You’ve seen the pixel fire. It’s the tiny, invisible script that follows a user from your product page to a news site, whispering to the ad exchange that here is a warm lead, ready to be retargeted. What you haven’t seen is the bot traffic that just got bundled into that same audience segment, inflating your cost-per-click with phantom interest. ClikBy, a new AI platform out of Barcelona, wants to make that second part visible, and then delete it [ClikBy, 2025].
The Promise of a Clean Audience
ClikBy’s core proposition is a piece of proprietary technology it calls AI Selena, which it says analyzes big data streams in real-time to filter out fraudulent traffic before it ever reaches a retargeting list [ClikBy, 2025]. The company claims this can reduce ad spend by up to 20% while delivering audiences with over 90% interest-based accuracy. For a marketing team drowning in wasted spend, the pitch is simple: pay us to scrub your lists, and your ads will only chase real people. The platform integrates directly with the major ad buying surfaces,Google Ads, Meta, TikTok, and LinkedIn,positioning itself as a middleware layer that sits between raw visitor data and the campaign manager’s dashboard [F6S, 2025].
The Early-Stage Fog
What’s clear is the ambition; what’s missing is the proof. Founded just this year, ClikBy operates with the opacity common to many pre-seed ventures. No funding rounds, customers, or even named founders are disclosed in the public record. A company profile lists a Madrid-based CEO but provides no name [F6S, 2025]. The company maintains offices in both Barcelona and Minsk, suggesting a distributed technical operation, but without team details, it’s impossible to gauge the depth of experience in the notoriously difficult fields of ad fraud detection and enterprise sales [EU-Startups, 2025].
The company’s own careers page exists but lists no open roles, which for an observer reads less as a hiring freeze and more as a sign of how early the operational story truly is [ClikBy Jobs, 2025]. In a category where trust is the primary currency, building a reputation from zero is the first and steepest climb.
The Bet on Frictionless Integration
ClikBy’s most plausible wedge is its promised plug-and-play nature. The technical lift for an advertiser appears minimal,integration happens at the pixel level. This avoids the need for a massive internal data science overhaul or a complex new dashboard for media buyers to learn. The value proposition is delivered silently, in the background, where the only noticeable output should be a better return on ad spend.
- Technical Wedge. By focusing purely on audience purification rather than building a full-stack ad-buying tool, ClikBy sidesteps direct competition with the platforms themselves.
- Enterprise Focus. The company explicitly targets enterprise advertisers, a segment with budgets large enough for wasted spend to be a material problem worth solving [ClikBy Jobs, 2025].
- Platform Agnosticism. Supporting all major ad networks from launch is a necessity; a tool that only works for Facebook would be dead on arrival in a multi-channel world.
The central question ClikBy is built to answer isn’t about AI, not really. It’s about waste. In a digital economy where every click has a price and a significant portion of those clicks are lies, how much are we willing to pay for the truth? The product suggests that for marketers tired of shouting into a void populated by bots, the answer might be quite a lot.
Sources
- [ClikBy, 2025] ClikBy Homepage | https://clikby.com
- [F6S, 2025] ClikBy Company Profile | https://www.f6s.com/company/clikby
- [EU-Startups, 2025] ClikBy Directory | https://www.eu-startups.com/directory/clikby/
- [ClikBy Jobs, 2025] ClikBy Careers Page | https://jobs.clik.by