The fundamental physics of an electric motor have been stable for a long time. The tradeoffs between power, weight, and volume are well understood, and improvements are typically incremental. EVR Motors is betting that a change in the shape of a core component can rewrite those tradeoffs for automotive OEMs. The company's proprietary Trapezoid Stator Radial Flux Permanent Magnet (TS-RFPM) motor is designed to be less than half the size and tens of percent lighter than comparable motors, a claim that has attracted over $26 million in total funding and a manufacturing footprint in India [Calcalist Tech, September 2025] [startupsmagazine.co.uk].
A wedge shaped like a trapezoid
EVR's core innovation is a redesign of the stator, the stationary part of an electric motor that generates a rotating magnetic field. By arranging copper windings in a trapezoidal pattern, the company claims it can pack more active material into a given volume. The result is a family of motors that deliver higher power-to-weight and power-to-volume ratios than conventional radial flux designs [TechGraph, January 2023]. For vehicle manufacturers, this translates to easier integration into existing chassis designs and potential weight savings that can extend battery range. The company's business model is strictly B2B, supplying these motors to automotive and commercial vehicle makers rather than building complete vehicles itself [EVR Motors company page].
Building a supply chain in India
Commercial traction for a hardware innovation requires manufacturing scale. EVR's primary path to this is through partnerships in India, a key market for light commercial vehicles (LCVs). In May 2024, the company opened a plant in India designed to produce coils for approximately 20,000 motors per month, with plans for rapid expansion to around 100,000 motors per month [New Tech Europe, May 2024]. This facility supports partnerships with local manufacturers like RSB Transmissions, Napino, and Belrise Industries, aiming to electrify India's LCV market [Asian News International, January 2023]. The company began supplying motors to OEMs in the second half of 2023, marking its transition from R&D to commercial delivery [eenewseurope.com, May 2024].
The team behind the torque
The leadership team blends deep technical expertise with heavyweight industry and defense credentials. The three co-founders,Eli Rozinsky (President and COO), Victor Kislev (CTO), and Ruslan Shabinski (VP of R&D),provide the electrical engineering and R&D foundation [EVR Motors company page]. They are joined by CEO Opher Doron, former general manager of Israel Aerospace Industries' Space Division and leader of the Beresheet lunar lander team, and Chairman Ophir Shoham, a former director of Israel's Defense R&D Directorate [F6S company profile] [TechGraph, January 2023]. The board also includes Nick Rogers, the former engineering director of Jaguar Land Rover, appointed in May 2023 to lend automotive industry credibility [PR Newswire, May 2023].
May 2021 Funding | 5.5 | M USD
Total Disclosed Funding | 26 | M USD
The scaling equation
For a hardware deeptech company, the path from a working prototype to volume production is the real test. EVR's technical claims are compelling, but they must now be proven at scale, in the field, and under cost pressures. The company's strategy of partnering with established transmission and manufacturing companies, rather than building everything in-house, is a pragmatic way to accelerate capital-efficient scaling. However, it introduces dependencies and requires flawless execution on quality control and supply chain logistics. The planned leap from a 20,000-unit monthly coil capacity to 100,000 is a multi-fold increase that will stress every part of the operation.
A short technical breakdown: the trapezoid stator topology aims to increase the slot fill factor,the amount of copper conductor in the stator slots. A higher fill factor reduces electrical resistance, which can improve efficiency and power density. The tradeoff is often manufacturability; winding trapezoidal slots can be more complex than traditional rectangular ones. EVR's bet is that its design and manufacturing process solves this complexity at a competitive cost.
The sober assessment is that the wheels could come off during this manufacturing ramp. Any deviation in the consistency of the proprietary coils, or a failure to hit aggressive cost-down curves as volume increases, would undermine the core value proposition to cost-sensitive OEMs. Furthermore, while the motor itself is compact, its performance must be validated over thousands of hours in diverse real-world conditions, from India's heat to varied duty cycles. A single high-profile field failure in an early partner's vehicle could stall momentum.
What to watch in the next 12 months
The next year will be defined by execution metrics, not technical specs. Key milestones to track include:
- Volume validation. Hitting the expanded production target at the India plant and demonstrating consistent quality.
- Customer announcements. Moving beyond initial supply to named, public deployments of vehicles using EVR motors in commercial fleets.
- Geographic expansion. While India is the beachhead, the company will likely need to demonstrate similar partnership models in other strategic regions, such as Europe or Southeast Asia, to justify its valuation and next funding round.
The company's reported total funding of $26 million provides a substantial runway, but the capital intensity of manufacturing means another significant round is probable if the scaling plan stays on track [Calcalist Tech, September 2025]. For now, EVR Motors has a clear wedge, a credible team, and a factory floor in India where its trapezoidal bet will be proven, one coil at a time.
Sources
- [Asian News International, January 2023] RSB Transmissions partners with EVR Motors, Israel to electrify India's LCV market | https://www.newindianexpress.com/business/2023/Jan/13/rsb-transmissions-partners-with-evr-motors-israel-to-electrify-indias-lcv-market-2537719.html
- [Calcalist Tech, September 2025] EVR Motors | https://www.calcalistech.com/ctechnews/article/ecyae9ypl
- [Ctech, May 2021] Israel's EVR Motors reveals small, lightweight motor for vehicles | https://www.calcalistech.com/ctech/articles/0,7340,L-3907156,00.html
- [eenewseurope.com, May 2024] EVR Motors supplies first motors to OEMs | https://eenewseurope.com/en/evr-motors-supplies-first-motors-to-oems/
- [EVR Motors company page] Home - EVR Motors | Re-Imagining Electric Motors | https://evr-motors.com/
- [F6S company profile] EVR Motors | https://www.f6s.com/company/evrmotors
- [New Tech Europe, May 2024] Israeli Startup EVR Motors Opens Plant in India to Manufacture Electric Motor Coils | https://www.new-techeurope.com/2024/05/21/israeli-startup-evr-motors-opens-plant-in-india-to-manufacture-electric-motor-coils/
- [PR Newswire, May 2023] Israeli startup EVR Motors appoints former JLR executive Nick Rogers | https://www.prnewswire.com/news-releases/israeli-startup-evr-motors-appoints-former-jlr-executive-nick-rogers-301833517.html
- [startupsmagazine.co.uk] EVR Motors novel motor is less than half the size | https://www.startupsmagazine.co.uk/article-evr-motors-novel-motor-less-half-size
- [TechGraph, January 2023] Leading Israeli Startup EVR Motors to Showcase Innovative Line of ‘Trapezoid Stator’ Motors at Auto Expo - 2023 | https://techgraph.co/news/leading-israeli-startup-evr-motors-to-showcase-innovative-line-of-trapezoid-stator-motors-at-auto-expo-2023/