Sortly is becoming the default inventory app for the long tail of mobile-first trades and field-services SMBs in North America. Sortly has more than a decade of continuous product operation, an active reviewer base concentrated in construction [Capterra, 2026], a self-serve mobile distribution channel [Google Play], and a simple, user-friendly interface [Sortly Help Center].

Scenario	What happens	Catalyst
Vertical deepening in construction	Sortly leans into construction as a named ICP	A focused integration with a major construction-tech platform
Multi-vertical SMB platform	Sortly stays horizontal across trades, medical, education, events	New integrations with QuickBooks, Shopify, or similar SMB system-of-record
Strategic acquisition	A horizontal SMB suite acquires Sortly	A buyer needs a credible mobile inventory product faster than they can build one

Data Accuracy: YELLOW -- Scenarios grounded in cited positioning and reviewer evidence; financial outcomes are illustrative comparables, not forecasts.

Sources

1. [Sortly Help Center] Sortly Product Overview | https://help.sortly.com/hc/en-us/articles/360036515592-Sortly-Product-Overview
2. [Sortly Help Center] Getting Started with Sortly: A Quick Start Guide | https://help.sortly.com/hc/en-us/articles/4418263669403-Getting-Started-with-Sortly-A-Quick-Start-Guide
3. [JetRuby Agency] Startup Success Story: Sortly, #1 Inventory App | https://jetruby.com/blog/sortly-startup-success-story/
4. [Google Play] Sortly: Inventory Simplified | https://play.google.com/store/apps/details?id=com.sortly.mythings&hl=en_US
5. [Crunchbase] Sortly Company Profile & Funding | https://www.crunchbase.com/organization/my-things-app
6. [LinkedIn] Sortly Company Page | https://www.linkedin.com/company/sortly.com
7. [Capterra, 2026] Sortly Software 2026: Features, Integrations, Pros & Cons | https://www.capterra.com/p/169199/Sortly-Pro/
8. [Capterra, 2026] Sortly Reviews 2026 | https://www.capterra.com/p/169199/Sortly-Pro/reviews/
9. [GetApp, 2026] Sortly 2026 Pricing, Features, Reviews & Alternatives | https://www.getapp.com/operations-management-software/a/sortly-pro/
10. [Cuspera, 2026] Sortly: Use-Cases, Insights and Reviews | https://www.cuspera.com/products/sortly-x-10919
11. [CB Insights, 2026] Sortly - Products, Competitors, Financials | https://www.cbinsights.com/company/my-things-app-inc
12. [The Retail Exec, 2026] Sortly Inventory Management Software: 2026 Review | https://theretailexec.com/tools/sortly-review/
13. [RocketReach, 2026] Sortly Information | https://rocketreach.co/sortly-profile_b442bd03fa27a3df
14. [Salary.com, 2026] Sortly Inc Company Overview | https://www.salary.com/research/company/sortly-inc-overview
15. [Sortly] Inside Sortly's First Hackathon | https://www.sortly.com/blog/sortlys-first-hackathon/