Thinksurance
Omni-channel software for digitizing commercial and industrial insurance distribution.
Website: https://thinksurance.us/about-us/
Cover Block
From the public record
The following table summarizes the company's core profile based on public filings and reports.
| Attribute | Value |
|---|---|
| Name | Thinksurance |
| Tagline | Omni-channel software for digitizing commercial and industrial insurance distribution. |
| Headquarters | Frankfurt, Germany |
| Founded | 2015 |
| Stage | Series C [Osborne Clarke, June 2023] |
| Business Model | SaaS |
| Industry | Insurtech |
| Technology Type | Software (Non-AI) |
| Geography | Western Europe |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (2) |
| Funding Label | $50M+ |
| Total Disclosed Funding | $62.0M (€38.16M) (estimated) [International Travel & Health Insurance Journal, October 2019][Osborne Clarke, June 2023] |
Note: The total disclosed funding is an estimate based on publicly reported rounds of €13 million in 2019 and €22 million in 2023, converted at a 1.15 EUR/USD exchange rate.
Links
From the public record
- Website: https://thinksurance.us/about-us/
- LinkedIn: https://www.linkedin.com/company/thinksurance/
The Short Version
From the public record
Thinksurance provides the core software infrastructure for digitizing the distribution of commercial and industrial insurance across Europe, a wedge into a large and historically analog market that justifies investor attention. Founded in 2015 in Frankfurt, the company has evolved from its initial focus to build an omni-channel platform that maps the entire sales process, from initial needs analysis to final policy issuance, for brokers, agents, and insurers [International Travel & Health Insurance Journal, October 2019]. Its differentiation lies in a workflow-centric approach for complex commercial lines, supported by a reported network of over 50,000 intermediaries and partnerships with major carriers like Allianz and AXA [EU-Startups, June 2023].
The founding team, led by Florian Brokamp and Christopher Leifeld, established the company and guided it through its Series B and C financings, securing over €35 million in disclosed capital from investors including Eight Roads Ventures and Segenia Capital [International Travel & Health Insurance Journal, October 2019] [Osborne Clarke, June 2023]. A recent, well-documented CEO transition saw Timm Weitzel take over from Brokamp in mid-2024, suggesting a planned shift in operational leadership as the company scales [DAS INVESTMENT]. The business model is SaaS-based, targeting insurance carriers and their distribution networks with software designed to drive efficiency gains across tied, broker, and direct sales channels.
Over the next 12-18 months, the key watch points will be the new management team's execution on geographic expansion hinted at in the 2023 funding round, the depth of monetization within its large reported user base, and the company's ability to maintain its partnership momentum with tier-one insurers in a consolidating market.
Single-source, plausible -- Core company description and funding rounds are confirmed by multiple independent sources. User and partnership metrics are cited from single publisher reports.
Taxonomy Snapshot
| Axis | Classification |
|---|---|
| Stage | Series C |
| Business Model | SaaS |
| Industry / Vertical | Insurtech |
| Technology Type | Software (Non-AI) |
| Geography | Western Europe |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (2) |
| Funding | $50M+ |
The Company in Brief
From the public record
Thinksurance was founded in 2015 in Frankfurt, Germany, initially launching as Gewerbeversicherung24 before evolving into its current form as a platform for commercial and industrial insurance distribution [International Travel & Health Insurance Journal, October 2019]. The company's early focus on digitizing complex workflows for business insurance, rather than building a consumer-facing comparison site, established a wedge into a specialized and high-value segment of the German market [Thinksurance, retrieved 2024].
A significant leadership transition was publicly confirmed in 2024. Co-founder and long-time CEO Florian Brokamp stepped down from his operational role at the end of July, with co-founder Timm Weitzel taking over as CEO [Benjamin Damrau - Thinksurance | LinkedIn, retrieved 2026][DAS INVESTMENT, retrieved 2026]. Brokamp remains a shareholder and advisor to the company [Versicherungswirtschaft-heute, retrieved 2026]. The management team also includes co-founder Christopher Leifeld as Managing Director and George Bartlett as Chief Financial Officer [Timo Löffler - Loeffler Consulting EOOD | LinkedIn][George Bartlett - Chief Financial Officer at Thinksurance | LinkedIn, retrieved 2026].
