StreetMetrics

Cover Block

PUBLIC

Attribute	Details
Company Name	StreetMetrics
Tagline	Geospatial platform for OOH/MOOH ad planning, measurement, and attribution.
Headquarters	Birmingham, AL
Founded	2016
Stage	Seed
Business Model	SaaS
Industry	Media / Entertainment
Technology	Software (Non-AI)
Geography	North America
Growth Profile	Venture Scale
Founding Team	Solo Founder
Funding Label	Seed
Total Disclosed Funding	$2.2M (Seed, June 2021) [Birmingham Business Journal, Jun 2021]

Links

PUBLIC

• Website: https://www.streetmetrics.com/
• LinkedIn: https://www.linkedin.com/company/streetmetrics/

PUBLIC StreetMetrics is an early-stage bet on bringing digital-grade measurement and planning to the physical world of out-of-home advertising, a niche with clear expansion potential if the company can move beyond its current focus on moving media. Founded in 2016 by Drew Jackson, the company provides a SaaS platform that uses geospatial and mobile data to help media operators and agencies plan, measure, and attribute campaigns on moving billboards and transit vehicles, positioning itself as an independent third-party analytics provider [StreetMetrics website]. Its core wedge is offering a data-driven alternative to traditional, less precise OOH planning methods, with the company claiming to have measured over one billion miles of mobile ads across major U.S. and international markets [Media4Growth, Billboard Insider].

Jackson leads as CEO, supported by a small executive team including Chief Revenue Officer Michael Steinberg, who brought over 25 years of industry experience upon joining in 2021 [StreetMetrics blog]. The company is headquartered in Birmingham, Alabama, and operates with an estimated team of under 50 employees and revenue below $5 million [ZoomInfo]. It raised a single, undisclosed seed round of approximately $2.2 million in mid-2021 [Birmingham Business Journal, Jun 2021], with no subsequent funding or named lead investors publicly identified.

The next 12-18 months will test whether StreetMetrics can use its early traction in moving OOH to capture a broader share of the static OOH market, deepen integrations with major media buyers, and transition from a measurement utility to a must-have planning platform for media budgets. Success hinges on converting pilot partnerships into sustained enterprise contracts and demonstrating that its independent data can command premium pricing in a channel historically resistant to third-party verification.

Data Accuracy: YELLOW -- Core company claims and funding round are documented, but key traction metrics (revenue, exact headcount) are estimates from third-party databases.

Taxonomy Snapshot

Axis	Classification
Stage	Seed
Business Model	SaaS
Industry / Vertical	Media / Entertainment
Technology Type	Software (Non-AI)
Geography	North America
Growth Profile	Venture Scale
Founding Team	Solo Founder
Funding	Seed

Company Overview

PUBLIC

StreetMetrics was founded in 2016 by Drew Jackson, positioning itself early in a market that would later see growing demand for data-driven accountability in out-of-home advertising [Crunchbase]. The company operates from Birmingham, Alabama, a location not typically associated with major media and advertising technology hubs [ZoomInfo]. Its core proposition from inception has been to apply geospatial and mobile data analytics to the physical advertising world, aiming to make moving out-of-home campaigns as measurable as their digital counterparts [StreetMetrics website].

Key operational milestones have been communicated primarily through partnership announcements on the company's blog. A significant early step was the hiring of Michael Steinberg as Chief Revenue Officer in July 2021, a move that brought over 25 years of industry-specific experience to the commercial side of the business [StreetMetrics blog]. The company later announced the appointment of Breeze Dake as Chief Product Officer, signaling a focus on platform development [StreetMetrics blog]. From a product and market penetration standpoint, StreetMetrics claims its measurement technology now covers moving media in 30 of the top 35 U.S. Designated Market Areas, with international operations in Canada, Europe, and Australia [LinkedIn]. A notable traction metric reported in 2024 was surpassing one billion measured miles of mobile out-of-home advertisements [Media4Growth, Billboard Insider].

Data Accuracy: YELLOW -- Foundational facts (founding year, location, founder) are corroborated by multiple databases, but specific milestone dates and the billion-mile metric are sourced from the company's own channels or trade press without independent verification.

Product and Technology

MIXED

StreetMetrics is a platform built on a simple premise: to bring digital-like measurement and planning to the physical world of out-of-home advertising. The company's core product is a SaaS platform that provides independent, third-party analytics for planning, measuring, and attributing OOH campaigns, with a particular focus on moving media like digital billboard trucks and transit advertising [StreetMetrics website, ZoomInfo]. The company's public positioning avoids claims of proprietary AI or complex modeling, instead emphasizing its role as a trusted, neutral data provider that connects media operators, advertisers, and agencies.

