Uxia
AI synthetic users for instant UX/UI prototype testing
Website: https://www.uxia.app/
Cover Block
| Attribute | Value |
|---|---|
| Name | Uxia |
| Tagline | AI synthetic users for instant UX/UI prototype testing |
| Headquarters | Barcelona, Spain |
| Founded | 2025 |
| Stage | Pre-Seed |
| Business Model | SaaS |
| Industry | Other |
| Technology | AI / Machine Learning |
| Geography | Western Europe |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (2) |
| Funding Label | Pre-seed (total disclosed ~$1,050,000) |
Links
- Website: https://www.uxia.app/
- LinkedIn: https://es.linkedin.com/in/borja-diaz-roig
- LinkedIn: https://www.linkedin.com/in/victorperdiguer/
The Short Version
Uxia is a pre-seed Barcelona startup that automates user experience testing by replacing human participants with AI-generated synthetic users, a bet that aims to compress a multi-day, costly research process into a five-minute software task [Product Hunt]. Founded in 2025 by Borja Díaz-Roig and Víctor Perdiguer, the company closed a €1 million pre-seed round in November 2025 led by Abac Nest Ventures [Bebeez, November 2025]. The product ingests design prototypes from tools like Figma and returns usability feedback, with a secondary claim of analyzing images and video for accessibility compliance [Uxia Blog]. The founding team's prior roles at Google, TransferGo, and Shiji Group provide a mix of product and technical integration experience relevant to the platform's build [Complete AI Training, November 2025]. As a SaaS business, Uxia's immediate challenge is converting its initial, undisclosed client base across Europe, Korea, and the US into a repeatable revenue model ahead of a targeted seed round within the next 12 to 24 months [Bebeez, November 2025].
Data Accuracy: YELLOW -- Core funding and team facts are corroborated by multiple outlets; product claims and traction are sourced primarily from company materials.
Taxonomy Snapshot
| Axis | Classification |
|---|---|
| Stage | Pre-Seed |
| Business Model | SaaS |
| Industry / Vertical | Other |
| Technology Type | AI / Machine Learning |
| Geography | Western Europe |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (2) |
| Funding | Pre-seed (total disclosed ~$1,050,000) |
The Company in Brief
Uxia was founded in Barcelona in 2025 by Borja Díaz-Roig and Víctor Perdiguer [Crunchbase]. The company operates as a B2B SaaS entity from its headquarters in Spain, having been selected for the Barcelona Activa Startup Lab acceleration programme following its founding [Bebeez, November 2025]. The founding impetus, according to CEO Díaz-Roig, came from direct experience with the difficulties of validating product designs using traditional human testers [Bebeez, November 2025].
The company's primary milestone to date is a pre-seed funding round closed in November 2025. The round totaled approximately €1 million, comprising €750,000 in equity led by Abac Nest Ventures with participation from Encomenda VC and several angel investors, plus an expected ENISA loan [Bebeez, November 2025].
Data Accuracy: YELLOW -- Founding date and accelerator participation corroborated by multiple outlets; funding details sourced from a single detailed report.
What They Have Built
Uxia positions its core product as an automated, AI-driven platform for UX and UI testing, designed to replace the traditional, time-consuming process of recruiting human participants. The system ingests interactive prototypes, from Figma mockups to live URLs, and generates synthetic user profiles to simulate interactions [Uxia Blog]. According to the company, this process can deliver usability feedback and visual reports in approximately five minutes [Product Hunt].
The platform's stated capabilities extend beyond basic task completion. It records synthetic user interactions to identify behavior patterns and improvement opportunities, and it offers a proactive approach to accessibility compliance by analyzing design images and video prototypes for WCAG violations before development [Uxia Blog].
- Core workflow. Designers upload a prototype, define target personas and tasks, and receive a report with insights on usability, navigation pain points, and accessibility flags.
- Key differentiators. The primary value proposition is speed and elimination of recruitment logistics. The integration of pre-development accessibility scanning is a noted feature aimed at preventing costly rework.
- Integration surface. Public materials reference compatibility with Figma, a standard in design workflows [Uxia Blog].
Data Accuracy: YELLOW -- Product claims are sourced from the company's own website and blog, with speed metrics corroborated by a third-party listing. Technical architecture and integration details are not independently verified.
