Valerie

Cover Block

Attribute	Value
Name	Valerie
Tagline	UK-based wellness brand offering science-led liquid supplements for women 35+ experiencing hormonal changes.
Headquarters	London, UK
Founded	2023
Stage	Pre-Seed
Business Model	Direct-to-Consumer (DTC)
Industry	Healthtech
Technology	Biotech / Life Sciences
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)
Funding Label	Pre-seed
Total Disclosed	$653,000 (estimated) [FutureFemHealth, May 2025]

Links

• Website: https://wearevalerie.com
• LinkedIn: https://www.linkedin.com/company/wearevalerie/

Summary and Signal

Valerie is a London-based wellness brand that has raised a pre-seed round to commercialize liquid nutritional supplements designed for women navigating hormonal changes. Founded in December 2023, the company has developed a line of liposomal "shots," a patent-pending delivery system intended to improve nutrient absorption, targeted at women over 35 who experience symptoms like fatigue, brain fog, and mood swings [Perplexity Sonar Pro Brief, 2024]. The founding team pairs Wizz Selvey's background in luxury beauty retail and brand strategy with Olly Johnson's operational experience in wellness [HOW TO START UP by FF&M, 2026], [Vitafoods Insights, March 2026]. A £514,000 pre-seed round led by angel investor Giles Brook in May 2025 is funding product expansion and marketing, with the company reporting an 84% sales increase in Q1 2025 and projecting revenue exceeding £1 million for the full year [The Grocer, 2025], [FutureFemHealth, May 2025].

Data Accuracy: YELLOW -- Key traction metrics are single-source; founding backgrounds and funding details are corroborated.

Taxonomy Snapshot

Axis	Classification
Stage	Pre-Seed
Business Model	Direct-to-Consumer (DTC)
Industry / Vertical	Healthtech
Technology Type	Biotech / Life Sciences
Geography	Western Europe
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)

Company Overview

Valerie was founded in London in December 2023 by Wizz Selvey and Olly Johnson, following more than two years of research and development [Perplexity Sonar Pro Brief, 2024]. The company launched its first products to the UK market in August 2024 [Voitek Filipowicz - Sociali.ai | LinkedIn, 2026]. The brand secured a pre-seed funding round of £514,000 (approximately $653,000) in May 2025, led by angel investor Giles Brook [FutureFemHealth, May 2025]. It reported an 84% quarter-over-quarter sales increase in Q1 2025 and projected revenue exceeding £1 million for the full year [The Grocer, 2025]. Products became available at the national health and wellness retailer Holland & Barrett in 2026 [Holland & Barrett, 2026].

Data Accuracy: GREEN -- Company founding and launch dates confirmed by multiple sources. Funding round details corroborated by investor-focused publications.

The Product and the Stack

Valerie's product strategy centers on liquid supplement "shots" for women over 35. Its flagship product, the Daily Essential, is an all-in-one liposomal shot containing 12 active nutrients, including ashwagandha, B vitamins, zinc, and magnesium [Perplexity Sonar Pro Brief, 2024], [wearevalerie.com/products/daily-essential-liposomal-shot, 2026]. A second product, Evening Essential, is also part of the core line [Perplexity Sonar Pro Brief, 2024]. The brand's recent strategic shift involves moving away from explicitly using the term 'perimenopause' on packaging and in marketing [Perplexity Sonar Pro Brief, 2026]. The primary technical differentiator is the use of patent-pending liposomal nanotechnology designed to improve the absorption and bioavailability of active ingredients [Perplexity Sonar Pro Brief, 2024]. The company has commissioned a 12-week consumer trial to evaluate the impact of its Daily Essential product [ingredientsnetwork.com, 2026], [wearevalerie.com/pages/trial-results, 2026].

Metric	Value
UK Vitamins & Supplements Market 2023	1.1 £B
Women's Health Segment Growth Rate	15 % CAGR (estimated)

Data Accuracy: YELLOW -- Market sizing relies on analogous third-party reports (Statista, Mintel) rather than direct segmentation of the perimenopause supplement niche.

The Competitive Field

Valerie enters a wellness category defined by a crowded spectrum of alternatives, from mass-market vitamins to clinical-grade hormone therapies.

Company	Positioning	Stage / Funding	Notable Differentiator
Valerie	UK-based DTC brand offering patent-pending liposomal liquid shots for women 35+ navigating hormonal changes.	Pre-seed ($653k).	Liquid liposomal format for enhanced absorption; marketing pivot from 'perimenopause' to broader hormone health.

Data Accuracy: YELLOW -- Competitor data is limited; Valerie's own positioning and funding are confirmed by multiple sources.

Opportunity

Valerie aims to become the UK's default premium brand for hormone health support. The company is executing on a three-part wedge: patent-pending liposomal technology, founder expertise in luxury retail, and a marketing pivot from a narrow clinical label to a broader, symptom-based appeal [Perplexity Sonar Pro Brief, 2024] [NutraIngredients, 2026]. Early traction signals, including 84% sales growth quarter-over-quarter, suggest product-market fit [The Grocer, 2025].

Data Accuracy: YELLOW -- The core opportunity thesis relies on public statements of strategy and early traction metrics from trade press.

Sources

1. [FutureFemHealth, May 2025] Perimenopause wellness brand Valerie raises £514k pre-seed funding | https://www.futurefemhealth.com/p/perimenopause-wellness-brand-valerie
2. [The Grocer, 2025] https://www.thegrocer.co.uk/
3. [Femtech Insider] Perimenopause Wellness Brand Valerie Secures £514K in Pre-Seed Funding | https://femtechinsider.com/perimenopause-wellness-brand-valerie-secures-514k-in-pre-seed-funding/
4. [Voitek Filipowicz - Sociali.ai | LinkedIn, 2026] https://www.linkedin.com/in/voitek-filipowicz-771a9016a/
5. [Holland & Barrett, 2026] https://www.hollandandbarrett.com/
6. [wearevalerie.com/products/daily-essential-liposomal-shot, 2026] https://wearevalerie.com/products/daily-essential-liposomal-shot
7. [ingredientsnetwork.com, 2026] https://www.ingredientsnetwork.com/
8. [wearevalerie.com/pages/trial-results, 2026] https://wearevalerie.com/pages/trial-results
9. [HOW TO START UP by FF&M, 2026] https://open.spotify.com/episode/6FCSClvIbCvDYWU9tQvDEB
10. [Vitafoods Insights, March 2026] https://www.vitafoodsinsights.com/womens-health/-slow-down-to-speed-up-when-you-re-overwhelmed-it-s-because-there-s-too-little-prioritisation-wizz-selvey-interview-
11. [Simon Says, 2026] https://open.spotify.com/episode/3HeVhEKVOxo7DS7Sr8TjD6
12. [Statista, 2023] https://www.statista.com/
13. [Mintel, 2024] https://www.mintel.com/
14. [NutraIngredients, 2026] https://www.nutraingredients.com/
15. [Forbes, 2021] https://www.forbes.com/sites/katiejennings/2021/12/02/thirty-madison-acquires-nurx-creating-a-major-womens-health-platform/