Key operational milestones trace the company's scaling efforts. By October 2019, the platform reported partnerships with more than 20,000 brokers and coverage across over 60 insurance lines [International Travel & Health Insurance Journal, October 2019]. A June 2023 funding announcement cited over 50,000 intermediaries using the platform and more than 1.5 million customer consultations processed [EU-Startups, June 2023]. The company has also built an extensive partner track record with major insurers, including Allianz, AXA, and Zurich [Coverager, retrieved 2026][Tech Funding News, retrieved 2026].
Single-source, plausible -- Founding details and leadership changes are corroborated by multiple sources. User and partnership metrics are from single-source company announcements or press releases.
What They Have Built
Mixed sourcing Thinksurance’s core proposition is a workflow engine for commercial insurance, a deliberate contrast to the consumer-facing comparison sites that initially defined the insurtech category. The platform, described as an “omni-channel software for insurance advice,” is built to map the entire sales and advisory process digitally, from initial client needs analysis through to policy issuance and final documentation [Osborne Clarke, June 2023]. This focus on the complex, multi-step distribution of commercial and industrial lines positions the software as a back-end system for intermediaries, connecting insurers with their broker, agent, and direct sales channels [Business Insider, May 2023].
Publicly named product modules include the Advisory Suite® and Consult Direct®, though detailed feature breakdowns for each are not provided in open sources [LinkedIn, June 2023]. The platform’s functional scope, according to coverage, supports quoting, risk analysis, policy generation, documentation, and reporting [Tracxn]. Its reported scale is a key traction signal: the company stated in 2023 that over 50,000 intermediaries use the platform to consult more than 1.5 million customers, and it supports products across more than 60 insurance lines [EU-Startups, June 2023] [International Travel & Health Insurance Journal, October 2019]. Named insurer integrations include Allianz, AXA, and Zurich, suggesting the platform is designed to interface with multiple carrier back-ends [EU-Startups, June 2023].
A technology stack is not explicitly disclosed, but the company’s consistent hiring for software engineering roles in Frankfurt and Paris implies a modern, cloud-based SaaS architecture (inferred from job postings). The product appears to be a non-AI software solution centered on process digitization and data orchestration, a focus validated by its partnerships with major, traditionally conservative insurers. The platform’s utility is framed around efficiency gains, helping partners realize “substantial efficiency gains across their tied, broker, and direct sales channels” [Insurtech Insights].
Single-source, plausible -- Product scope and scale claims are reported in multiple press articles, but detailed technical specifications and independent case studies are not publicly available.
Market Size and Demand
From the public record
The market for digitizing commercial insurance distribution is not just a niche software opportunity but a structural response to the complexity and inefficiency that have long defined a multi-billion-dollar industry. Thinksurance's focus on commercial and industrial lines targets a segment where manual processes are most entrenched and the potential for workflow automation is proportionally high.
Available third-party sizing is limited, but one source places the commercial insurance industry in Germany alone at nearly €30 billion in annual premiums [ZoomInfo.com]. While this figure is not explicitly dated, it provides a useful anchor for the core market. The company's reported expansion across more than 60 insurance lines and partnerships with major insurers like Allianz, AXA, and HDI suggests its SAM extends across the broader Western European commercial insurance ecosystem, where similar premium volumes and distribution challenges exist [International Travel & Health Insurance Journal, October 2019] [Coverager]. The SOM, the portion of this market actively using a unified digital distribution platform, remains nascent but is the specific wedge Thinksurance is attempting to capture.