The technology wedge appears to be geospatial data integration. The platform ingests location-based data from mobile devices to track the movement and exposure of MOOH ad inventory, translating physical routes and impressions into actionable metrics for campaign optimization [Hypepotamus]. A key public milestone, cited in trade publications, is the measurement of over one billion miles of MOOH advertisements [Media4Growth, Billboard Insider]. The platform's capabilities have been extended through product launches like StreetCity, which adds measurement for stationary outdoor advertising in urban environments [StreetMetrics blog].

Partnerships provide the clearest view of the platform's applied use cases. StreetMetrics has integrated its measurement and attribution tools with media operators including StreetLevel Media for transit ads and Adkom for real-time campaign tracking [StreetMetrics blog]. A partnership with Accretive was formed to launch a next-generation OOH measurement solution, suggesting the platform is being positioned as a foundational data layer for the broader industry [StreetMetrics blog, Billboard Insider]. The company states it currently measures moving media in 30 of the top 35 U.S. Designated Market Areas and has an international footprint across Canada, Europe, and Australia [LinkedIn].

Data Accuracy: YELLOW -- Core product claims are confirmed by the company's own website and blog. Technical implementation details and specific data sources are not publicly disclosed. Milestone and partnership claims are corroborated by trade press.

Market Research and Opportunity

PUBLIC

The out-of-home advertising sector is undergoing a fundamental shift, moving from a static, impression-based medium to one that demands the same granular, outcome-focused measurement that digital channels have long offered [Hypepotamus]. This transition creates a clear wedge for independent data platforms that can bridge the physical and digital worlds of ad spend.

Third-party market sizing for the specific niche of moving out-of-home measurement is not publicly available. However, the broader OOH advertising market provides a relevant analog. According to the Out of Home Advertising Association of America, the U.S. OOH industry generated $8.8 billion in revenue in 2023, representing a 9.7% year-over-year increase [OAAA, 2024]. This growth significantly outpaced many traditional media segments. The serviceable available market for measurement and attribution tools is a subset of this total spend, focused on the portion of campaigns where buyers require verified performance data, particularly in digital and mobile OOH formats.

Several demand drivers underpin this opportunity. The digitization of OOH inventory, including bus shelters, transit systems, and mobile billboards, creates a data-rich environment for the first time. Advertisers, especially those with large digital budgets, are increasingly applying performance marketing principles to offline channels, seeking to prove return on ad spend and justify budget allocation. Furthermore, the deprecation of third-party cookies and tightening mobile app tracking are pushing marketers to explore alternative, privacy-compliant measurement solutions, which can include aggregated, anonymized location data used in OOH contexts.

Key adjacent markets include location intelligence platforms, mobile attribution software, and traditional media measurement firms like Nielsen. The primary substitute remains the status quo of planning and buying OOH based on estimated circulation and demographic models, a practice still common but under growing pressure from procurement teams. There are few direct regulatory headwinds specific to OOH measurement, though the broader landscape for consumer location data privacy, governed by state laws and industry self-regulation, requires careful navigation to ensure data sourcing and modeling practices remain compliant.

Metric	Value
U.S. OOH Industry Revenue 2023	8.8 $B
Year-over-Year Growth 2023	9.7 %

The sustained high-single-digit growth of the core OOH market indicates a healthy, expanding channel where investment in supporting technologies like measurement is likely to follow. The absence of a dedicated TAM for MOOH measurement suggests the market is still being defined by early entrants.

Data Accuracy: YELLOW -- Market size figure is from an industry association report; growth drivers and adjacent markets are inferred from industry trends.

Competitive Landscape

MIXED, StreetMetrics operates in a niche defined by the measurement of moving out-of-home media, a segment where direct, like-for-like competitors are few but adjacent substitutes and legacy incumbents create a complex competitive map.

A single named competitor, Geopath, is confirmed in the structured facts. The following table compares the two based on publicly available information.

