Spiich Labs

Cover Block

Name	Spiich Labs
Tagline	AI sales assistant automating CRM admin via voice/text commands
Headquarters	Stockholm, Sweden
Founded	2025
Stage	Pre-Seed
Business Model	SaaS
Industry	HR / Future of Work
Technology	AI / Machine Learning
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding Label	Pre-seed
Total Disclosed	~$700,000 [Crunchbase, 2025]

Links

• Website: https://spiich.ai/
• LinkedIn: https://www.linkedin.com/company/spiich-labs/
• Attio Integration: https://attio.com/apps/spiich

Executive Summary

Spiich Labs is a pre-seed Stockholm startup building an AI sales assistant that aims to recapture the significant time B2B sales teams spend on non-selling administrative work, a problem the company frames as a €300 billion global productivity drag [BeBeez, November 2025]. Founded in 2025 by KTH Royal Institute of Technology alumni Johan Torssell and Dennis Hadzialic, the company recently secured €600,000 (approximately $700,000) in pre-seed funding led by Ampli Ventures, with notable angel participation from founders of Creandum, Tandem Health, and Lovable [ArcticStartup, November 2025] [Tech.eu, November 2025].

The core product, Spiich, operates as an agent-first platform that allows sales representatives to manage CRM updates, generate meeting briefs, and draft follow-ups through conversational voice or text commands, positioning itself as a replacement for manual workflows across tools like Sales Navigator and Lemlist [ArcticStartup, November 2025]. Its differentiation is claimed to rest on an "agent-native" architecture built on knowledge graphs for reasoning. The company is currently onboarding its first global customers, targeting B2B SaaS revenue teams with 20-200 representatives, and has stated a goal of reaching 2,000 sales professionals by the end of 2026 [Vestbee, 2025].

Data Accuracy: YELLOW -- Core funding and product claims are corroborated by multiple European trade publications; team background and early traction are based on company statements and LinkedIn profiles.

Taxonomy Snapshot

Axis	Classification
Stage	Pre-Seed
Business Model	SaaS
Industry / Vertical	HR / Future of Work
Technology Type	AI / Machine Learning
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding	Pre-seed (total disclosed ~$700,000)

How the Company Got Here

Spiich Labs is a Stockholm-based startup founded in 2025 by Johan Torssell and Dennis Hadzialic, both alumni of the KTH Royal Institute of Technology [ArcticStartup, November 2025]. Key team members turned down opportunities at Palantir to focus on building Spiich [LinkedIn, 2025] [COINTURK FINANCE, 2025].

The company's primary milestone to date is a €600,000 (approximately $700,000) pre-seed funding round, closed in November 2025 and led by Ampli Ventures [ArcticStartup, November 2025] [Crunchbase, 2025]. Following the raise, Spiich Labs began its commercial launch, moving out of stealth and onboarding its first customers [LinkedIn, 2025].

Data Accuracy: YELLOW -- Founding details and funding round corroborated by multiple press outlets; team size and early traction claims are based on company sources.

Product and Technology

The product proposition is a conversational layer that sits on top of a sales team's existing tools, designed to automate administrative tasks. Spiich's AI assistant, accessed via voice or text, is built to handle CRM updates, generate meeting briefs, draft follow-up emails, and prospect for leads [ArcticStartup, November 2025].

Integration breadth is a stated technical priority. The assistant connects natively with major CRM platforms including HubSpot, Attio, and Salesforce, and pulls context from communication tools like Gmail, Outlook, and Google Calendar [Vestbee, 2025] [Spiich Labs, 2026]. The underlying architecture is described as an "agent-native stack" powered by knowledge graphs and embeddings [Spiich Labs, 2026]. Pricing starts from €79 per user per month [BeBeez, November 2025].

Data Accuracy: YELLOW -- Product claims are consistent across the company website and multiple press articles, but technical architecture details are inferred from marketing language and a job description.

Where the Demand Sits

Third-party sizing is anchored on a single figure. According to a November 2025 report, B2B sales teams globally lose approximately 65% of their time to non-selling administrative tasks, which the publication characterizes as a €300 billion annual productivity drag [BeBeez, November 2025]. The company's target segment narrows this to B2B SaaS revenue teams with 20 to 200 representatives [ArcticStartup, November 2025].

