StreetMetrics

Cover Block

Attribute	Details
Company Name	StreetMetrics
Tagline	Geospatial platform for OOH/MOOH ad planning, measurement, and attribution.
Headquarters	Birmingham, AL
Founded	2016
Stage	Seed
Business Model	SaaS
Industry	Media / Entertainment
Technology	Software (Non-AI)
Geography	North America
Growth Profile	Venture Scale
Founding Team	Solo Founder
Funding Label	Seed
Total Disclosed Funding	$2.2M (Seed, June 2021) [Birmingham Business Journal, Jun 2021]

Links

• Website: https://www.streetmetrics.com/
• LinkedIn: https://www.linkedin.com/company/streetmetrics/

StreetMetrics is an early-stage bet on bringing digital-grade measurement and planning to the physical world of out-of-home advertising. Founded in 2016 by Drew Jackson, the company provides a SaaS platform that uses geospatial and mobile data to help media operators and agencies plan, measure, and attribute campaigns on moving billboards and transit vehicles [StreetMetrics website]. The company claims to have measured over one billion miles of mobile ads across major U.S. and international markets [Media4Growth, Billboard Insider].

Data Accuracy: YELLOW -- Core company claims and funding round are documented, but key traction metrics are estimates from third-party databases.

Taxonomy Snapshot

Axis	Classification
Stage	Seed
Business Model	SaaS
Industry / Vertical	Media / Entertainment
Technology Type	Software (Non-AI)
Geography	North America
Growth Profile	Venture Scale
Founding Team	Solo Founder
Funding	Seed

Inside the Company

StreetMetrics was founded in 2016 by Drew Jackson, operating from Birmingham, Alabama [Crunchbase, ZoomInfo]. Its core proposition is to apply geospatial and mobile data analytics to the physical advertising world [StreetMetrics website].

Key operational milestones include the hiring of Michael Steinberg as Chief Revenue Officer in July 2021 and the appointment of Breeze Dake as Chief Product Officer [StreetMetrics blog]. StreetMetrics claims its measurement technology covers moving media in 30 of the top 35 U.S. Designated Market Areas, with international operations in Canada, Europe, and Australia [LinkedIn]. A notable traction metric reported in 2024 was surpassing one billion measured miles of mobile out-of-home advertisements [Media4Growth, Billboard Insider].

Data Accuracy: YELLOW -- Foundational facts are corroborated by multiple databases, but specific milestone dates and the billion-mile metric are sourced from the company's own channels or trade press.

Under the Hood

StreetMetrics is a SaaS platform that provides independent, third-party analytics for planning, measuring, and attributing OOH campaigns, with a focus on moving media like digital billboard trucks and transit advertising [StreetMetrics website, ZoomInfo]. The platform ingests location-based data from mobile devices to track the movement and exposure of MOOH ad inventory [Hypepotamus]. The platform's capabilities have been extended through product launches like StreetCity, which adds measurement for stationary outdoor advertising [StreetMetrics blog].

Partnerships include integrations with media operators such as StreetLevel Media for transit ads, Adkom for real-time campaign tracking, and Accretive for next-generation OOH measurement [StreetMetrics blog, Billboard Insider].

Data Accuracy: YELLOW -- Core product claims are confirmed by the company's own website and blog. Milestone and partnership claims are corroborated by trade press.

Market Research and Opportunity

The out-of-home advertising sector is shifting from static, impression-based models to granular, outcome-focused measurement [Hypepotamus]. According to the Out of Home Advertising Association of America, the U.S. OOH industry generated $8.8 billion in revenue in 2023, a 9.7% year-over-year increase [OAAA, 2024].

Metric	Value
U.S. OOH Industry Revenue 2023	8.8 $B
Year-over-Year Growth 2023	9.7 %

Data Accuracy: YELLOW -- Market size figure is from an industry association report; growth drivers and adjacent markets are inferred from industry trends.

Competition and Substitutes

StreetMetrics operates in a niche defined by the measurement of moving out-of-home media. The landscape includes incumbent planning currencies like Geopath, adjacent digital attribution platforms, and in-house solutions built by large media operators.