Company	Positioning	Stage / Funding	Notable Differentiator	Source
StreetMetrics	Independent third-party SaaS for OOH/MOOH planning, measurement, and attribution.	Seed stage; $2.2M raised (2021) [PUBLIC].	Focus on moving media (MOOH) and geospatial/mobile data integration; claims over 1 billion measured miles [PUBLIC].	[StreetMetrics website], [Birmingham Business Journal, Jun 2021], [Media4Growth]
Geopath	Industry-founded audience measurement service for the entire OOH advertising industry.	Not-for-profit organization funded by industry dues.	Established incumbent with a legacy planning currency for static OOH; broad industry adoption for traditional inventory [PUBLIC].	[Geopath website]

The competitive environment extends beyond this direct comparison. The landscape can be segmented into three groups. Incumbent planning currencies, led by Geopath, provide the foundational audience measurement for static billboards and transit shelters. Their advantage is deep integration with major media owners and agencies, but their methodology for moving media is less specialized. Adjacent digital attribution platforms, such as Nielsen Marketing Cloud or Placed (acquired by Snap), offer location-based attribution that can be applied to OOH campaigns. These are substitutes that compete for the same attribution budget but are not purpose-built for the unique logistics of mobile ad fleets. Finally, in-house solutions built by large media operators like Outfront or Clear Channel represent a captive threat, though they lack the perceived neutrality of a third-party provider.

StreetMetrics's defensible edge today rests on its specific data asset and early-mover focus. The company's platform is built around processing geospatial and mobile device data to track moving advertisements, a technically distinct challenge from measuring static placements. This focus has allowed it to secure partnerships with media operators like StreetLevel Media and Adkom, who are likely seeking an independent verification layer [StreetMetrics blog]. The durability of this edge is tied to the continued growth of the MOOH segment itself and StreetMetrics's ability to maintain data partnerships and methodological rigor. It is a perishable advantage if a larger incumbent like Geopath decides to build or acquire similar mobile-centric measurement capabilities.

The company's most significant exposure is its narrow category focus and limited channel ownership. While specializing in MOOH provides a wedge, it also limits total addressable market and creates vulnerability if the broader OOH industry consolidates around a single measurement provider for all formats. Geopath, with its industry-backed status and established relationships, could decide to extend its service, potentially marginalizing a niche player. Furthermore, StreetMetrics does not own the media inventory or the advertiser relationships; it is a tool provider dependent on the cooperation and growth of its operator partners. A downturn in advertising spend on mobile formats would disproportionately impact its business.

The most plausible 18-month competitive scenario involves continued fragmentation. The "winner" in this case would be StreetMetrics if it can deepen its integrations with a critical mass of MOOH operators and become the de facto standard for that sub-segment before incumbents react. The "loser" would be any media operator relying on outdated or unverified metrics for their mobile fleet, as advertisers increasingly demand digital-grade accountability. However, if a major industry body orchestrates a unified measurement push that incorporates mobile data, StreetMetrics could face pressure to be acquired or see its standalone market shrink.

Data Accuracy: YELLOW, Competitor identification and basic positioning are confirmed, but detailed funding and differentiation for competitors rely on public profiles and industry knowledge. StreetMetrics's own claims (e.g., measured miles) are cited from trade press but not independently audited.

Opportunity

PUBLIC

StreetMetrics is positioned to become the independent data layer for a physical advertising channel that is digitizing, a role that could command a significant premium if the company captures a meaningful share of the growing OOH measurement market.

The headline opportunity is for StreetMetrics to become the default third-party verification and planning platform for moving out-of-home (MOOH) advertising, and eventually for the broader static OOH market. The company's core wedge is providing independent, digital-like analytics for a traditionally opaque medium, a service that both media sellers and agency buyers need to grow the channel [StreetMetrics website]. This outcome is reachable because the company has already established its measurement capabilities across a substantial portion of the U.S. market and has begun to sign partnerships that embed its data into operator platforms, suggesting early product-market fit rather than pure aspiration [LinkedIn, StreetMetrics blog].

Growth could follow several concrete paths. The most direct is deepening its foothold with media operators, using its current partnerships as a beachhead to become the embedded measurement standard across entire fleets and networks.

Scenario	What happens	Catalyst	Why it's plausible
Operator Standard	StreetMetrics becomes the embedded measurement & planning tool for major transit and mobile billboard operators.	A multi-year, exclusive partnership with a top-5 national operator.	The company has already partnered with StreetLevel Media for transit ads and Adkom for real-time measurement, proving the integration model [StreetMetrics blog].
Agency Mandate	Major holding company agencies mandate StreetMetrics data for all MOOH campaign planning and post-buy verification.	A public case study with a top-10 agency showing superior ROI versus unmeasured buys.	The platform's stated purpose is to help agencies prove performance and grow the channel, aligning with buyer needs [StreetMetrics website].
Platform Expansion	The company successfully expands its StreetCity product from a measurement tool into a full-stack planning and attribution suite for static OOH.	A successful pilot with a municipal transit authority or large airport.	The launch of StreetCity demonstrates an initial product extension beyond moving media [StreetMetrics blog].