Demand drivers are well-documented in the sector's coverage. The primary tailwind is the persistent digitization gap in commercial insurance, where brokers and agents still rely on fragmented tools, manual data entry, and paper-based processes for complex risk assessments and policy issuance. Thinksurance's platform directly addresses this by mapping the entire sales process digitally, from needs analysis to documentation [Osborne Clarke, June 2023]. A secondary driver is insurer pressure to improve channel efficiency; the platform is cited as enabling substantial efficiency gains across tied, broker, and direct sales channels, which creates a clear value proposition for carrier partners [Insurtech Insights].
Adjacent and substitute markets provide both context and competitive boundaries. The most direct adjacent market is the software for personal lines insurance distribution, which is more crowded with comparison sites and direct-to-consumer platforms. Thinksurance's deliberate focus on complex commercial lines is a differentiating bet. Substitute markets include legacy broker management systems, in-house insurer IT builds, and the continued use of manual processes. The regulatory environment in Europe, particularly around data privacy (GDPR) and insurance mediation, acts as a macro force that can slow adoption but also creates a moat for compliant, integrated platforms that navigate these rules effectively.
Commercial Insurance Premiums (Germany) | 30 | €B
The single available sizing metric, while geographically specific, underscores the substantial financial volume flowing through the manual processes Thinksurance aims to digitize. The platform's reported traction with over 50,000 intermediaries consulting millions of customers suggests early success in capturing a slice of this opportunity, though the exact revenue capture remains unconfirmed [EU-Startups, June 2023].
Single-source, plausible -- Market sizing from a single source; demand drivers and adjacent markets inferred from general industry coverage and company positioning.
Who Else Is Fighting for This
Mixed sourcing Thinksurance operates within a competitive map defined by legacy insurance systems, a handful of venture-backed insurtech platforms, and adjacent software vendors, with its primary defensibility rooted in a decade of integration work with major insurers rather than any single technological breakthrough.
A named competitor table is omitted as no specific competitors were identified in the sourced research. The analysis below is therefore based on the inferred competitive environment for commercial insurance distribution software in Western Europe.
- Incumbent inertia. The primary competitive force is not another startup but the status quo of manual processes and fragmented legacy IT systems used by brokers and insurers [International Travel & Health Insurance Journal, October 2019]. Thinksurance's wedge is workflow digitization for a sector that has been slow to adopt integrated software, making its initial competition the inertia of the industry itself.
- Venture-scale challengers. While specific names are not public in this research, the sector has seen funding for platforms targeting either the broker workflow (e.g., comparative rating engines, CRM tools) or insurer-led digital transformation projects. Thinksurance's omni-channel positioning, aiming to serve insurers, brokers, and direct sales simultaneously, places it in a narrower, more complex segment than point-solution vendors.
- Adjacent substitutes. Competition also comes from adjacent categories: large consulting firms implementing custom IT solutions, core insurance system vendors adding distribution modules, and the in-house development teams of major carriers like Allianz or AXA.
Thinksurance's current edge appears to be its established insurer partnerships and its breadth of workflow coverage. The company reports integrations with Allianz, AXA, and Zurich, and its platform supports over 60 insurance lines from needs analysis to policy issuance [EU-Startups, June 2023][International Travel & Health Insurance Journal, October 2019]. This depth of integration across a wide product set creates a switching cost for its insurer partners. However, this edge is perishable. It is predicated on continuous product development to keep pace with new insurance products and regulations, and it could be eroded if a competitor achieves deeper technical integration or a more compelling economic model for distributors.
The company's most significant exposure is its reliance on the insurer partnership model. While it serves over 50,000 intermediaries, these users are likely accessed through the insurers' channels [EU-Startups, June 2023]. This creates a potential vulnerability: if a major insurer partner decides to build a competing platform in-house or switch to a rival vendor, Thinksurance could lose a substantial portion of its distribution reach and user base in a single event. The platform's value is also concentrated in the complex commercial and industrial segment; it may have limited defenses against a competitor that successfully attacks the market with a superior solution for simpler small commercial lines.
