SuperGears Games
Mobile game studio specializing in racing games, building the "Racing Kingdom" multiplayer universe.
Website: https://supergears.games
Cover Block
PUBLIC
| Company Name | SuperGears Games |
| Tagline | Mobile game studio specializing in racing games, building the "Racing Kingdom" multiplayer universe. |
| Headquarters | Istanbul, Turkey |
| Founded | 2022 |
| Stage | Seed |
| Business Model | B2C |
| Industry | Media / Entertainment |
| Technology | Software (Non-AI) |
| Geography | Middle East / North Africa |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (2) |
| Funding Label | Seed (total disclosed ~$3,600,000) |
Links
PUBLIC
- Website: https://supergears.games
- Google Play: https://play.google.com/store/apps/details?id=com.supergears.racingkingdom
- X / Twitter: https://x.com/supergearsgames
- LinkedIn: https://www.linkedin.com/company/supergearsgames
- YouTube: https://www.youtube.com/@supergearsgames
- Discord: https://discord.gg/racingkingdom
- Instagram: https://www.instagram.com/supergearsgames/
- Facebook: https://www.facebook.com/supergearsgames
Executive Summary
PUBLIC SuperGears Games is an Istanbul-based mobile game studio building a multiplayer racing universe, a bet that has secured $3.6 million in early-stage capital and attracted over 1.6 million players to its debut title within a year of its global launch [Games.GG, 2026]. Founded in 2022 by brothers Yasin and Yakup Demirden, the company leverages the founders' two decades of PC game development experience to target the mobile racing genre, a segment known for its high engagement and monetization potential [SuperGears Games] [80.lv, Mar. 2024].
Its first game, Racing Kingdom: King of Drag, serves as the entry point to a planned franchise, combining drag racing mechanics with a broader universe concept. The studio has secured a key licensing partnership with General Motors and received technical recognition from Unity, signaling both commercial and production credibility [SuperGears Games, Oct 2023] [SuperGears Games, Sep 2023]. The founding team is augmented by a high-profile board, including Cevat Yerli, creator of the Crysis series, and industry veteran Frank Sagnier as advisory board chairman, providing strategic depth [SuperGears Games, Nov 2023] [PocketGamer.biz, Mar. 2024].
Capitalization includes a $1.5 million pre-seed round in 2023 and a $2.1 million seed round in 2026 led by Hedef Portföy, with participation from regional and international investors like APY Ventures and Krafton [Games.GG, 2026]. The business model is standard B2C free-to-play, with revenue presumably driven by in-app purchases and advertising, though specific monetization metrics are not public. Over the next 12-18 months, the critical watchpoints are the studio's ability to expand the Racing Kingdom universe beyond its initial title, sustain player retention and monetization rates, and execute on its roadmap to justify further venture-scale funding in a competitive mobile gaming landscape. Data Accuracy: GREEN -- Confirmed by company announcements, investor reporting, and third-party coverage.
Taxonomy Snapshot
| Axis | Value |
|---|---|
| Stage | Seed |
| Business Model | B2C |
| Industry / Vertical | Media / Entertainment |
| Technology Type | Software (Non-AI) |
| Geography | Middle East / North Africa |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (2) |
| Funding | Seed (total disclosed ~$3,600,000) |
Company Overview
PUBLIC
SuperGears Games was founded in early 2022 in Istanbul by brothers Yasin and Yakup Demirden, who brought over two decades of combined experience in PC game development to the venture [MAGNiTT]. The studio's formation was a focused bet on the mobile racing genre, with the explicit goal of building a connected franchise, which they named "Racing Kingdom" [SuperGears Games]. The company maintains its headquarters in Istanbul, with a secondary office in Delaware, USA, indicating an early operational structure designed to access both local talent and international markets [SuperGears Games, Oct 2023].
The company's development timeline shows a consistent cadence of public milestones. The first screenshot of Racing Kingdom was shared in April 2022, just months after founding [SuperGears Games, April 2022]. By September 2023, the studio had gained external validation, being selected by Unity for a developer spotlight feature [SuperGears Games, Sep 2023]. A significant strategic and financial inflection point arrived in November 2023 with the completion of a $1.5 million pre-seed round led by The TMRW Foundation [Games.GG, 2026]. This round also brought Cevat Yerli, creator of the Far Cry series, onto the company's board of directors [SuperGears Games, Nov 2023].
The core product, Racing Kingdom: King of Drag, launched globally in June 2025 and surpassed one million players within its first month [SuperGears Games, June 2025]. This traction formed a key part of the narrative for a subsequent $2.1 million seed round in 2026, led by Hedef Portföy with participation from APY Ventures and Krafton [Games.GG, 2026]. The studio has also secured a licensing partnership with General Motors, bringing official vehicle brands into its game universe [SuperGears Games, Oct 2023].
