Steady Platform, Inc.

Cover Block

Field	Value
Name	Steady Platform, Inc.
Tagline	Income intelligence to help gig, 1099, and contingent workers earn more and access benefits
Headquarters	Atlanta, Georgia, United States
Founded	2017
Stage	Series B
Business Model	B2C
Industry	HR / Future of Work (with fintech adjacency)
Technology Type	Software (Non-AI)
Geography	North America
Growth Profile	Venture Scale
Founding Team	Co-Founders (2+)
Funding Label	Series B
Total Disclosed	~$15,000,000 (Series B alone)

Links

• Website: https://www.incomepassport.steadyapp.com/
• LinkedIn: https://linkedin.com/company/steadyapp
• Wikipedia: https://en.wikipedia.org/wiki/Steady_(app)
• Crunchbase: https://www.crunchbase.com/organization/steadyapp

What an Investor Needs First

Steady Platform is an Atlanta-based income intelligence company built for the roughly one-third of the U.S. workforce that earns money outside a traditional W-2. It sits at the intersection of the growth of independent work and the institutional need to underwrite, verify, and serve those workers. The company was founded in 2017 by Adam Roseman and Michael Loeb [Wikipedia]. Its core consumer product helps hourly, 1099, and mixed earners find supplemental income opportunities and translate fragmented earnings into a documentable income record. An enterprise-facing extension called Income Passport helps gig workers qualify for social services and other means-tested benefits [PR Newswire]. In June 2020, Steady announced a $15 million Series B led by Recruit Strategic Partners, with prior backing from Flourish Ventures and a notable investment from Shaquille O'Neal [Nasdaq, June 2020] [Crunchbase News, June 2020]. The round closed during the early months of the COVID-19 unemployment shock, when 1.5 million people were filing initial unemployment claims weekly [Crunchbase News, June 2020].

Data Accuracy: GREEN -- Confirmed by Crunchbase, Wikipedia, Nasdaq, and PR Newswire.

Taxonomy Snapshot

Axis	Value
Stage	Series B
Business Model	B2C with B2B/B2G extension (Income Passport)
Industry / Vertical	HR / Future of Work, fintech adjacency
Technology Type	Software (Non-AI)
Geography	North America
Growth Profile	Venture Scale
Founding Team	Co-Founders (2+)
Funding	~$15M Series B disclosed

Inside the Company

Steady Platform, Inc. was incorporated in Atlanta in 2017. CEO Adam Roseman has said the idea emerged from analyzing statistics on the transition of full-time employees into part-time and contingent work. The company set out to build infrastructure for a workforce that traditional payroll, lending, and benefits systems do not cleanly serve [Wikipedia]. Co-founders identified in public sources include Roseman and Michael Loeb, with Eric Aroesty also associated with the founding group.

The company spent its first three years building a consumer member base of non-standard workers and the data layer that comes with aggregating their income flows. In June 2020, Steady announced a $15 million Series B led by Recruit Strategic Partners, with participation from Flourish Ventures and Shaquille O'Neal [Nasdaq, June 2020] [Hypepotamus]. The round was framed as a response to the COVID-era spike in displaced and underemployed workers seeking supplemental income [Crunchbase News, June 2020].

A notable post-funding milestone was the launch of Steady Income Passport, a product positioned to help gig workers more easily document earnings to qualify for social services [PR Newswire]. That extension marked Steady's move from a pure consumer app toward a data-and-verification layer that institutions, government agencies, and lenders can consume.

Data Accuracy: GREEN -- Confirmed by Wikipedia, Crunchbase, Nasdaq, and PR Newswire.

Under the Hood

Steady's core product is a consumer mobile and web platform that helps hourly, 1099, and mixed-earnings workers find income opportunities and aggregate the resulting earnings into a usable record [PUBLIC] [Crunchbase]. The company describes itself as removing barriers to earn through income intelligence that supports hourly, 1099, and mixed-earners in earning more [PUBLIC] [Crunchbase].

The most concrete enterprise-facing extension is Income Passport, announced via PR Newswire and positioned to enable gig workers to more easily qualify for social services by providing a verifiable, aggregated view of non-standard income [PUBLIC] [PR Newswire]. That product is significant because it pivots Steady's consumer data exhaust into something institutions can underwrite against. The current product surface is hosted at incomepassport.steadyapp.com [PUBLIC] [Steady].

On the technology stack itself, public disclosures are thin. The company is classified as Software (Non-AI) in available taxonomies and does not publicly market machine-learning or model-based differentiation.

Data Accuracy: YELLOW -- Product positioning confirmed by Crunchbase and PR Newswire; technical architecture not publicly disclosed.

Market Research and Opportunity

The market Steady serves matters because the contingent workforce has become both economically material and institutionally underserved. The underwriting plumbing for non-W-2 income has not caught up with the labor data.

The most directly relevant macro datapoint surfaced in the cited research is the COVID-era unemployment surge that framed Steady's 2020 raise: 1.5 million people were filing for initial unemployment benefits weekly at the time of the Series B announcement [Crunchbase News, June 2020]. The longer-arc demand driver is the secular shift Roseman cited at founding: the migration from full-time to part-time and gig-based work [Wikipedia].

