The hardest part of building a two-sided marketplace is often deciding which two sides to serve first. For MOMentum Market, the answer was not just a service category, but a specific demographic in a specific life stage: mothers seeking flexible, project-based work. The Durham, North Carolina-based startup, founded in 2018, operates an online hub where businesses can find talent for services like web design, branding, and virtual assistance, with the core proposition that its talent pool is composed entirely of moms [Walter magazine, April 2020]. It is a bet on focus over breadth, targeting a segment often overlooked by general freelance platforms.
For founder Brooke Markevicius, the venture is a second chapter. She previously founded Allobee, a freelance marketplace also focused on flexible work, which was acquired by The Riveter in 2022 [bizjournals.com, February 2023]. That exit provided not just capital but a proof point for the model's core premise. At MOMentum Market, she and her team, including Chief Strategy Officer Anne English and COO Chloe Terrace, are applying those lessons to a more narrowly defined audience [Walter magazine, April 2020] [f6s.com, retrieved 2024].
The Wedge: Life Stage Over Job Title
The company's differentiation hinges on its understanding of its supply side. The platform is built for mothers in what it calls "in-between" stages, such as returning to work after parental leave, scaling back from a full-time role, or seeking income while caring for family [Walter magazine, April 2020]. This focus is more than a mission statement; it is a product and community strategy. By curating a talent pool around a shared identity and set of challenges, MOMentum Market aims to foster trust and reduce the discovery friction that plagues broader marketplaces. The services offered, including podcast editing and social media management, are deliberately chosen for their compatibility with remote, asynchronous work [Walter magazine, April 2020].
Traction and the 50,000-User Snapshot
The most concrete public metric for the company is a user base of 50,000, reported in April 2020, shortly after its official fall 2019 launch [Walter magazine, April 2020]. For a marketplace, that figure represents potential liquidity, but the critical questions for any procurement officer evaluating a new talent source are fill rate, quality, and retention. The company has not publicly disclosed more recent figures or transaction volumes, which leaves the current scale and velocity of its network an open question. The 2021 and 2024 funding rounds noted in tracxn data suggest ongoing investor support to answer those very questions [Tracxn, retrieved 2026].
The Founder's Track Record and Capital
Brooke Markevicius brings operator experience to the challenge. She built and sold Allobee, a five-person startup, in an acquihire deal that allowed her to continue growing the product within The Riveter [theygotacquired.com, retrieved 2026] [bizjournals.com, February 2023]. That background in building for freelancers and startups is directly applicable. The company's total disclosed funding is approximately $18 million across two rounds, a war chest that should fund significant sales and marketing efforts to attract both clients and high-quality freelancers [Tracxn, retrieved 2026].
The leadership team brings complementary roles to the table:
| Role | Name | Note |
|---|---|---|
| Founder | Brooke Markevicius | Former Founder & CEO of Allobee (acquired 2022) [brookemarkevicius.com, retrieved 2026]. |
| Chief Strategy Officer | Anne English | Business partner cited in early company profile [Walter magazine, April 2020]. |
| Chief Operating Officer | Chloe Terrace | Listed on company profile [f6s.com, retrieved 2024]. |
Where the Model Faces Pressure
Every focused marketplace eventually confronts the tension between community purity and growth pressure. The risks for MOMentum Market are not hypothetical.
- Supply-side concentration. A talent pool defined by a single life event may be deep but not infinitely wide. Sustained growth requires either convincing more mothers to join the freelance economy or expanding the definition of the core user, each of which carries trade-offs.
- Demand-side scalability. The value proposition for client companies must be compelling enough to choose MOMentum Market over larger, more established platforms like Upwork or Fiverr. The sales motion likely hinges on superior quality and reliability, metrics that are harder to communicate at scale.
- Economic durability. The company has not disclosed its take rate or average project value. Marketplace economics live or die on the balance between monetization and liquidity; too high a fee can drive participants to other venues.
The company's most plausible answer to these pressures is the same as its initial wedge: a superior, trust-based community that commands a premium. If it can prove that its curated network delivers consistently better outcomes, it can justify its place in the procurement stack.
The Realistic Competitive Set
For a budget owner evaluating flexible talent solutions, MOMentum Market does not compete with the full spectrum of HR tech. Its realistic competitive set is narrower. The primary alternative is the diffuse long tail of general freelance platforms, where discoverability is poor. More targeted competitors could include niche agencies specializing in design or marketing that also employ freelance mothers, but without the platform scale. The company's bet is that its focused community and efficient matching can beat the former on quality and the latter on cost and speed.
The ideal customer profile here is clear: a marketing director, small business owner, or startup founder who needs project-based creative or operational support and prioritizes reliability and specific skill sets over browsing a vast, unvetted directory. They are buying a curated outcome, not just access to freelancers. For MOMentum Market, the next twelve months will be about proving that its model can move beyond a compelling niche to become a repeatable, scalable channel for this specific buyer.
Sources
- [Walter magazine, April 2020] 5 Questions With… Brooke Markevicius & Anne English of MOMentum | https://waltermagazine.com/community/people/momentum-anne-english-brooke-markevicius/
- [f6s.com, retrieved 2024] MOMentum Market company profile | https://www.f6s.com/company/momentummarket
- [bizjournals.com, February 2023] The Riveter acquires Allobee, a platform built to help freelancing moms | https://www.bizjournals.com/orlando/bizwomen/news/latest-news/2023/02/the-riveter-acquires-allobee-durham-startup.html
- [theygotacquired.com, retrieved 2026] Founder uses acquihire to grow freelance marketplace Allobee | https://theygotacquired.com/marketplace/allobee-acquired-by-the-riveter/
- [brookemarkevicius.com, retrieved 2026] Brooke Markevicius personal site | https://www.brookemarkevicius.com/
- [Tracxn, retrieved 2026] Momentum company profile and funding data | https://tracxn.com/d/companies/momentum/__0jZ7DiG7MRBULeGaCqrBBsMpgYJABOZlmb6hs7nGH2I