Spinnable AI

Cover Block

Attribute	Value
Company Name	Spinnable AI
Tagline	Platform for SMEs to hire autonomous AI agents as coworkers
Headquarters	Lisbon, Portugal
Founded	2025
Stage	Pre-Seed
Business Model	SaaS
Industry	HR / Future of Work
Technology	AI / Machine Learning
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Co-Founders (3+)
Funding Label	Pre-seed
Total Disclosed Funding	~$2,000,000

Links

• Website: https://www.spinnable.ai/
• LinkedIn: https://www.linkedin.com/company/spinnable-ai/
• Blog: https://blog.spinnable.ai/

What an Investor Needs First

Spinnable AI is building a platform for small and medium-sized businesses to deploy autonomous AI agents as virtual coworkers [Portugal Startup News, November 2025]. The company emerged in late 2025 from a trio of former Unbabel executives, led by CEO Vasco Pedro [Portugal Startup News, November 2025]. Its core product integrates agents into tools like Slack, Gmail, and Notion, with a three-step onboarding process: describe a role, match an AI worker, and delegate tasks [Portugal Startup News, February 2026].

A $2 million pre-seed round closed in November 2025, led by Heartcore Capital with participation from Florent Venture Partners and AlphaGraph, funds a team of around 15 [Portugal Startup News, November 2025]. The business model is SaaS, targeting subscription revenue from businesses looking to scale operations without proportional increases in human headcount. Over the next 12-18 months, critical watchpoints include the conversion of public beta users into paying customers and the demonstration of reliable agent performance in real workflows.

Data Accuracy: YELLOW -- Core facts (founding, funding, team) are confirmed by Portugal Startup News and LinkedIn; product claims and business model are based on company announcements without independent third-party verification.

Inside the Company

Spinnable AI emerged in early 2025 from a founding team with a shared history at Unbabel, the Lisbon-based AI translation platform. The company was incorporated in Portugal, with its headquarters established in Lisbon [Portugal Startup News, November 2025]. The founding narrative centers on a belief that business success shouldn’t depend on the number of people a company can hire [econews.pt].

The company’s first major milestone was a €2 million (approximately $2 million) pre-seed financing round, announced in November 2025. The round was led by Heartcore Capital, with participation from Florent Venture Partners and AlphaGraph [Portugal Startup News, November 2025]. Following this capital infusion, Spinnable AI launched a limited-access beta with a waitlist. The platform transitioned to a public launch in February 2026, removing the waitlist and opening access to any user [Portugal Startup News, February 2026].

Data Accuracy: YELLOW -- Founding and funding details are confirmed by a single primary news source and investor social posts; company website details are sparse.

Under the Hood

Spinnable AI's product is a conversational platform that positions autonomous AI agents as virtual coworkers for small and medium-sized businesses. The core proposition is to allow SMEs to scale operations beyond human hiring constraints by delegating tasks to AI workers that integrate directly into existing workflows [Portugal Startup News, November 2025]. The platform's initial use cases target roles like executive assistant, sales representative, and research analyst.

The onboarding process is a three-step sequence: a user describes the role they need filled, the platform matches them with a suitable AI worker, and the user begins delegating tasks [Portugal Startup News, February 2026]. Publicly stated integrations include Slack, Notion, Gmail, Google Calendar, Google Docs, WhatsApp, HubSpot, and Excel [Portugal Startup News, November 2025]. The company emphasizes that these agents are designed to operate without constant supervision.

The AI research leadership of co-founder Fábio Kepler, formerly of Unbabel, suggests a focus on practical machine learning applications for natural language and workflow automation [LinkedIn] [Office Hours]. The company's public launch moved from a limited waitlist in late 2025 to general availability in February 2026 [Vasco Pedro LinkedIn, February 2026].

Metric	Value
Hyperautomation Software (2025)	$860,000M
AI-Powered Digital Workers (2023)	$5,100M
AI-Powered Digital Workers (2028)	$25,100M

Data Accuracy: YELLOW -- Market sizing is drawn from analogous, broad industry reports, not a dedicated analysis of the AI-agent-for-SME segment.

Competition and Substitutes

Spinnable AI enters a crowded field of agent platforms, but its positioning as a dedicated, SME-focused service for hiring autonomous AI coworkers carves out a distinct niche.