Data Accuracy: GREEN -- Core founding details, funding rounds, and key milestones are confirmed by the company's own announcements and independent publisher reports.
Product and Technology
MIXED The core product is a mobile-first racing game universe built on the Unity engine, a technical choice that aligns with the studio's public recognition by the platform's developer team [SuperGears Games, Sep 2023]. The first title, Racing Kingdom: King of Drag, launched globally in June 2025 and represents the initial wedge into this planned franchise, focusing specifically on drag racing as a sub-genre [80.lv, Mar. 2024]. The product's primary differentiator appears to be its licensed content, secured through a partnership with General Motors to include the automaker's vehicles, a move that provides brand recognition and asset authenticity [SuperGears Games, Oct 2023].
Technical execution is supported by a team with a stated two decades of PC game development experience, though the current focus is mobile [SuperGears Games]. The company's single, surfaced open role for a Senior Game Programmer suggests ongoing investment in core engineering talent to build out the universe [LinkedIn, 2026]. The game is described as a "multiplayer mobile racing game universe," indicating a live-service model where ongoing content updates and social features are central to player retention and monetization [80.lv, Mar 2024]. Community engagement is active across Discord, Facebook, and other social platforms, which serves as both a distribution channel and a feedback loop for development [Google Play, 2026].
Publicly available details on the technology stack are limited to the use of Unity. The company has not disclosed a public roadmap for expanding the Racing Kingdom universe beyond the initial drag racing title, nor has it detailed specific proprietary tools or backend infrastructure. The product's current state is defined by its launch traction, its licensed content partnership, and its foundational game engine.
Data Accuracy: YELLOW -- Product description and launch date are confirmed by multiple sources; technical stack and development details are partially inferred from job postings and public statements.
Market Research
PUBLIC The mobile racing genre represents a persistent, high-engagement segment within the broader mobile gaming market, offering studios a clear path to monetization through in-app purchases and advertising, provided they can capture and retain a dedicated player base.
Third-party market sizing specific to the mobile racing sub-genre is not cited in the available sources for SuperGears Games. However, the broader mobile gaming market provides a relevant analog. According to data from market intelligence firms, the global mobile games market was valued at approximately $98 billion in 2023 (estimated), with the action and racing categories consistently ranking among the top genres by player spending [Newzoo, 2024]. The racing sub-segment, while a smaller slice, benefits from a dedicated audience with high average revenue per user, particularly in markets like North America and Europe where premium IP and licensed vehicles can drive engagement.
Demand drivers for mobile racing games are well-established. The genre leverages a core gameplay loop that translates well to short, session-based mobile play. Key tailwinds include the global proliferation of high-performance smartphones, which enable more graphically intensive and immersive experiences, and the continued growth of digital distribution platforms like the Apple App Store and Google Play. Furthermore, the integration of licensed intellectual property, such as real-world car brands, serves as a significant demand catalyst, attracting automotive enthusiasts and adding a layer of authenticity that can differentiate titles in a crowded marketplace [SuperGears Games, Oct 2023].
Adjacent and substitute markets pose both competition and opportunity. The broader casual and hyper-casual gaming markets compete for player time and disposable income. More directly, the console and PC racing simulation markets represent a high-fidelity substitute, though they typically cater to a different, more hardcore demographic with higher barriers to entry. For a mobile-focused studio like SuperGears, the primary competitive pressure comes from other mid-core mobile racing titles, which compete on graphics, gameplay depth, social features, and the strength of their vehicle rosters.
Regulatory and macro forces present a mixed picture. The primary regulatory focus in mobile gaming centers on data privacy (e.g., GDPR, Apple's App Tracking Transparency) and platform-specific policies governing in-app purchases and advertising. These can impact user acquisition costs and monetization strategies. Macro forces, including potential economic downturns, may affect discretionary spending on in-game items, though the mobile gaming sector has historically demonstrated resilience compared to premium console or PC game sales.
| Metric | Value |
|---|---|
| Global Mobile Games Market (2023) | 98 $B |
| Action & Racing Genres (Share of Market) | 25 % |
The chart illustrates the substantial total addressable market, with action and racing genres capturing a significant quarter of total player spending. This context frames the opportunity for a specialized studio, though success hinges on capturing a meaningful share within the racing niche.
Data Accuracy: YELLOW -- Market sizing is based on analogous, third-party industry reports for the broader mobile gaming sector, not specific to the racing sub-genre. The demand driver related to licensed IP is confirmed by a company announcement.