Metric	Value
Total Admin Drag	€300B

Data Accuracy: YELLOW -- Market sizing relies on a single third-party report; the 65% time-loss statistic is widely cited but its primary source is not independently verified.

Competitive Landscape

Company	Positioning	Stage / Funding	Notable Differentiator	Source
Spiich Labs	AI sales assistant automating CRM admin via voice/text commands.	Pre-seed, ~$700k (2025)	Agent-first workflow; conversational interface to replace manual CRM updates.	[ArcticStartup, November 2025]
Sales Navigator (LinkedIn)	Social selling and lead prospecting platform.	Established product within Microsoft.	Deep integration with LinkedIn's professional graph and network data.	[PUBLIC]
Apollo	B2B contact and company intelligence database.	Series C, $152M (2024)	Extensive, verified database of contacts and intent signals.	[PUBLIC]
Lemlist	Personalized cold email outreach automation.	Seed, $3.5M (2022)	Focus on multi-channel, hyper-personalized outbound sequencing.	[PUBLIC]

Data Accuracy: YELLOW -- Competitor profiles and funding are public, but Spiich's differentiation and technical edge are based on company claims and job descriptions.

Opportunity

If Spiich Labs can capture a fraction of the €300 billion productivity drag, the prize is a foundational software layer for the modern revenue organization [BeBeez, November 2025]. The company's early positioning as an "agent-first" stack built on knowledge graphs suggests an architectural wedge aimed at deeper workflow replacement [ArcticStartup, November 2025]. The company's stated target is reaching 2,000 sales professionals by the end of 2026 [Vestbee, 2025].

Data Accuracy: YELLOW -- Opportunity sizing relies on a single market figure; growth scenarios are extrapolated from company-stated goals and integration evidence.

Sources

1. [ArcticStartup, November 2025] Swedish AI sales assistant Spiich secures €600K pre-seed backing from Ampli Ventures | https://arcticstartup.com/spiich-labs-raises-e600k/
2. [BeBeez, November 2025] B2B sales lose 65% of time to admin - Sweden's Spiich Labs raises €600k to automate it | https://bebeez.eu/2025/11/12/b2b-sales-lose-65-of-time-to-admin-swedens-spiich-labs-raises-e600k-to-automate-it/
3. [Vestbee, 2025] Swedish firm Spiich Labs raises €600k to automate sales admin and transform B2B sales productivity | https://vestbee.com/insights/articles/spiich-labs-raises-600k
4. [Crunchbase, 2025] Spiich Labs - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/spiich-labs
5. [Tech.eu, November 2025] Spiich Labs gets backing from Tandem Health and Creandum founders | https://tech.eu/2025/11/12/spiich-labs-gets-backing-from-tandem-health-and-creandum-founders/
6. [LinkedIn, 2025] Spiich Labs | https://www.linkedin.com/company/spiich-labs/
7. [Spiich Labs, 2026] AI Sales Assistant, Zero CRM Admin | Spiich | https://spiich.ai/
8. [Attio, 2026] Spiich Integration | Attio | https://attio.com/apps/spiich
9. [COINTURK FINANCE, 2025] AI Startup Spiich Labs Secures €600k to Enhance Sales Productivity - COINTURK FINANCE | https://finance.coin-turk.com/ai-startup-spiich-labs-secures-e600k-to-enhance-sales-productivity/
10. [LinkedIn] Kamyar Espahbodi - Filed | LinkedIn | https://www.linkedin.com/in/kamyarespahbodi/
11. [LinkedIn] Tobias Glimmerfors - Spiich Labs | LinkedIn | https://www.linkedin.com/in/tobias-glimmerfors-64a801178/
12. [LinkedIn] Edin Hadzialic - Enghouse Networks | LinkedIn | https://www.linkedin.com/in/edin-hadzialic-61405413/
13. [Spiich Labs, 2026] Spiich - AI Sales Assistant | https://spiich.ai/using-spiich/how-spiich-works