The notification arrives not with a score, but with a probability. A defender steps forward, and the phone buzzes with a whisper: rtP rising. High pressure likely. It’s a different kind of heartbeat for the game, a pulse taken not from a scoreboard but from the pixels of a live broadcast. This is the texture Aistats is trying to build into football: a layer of machine-readable tension, served in real time, to the phones of scouts and the sofas of fans [Google Play, Unknown].
Founded in Warsaw in 2021, Aistats is an early-stage bet on computer vision as the next language of football. The company’s core proposition is a platform that ingests live match video and uses proprietary models to extract structured data,player movements, tactical shapes, pressure metrics,faster than traditional manual or sensor-based systems can. This data feeds two distinct but connected products: a professional toolkit for clubs, scouts, and academies, and a consumer-facing app that offers fans live scores augmented with AI-powered insights and predictions [Retail Technology Innovation Hub, Aug 2025] [AIstats, Unknown]. The $1.1 million pre-seed round closed in September 2025, led by undisclosed angel investors, suggests someone believes the vision can be trained into reality [Retail Technology Innovation Hub, Aug 2025].
The Wedge Is Live Video
The company’s bet is not on inventing football analytics, a field long dominated by giants like Opta and StatsBomb. Instead, the wedge is immediacy and automation. Where traditional providers often rely on post-match analysis or expensive in-stadium sensor arrays, Aistats claims its computer vision pipeline can generate insights in real time, directly from the broadcast feed. This is the technical core of its ambition: to collapse the latency between an event on the pitch and its quantification in a dashboard or a fan’s notification. The app store listings hint at the consumer-facing output: “smart sort” for interesting matches, and custom alerts for metrics like the proprietary “rtP” (real-time Pressure) [Google Play, Unknown] [Apple App Store, Unknown]. For a professional client, the promise is a cheaper, more scalable way to monitor player performance and tactical patterns across multiple leagues simultaneously.
A Market of Two Halves
Aistats is attempting a classic, difficult B2B2C play. Its success hinges on serving two audiences with the same underlying data engine, a model that requires excellence in two very different disciplines.
- The professional side. This is the likely initial revenue engine and validation point. Selling to clubs and scouts requires deep domain credibility, robust data accuracy, and integrations into existing workflows. The company has not named any public customers or deployments, leaving its traction in this high-stakes arena unproven.
- The fan side. This is the growth and branding lever. The consumer app, available on iOS and Android, must compete in a brutally crowded market of live score apps. Its differentiation rests entirely on the perceived value and clarity of its AI-generated insights,turning complex metrics into compelling notifications that feel more like insider knowledge than noise.
The company’s recent momentum is a story of validation contests. In September 2025, Aistats won the First Pitch competition at the SBC Summit in Lisbon, taking home a prize package valued at over $100,000 [bettingstartups.com, 2025]. For a pre-seed startup, such wins are less about the cash and more about the signal: a room of industry judges deemed the pitch credible. It’s a useful credential, but one that precedes the harder test of paid contracts and daily active users.
| Entity | Role | Note |
|---|---|---|
| Alexey Vorobey | Founder | Listed on LinkedIn [LinkedIn, 2026] |
| Eugene Sertukov | Founder | Listed on LinkedIn [LinkedIn, 2026] |
| Acquinox Capital | Investor | Participated in pre-seed round [Tracxn, 2026] |
| Kjetil Aasen | Investor | Angel investor [LinkedIn, 2026] |
| Serge Morozov | Investor | Angel investor [Crunchbase, Unknown] |
The Counter-Bet on Trust
The most obvious challenge for Aistats is the same one facing every new entrant in sports data: trust. Football is a billion-dollar business where decisions on transfers, tactics, and player development are made on razor-thin margins. Data providers build their reputations over years, through public partnerships and peer-reviewed methodologies. Aistats enters this field with a promise of technological superiority,real-time vision,but without a public roster of club customers or a long track record of accuracy. The risk is that its AI becomes a black box, its insights intriguing but not yet actionable for professionals who cannot afford a false positive. The consumer side, meanwhile, must battle the inertia of habit; millions of fans are already loyal to established score apps. Convincing them to switch requires the AI features to be not just novel, but indispensably better.
Its listed competitor, FootyStats, already provides a deep well of historical data and predictions. Aistats’s answer must be that the future of football insight is not in deeper archives, but in a live, seeing machine. The next twelve months will be about proving that thesis has legs. The capital from its pre-seed round needs to translate into a few flagship professional clients and a consumer app that grows beyond the curiosity phase. The company’s silence on customer names is the loudest question hanging over its pitch.
For now, the product exists in the space between a broadcast and a buzz. It asks a viewer to see the game not just as a narrative of goals and saves, but as a continuous stream of probabilities and pressures. The cultural question Aistats is implicitly answering is whether football fandom, and football business, is ready to embrace that second, simultaneous layer of reality,to watch the match, and the matrix, all at once.
Sources
- [Retail Technology Innovation Hub, Aug 2025] Polish startup AIstats bags $1.1m in funding to reimagine football data with AI insights analytics | https://retailtechinnovationhub.com/home/2025/8/31/polish-startup-aistats-bags-11m-in-funding-to-reimagine-football-data-with-ai-powered-insights-and-analytics
- [bettingstartups.com, 2025] This week: AIstats takes home gold at First Pitch in Lisbon | https://news.bettingstartups.com/p/this-week-aistats-first-pitch-sbc-summit-lisbon-2025
- [Google Play, Unknown] AIstats: Soccer Stats & Scores - Apps on Google Play | https://play.google.com/store/apps/details?id=com.aistats.ai_stats&hl=en_US
- [Apple App Store, Unknown] Soccer Rankings App - AIstats App - App Store - Apple | https://apps.apple.com/us/app/soccer-rankings-app-aistats/id6476422563
- [AIstats, Unknown] AIstats, Advanced Analytics for Football Clubs | https://www.aistats.tech/old-home
- [LinkedIn, 2026] Alexey Vorobey - AIstats | LinkedIn | https://www.linkedin.com/in/alexey-vorobey/
- [LinkedIn, 2026] Eugene Sertukov - AIstats | https://pl.linkedin.com/in/eugenesertukov
- [Tracxn, 2026] Acquinox Capital - 2026 Investor Profile & Team - Tracxn | https://tracxn.com/d/private-equity/acquinox-capital/__0iKqdnX_ZkacOGFWh2tYY-haxycHd_A063-mF-8qXdc
- [LinkedIn, 2026] Kjetil Aasen - Myrlid AS | LinkedIn | https://www.linkedin.com/in/kjetil-aasen-37526527/
- [Crunchbase, Unknown] AIstats - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/aistats