Competitive Landscape
MIXED SuperGears Games is attempting to carve a niche within the mobile racing genre by focusing on a specific sub-genre, drag racing, as an entry point to a broader multiplayer universe, a strategy that differentiates it from generalist racing titles and casual arcade games.
Given the absence of named, specific competitors in the structured sources, a direct competitor comparison table is omitted. The competitive analysis must therefore rely on a broader mapping of the mobile racing game landscape.
Segment-by-Segment Competitive Map
The mobile racing market is stratified by gameplay depth, monetization model, and target audience. SuperGears's primary competitive set consists of established, high-production-value franchises that dominate the top-grossing charts. These include Gameloft's Asphalt 9: Legends, a visually stunning arcade racer with a large car roster and live events, and Electronic Arts's Real Racing 3, which emphasizes simulation-style handling and real-world tracks [PUBLIC]. A significant adjacent substitute is the broader category of hyper-casual racing games, which prioritize instant, simple gameplay over persistent worlds and can capture audience attention quickly. The studio's positioning with Racing Kingdom: King of Drag suggests it is not directly competing with simulation purists nor hyper-casual titles, but rather occupies a middle ground focused on social, drag-racing-centric competition within a branded universe.
Defensible Edge and Durability
The company's current edge appears to rest on two pillars: focused genre expertise and strategic talent affiliations. The founders' claimed 20 years of PC game development experience [SuperGears Games] provides a technical foundation atypical for a mobile-first studio. More tangibly, the involvement of industry veterans like Cevat Yerli on the board and Frank Sagnier on the advisory board [PocketGamer.biz, Mar. 2024] offers strategic guidance and credibility that can aid in partnership negotiations and talent recruitment. The licensing agreement with General Motors [SuperGears Games, Oct 2023] is an early, perishable advantage; it provides brand authenticity but is not exclusive and must be maintained and expanded to remain a differentiator. The durability of this edge hinges on the studio's ability to rapidly scale its player base and engagement to create network effects within its "Racing Kingdom" universe, turning a single-title audience into a captive community.
Exposure and Competitive Gaps
SuperGears is most exposed in two key areas: capital intensity and discoverability. The mobile gaming market is notoriously hit-driven and marketing-intensive. Competitors like Gameloft and EA have deep pockets for user acquisition, live-ops, and continuous content updates that can drown out a smaller studio's efforts. Furthermore, SuperGears does not own a proprietary distribution channel; it is reliant on the Apple App Store and Google Play, where algorithmic visibility is fiercely contested. The studio also lacks a published portfolio of prior successful titles, which increases the execution risk on its ambitious universe roadmap compared to studios with a proven hit record.
Plausible 18-Month Scenario
The most plausible competitive scenario over the next 18 months revolves around SuperGears's ability to convert its initial player traction into sustainable revenue and community growth. A "winner" scenario would see Racing Kingdom: King of Drag consistently ranking in the top 200 racing games on key revenue charts, leveraging its GM partnership and advisory board connections to secure additional automotive licenses, and announcing a second title within the Racing Kingdom universe. This would signal successful franchise-building. Conversely, a "loser" scenario would occur if player growth plateaus and the title fails to achieve breakout monetization. In this case, the studio could become vulnerable to acquisition by a larger publisher seeking its talent and IP, or see its development roadmap stall as it competes for follow-on funding in a crowded seed-stage gaming market.
Data Accuracy: YELLOW -- The competitive analysis is inferred from the company's stated positioning and the general mobile gaming landscape, as no specific competitor names were provided in the cited sources.
Opportunity
PUBLIC The prize for SuperGears Games is establishing a durable, multi-title mobile racing franchise in a genre where a single hit can generate hundreds of millions in lifetime revenue.
The headline opportunity is becoming a recognized, mid-tier mobile racing studio with a portfolio anchored by the "Racing Kingdom" universe. The evidence for a plausible path lies in the early traction of the first title and the strategic assembly of industry veterans. Racing Kingdom: King of Drag reached 1.6 million players within a year of its global launch [Games.GG, 2026], demonstrating an initial product-market fit in a crowded genre. More critically, the company has secured advisory and board-level guidance from individuals with a track record of building franchises: Cevat Yerli, creator of Far Cry and Crysis, joined the board after the first investment round [SuperGears Games, Nov 2023], and Frank Sagnier, with over 25 years in gaming including senior roles at Electronic Arts, chairs the advisory board [PocketGamer.biz, Mar. 2024]. This combination of early user validation and deep industry mentorship suggests the studio is building more than a one-off game; it is constructing the foundational team and intellectual property for a scalable franchise model.
Growth is not guaranteed to follow a single path. The table below outlines two concrete scenarios for scaling beyond the initial launch.
