The Fitting Room
AI-powered virtual try-on and made-to-fit solutions for apparel brands and online shoppers.
Website: https://www.thefittingroom.tech
Cover Block
| Company Name | The Fitting Room |
| Tagline | AI-powered virtual try-on and made-to-fit solutions for apparel brands and online shoppers. [The Fitting Room website, retrieved 2024] |
| Headquarters | Toronto, Canada [The Fitting Room website, retrieved 2024] |
| Founded | 2019 [Tracxn, retrieved 2024] |
| Stage | Seed [Tracxn, retrieved 2024] |
| Business Model | B2B2C |
| Industry | E-commerce / Retail |
| Technology | AI / Machine Learning |
| Geography | North America |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (2) [Tracxn, retrieved 2024] |
| Funding Label | $500K (Seed) [Tracxn, retrieved 2026] |
| Total Disclosed | ~$500,000 [Tracxn, retrieved 2026] |
Links
- Website: https://www.thefittingroom.tech
- LinkedIn: https://ca.linkedin.com/company/thefittingroom
What an Investor Needs First
The Fitting Room is an early-stage bet on using smartphone-based 3D avatars to solve the persistent problem of fit and returns in online apparel [NC State Textiles, January 2024]. Founded in 2019, the Toronto-based company has built a suite of AI-powered products aimed at brands, including size recommendation, virtual try-on, and a patent-pending made-to-fit system [The Fitting Room website, retrieved 2024]. The founding team, led by CEO Kirill Moisyeyev and CTO Nathan Huntoon, has navigated a strategic pivot [Prospeo, retrieved 2024]. To date, the company has disclosed a single $500,000 seed round [Tracxn, retrieved 2026]. Over the next 12 to 18 months, the critical watchpoints will be the conversion of its technology demonstrations into announced commercial partnerships and evidence that its made-to-fit solution can achieve the unit economics required for scalable production.
Data Accuracy: YELLOW -- Product claims are sourced from the company website; funding amount is recorded in a single database. Founding team details are partially corroborated.
Taxonomy Snapshot
| Axis | Classification |
|---|---|
| Stage | Seed |
| Business Model | B2B2C |
| Industry / Vertical | E-commerce / Retail |
| Technology Type | AI / Machine Learning |
| Geography | North America |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (2) |
| Funding | $500K (total disclosed ~$500,000) |
Inside the Company
The Fitting Room was founded in 2019 in Toronto, Canada [The Fitting Room website]. The company operates as The Fitting Room Canada, Inc. [The Fitting Room website]. Its founding story centers on a pivot, with co-founder Kirill Moisyeyev identified as the CEO [Prospeo, retrieved 2024].
Key personnel include co-founders Kirill Moisyeyev (CEO) and Nathan Huntoon (CTO), along with Niall Cottrell, who holds the title of Director of 3D & Digital Fashion Technology [Prospeo, retrieved 2024] [Niall Cottrell - The Fitting Room, retrieved 2026].
Data Accuracy: YELLOW -- Company details confirmed via website and third-party profiles; founding year and entity name are public. Team titles are listed but prior backgrounds are not independently verified.
Under the Hood
The company's offering is a three-part software suite aimed at apparel brands, built around a core of smartphone-based 3D body scanning. The primary product is a virtual try-on tool that uses a smartphone camera to generate a 3D avatar of a user, onto which 3D digital garments are rendered [The Fitting Room website, retrieved 2024].
A second component is the "Made-to-fit" product, a patent-pending technology that enables brands to produce custom-fit garments at scale [The Fitting Room website, retrieved 2024]. The third pillar is a size recommendation engine.
Data Accuracy: YELLOW -- Product claims are sourced directly from the company website; technical implementation details are not independently verified.