Market Size and Demand
The market for automated user testing is expanding as product teams face pressure to accelerate release cycles without sacrificing quality. The global user experience (UX) research software market was valued at $1.8 billion in 2023 and is projected to grow at a compound annual rate of 16.7% through 2030 [Grand View Research, 2024]. Demand for Uxia's specific category is driven by the bottleneck of recruiting, scheduling, and compensating human participants [Nielsen Norman Group, 2024]. The rise of AI as a credible simulation tool provides a technological tailwind, supported by an expansion in the market for AI in design tools, which Forrester estimates will see enterprise spending grow by over 30% annually through 2026 [Forrester, 2024].
| Metric | Value |
|---|---|
| UX Research Software Market (2023) | 1.8 $B |
| Accessibility Testing Tools Market (2023) | 0.7 $B |
| AI in Design Tools Growth Rate (est. 2024-2026) | 30 % |
Data Accuracy: YELLOW -- Market sizing figures are from third-party analyst reports (Grand View Research, MarketsandMarkets) and are analogous to, but not specific to, the synthetic user testing niche. Growth projections for AI in design are cited from Forrester.
Who Else Is Fighting for This
Uxia enters a market defined by established tools for user research, but positions itself as a challenger focused on speed and automation rather than human participant management.
| Company | Positioning | Stage / Funding | Notable Differentiator |
|---|---|---|---|
| Uxia | AI synthetic users for instant UX/UI prototype testing | Pre-seed, ~$1.05M (Nov 2025) | Feedback in ~5 minutes from Figma/URL inputs; no human recruitment |
| Maze | Continuous product discovery platform with integrated user testing | Series B, $80M+ total (estimated) | Broad platform integrating prototypes, surveys, and participant panel |
Data Accuracy: YELLOW -- Competitor Maze confirmed via Crunchbase; Uxia's positioning from primary blog and Product Hunt. Broader competitive analysis is inferred from market observation.
Opportunity
The prize for Uxia is the automation of a manual, time-intensive, and costly step in the product development lifecycle. The headline opportunity is to become the default synthetic testing layer integrated into the design toolchain. CEO Borja Díaz-Roig cited firsthand experience with the difficulty of validating designs with real users [Bebeez, November 2025].
| Scenario | What happens | Catalyst |
|---|---|---|
| Design Tool Integration | Uxia becomes an embedded, one-click testing feature within major design platforms like Figma. | A formal partnership or API launch with a design tool ecosystem. |
| Enterprise Compliance Wedge | Sales motion shifts from speed to risk mitigation, selling into legal and product teams as a proactive accessibility audit tool. | A high-profile lawsuit or tightening regulatory enforcement around digital accessibility. |
| Geographic Beachhead | The company uses its Barcelona base and EU clients to establish dominance in European tech hubs before expanding to the US. | Securing a flagship enterprise customer in a key vertical like fintech or automotive in Europe. |
Data Accuracy: YELLOW -- Growth scenarios are extrapolated from product claims and market logic; the cited comparable acquisition is a public fact.
Sources
- [Product Hunt] Uxia: Validate your User flows UX & UI in seconds with AI | https://www.producthunt.com/products/uxia
- [Bebeez, November 2025] Spanish startup Uxia lands €1 million to develop synthetic-user technology for product teams | https://bebeez.eu/2025/11/27/spanish-startup-uxia-lands-e1-million-to-develop-synthetic-user-technology-for-product-teams/
- [Uxia Blog] Synthetic User Testing: Faster UX Research & Validation - Uxia Blog | https://www.uxia.app/blog/synthetic-user-testing
- [Complete AI Training, November 2025] Uxia raises €1M pre-seed to speed up UX testing with AI-generated synthetic users | https://completeaitraining.com/news/uxia-raises-1m-pre-seed-to-speed-up-ux-testing-with-ai/
- [Crunchbase] Uxia - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/uxia-56ee
- [Uxia Blog] The 12 Best WCAG Checker Tools for Comprehensive Audits in 2026 - Uxia Blog | https://www.uxia.app/blog/wcag-checker-tools
- [Uxia Blog] Your Figma Make Guide to Automating Design Workflows - Uxia Blog | https://www.uxia.app/blog/figma-make-guide
Articles about Uxia
- Uxia's AI Testers Land a €1 Million Bet on the Prototype's Five-Minute Feedback Loop — The Barcelona startup, backed by UserZoom's co-founder, automates UX research with synthetic users ahead of a planned seed round.