EVR Motors
Develops compact, lightweight, high-performance electric motors using a proprietary Trapezoid Stator Radial Flux Permanent Magnet (TS-RFPM) topology.
Website: https://evr-motors.com/
Cover Block
Open sources
| Attribute | Details |
|---|---|
| Name | EVR Motors |
| Tagline | Develops compact, lightweight, high-performance electric motors using a proprietary Trapezoid Stator Radial Flux Permanent Magnet (TS-RFPM) topology. |
| Headquarters | Petah Tikva, Israel |
| Founded | 2012 |
| Stage | Seed |
| Business Model | B2B |
| Industry | Deeptech |
| Technology | Hardware |
| Geography | Middle East / North Africa |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (3+) |
| Funding Label | $10M+ (total disclosed ~$26,000,000) |
Links
Open sources
- Website: https://evr-motors.com/
- LinkedIn: https://www.linkedin.com/company/evr-motors/
What an Investor Needs First
Open sources EVR Motors is a twelve-year-old Israeli deeptech company that has developed a proprietary electric motor architecture, a bet on hardware physics that could lower the cost and integration barriers for electric commercial vehicles. The company's core innovation is its Trapezoid Stator Radial Flux Permanent Magnet (TS-RFPM) topology, which it claims delivers motors with less than half the size and tens of percent lighter weight than comparable radial flux permanent magnet designs [TechGraph, January 2023] [Ctech, May 2021]. Founded in 2012 by three electrical engineers, the company is led by Opher Doron, a former space division general manager from Israel Aerospace Industries, and chaired by a former director of Israel's defense R&D directorate, suggesting a bench with experience in complex hardware systems [F6S company profile] [TechGraph, January 2023].
Public funding disclosures are partial, but the company has raised capital from notable figures like Check Point co-founder Marius Nacht and has reported total funding of approximately $26 million (estimated) [Ctech, May 2021] [Calcalist Tech, September 2025]. Its business model is asset-light and partnership-driven, supplying motors to established manufacturers like India's RSB Transmissions rather than building complete vehicles, and it has begun initial deliveries to OEMs [Asian News International, January 2023] [eenewseurope.com, May 2024]. The critical watchpoints over the next 18 months will be the scaling of its new Indian manufacturing facility and the transition from initial partnerships to volume production contracts with named vehicle makers, which will test both the manufacturability and the commercial performance of its patented design.
Partially corroborated -- Core product claims and team background are well-sourced; total funding figure is from a single recent report and lacks a detailed round-by-round breakdown.
Taxonomy Snapshot
| Axis | Classification |
|---|---|
| Stage | Seed |
| Business Model | B2B |
| Industry / Vertical | Deeptech |
| Technology Type | Hardware |
| Geography | Middle East / North Africa |
| Growth Profile | Venture Scale |
| Founding Team | Co-Founders (3+) |
| Funding | $10M+ (total disclosed ~$26,000,000) |
Inside the Company
Open sources
EVR Motors was founded in 2012 in Petah Tikva, Israel, by three electrical engineers: Eli Rozinsky, Victor Kislev, and Ruslan Shabinski [EVR Motors company page]. The company’s origin story centers on a specific technical insight, developing a proprietary electric motor topology known as the Trapezoid Stator Radial Flux Permanent Magnet (TS-RFPM) design to address weight and space constraints in vehicle electrification [Ctech, May 2021].
Key operational milestones follow a path from R&D to initial commercial supply. The company secured its first publicly disclosed capital, a $5.5 million round, in May 2021 from investors including Marius Nacht and Teramips Technologies, alongside grants from the Israel Innovation Authority [Ctech, May 2021]. By the second half of 2023, EVR had begun supplying its first motors to original equipment manufacturers (OEMs) [eenewseurope.com, May 2024]. A significant manufacturing footprint was established in May 2024 with the opening of a plant in India, designed initially to produce coils for approximately 20,000 motors per month with plans for rapid expansion [New Tech Europe, May 2024].
Verified against public records -- Confirmed by company website and multiple independent press reports.
Under the Hood
Reported and inferred The company's wedge rests on a specific hardware architecture, not a novel battery chemistry or vehicle platform. EVR Motors' core product is a family of electric motors built on its proprietary Trapezoid Stator Radial Flux Permanent Magnet (TS-RFPM) topology [EVR Motors]. The design is positioned as a departure from conventional motor shapes, using a trapezoidal stator and rotor configuration to pack more active material,copper and magnets,into a given volume [Ctech, May 2021]. This fundamental geometry, which the company brands as Trapezoid™, is the claimed source of its performance advantages.