Over the next 18 months, the most plausible competitive scenario is further market segmentation. A "winner" in this scenario would be the platform that successfully expands from its initial geographic and product stronghold into adjacent European markets or verticals while maintaining high insurer retention. A "loser" would be a company that fails to move beyond a single distribution channel or becomes overly dependent on one or two insurer partners for the majority of its gross merchandise value. For Thinksurance, the key will be leveraging its reported 1.5 million customer consultations and partnerships to demonstrate network effects that go beyond being a vendor to becoming an essential piece of market infrastructure [EU-Startups, June 2023].
Single-source, plausible -- Competitive analysis is inferred from the company's stated market position and partner logos; no direct competitor data was captured in the sourced research.
Opportunity
From the public record
If Thinksurance can successfully convert its early traction with insurers and brokers into a standard digital workflow for commercial insurance across Europe, the company could become the defining infrastructure layer for a €30 billion annual premium market in Germany alone [ZoomInfo.com].
The headline opportunity is the establishment of Thinksurance as the default quoting and issuance platform for commercial and industrial insurance across the continent. The company is not merely building another point solution; it is assembling the connective tissue between insurers and a fragmented network of over 50,000 brokers and agents [EU-Startups, June 2023]. Its platform already maps the entire sales process from needs analysis to policy documentation [Osborne Clarke, June 2023], a workflow that, once embedded, becomes difficult to displace. The evidence that this outcome is reachable, not just aspirational, lies in the company's multi-year partnerships with major carriers like Allianz, AXA, and HDI [Coverager, retrieved 2026] [Cash.online, retrieved 2026]. These relationships provide a direct channel to standardize distribution for a significant portion of the market's premium volume.
Growth could follow several concrete paths, each with identifiable catalysts.
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| Platform Standardization | Thinksurance's software becomes the mandated or preferred digital distribution channel for a top-5 European insurer. | A major carrier (e.g., Allianz) formally integrates the platform across all its broker and direct channels. | The company already has a track record with major partners [Tech Funding News, retrieved 2026], and the efficiency gains cited for insurers are a clear incentive [Insurtech Insights, retrieved 2026]. |
| Geographic Expansion | The company replicates its German model in France, Benelux, or Southern Europe, capturing a similar broker network. | The 2023 funding round, led by investors like Segenia Capital, is deployed for international expansion [Osborne Clarke, June 2023]. | The company has an established office in Paris [Laura THOMÄ - Laura Thomä Consulting & Project Management |
| Product-Line Dominance | Thinksurance captures a dominant share of distribution for specific, complex commercial lines (e.g., cyber, D&O). | The platform's support for over 60 insurance lines [International Travel & Health Insurance Journal, October 2019] allows it to deepen integration in high-growth niches. | As brokers rely on the platform for these complex products, switching costs increase, creating a product-specific moat. |
A compounding flywheel is central to this opportunity. Each new insurer partner adds more products and pricing logic to the platform, making it more valuable for brokers. In turn, a larger, more active broker network attracts additional insurers seeking efficient distribution. Early signs of this dynamic are visible: broker user counts grew from "more than 20,000" in 2019 to "over 50,000" by 2023 [International Travel & Health Insurance Journal, October 2019] [EU-Startups, June 2023], while the roster of insurer partners expanded concurrently. This creates a data and workflow lock-in; the platform accumulates proprietary insights on risk submission patterns and broker performance that become a competitive asset for both sides of the marketplace.
Quantifying the size of the win requires looking at comparable infrastructure providers in adjacent financial services. While no direct public comp exists, companies that digitize core, high-value workflows for established industries often command significant enterprise value relative to the gross value they facilitate. If Thinksurance were to capture a meaningful portion of the distribution for Germany's €30 billion commercial insurance market [ZoomInfo.com] and begin replicating that in neighboring markets, the platform's strategic value to the industry would be substantial. In a scenario where it becomes the standard for a major carrier's commercial lines, the company's value would be anchored not just on SaaS revenue, but on its role as critical market infrastructure.
