Supply Veins

Founders and Team

Charles Masters Rodriguez (Co-Founder and CEO) and Joseph Wyatt (Co-Founder and COO) lead the company. Both are U.S. Army veterans, with Masters Rodriguez being a West Point graduate and Wyatt having a background in Army Special Operations.

Executive Summary

Supply Veins is an early-stage bet on applying AI to the communication layer of procurement, a pivot from a niche marketplace to a scalable SaaS platform. Founded in 2024 as Autoket, the company rebranded in 2025 to focus on centralizing fragmented supplier emails and documents into structured data for purchasing managers, specifically targeting mid-market manufacturers in defense and mobility [Yahoo Finance, August 2025] [Newsworthy.ai, April 2026]. The core product, described as a Unified Supplier Communication System, aims to replace manual email and spreadsheet tracking with an AI-native interface [CPOstrategy, August 2025]. The company is an alumnus of both Parallel18 and the Techstars 2024 cohort [Techstars] [Parallel18].

Data Accuracy: YELLOW -- Core company facts and accelerator participation are confirmed by multiple sources; funding details and customer traction are not publicly available.

How the Company Got Here

Supply Veins emerged from a strategic pivot, rebranding from its original identity as Autoket in August 2025 [Yahoo Finance, August 2025]. The company was founded in 2024 and is headquartered in Miami Beach, Florida, operating as a SaaS business targeting the logistics and supply chain sector [Crunchbase]. Supply Veins was an alumni of the Parallel18 Gen. 13 accelerator program in Puerto Rico [LinkedIn]. It later joined a Techstars cohort in 2024 [Techstars]. In April 2026, the company announced its return as an exhibitor to the eMerge Americas tech conference in Miami [Newsworthy.ai, April 2026].

Data Accuracy: YELLOW -- Company details confirmed via Crunchbase and press releases; accelerator participation corroborated by program listings.

Product and Technology

Supply Veins positions its core product as a communications layer for procurement. The platform is designed to ingest unstructured email traffic and transform it into structured, searchable data [Newsworthy.ai, April 2026]. This process, which the company calls a Unified Supplier Communication System (USCS), aims to centralize conversations, organize catalog documents, and track purchase orders and cost movements [PERPLEXITY SONAR PRO BRIEF]. The technology is AI-native, with automation focused on parsing and structuring communication [Newsworthy.ai, April 2026].

Data Accuracy: YELLOW -- Product claims are consistent across company and press sources, but technical architecture and deployment details are not publicly detailed.

Where the Demand Sits

Procurement is gaining strategic importance as companies seek resilience and cost control, creating an opening for software that addresses persistent inefficiencies. The worldwide market for procurement applications was estimated at $7.3 billion in 2024 [Gartner, 2024]. The market for supplier relationship management (SRM) software was valued at $5.4 billion in 2023 and is projected to grow at a compound annual rate of 9.3% through 2030 [Grand View Research, 2023].

Metric	Value
Procurement Applications (2024)	7.3 $B
Supplier Relationship Management (2023)	5.4 $B
SRM Projected Growth Rate (2023-2030)	9.3 %

Data Accuracy: YELLOW -- Market sizing figures are from third-party analyst reports (Gartner, Grand View Research).

Competitive Landscape

Supply Veins enters a market defined by entrenched enterprise software giants and a growing field of point-solution startups, positioning itself as a communication and data unification layer. The competitive map includes ERP and procurement suite incumbents like SAP Ariba, Coupa, and Oracle, as well as modern procurement challengers such as Procurify and Zip. The most relevant adjacent category is the supplier relationship management (SRM) and communication tools segment, including platforms like HICX and Jaggaer.

Data Accuracy: YELLOW -- Competitive positioning is inferred from company statements and market analysis.

Opportunity

The headline opportunity is to become the default operating system for supplier communications within mid-market manufacturing, particularly in complex, relationship-driven sectors like defense and mobility. The company's pivot from a niche automotive marketplace to a horizontal SaaS platform frames the wedge as solving the "messy, email-choked, Excel-tracked layer" where purchasing decisions happen [PERPLEXITY SONAR PRO BRIEF].

Data Accuracy: YELLOW -- The opportunity framing relies on company statements about its pivot and target market.

Sources

1. [Yahoo Finance, August 2025] Autoket Rebrands As Supply Veins, Relaunching As An AI-Powered Communications Platform to rework B2B Procurement Across All Industries | https://finance.yahoo.com/news/autoket-rebrands-supply-veins-relaunching-181600013.html
2. [Newsworthy.ai, April 2026] Supply Veins Returns to eMerge Americas 2026 with AI-Native Procurement for Defense and Mobility Industry | https://www.newsworthy.ai/news/202604202380/supply-veins-returns-to-emerge-americas-2026-with-ai-native-procurement-for-defense-and-mobility-industry
3. [CPOstrategy, August 2025] Autoket rebrands amid AI-powered procurement relaunch | https://cpostrategy.media/blog/2025/08/04/autoket-rebrands-amid-ai-powered-procurement-relaunch/
4. [LinkedIn] Charles Masters Rodriguez - Supply Veins (Techstars '24) | https://www.linkedin.com/in/charlescmasters/
5. [RocketReach] Joseph Wyatt Email & Phone Number | Supply Veins (Techstars '24) Co-Founder and COO Contact Information | https://rocketreach.co/joseph-wyatt-email_713219934
6. [Techstars] Supply Veins | Techstars Job Board | https://jobs.techstars.com/companies/supply-veins
7. [Parallel18] Autoket rebrands to Supply Veins, an AI-powered procurement... | https://www.linkedin.com/posts/joseph-wyatt__supply-veins-ai-powered-communication-for-activity-7357152517442449408-qSpK
8. [Crunchbase] Supply Veins - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/autoket
9. [PERPLEXITY SONAR PRO BRIEF] Supply Veins product and positioning details
10. [Gartner, 2024] Worldwide procurement applications market sizing
11. [Grand View Research, 2023] Supplier Relationship Management (SRM) Software Market Size, Share & Trends Analysis Report