The primary performance claims center on power density. Public sources state the motors are less than half the size and tens of percent lighter than existing radial flux permanent magnet motors of similar power [startupsmagazine.co.uk]. Another report quantifies the advantage as half the weight and size of a competing electric motor, at a significantly lower cost [motoring-trends.com]. The intended outcome for vehicle manufacturers is a reduction in overall vehicle weight and easier integration into existing vehicle platforms, which can translate to extended range or reduced battery costs [TechGraph, January 2023]. The company offers customization for performance, size, and cost requirements, targeting integration into light commercial vehicles, buses, trucks, and specialty vehicles [Startup Nation Finder].
Production and supply status is partially public. The company began supplying motors to OEMs in the second half of 2023 [eenewseurope.com, May 2024]. To support scale, it opened a manufacturing plant in India in May 2024, initially designed to produce coils for approximately 20,000 motors per month with plans for rapid expansion to around 100,000 motors per month [New Tech Europe, May 2024]. The technical roadmap is not publicly detailed, but a recent job posting for a Technical Project Manager listed responsibilities for delivering "automotive electric motor" products to customers and partners, suggesting an ongoing focus on automotive-grade engineering and supply chain execution [PUBLIC] [LinkedIn job listing, March 2025].
Verified against public records -- Core product claims and performance metrics are consistently reported across multiple independent industry publications and the company's own materials. Production commencement and manufacturing plans are also corroborated.
Market Research
Open sources The market for specialized electric vehicle components is being reshaped by a global push for greater efficiency and cost reduction, moving beyond the initial wave of battery-centric innovation. For a hardware startup like EVR Motors, the relevant market is not the total EV market, but the segment for high-performance traction motors, particularly in commercial vehicles where weight and space directly impact payload and operational economics.
A precise TAM for proprietary RFPM motors is not available in public reports. However, the broader electric motor market for automotive applications provides a relevant analog. According to a 2021 report cited by the company, the global market for electric motors in automotive was projected to reach $38.8 billion by 2027 [Ctech, May 2021]. EVR's initial focus on light commercial vehicles (LCVs) and partnerships in India targets a specific serviceable addressable market (SAM). The Indian LCV market itself is substantial, with over 500,000 units sold annually in recent pre-pandemic years, representing a clear beachhead for electrification [Asian News International, January 2023].
Demand is driven by several converging tailwinds. Regulatory mandates for zero-emission vehicles in major markets create a non-negotiable timeline for OEMs. Beyond regulation, the core economic driver for commercial fleets is total cost of ownership (TCO). A motor that is lighter and more compact can reduce vehicle weight, allowing for increased payload or extended range using the same battery pack, which directly improves per-mile economics. This value proposition is especially critical in cost-sensitive emerging markets like India, where EVR has established its first manufacturing partnership and plant.
Key adjacent markets that could expand the SAM include electric buses, two- and three-wheelers, and specialty industrial applications. The company's stated ability to customize its Trapezoid Stator design for specific performance, size, and cost requirements suggests a strategy to address these segments sequentially [Startup Nation Finder]. A significant macro force is the strategic decoupling of supply chains, particularly between China and Western markets. This incentivizes local production in regions like India and Europe, a trend that benefits EVR's partnership-led manufacturing model.
| Metric | Value |
|---|---|
| Global Automotive Electric Motor Market (2027 Projection) | 38.8 $B |
| Indian LCV Market (Annual Sales, pre-pandemic) | 0.5 million units |
The chart illustrates the scale of the analogous total market and the volume of the initial target segment. The gap between the multi-billion-dollar global motor market and the half-million-unit LCV segment highlights the company's focused, volume-driven entry strategy before potential expansion into broader applications.
Partially corroborated -- Market size figures are from dated, single-source reports. The Indian LCV volume is cited in partnership coverage but not from a market research firm.
Competition and Substitutes
Reported and inferred EVR Motors operates in a hardware-first segment of the electric vehicle supply chain, competing on the physical dimensions and performance of its core motor component rather than on software or full-system integration.
| Company | Positioning | Stage / Funding | Notable Differentiator | Source |
|---|---|---|---|---|
| EVR Motors | Supplier of compact, high power-to-weight radial flux permanent magnet (RFPM) motors using proprietary Trapezoid Stator topology. | Seed; $26M total funding (estimated) [Calcalist Tech, September 2025] | Claims motors are less than half the size and weight of comparable RFPM motors. [startupsmagazine.co.uk] | [PUBLIC] |
| Tsukasa Electric | Japanese manufacturer of electric motors and components for industrial and automotive applications. | Established corporation; funding not applicable. | Broad portfolio and established manufacturing scale for traditional motor types. | [PUBLIC] |
The competitive map for automotive traction motors is densely populated. Incumbent suppliers like Bosch, Nidec, and established divisions of automotive OEMs dominate through scale, integrated supply chains, and longstanding customer relationships. These players are advancing their own axial flux and high-efficiency radial flux designs. The challenger cohort includes other specialized startups such as Yasa (acquired by Mercedes-Benz) in axial flux motors and Turntide Technologies in switched reluctance motors, each pursuing a different technical path to efficiency and power density. EVR’s positioning is narrowly focused on a specific radial flux topology it argues is superior for weight and volume, which places it in competition with both incumbents iterating on RFPM and other startups betting on alternative architectures.
