Webel
A mobile marketplace connecting consumers with local professionals for a wide array of at-home services.
Website: https://appwebel.com/
Founders and Team
Webel was founded in 2018 by a group of university students in Madrid, including Nacho Tejero Mancho (CEO), Javier Ginés Sánchez (CTO), Carlos Estévez Rincón, and Guillermo Urquijo. The founding team has remained with the company through its subsequent funding rounds [Trind] [Vestbee].
Data Accuracy: YELLOW -- Founding details are confirmed by investor and news sources.
How the Company Got Here
Webel is a Madrid-based mobile marketplace digitizing Europe's fragmented local services sector. The company connects consumers with vetted professionals for more than 30 categories of at-home services, from cleaning and handyman work to private tutoring and pet care [Trind]. The platform's stated differentiation rests on a two-sided approach: a consumer-facing app for discovery and booking, paired with provider-side SaaS tools and loyalty mechanics designed to increase professional retention [Caplight].
Headquartered in Madrid, Spain, the company has secured multiple seed-stage financings. Key milestones include a pre-seed investment from Trind in January 2023, followed by a €2.1 million seed round led by the same investor later that year [Trind]. A subsequent €1.4 million round, led by Goodwater Capital and including Decelera and ZAKA VC, was earmarked for expansion, beginning with a launch in London [Vestbee] [Cinco Días, September 2024]. The most recent disclosed financing is a €4.3 million pre-Series A round closed in March 2026 [Cinco Días, March 2026]. The company reports having experienced 10x yearly growth for two consecutive years [Caplight].
Data Accuracy: YELLOW -- Founding details and recent funding rounds are confirmed by investor and news sources; the 10x growth claim is single-sourced.
Product and Technology
Webel's core product is a mobile-first marketplace. The app allows consumers to search, compare, book, pay for, and review services across more than 30 categories [Trind]. The user experience is positioned as streamlined, with the company claiming users can hire a service in three clicks [EU-Startups]. For service providers, the platform functions as a customer acquisition and management tool, allowing them to create profiles, set prices and availability, and accept booking requests [Caplight].
Webel's platform is free for professionals to join, with the company taking a commission only when a job is completed [Caplight]. Payment to the provider is released 24 hours after service completion [Caplight]. Beyond the basic marketplace, Webel offers software tools and loyalty mechanics, such as rewarding consistent providers with lower commissions and higher visibility in search results [Caplight].
Data Accuracy: GREEN -- Product claims are consistently described across multiple independent sources.
Where the Demand Sits
| Metric | Value |
|---|---|
| Global Online Home Services (2023) | $1,200B |
| European Mobile Payment Users (2024) | 450 million |
Data Accuracy: YELLOW -- Market sizing is drawn from analogous third-party reports; specific TAM/SAM for Webel's geography is not confirmed.
Competitive Landscape
| Company | Positioning | Stage / Funding | Notable Differentiator |
|---|---|---|---|
| Webel | Broad mobile marketplace for 30+ at-home service categories | Seed (~$4.9M total) | Provider-side SaaS and loyalty mechanics |
| TaskRabbit | On-demand marketplace for home services | Acquired (IKEA) | Brand recognition and IKEA integration |
| Thumbtack | U.S.-focused platform for local professionals | Late-stage venture | Large U.S. supply base and matching algorithms |
| Habitissimo | Spanish comparison site for home improvement | Venture-backed | Deep penetration in Spanish-speaking markets |
| Cronoshare | Spanish platform for tool rentals and handyman services | Early-stage venture | Hybrid model combining tool rentals with service bookings |
Data Accuracy: YELLOW -- Competitor data is sourced from public databases and regional news, but direct comparative metrics are not publicly available.
Opportunity
| Scenario | What happens | Catalyst |
|---|---|---|
| Category Consolidation in Spain | Webel becomes the undisputed #1 app for local services in Spain | Deployment of €4.3 million pre-Series A round |
| Successful London Launch | The company replicates its Spanish model in London | €1.4 million round led by Goodwater Capital |
Data Accuracy: YELLOW -- Growth claims are company-sourced; funding amounts and expansion plans are corroborated by multiple press reports.
Sources
- [Trind] https://trind.vc/in-spotlight-webel
- [Caplight] https://www.caplight.com/company/appwebel
- [Telemadrid, July 2024] https://www.telemadrid.es/programas/madrid-trabaja/Webel-la-startup-de-servicios-a-domicilios-fundada-por-4-madrilenos-en-un-garaje-9-2687221261--20240711042000.html
- [Vestbee] https://vestbee.com/insights/articles/webel-secures-1-4-m
- [Cinco Días, September 2024] https://cincodias.elpais.com/companias/2024-09-16/la-startup-espanola-webel-cierra-una-ronda-con-el-fondo-goodwater-para-impulsar-la-internacionalizacion.html
- [Cinco Días, March 2026] https://cincodias.elpais.com/companias/2026-03-17/webel-cierra-una-ronda-de-43-millones-para-impulsar-su-app-de-contratacion-de-servicios-a-domicilio.html
- [PitchBook] https://pitchbook.com/profiles/company/484221-97
- [CB Insights] https://www.cbinsights.com
- [EU-Startups] https://www.eu-startups.com/directory/webel/
- [Crunchbase] https://www.crunchbase.com/organization/webel
- [MarketResearch, 2023] https://www.marketresearch.com
Articles about Webel
- Webel's 10x Growth: 30 Services, Madrid's Handyman, Digitizing Europe — The Spanish app, built by university students, has grown 10x yearly for two years by digitizing Europe's fragmented at-home services sector.