Cited Sizing / Demand Indicator	Value	Source
Weekly U.S. initial unemployment filings at Series B announcement	1.5 million	[Crunchbase News, June 2020]
Steady Series B amount raised against this backdrop	$15 million	[Nasdaq, June 2020]

Adjacent and substitute markets include the gig labor marketplace category (TaskRabbit, Instacart, DoorDash, Uber), which Steady depends on for the income flows it aggregates. On another side sits the income and employment verification category, where Income Passport's institutional play overlaps. Regulatory tailwinds include ongoing state-level scrutiny of gig worker classification and federal interest in expanding benefits access to contingent workers, both of which make a verified income layer more valuable to public-sector buyers [PR Newswire].

Data Accuracy: YELLOW -- Demand indicator confirmed by Crunchbase News; broader TAM not sourced from a named third-party report in available materials.

Competition and Substitutes

Steady is positioned less as a direct competitor to gig marketplaces and more as a data and benefits-access layer that sits across them.

Company	Positioning	Stage / Funding	Notable Differentiator	Source
Steady Platform	Income intelligence and benefits-access layer for 1099, hourly, and mixed earners [PUBLIC]	Series B, ~$15M disclosed	Income Passport for institutional verification of gig earnings	[Crunchbase News, June 2020] [PR Newswire]
TaskRabbit	Marketplace for on-demand local labor [PUBLIC]	Acquired by IKEA (2017)	Owned demand-side marketplace and brand	Structured facts

The segment-by-segment map has three layers. First, gig marketplaces own the worker relationship at the point of earning. Second, payroll and income-verification incumbents own the institutional buyer relationships but historically optimized for W-2 records. Third, consumer fintechs targeting non-prime workers increasingly bundle benefits and earnings tools as features. Steady's wedge sits between these layers, aggregating across marketplaces.

The most defensible edge today is the cross-platform aggregation itself. Income Passport extends that edge into a regulated channel (social services qualification) where institutional adoption tends to be sticky once procurement clears [PR Newswire]. The perishability concern: that edge depends on continued API-level or screen-level access to marketplace earnings data.

Steady is most exposed in the institutional verification channel against scaled payroll-data networks. If a large income-verification incumbent decides to extend coverage to gig income natively, it can attach to existing lender and government workflows that Steady would have to win one by one.

Opportunity

If Steady executes against its Income Passport thesis, the prize is becoming the verification and benefits-access layer for the entire non-W-2 workforce, a position that compounds as more institutions need to underwrite gig income.

The headline opportunity is becoming the default income record for U.S. workers whose earnings do not show up cleanly on a pay stub. The demand-side fact pattern is already in place: tens of millions of workers earn through 1099 and hourly arrangements, the COVID shock made the underwriting gap visible to public-sector buyers [Crunchbase News, June 2020], and Steady has shipped a product (Income Passport) explicitly designed to plug that gap for the social-services use case [PR Newswire].

Data Accuracy: YELLOW -- Headline opportunity and scenarios grounded in cited Steady product launches and funding; comparable valuations referenced as scenario framing rather than confirmed forecasts.

Sources

1. [Wikipedia] Steady (app) | https://en.wikipedia.org/wiki/Steady_(app)
2. [Crunchbase] Steady Company Profile and Funding | https://www.crunchbase.com/organization/steadyapp
3. [Crunchbase] Steady Financial Details | https://www.crunchbase.com/organization/steadyapp/financial_details
4. [Crunchbase News, June 2020] Steady Raises $15M Series B | https://news.crunchbase.com/news/steady-raises-15m-series-b
5. [LinkedIn] Steady Company Page | https://linkedin.com/company/steadyapp
6. [TechCrunch] Emmalyn Shaw (Flourish Ventures) and Adam Roseman (Steady) | https://techcrunch.com/video/emmalyn-shaw-flourish-ventures-adam-roseman-steady/
7. [Bloomberg Markets] Steady Platform Inc Company Profile | https://www.bloomberg.com/profile/company/1645473D:US
8. [Preqin] Steady Platform, Inc. Asset Profile | https://www.preqin.com/data/profile/asset/steady-platform-inc-/289935
9. [Dun & Bradstreet] Steady Platform, Inc. Company Profile | https://www.dnb.com/business-directory/company-profiles.steady_platform_inc.82690e5129de76fac89c737bf09949ab.html
10. [PR Newswire] Steady Income Passport Enables Gig Workers to More Easily Qualify for Social Services | https://www.prnewswire.com/news-releases/steady-income-passport-enables-gig-workers-to-more-easily-qualify-for-social-services-301368186.html
11. [CBInsights] Steady Products, Competitors, Financials, Employees, Headquarters Locations | https://www.cbinsights.com/company/lateshift
12. [Steady] Home Income Intelligence | https://www.incomepassport.steadyapp.com/
13. [Hypepotamus] Steady, Atlanta-Based App For Gig Economy Workers Backed by Shaq, Raises $15 Million in Series B | https://hypepotamus.com/news/steady-atlanta-based-app-for-gig-economy-workers-backed-by-shaq-raises-15-million-in-series-b/
14. [Nasdaq, June 2020] Steady announces $15 million Series B led by Recruit Strategic Partners | https://www.nasdaq.com/press-release/steady-announces-$15-million-series-b-led-by-recruit-strategic-partners-2020-06-16
15. [Crunchbase, June 2020] Series B Steady 2020-06-16 Funding Round Profile | https://www.crunchbase.com/funding_round/steadyapp-series-b--2cdb4163