EVR’s defensible edge today rests on its proprietary Trapezoid Stator intellectual property and the early validation from its partnership and manufacturing footprint in India. The company’s partnership with RSB Transmissions and the opening of a dedicated coil-winding plant provide a tangible route to market and small-scale production [Asian News International, January 2023] [New Tech Europe, May 2024]. This edge is perishable, however, as it depends on translating design advantages into cost-effective, reliable mass production and securing design wins with vehicle OEMs that lead to volume orders. The appointment of automotive industry veterans like Nick Rogers provides credibility, but does not in itself lock in customers.
The company is most exposed on two fronts. First, it lacks the capital intensity and manufacturing scale of incumbent suppliers, which could become a bottleneck if demand accelerates. Second, its technology competes in a market where customer decisions are influenced by total system cost, reliability, and supply security over a multi-year vehicle lifecycle; a marginal performance advantage on paper may not be sufficient to displace an incumbent’s qualified part. A specific competitor like Turntide, which emphasizes software-controlled motor efficiency and has secured significant funding and partnerships in the commercial vehicle segment, represents a threat by addressing a broader value proposition beyond physical packaging.
The most plausible 18-month scenario is one of continued niche penetration. EVR wins if it can convert its Indian manufacturing partnerships and pilot supplies into a sustained, volume production contract with a named vehicle OEM for a specific light commercial vehicle model. The loser in that scenario would be a smaller, undifferentiated traditional motor supplier serving the same Indian LCV segment, which could be displaced by EVR’s claimed efficiency gains. Conversely, if EVR fails to announce a concrete, volume OEM design win within this period, it risks being categorized as a promising component developer that could not cross the commercialization chasm, leaving the field to better-capitalized or more integrated competitors.
Partially corroborated -- Competitor identification is limited; EVR's technical claims are sourced from its own materials and trade press.
Opportunity
Open sources
For a hardware company that has spent a dozen years refining a core motor topology, the ultimate opportunity is not merely to sell components, but to become the performance standard for a specific, high-volume segment of the electric vehicle transition.
The headline opportunity for EVR Motors is to establish its Trapezoid Stator architecture as the preferred power unit for light commercial vehicles (LCVs) in emerging markets, particularly India. This outcome is reachable because the company has already executed on the primary prerequisite for such a strategy: a manufacturing partnership with a local, established player. The January 2023 agreement with RSB Transmissions, a major Indian auto component manufacturer, provides a direct channel into the country's LCV market [Asian News International, January 2023]. The subsequent opening of an Indian coil plant in May 2024, with stated plans for rapid capacity expansion, signals a commitment to scaling in that specific geography [New Tech Europe, May 2024]. The wedge is the motor's claimed physical advantages,smaller size and lighter weight at a lower cost,which directly address key constraints for commercial fleet operators seeking to electrify [Ctech, May 2021]. Becoming the default motor for a vehicle class in a market projected for massive EV adoption is a concrete, category-defining outcome.
Growth is unlikely to follow a single linear path. The following scenarios outline plausible routes to scale, each grounded in an existing company action or market condition.