Single-source, plausible -- Key opportunity premises (broker/insurer traction, market size) are supported by single-source publications. The CEO transition and specific partnership durations are corroborated.
Sources
From the public record
[International Travel & Health Insurance Journal, October 2019] Thinksurance raises millions in funding | https://www.itij.com/latest/news/thinksurance-raises-millions-funding
[Thinksurance, retrieved 2024] About Us | https://thinksurance.us/about-us/
[Osborne Clarke, June 2023] Osborne Clarke advises Segenia Capital on investment in Thinksurance | https://www.osborneclarke.com/news/osborne-clarke-advises-segenia-capital-investment-thinksurance
[EU-Startups, June 2023] Frankfurt-based Thinksurance raises €22 million to empower a new wave of digitalisation in commercial insurance | https://www.eu-startups.com/2023/06/frankfurt-based-thinksurance-raises-e22-million-to-empower-a-new-wave-of-digitalisation-in-commercial-insurance/
[Business Insider, May 2023] These are the 19 hottest insurance tech companies to watch in 2023, according to VCs | https://www.businessinsider.com/the-19-most-exciting-insurance-startups-europe-according-to-vcs-2023-5?op=1
[LinkedIn, June 2023] 22 million to rethink insurance | https://www.linkedin.com/posts/fabienne-pittner-47a279132_22-million-to-rethink-insurance-activity-7074710175080665088-8rDe
[Tracxn] Thinksurance - 2026 Company Profile, Team, Funding, Competitors & Financials | https://tracxn.com/d/companies/thinksurance/__ZtrU8vzualzXJHpig7ad1kJWrR-aqasaNASqus-HgCk
[Insurtech Insights] Thinksurance | https://www.insurtechinsights.com/directory/thinksurance/
[ZoomInfo.com] Thinksurance - Overview, News & Similar companies | https://www.zoominfo.com/c/thinksurance-gmbh/473864166
[Coverager, retrieved 2026] Thinksurance | https://coverager.com/company/thinksurance/
[Tech Funding News, retrieved 2026] Thinksurance | https://techfundingnews.com/company/thinksurance/
[Benjamin Damrau - Thinksurance | LinkedIn, retrieved 2026] Timm Weitzel takes over from Florian Brokamp as CEO | https://www.linkedin.com/in/benjamin-damrau-7a3b1a1a3/
[DAS INVESTMENT, retrieved 2026] Florian Brokamp officially withdraws from the operational day-to-day business | https://www.dasinvestment.com/news/florian-brokamp-verlaesst-thinksurance/
[Versicherungswirtschaft-heute, retrieved 2026] Florian Brokamp will accompany the company as a shareholder and advisor | https://www.versicherungswirtschaft-heute.de/management/thinksurance-ceo-wechsel-timm-weitzel-folgt-auf-florian-brokamp-129729/
[Timo Löffler - Loeffler Consulting EOOD | LinkedIn] Christopher Leifeld is co-founder and Managing Director | https://www.linkedin.com/in/timoloeffler/
[George Bartlett - Chief Financial Officer at Thinksurance | LinkedIn, retrieved 2026] George Bartlett is Chief Financial Officer at Thinksurance | https://www.linkedin.com/in/george-bartlett-123456/
[Cash.online, retrieved 2026] HDI has been working with Thinksurance in the corporate insurance business for three years | https://www.cash.online/artikel/hdi-thinksurance-kooperation-drei-jahre-123456/
[Laura THOMÄ - Laura Thomä Consulting & Project Management | LinkedIn, retrieved 2026] More than 170 'Thinkies' (employees) are on board in Frankfurt and Paris | https://www.linkedin.com/in/laura-thoma-123456/
[Startup Intros] Thinksurance | https://startupintros.com/orgs/thinksurance
Articles about Thinksurance
- Thinksurance's 50,000 Brokers Wire a Digital Path for Germany's €30 Billion Commercial Insurance Market — The Frankfurt insurtech, now with a new CEO, has spent a decade building the workflow software that connects insurers and distributors for complex policies.