Compounding for StreetMetrics would likely manifest as a data network effect. Each new operator or fleet measured adds more geospatial movement patterns and campaign performance data to the platform. This growing dataset could improve the accuracy of planning tools (e.g., predicting audience reach for a new route) and attribution models, making the service more valuable for the next buyer. Early signs of this flywheel are present in the company's milestone of measuring over one billion miles of MOOH ads, which implies a scaling volume of ingested data [Media4Growth, Billboard Insider]. More partnerships increase the platform's surface area, making it harder for a buyer to ignore and for a new entrant to replicate.

Quantifying the size of the win requires looking at comparable companies in adjacent advertising technology and measurement. While no direct public comp exists for a pure-play OOH measurement SaaS firm, companies like Integral Ad Science (IAS) and DoubleVerify (DV) trade at significant revenue multiples for providing independent verification in digital channels. StreetMetrics' opportunity is to build a similar position in physical media. If the "Operator Standard" scenario plays out and the company captures a leading share of the MOOH measurement spend, which is a subset of the broader OOH market, it could support a valuation in the hundreds of millions of dollars (scenario, not a forecast). The ultimate prize would be becoming the indispensable data infrastructure for a multi-billion dollar advertising channel as it transitions to a digital, accountable buying model.

Data Accuracy: YELLOW -- Opportunity framing is based on company claims and early partnership announcements; market size and comparable valuations are not independently sourced from public reports.

Sources

PUBLIC

1. [Birmingham Business Journal, Jun 2021] StreetMetrics raises $2.2 million seed round | https://www.bizjournals.com/birmingham/news/2021/06/22/streetmetrics-raises-2-2m-seed-round.html

2. [StreetMetrics website] StreetMetrics | OOH Measurement, Planning & Attribution Platform | https://www.streetmetrics.com/

3. [Media4Growth] MOOH metrics specialist StreetMetrics goes past 1 billion miles of ads | https://www.media4growth.com/metrics/audience-data-measurement/mooh-metrics-specialist-streetmetrics-goes-past-1-billion-miles-of-ads-6210-58344

4. [Billboard Insider] Street Metrics Hits One Billion Measured Miles | https://billboardinsider.com/street-metrics-hits-one-billion-measured-miles/

5. [Crunchbase] StreetMetrics - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/streetmetrics

6. [ZoomInfo] StreetMetrics - Overview, News & Similar companies | https://www.zoominfo.com/c/streetmetrics-inc/452549731

7. [StreetMetrics blog] Michael Steinberg joins as Chief Revenue Officer | https://www.streetmetrics.com/blog-posts/michael-steinberg-joins-as-chief-revenue-officer

8. [StreetMetrics blog] Breeze Dake appointed Chief Product Officer | https://www.streetmetrics.com/blog-posts/breeze-dake-appointed-chief-product-officer

9. [LinkedIn] StreetMetrics | LinkedIn | https://www.linkedin.com/company/streetmetrics

10. [Hypepotamus] StreetMetrics Pulls Mobile Data to Find Out Who's Seeing Moving Vehicle Advertisements | https://hypepotamus.com/companies/streetmetrics/

11. [StreetMetrics blog] StreetCity launch for outdoor advertising measurement | https://www.streetmetrics.com/blog-posts/streetcity-launch-for-outdoor-advertising-measurement

12. [StreetMetrics blog] Partnership with StreetLevel Media | https://www.streetmetrics.com/blog-posts/partnership-with-streetlevel-media

13. [StreetMetrics blog] Partnership with Adkom | https://www.streetmetrics.com/blog-posts/partnership-with-adkom

14. [Billboard Insider] StreetMetrics partners with Accretive | https://billboardinsider.com/streetmetrics-partners-with-accretive/

15. [OAAA, 2024] Out of Home Advertising Association of America 2023 Revenue Report | https://oaaa.org/AboutOOH/OOHRevenue.aspx

16. [Geopath website] Geopath | https://www.geopath.org/