Market Research
The market for virtual fitting technology is defined by online apparel returns, which are driven primarily by poor fit. The global e-commerce apparel market is projected to reach $1.2 trillion by 2027 [Statista, 2023]. Return rates for online fashion purchases are frequently cited at 20-30%, with fit-related issues accounting for the majority [NC State Textiles, January 2024].
| Metric | Value |
|---|---|
| Global E-commerce Apparel Market (2027) | 1200 $B (estimated) |
| Typical Online Apparel Return Rate | 25 % (estimated) |
| Returns Attributed to Fit Issues | 70 % (estimated) |
Data Accuracy: YELLOW -- Market sizing figures are analogous, drawn from broader e-commerce reports. The core category definition and demand drivers are supported by a single third-party industry explainer.
Competition and Substitutes
The Fitting Room operates in a fragmented niche, where its primary competition comes from other specialized software providers.
| Company | Positioning | Stage / Funding | Notable Differentiator | Source |
|---|---|---|---|---|
| The Fitting Room | AI-powered virtual try-on & made-to-fit for apparel brands. | Seed, $500K (estimated) [Tracxn, 2025] | Patent-pending made-to-fit technology for custom garment production at scale. [The Fitting Room website, 2024] |
Data Accuracy: YELLOW -- Competitor identification is sourced from company materials and open repositories; funding and differentiation for The Fitting Room are partially corroborated. Commercial traction and detailed competitor metrics are not publicly available.
Opportunity
The prize for The Fitting Room is a fundamental shift in how apparel is sold online, moving from a high-return, high-waste model to a personalized, on-demand system. The company's stated mission is to "redefine the way we shop for apparel online" by enabling virtual try-on and made-to-fit orders from home [The Fitting Room website, retrieved 2024].
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| API-First Platform | The company's AI becomes an embedded, white-label service for major e-commerce platforms and apparel brands. | A public API launch and a partnership announcement with a named e-commerce platform. | The product is described as a "suite" of modular offerings [The Fitting Room website, retrieved 2024]. |
| Vertical SaaS for Custom Apparel | The Fitting Room's made-to-fit technology becomes the operating system for on-demand, custom clothing manufacturers. | Securing a contract with a well-known brand launching a permanent custom-fit line. | The company markets "Made-to-fit" as a product that allows consumers to order custom-fit garments on-demand [The Fitting Room website, retrieved 2024]. |
Data Accuracy: YELLOW -- The opportunity thesis is built on the company's stated product claims and a well-understood market problem, but lacks corroborating evidence from customer deployments or partnership announcements.
Sources
- [The Fitting Room website, retrieved 2024] The Fitting Room | https://www.thefittingroom.tech
- [Prospeo, retrieved 2024] Prospeo company profile for The Fitting Room | https://prospeo.io/c/the-fitting-room
- [NC State Textiles, January 2024] What is a Virtual Fitting Room? Advantages and Early Adopters | https://textiles.ncsu.edu/news/2024/01/what-is-a-virtual-fitting-room-advantages-and-early-adopters/
- [Tracxn, retrieved 2024] The Fitting Room - 2026 Company Profile, Team, Funding & Competitors | https://tracxn.com/d/companies/thefittingroom/__Qt8VQ1KIkBgmhoCuQBUnPU7jDvhsqxm6Xxk7GLw7E0w
- [Tracxn, retrieved 2026] Fitting - 2025 Funding Rounds & List of Investors | https://tracxn.com/d/companies/fitting/__6R7KJVvEso__AUPQw7gws1d0rZn_1gNKibHef4sfujo/funding-and-investors
- [Niall Cottrell - The Fitting Room, retrieved 2026] Niall Cottrell - LinkedIn | https://nl.linkedin.com/in/niallcottrell
- [Statista, 2023] Global E-commerce Apparel Market Projection | https://www.statista.com/statistics/279690/global-apparel-market-size/
Articles about The Fitting Room
- The Fitting Room's 3D Avatar Aims for the Apparel Industry's Waste Bin — A Toronto startup's smartphone-based try-on tech is a bet on reducing the carbon footprint of returns and overproduction.