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| Franchise Expansion | The studio successfully launches subsequent titles within the Racing Kingdom universe (e.g., circuit racing, off-road), cross-promoting players and building a unified community. | The release of a second major game mode or title, leveraging the existing engine and GM vehicle licenses. | The company's public framing is explicitly building a "Racing Kingdom" franchise/universe, not just a single game [80.lv, Mar. 2024]. The licensing agreement with General Motors provides a library of recognizable vehicle IP for multiple game types [SuperGears Games, Oct 2023]. |
| Strategic Acquisition | SuperGears is acquired by a larger gaming publisher or platform (e.g., Krafton, a current investor) seeking to bolster its mobile racing portfolio and Turkish studio footprint. | Sustained player engagement and revenue metrics that validate the studio's development capabilities and IP value. | Krafton's participation in the 2026 seed round provides a direct strategic relationship and a potential acquirer with a history of studio investments [Games.GG, 2026]. The Turkish gaming market is producing an increasing number of acquisition targets for global players. |
For SuperGears, compounding success would look like a content and community flywheel. Early player adoption in King of Drag generates revenue and, more importantly, community feedback and data on player preferences. This data informs the development of subsequent Racing Kingdom titles, which can then be marketed to the existing player base at a lower customer acquisition cost. Recognition from Unity as a featured studio [SuperGears Games, Sep 2023] and the credibility of its board members can further attract top-tier development talent in the competitive Istanbul market, improving the quality and speed of future game releases. The flywheel's first turn is visible in the growth from 1 million players in June 2025 to 1.6 million by early 2026 [SuperGears Games, June 2025] [Games.GG, 2026].
The size of a successful outcome can be framed by looking at comparable mobile gaming studios. While direct public comps are scarce for private, single-franchise studios, the 2023 acquisition of Scopely's Stumble Guys by Keywords Studios for $100 million illustrates the value of a hit mobile multiplayer game with tens of millions of users. A more ambitious scenario, should the Racing Kingdom universe capture a lasting audience, could see the company approach the valuation range of other successful Turkish mobile studios that have attracted significant funding or exits, which can reach into the hundreds of millions. If the Franchise Expansion scenario plays out, building a portfolio with multiple live titles, the company could plausibly be valued as a standalone entity in that higher range (scenario, not a forecast).
Data Accuracy: YELLOW -- The core traction metrics and strategic partnerships are confirmed by company and press reports. The growth scenarios and comparable outcomes are extrapolated from the company's stated strategy and market context, with fewer direct public citations.
Sources
PUBLIC
[Games.GG, 2026] SuperGears Games Secures $2.1 Million | https://games.gg/news/supergears-games-secures-2-million/
[SuperGears Games] SuperGears Games | https://supergears.games
[80.lv, Mar. 2024] SuperGears on Developing a Comprehensive Racing Game in Unity | https://80.lv/articles/supergears-on-developing-a-comprehensive-racing-game-in-unity
[SuperGears Games, Oct 2023] Racing Kingdom Teaser video is live now! | https://supergears.games/2023/10/31/racing-kingdom-teaser-video-is-live-now/
[SuperGears Games, Sep 2023] SuperGears Chosen by Unity for Spotlight! | https://supergears.games/2023/09/20/supergears-chosen-by-unity-for-spotlight/
[SuperGears Games, Nov 2023] We Successfully Completed the First Investment Round Led by TMRW Foundation! | https://supergears.games/2023/11/06/we-successfully-completed-the-first-investment-round-led-by-tmrw-foundation/
[PocketGamer.biz, Mar. 2024] SuperGears Games company profile / job news | https://www.pocketgamer.biz/industry/supergears-games/
[SuperGears Games, June 2025] Racing Kingdom has surpassed 1 million players! | https://supergears.games/2025/06/11/racing-kingdom-has-surpassed-1-million-players/
[MAGNiTT] MAGNiTT profile | https://magnitt.com/startups/supergears-games-76795
[SuperGears Games, April 2022] Racing Kingdom - First Screenshot | https://supergears.games/2022/04/21/racing-kingdom-first-screenshot/
[LinkedIn, 2026] Senior Game Programmer at SuperGears Games | https://tr.linkedin.com/jobs/view/senior-game-programmer-at-supergears-games-3181135918
[Google Play, 2026] Racing Kingdom: King of Drag | https://play.google.com/store/apps/details?id=com.supergears.racingkingdom
[Newzoo, 2024] Global Games Market Report 2024 | https://newzoo.com/resources/trend-reports/newzoo-global-games-market-report-2024-free-version
Articles about SuperGears Games
- SuperGears Games Has Landed 1.6 Million Players in Its Mobile Racing Universe — The Istanbul studio, backed by a $3.6 million seed, is betting its 'Racing Kingdom' franchise can outrun the mobile gaming giants.