Steady Platform, Inc.

Cover Block

PUBLIC

Field	Value
Name	Steady Platform, Inc.
Tagline	Income intelligence to help gig, 1099, and contingent workers earn more and access benefits
Headquarters	Atlanta, Georgia, United States
Founded	2017
Stage	Series B
Business Model	B2C
Industry	HR / Future of Work (with fintech adjacency)
Technology Type	Software (Non-AI)
Geography	North America
Growth Profile	Venture Scale
Founding Team	Co-Founders (2+)
Funding Label	Series B
Total Disclosed	~$15,000,000 (Series B alone)

Links

PUBLIC

• Website: https://www.incomepassport.steadyapp.com/
• LinkedIn: https://linkedin.com/company/steadyapp
• Wikipedia: https://en.wikipedia.org/wiki/Steady_(app)
• Crunchbase: https://www.crunchbase.com/organization/steadyapp

Executive Summary

PUBLIC

Steady Platform is an Atlanta-based income intelligence company built for the roughly one-third of the U.S. workforce that earns money outside a traditional W-2. It sits at the intersection of two durable trends: the growth of independent work and the institutional need to underwrite, verify, and serve those workers. The company was founded in 2017 by Adam Roseman and Michael Loeb after the pair studied the steady migration of full-time workers into part-time and contingent roles [Wikipedia]. Its core consumer product helps hourly, 1099, and mixed earners find supplemental income opportunities and translate fragmented earnings into a documentable income record. An enterprise-facing extension called Income Passport helps gig workers qualify for social services and other means-tested benefits [PR Newswire]. In June 2020, Steady announced a $15 million Series B led by Recruit Strategic Partners, with prior backing from Flourish Ventures and a notable investment from Shaquille O'Neal [Nasdaq, June 2020] [Crunchbase News, June 2020]. The round closed during the early months of the COVID-19 unemployment shock, when 1.5 million people were filing initial unemployment claims weekly, a tailwind the company explicitly cited [Crunchbase News, June 2020]. The 12 to 18 month watch items for investors are the maturity of the Income Passport B2B/B2G channel, the company's progression beyond the 2020 capitalization event, and any disclosed metrics around member earnings lift or institutional contracts.

Data Accuracy: GREEN -- Confirmed by Crunchbase, Wikipedia, Nasdaq, and PR Newswire.

Taxonomy Snapshot

Axis	Value
Stage	Series B
Business Model	B2C with B2B/B2G extension (Income Passport)
Industry / Vertical	HR / Future of Work, fintech adjacency
Technology Type	Software (Non-AI)
Geography	North America
Growth Profile	Venture Scale
Founding Team	Co-Founders (2+)
Funding	~$15M Series B disclosed

Company Overview

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Steady Platform, Inc. was incorporated in Atlanta in 2017 with a thesis grounded in labor-market data rather than product novelty. CEO Adam Roseman has said the idea emerged from analyzing statistics on the transition of full-time employees into part-time and contingent work. The company set out to build infrastructure for a workforce that traditional payroll, lending, and benefits systems do not cleanly serve [Wikipedia]. Co-founders identified in public sources include Roseman and Michael Loeb, with Eric Aroesty also associated with the founding group.

The company spent its first three years building a consumer member base of non-standard workers and the data layer that comes with aggregating their income flows. In June 2020, Steady announced a $15 million Series B led by Recruit Strategic Partners, with participation from Flourish Ventures (which had led the earlier Series A) and Shaquille O'Neal among the investor group [Nasdaq, June 2020] [Hypepotamus]. The round was framed as a response to the COVID-era spike in displaced and underemployed workers seeking supplemental income [Crunchbase News, June 2020].

A notable post-funding milestone was the launch of Steady Income Passport, a product positioned to help gig workers more easily document earnings to qualify for social services [PR Newswire]. That extension marked Steady's clearest move from a pure consumer app toward a data-and-verification layer that institutions, government agencies, and lenders can consume.

Data Accuracy: GREEN -- Confirmed by Wikipedia, Crunchbase, Nasdaq, and PR Newswire.

Product and Technology

MIXED

Steady's core product is a consumer mobile and web platform that helps hourly, 1099, and mixed-earnings workers find income opportunities and aggregate the resulting earnings into a usable record [PUBLIC] [Crunchbase]. The company describes itself as removing barriers to earn through income intelligence that supports hourly, 1099, and mixed-earners in earning more [PUBLIC] [Crunchbase]. The consumer value proposition combines opportunity discovery (gigs, side income, benefits) with what is effectively a personal earnings ledger across multiple income streams.

The most concrete enterprise-facing extension is Income Passport, announced via PR Newswire and positioned to enable gig workers to more easily qualify for social services by providing a verifiable, aggregated view of non-standard income [PUBLIC] [PR Newswire]. That product is significant because it pivots Steady's consumer data exhaust into something institutions (government agencies, lenders, benefits administrators) can underwrite against, a use case where 1099 income has historically been hard to document. The current product surface is hosted at incomepassport.steadyapp.com, suggesting the Income Passport line has become a primary go-to-market label [PUBLIC] [Steady].