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| Dominance in Indian LCVs | EVR's motors, via RSB, become the dominant powertrain for new electric three-wheelers and small commercial trucks in India. | A major Indian OEM launches a high-volume vehicle model using the EVR-RSB powertrain. | The RSB partnership is active and the India plant is built for local supply [Asian News International, January 2023] [New Tech Europe, May 2024]. The Indian government is aggressively pushing for EV adoption in commercial segments. |
| Technology Licensing to a Tier-1 | A global automotive supplier (e.g., Bosch, Valeo) licenses the Trapezoid Stator design for production and sale to global OEMs. | The appointment of Nick Rogers, with deep automotive industry connections, facilitates a strategic partnership [PR Newswire, May 2023]. | The company's model of partnering rather than building complete vehicles aligns with a licensing approach. Rogers' role is explicitly to "support EVR's global business development" [PR Newswire, May 2023]. |
| Vertical Expansion into Adjacent Mobility | The motor platform is adapted and scaled for electric motorcycles, urban delivery robots, or aerial mobility (eVTOL) subsystems. | A successful design-win in the LCV segment proves the topology's reliability, attracting partners from adjacent verticals. | The core claim is a flexible, compact architecture suitable for customization [Startup Nation Finder]. The first OEM deliveries in late 2023 provide initial field validation [eenewseurope.com, May 2024]. |
Compounding for a hardware innovator like EVR looks less like a software network effect and more like a cycle of validation, cost reduction, and design lock-in. Each design win with an OEM provides real-world performance data that can be used to refine the motor family and justify the performance claims to the next prospect. Scaling production at the India plant, aiming for 100,000 motors per month, should drive down unit costs through manufacturing learning and economies of scale [New Tech Europe, May 2024]. Furthermore, if OEMs begin designing vehicle platforms around the specific packaging advantages of the Trapezoid Stator, it creates a form of integration lock-in, making a switch to a different motor architecture costly and time-consuming. The flywheel is just beginning to turn with initial OEM supplies, but the structure for it exists.
The size of the win, should the Indian LCV scenario play out, can be framed by a comparable. Sona Comstar, a leading Indian automotive component manufacturer specializing in EV powertrain systems, reached a market capitalization of approximately $3.5 billion in late 2023. While Sona Comstar has a broader product portfolio, its valuation underscores the premium the market places on established, scaled suppliers in the EV transition. For EVR, capturing a meaningful portion of a targeted high-growth niche could support a valuation in the hundreds of millions to low billions (scenario, not a forecast). The more speculative licensing scenario could generate significant high-margin royalty streams without the capital intensity of full-scale manufacturing, potentially leading to an attractive acquisition by a Tier-1 supplier seeking differentiated IP.
Partially corroborated -- The core partnership and manufacturing plans are confirmed by trade press. Growth scenarios are extrapolations from these confirmed actions; specific volume targets and valuation comparables are from single sources.
Sources
Open sources
[EVR Motors company page, retrieved 2024] Home - EVR Motors | Re-Imagining Electric Motors | https://evr-motors.com/
[Startup Nation Finder, retrieved 2024] EVR Motors - Israeli Startup | Startup Nation Finder | https://finder.startupnationcentral.org/company_page/evr
[Ctech, May 2021] Israel's EVR Motors reveals small, lightweight motor for vehicles | https://www.calcalistech.com/ctech/articles/0,7340,L-3907156,00.html
[TechGraph, January 2023] Leading Israeli Startup EVR Motors to Showcase Innovative Line of ‘Trapezoid Stator’ Motors at Auto Expo - 2023 | https://techgraph.co/news/leading-israeli-startup-evr-motors-to-showcase-innovative-line-of-trapezoid-stator-motors-at-auto-expo-2023/
[New Tech Europe, May 2024] Israeli Startup EVR Motors Opens Plant in India to Manufacture Electric Motor Coils | https://www.new-techeurope.com/2024/05/21/israeli-startup-evr-motors-opens-plant-in-india-to-manufacture-electric-motor-coils/
[Calcalist Tech, September 2025] EVR Motors | https://www.calcalistech.com/ctechnews/article/ecyae9ypl
[F6S company profile, retrieved 2024] EVR Motors | https://www.f6s.com/company/evrmotors
[Asian News International, January 2023] RSB Transmissions partners with EVR Motors, Israel to electrify India's LCV market | https://www.newindianexpress.com/business/2023/Jan/13/rsb-transmissions-partners-with-evr-motors-israel-to-electrify-indias-lcv-market-2537719.html
[eenewseurope.com, May 2024] EVR Motors opens plant in India | https://www.eenewseurope.com/en/evr-motors-opens-plant-in-india/
[startupsmagazine.co.uk] EVR Motors | https://www.startupsmagazine.co.uk/startup-article/evr-motors
[motoring-trends.com] EVR Motors | https://motoring-trends.com/evr-motors/
[PR Newswire, May 2023] Israeli startup EVR Motors appoints former JLR executive Nick Rogers | https://www.prnewswire.com/news-releases/israeli-startup-evr-motors-appoints-former-jlr-executive-nick-rogers-301833517.html
[LinkedIn job listing, March 2025] Technical Project Manager at EVR Motors | https://il.linkedin.com/jobs/view/technical-project-manager-at-evr-motors-4084180453
Articles about EVR Motors
- EVR Motors Lands a Trapezoid Stator in India's Light Commercial Vehicle Market — The Israeli deeptech startup, with $26 million in backing, is scaling production of its compact motors through manufacturing partnerships.