Company	Positioning	Stage / Funding	Notable Differentiator
Spinnable AI	Platform for SMEs to hire autonomous AI agents as coworkers.	Pre-seed, $2M (2025)	Focus on SME user experience and business role definition.
Lindy	AI personal assistant for individuals and teams.	Seed, $6M (2024)	Strong focus on natural language interaction.
Cognosys	Web-based AI agent platform for building and deploying autonomous workflows.	Seed, $3.6M (2024)	Browser-native, no-code interface.
CrewAI	Open-source framework for orchestrating role-playing, collaborative AI agents.	Open-source project	Developer-centric, flexible orchestration.

Spinnable’s defensible edge today rests primarily on founder talent and a focused go-to-market thesis. The founding team’s experience scaling Unbabel provides direct expertise in productizing complex AI for business customers. The company’s stated intention to “stay small” and focus on profitability suggests a capital-efficient, product-led growth strategy [Portugal Startup News, November 2025].

Data Accuracy: YELLOW -- Competitor data is sourced from public tech press for Lindy and Cognosys, and project pages for CrewAI. Spinnable's differentiation is based on company statements in regional press.

Opportunity

The headline opportunity is becoming the default platform for AI-augmented work in the small and medium business segment. The company's positioning is not to sell a single-purpose tool but to provide a scalable, conversational workforce that integrates directly into a company's existing communication and productivity stack [Portugal Startup News, November 2025].

Scenario	What happens	Catalyst
The Embedded Workforce	Spinnable's agents become a white-label service embedded within major SMB SaaS platforms.	A strategic partnership or API launch with a key platform.
The Vertical Specialist	The company achieves dominance in a specific high-value vertical.	Public case studies with a marquee customer.
The European Champion	Spinnable becomes the category leader in Western Europe.	Securing a strategic investor with deep European distribution channels.

Data Accuracy: YELLOW -- Opportunity scenarios are extrapolated from cited product and team details.

Sources

1. [Portugal Startup News, November 2025] Ex-Unbabel CEO launches Spinnable to help companies hire AI agents | https://portugalstartupnews.com/2025/11/10/ex-unbabel-ceo-launches-spinnable-to-help-companies-hire-ai-agents/
2. [Portugal Startup News, February 2026] Spinnable opens public access, allowing users to hire AI workers in minutes | https://portugalstartupnews.com/2026/02/12/spinnable-opens-public-access-allowing-users-to-hire-ai-workers-in-minutes/
3. [Heartcore Capital LinkedIn, November 2025] Spinnable AI raises $2M in pre-seed funding | https://www.linkedin.com/posts/heartcorecapital_spinnable-ai-raises-2m-in-pre-seed-funding-activity-7394649473802481664-6oz8
4. [Vasco Pedro LinkedIn, February 2026] We just removed the waitlist for Spinnable | https://www.linkedin.com/posts/vascopedro_we-just-removed-the-waitlist-for-spinnable-activity-7426961959360860160-zDNT
5. [econews.pt] Vasco Pedro, formerly of Unbabel, launches Spinnable. “Business success shouldn’t depend on the number of people you can hire” | https://econews.pt/Interview/vasco-pedro-formerly-of-unbabel-launches-spinnable-business-success-shouldnt-depend-on-the-number-of-people-you-can-hire/
6. [LinkedIn] Gil Coelho - Spinnable AI | LinkedIn | https://www.linkedin.com/in/gil-afonso-coelho/
7. [Office Hours] Fabio Kepler | Office Hours | https://officehours.com/fabio-kepler
8. [Gartner, 2022] Forecast: Hyperautomation-Enabling Software, Worldwide, 2020-2025 | https://www.gartner.com/en/documents/4013220
9. [MarketsandMarkets, 2023] AI-powered Digital Worker Market | https://www.marketsandmarkets.com/Market-Reports/ai-powered-digital-worker-market-251157732.html
10. [TechCrunch, 2024] Lindy raises $6M to build an AI personal assistant that actually works | https://techcrunch.com/2024/05/15/lindy-raises-6m-to-build-an-ai-personal-assistant-that-actually-works/
11. [TechCrunch, 2024] Cognosys raises $3.6M to build AI agents that can automate web tasks | https://techcrunch.com/2024/07/10/cognosys-raises-3-6m-to-build-ai-agents-that-can-automate-web-tasks/
12. [GitHub, 2024] CrewAI Framework | https://github.com/joaomdmoura/crewAI