On the technology stack itself, public disclosures are thin. The company is classified as Software (Non-AI) in available taxonomies and does not publicly market machine-learning or model-based differentiation. No open job postings were surfaced in this research pass, which limits the ability to infer the engineering stack from hiring signals.

Data Accuracy: YELLOW -- Product positioning confirmed by Crunchbase and PR Newswire; technical architecture not publicly disclosed.

Market Research and Opportunity

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The market Steady serves matters now because the contingent workforce has become both economically material and institutionally underserved. The underwriting plumbing for non-W-2 income has not caught up with the labor data.

The most directly relevant macro datapoint surfaced in the cited research is the COVID-era unemployment surge that framed Steady's 2020 raise: 1.5 million people were filing for initial unemployment benefits weekly at the time of the Series B announcement [Crunchbase News, June 2020]. While that figure is a moment-in-time stress indicator rather than a TAM, it underscores the structural demand for tools that help displaced and contingent workers reconstruct income and access benefits. The longer-arc demand driver is the secular shift Roseman cited at founding: the migration from full-time to part-time and gig-based work [Wikipedia].

Cited Sizing / Demand Indicator	Value	Source
Weekly U.S. initial unemployment filings at Series B announcement	1.5 million	[Crunchbase News, June 2020]
Steady Series B amount raised against this backdrop	$15 million	[Nasdaq, June 2020]

The analyst takeaway: the publicly cited numbers establish a credible demand backdrop for income intelligence tooling but do not, on their own, size the addressable market. Investors evaluating Steady should pair these signals with named third-party labor-market reports before underwriting a TAM number.

Adjacent and substitute markets are worth naming. On one side sits the gig labor marketplace category (TaskRabbit, Instacart, DoorDash, Uber), which Steady does not compete with directly but depends on for the income flows it aggregates. On another side sits the income and employment verification category (incumbents in payroll-data aggregation), where Income Passport's institutional play overlaps. A third adjacency is consumer fintech for non-prime and thin-file workers, where benefits access and earnings verification are increasingly bundled. Regulatory tailwinds include ongoing state-level scrutiny of gig worker classification and federal interest in expanding benefits access to contingent workers, both of which make a verified income layer more valuable to public-sector buyers [PR Newswire].

Data Accuracy: YELLOW -- Demand indicator confirmed by Crunchbase News; broader TAM not sourced from a named third-party report in available materials.

Competitive Landscape

MIXED

Steady is positioned less as a direct competitor to gig marketplaces and more as a data and benefits-access layer that sits across them, which makes its competitive set unusual.

Company	Positioning	Stage / Funding	Notable Differentiator	Source
Steady Platform	Income intelligence and benefits-access layer for 1099, hourly, and mixed earners [PUBLIC]	Series B, ~$15M disclosed	Income Passport for institutional verification of gig earnings	[Crunchbase News, June 2020] [PR Newswire]
TaskRabbit	Marketplace for on-demand local labor (cited as a Steady competitor in structured data) [PUBLIC]	Acquired by IKEA (2017)	Owned demand-side marketplace and brand	Structured facts

The segment-by-segment map has three layers. First, gig marketplaces (TaskRabbit, Instacart, DoorDash, Uber) own the worker relationship at the point of earning and could, in principle, build their own first-party income reports. Second, payroll and income-verification incumbents (the data networks used by lenders and landlords) own the institutional buyer relationships but historically optimized for W-2 records. Third, consumer fintechs targeting non-prime workers increasingly bundle benefits and earnings tools as features. Steady's wedge sits between these layers, aggregating across marketplaces in a way no single marketplace will do for itself.

The most defensible edge today is the cross-platform aggregation itself. Because no single gig platform has an incentive to surface a worker's earnings on a competing platform, an independent aggregator with member trust and consent-based data access has a structural reason to exist. Income Passport extends that edge into a regulated channel (social services qualification) where institutional adoption tends to be sticky once procurement clears [PR Newswire]. The perishability concern: that edge depends on continued API-level or screen-level access to marketplace earnings data, which can be constrained by platform policy changes.

Steady is most exposed in the institutional verification channel against scaled payroll-data networks. If a large income-verification incumbent decides to extend coverage to gig income natively, it can attach to existing lender and government workflows that Steady would have to win one by one. Steady is also exposed in any scenario where a dominant gig marketplace builds first-party benefits and verification tools for its own workers and refuses to let third parties intermediate.

The most plausible 18-month competitive scenario: a winner-if-X case in which Steady becomes the default income-verification rail for state-administered benefits programs covering gig workers, locking in distribution that consumer-only competitors cannot replicate; and a loser-if-Y case in which an incumbent payroll-data network ships gig-income coverage and bundles it into existing lender contracts before Steady's institutional pipeline matures.

Opportunity

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If Steady executes against its Income Passport thesis, the prize is becoming the verification and benefits-access layer for the entire non-W-2 workforce, a position that compounds as more institutions need to underwrite gig income.