Company	Positioning	Stage / Funding	Notable Differentiator
StreetMetrics	Independent third-party SaaS for OOH/MOOH planning, measurement, and attribution.	Seed stage; $2.2M raised (2021)	Focus on moving media (MOOH) and geospatial/mobile data integration; claims over 1 billion measured miles
Geopath	Industry-founded audience measurement service for the entire OOH advertising industry.	Not-for-profit organization funded by industry dues.	Established incumbent with a legacy planning currency for static OOH

Data Accuracy: YELLOW -- Competitor identification and basic positioning are confirmed, but detailed funding and differentiation for competitors rely on public profiles and industry knowledge.

Opportunity

StreetMetrics is positioned to become the independent data layer for a physical advertising channel that is digitizing. The company's core wedge is providing independent, digital-like analytics for a traditionally opaque medium [StreetMetrics website].

Scenario	What happens	Catalyst	Why it's plausible
Operator Standard	StreetMetrics becomes the embedded measurement & planning tool for major transit and mobile billboard operators.	A multi-year, exclusive partnership with a top-5 national operator.	The company has already partnered with StreetLevel Media for transit ads and Adkom for real-time measurement.
Agency Mandate	Major holding company agencies mandate StreetMetrics data for all MOOH campaign planning and post-buy verification.	A public case study with a top-10 agency showing superior ROI versus unmeasured buys.	The platform's stated purpose is to help agencies prove performance and grow the channel.
Platform Expansion	The company successfully expands its StreetCity product from a measurement tool into a full-stack planning and attribution suite for static OOH.	A successful pilot with a municipal transit authority or large airport.	The launch of StreetCity demonstrates an initial product extension beyond moving media.

Data Accuracy: YELLOW -- Opportunity framing is based on company claims and early partnership announcements.

Sources

1. [Birmingham Business Journal, Jun 2021] StreetMetrics raises $2.2 million seed round | https://www.bizjournals.com/birmingham/news/2021/06/22/streetmetrics-raises-2-2m-seed-round.html
2. [StreetMetrics website] StreetMetrics | OOH Measurement, Planning & Attribution Platform | https://www.streetmetrics.com/
3. [Media4Growth] MOOH metrics specialist StreetMetrics goes past 1 billion miles of ads | https://www.media4growth.com/metrics/audience-data-measurement/mooh-metrics-specialist-streetmetrics-goes-past-1-billion-miles-of-ads-6210-58344
4. [Billboard Insider] Street Metrics Hits One Billion Measured Miles | https://billboardinsider.com/street-metrics-hits-one-billion-measured-miles/
5. [Crunchbase] StreetMetrics - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/streetmetrics
6. [ZoomInfo] StreetMetrics - Overview, News & Similar companies | https://www.zoominfo.com/c/streetmetrics-inc/452549731
7. [StreetMetrics blog] Michael Steinberg joins as Chief Revenue Officer | https://www.streetmetrics.com/blog-posts/michael-steinberg-joins-as-chief-revenue-officer
8. [StreetMetrics blog] Breeze Dake appointed Chief Product Officer | https://www.streetmetrics.com/blog-posts/breeze-dake-appointed-chief-product-officer
9. [LinkedIn] StreetMetrics | LinkedIn | https://www.linkedin.com/company/streetmetrics
10. [Hypepotamus] StreetMetrics Pulls Mobile Data to Find Out Who's Seeing Moving Vehicle Advertisements | https://hypepotamus.com/companies/streetmetrics/
11. [StreetMetrics blog] StreetCity launch for outdoor advertising measurement | https://www.streetmetrics.com/blog-posts/streetcity-launch-for-outdoor-advertising-measurement
12. [StreetMetrics blog] Partnership with StreetLevel Media | https://www.streetmetrics.com/blog-posts/partnership-with-streetlevel-media
13. [StreetMetrics blog] Partnership with Adkom | https://www.streetmetrics.com/blog-posts/partnership-with-adkom
14. [Billboard Insider] StreetMetrics partners with Accretive | https://billboardinsider.com/streetmetrics-partners-with-accretive/
15. [OAAA, 2024] Out of Home Advertising Association of America 2023 Revenue Report | https://oaaa.org/AboutOOH/OOHRevenue.aspx
16. [Geopath website] Geopath | https://www.geopath.org/