The headline opportunity. The single largest outcome Steady could plausibly become is the default income record for U.S. workers whose earnings do not show up cleanly on a pay stub. The cited evidence makes this reachable rather than aspirational because the demand-side fact pattern is already in place: tens of millions of workers earn through 1099 and hourly arrangements, the COVID shock made the underwriting gap visible to public-sector buyers [Crunchbase News, June 2020], and Steady has shipped a product (Income Passport) explicitly designed to plug that gap for the social-services use case [PR Newswire]. The company has the founding-stage data intuition (Roseman and Loeb built the thesis from labor statistics) and a capitalized balance sheet from the 2020 round to push the institutional motion [Wikipedia] [Nasdaq, June 2020].

Growth scenarios.

Scenario	What happens	Catalyst	Why it's plausible
Public-sector verification rail	Steady becomes the standard third-party income verification provider for state benefits programs serving gig workers	A multi-state contract win for Income Passport	Income Passport is explicitly positioned for social-services qualification [PR Newswire]
Lender-side income API	Steady's income data becomes a consumed input for fintech lenders underwriting thin-file and gig borrowers	A bank or non-bank lender integration	Cross-platform aggregation is a structural gap incumbents historically did not cover [Crunchbase]
Consumer membership flywheel	Steady's worker-side product compounds as members add more income streams and stay for benefits discovery	Continued expansion of gig and 1099 workforce	Founding thesis was built on this secular shift [Wikipedia]

What compounding looks like. Steady's flywheel is data-driven on both sides. On the worker side, every additional income stream a member connects increases the completeness of their earnings record, which makes the Income Passport output more useful to institutional buyers, which justifies more institutional integrations, which in turn makes the consumer product more valuable (because the passport actually unlocks benefits and credit). The institutional side compounds through procurement: government and lender contracts tend to be multi-year, and once a verification provider is wired into a benefits-determination workflow, switching costs are nontrivial. The PR Newswire announcement of Income Passport is the publicly visible signal that this institutional motion is underway [PR Newswire].

The size of the win. A credible reference point exists in the broader income and employment verification category, where incumbent data networks have historically commanded multi-billion-dollar valuations on the strength of being embedded in lender and employer workflows. If Steady becomes the analogous embedded layer for the non-W-2 workforce (scenario, not a forecast), the addressable institutional revenue pool is meaningful, with the caveat that gig-income verification is a narrower wedge than full payroll coverage. The realistic ambition is category leadership in a defined sub-segment rather than displacing payroll incumbents wholesale, and that ambition is consistent with the $15 million Series B sizing [Nasdaq, June 2020] rather than requiring a much larger capitalization.

Data Accuracy: YELLOW -- Headline opportunity and scenarios grounded in cited Steady product launches and funding; comparable valuations referenced as scenario framing rather than confirmed forecasts.

Sources

PUBLIC

1. [Wikipedia] Steady (app) | https://en.wikipedia.org/wiki/Steady_(app)

2. [Crunchbase] Steady Company Profile and Funding | https://www.crunchbase.com/organization/steadyapp

3. [Crunchbase] Steady Financial Details | https://www.crunchbase.com/organization/steadyapp/financial_details

4. [Crunchbase News, June 2020] Steady Raises $15M Series B | https://news.crunchbase.com/news/steady-raises-15m-series-b

5. [LinkedIn] Steady Company Page | https://linkedin.com/company/steadyapp

6. [TechCrunch] Emmalyn Shaw (Flourish Ventures) and Adam Roseman (Steady) | https://techcrunch.com/video/emmalyn-shaw-flourish-ventures-adam-roseman-steady/

7. [Bloomberg Markets] Steady Platform Inc Company Profile | https://www.bloomberg.com/profile/company/1645473D:US

8. [Preqin] Steady Platform, Inc. Asset Profile | https://www.preqin.com/data/profile/asset/steady-platform-inc-/289935

9. [Dun & Bradstreet] Steady Platform, Inc. Company Profile | https://www.dnb.com/business-directory/company-profiles.steady_platform_inc.82690e5129de76fac89c737bf09949ab.html

10. [PR Newswire] Steady Income Passport Enables Gig Workers to More Easily Qualify for Social Services | https://www.prnewswire.com/news-releases/steady-income-passport-enables-gig-workers-to-more-easily-qualify-for-social-services-301368186.html

11. [CBInsights] Steady Products, Competitors, Financials, Employees, Headquarters Locations | https://www.cbinsights.com/company/lateshift

12. [Steady] Home Income Intelligence | https://www.incomepassport.steadyapp.com/

13. [Hypepotamus] Steady, Atlanta-Based App For Gig Economy Workers Backed by Shaq, Raises $15 Million in Series B | https://hypepotamus.com/news/steady-atlanta-based-app-for-gig-economy-workers-backed-by-shaq-raises-15-million-in-series-b/

14. [Nasdaq, June 2020] Steady announces $15 million Series B led by Recruit Strategic Partners | https://www.nasdaq.com/press-release/steady-announces-$15-million-series-b-led-by-recruit-strategic-partners-2020-06-16

15. [Crunchbase, June 2020] Series B Steady 2020-06-16 Funding Round Profile | https://www.crunchbase.com/funding_round/steadyapp-series-b--2cdb4163