MOMentum Market
Online marketplace connecting mothers with flexible, project-based work opportunities.
Website: https://www.f6s.com/company/momentummarket
Cover Block
Public sources
| Field | Value |
|---|---|
| Company | MOMentum Market |
| Tagline | Online marketplace connecting mothers with flexible, project-based work opportunities. |
| Headquarters | Durham, North Carolina |
| Founded | 2018 |
| Stage | Series A |
| Business model | Marketplace |
| Industry | HR / Future of Work |
| Technology | Software (Non-AI) |
| Geography | North America |
| Founding team | Co-Founders (2) |
| Funding | Total funding of $18M over 2 rounds. |
| Total disclosed | ~$18,000,000 |
Links
Public sources
Executive Summary
PUBLIC MOMentum Market is a Durham-based marketplace that connects mothers with flexible, project-based work, and it merits investor attention because the company is targeting a clear labor-market wedge rather than a general freelance audience [Walter magazine, April 2020] [f6s.com]. The public record is thin and dated, but what is visible suggests an early attempt to organize supply around mothers in transitional career stages, a segment that mainstream talent platforms often address only indirectly [Walter magazine, April 2020].
The founding story is relatively straightforward. Brooke Markevicius said she started the company in fall 2018, went full-time in early 2019, and officially launched the marketplace in fall 2019 after using her development background to build the platform [Walter magazine, April 2020]. That chronology matters because it points to a founder-led product effort from the outset, with early positioning centered on flexibility and income access for mothers rather than broad freelance discovery [Walter magazine, April 2020] [f6s.com].
On product, MOMentum Market has been described as an online marketplace offering services such as web design, branding, podcast editing, social media, and virtual assistance [Walter magazine, April 2020]. Its stated differentiation is the focus on mothers in "in-between" life stages and a mission, in the company's words, "to get moms paid so they can lead a flexible life," which frames the platform as a labor-market access product with community positioning rather than a horizontal staffing tool [Walter magazine, April 2020] [f6s.com].
The team evidence is mostly company-supplied or profile-based, so caution is warranted. Public sources identify Markevicius as founder, Anne English as chief strategy officer, and Chloe Terrace as chief operating officer, while Markevicius's broader background includes founding Allobee, which her personal site says was acquired by The Riveter in 2022 [f6s.com] [Walter magazine, April 2020] [brookemarkevicius.com] [Bizjournals, February 2023]. That prior operating history is relevant because it suggests repeat engagement with freelance and flexible work infrastructure, even if the available sourcing does not yet establish how much of that experience translated into MOMentum Market's current scale.
Funding is one of the least settled parts of the file. Tracxn lists two rounds, dated November 2021 and July 2024, and attributes roughly $18 million in total funding, but the round amounts, lead investors, and terms were not corroborated in the named-publisher coverage available for this section [Tracxn]. The business model, by contrast, is clearer: the company is presented as a marketplace connecting demand for project work with a curated labor pool of mothers, which implies that the next 12 to 18 months should be judged on proof of current marketplace activity, fresh user or transaction data, and evidence that the company has progressed materially beyond the 50,000-user figure reported in April 2020 [Walter magazine, April 2020] [Tracxn].
Company-stated, unverified -- This section relies heavily on company-adjacent and profile sources, with limited independent corroboration beyond Walter magazine and Bizjournals.
Taxonomy Snapshot
| Axis | Value |
|---|---|
| Stage | Series A |
| Business Model | Marketplace |
| Industry / Vertical | HR / Future of Work |
| Technology Type | Software (Non-AI) |
| Geography | North America |
| Founding Team | Co-Founders (2) |
| Funding | Total disclosed funding of about $18M over 2 rounds [Tracxn] |
How the Company Got Here
PUBLIC MOMentum Market appears in public startup databases as a Durham, North Carolina company founded in 2018 and categorized as a marketplace business [Tracxn]. The public record here is thin, but the operating concept is clear enough: the company is positioned as an online marketplace connecting mothers with flexible, project-based work opportunities [f6s.com].
The founding timeline is reported rather than broadly corroborated. A 2020 profile states that Brooke Markevicius started the company in fall 2018, went full-time in early 2019, and officially launched the platform in fall 2019 [Walter magazine, April 2020]. F6S identifies Markevicius as founder and places the company in Durham, while also listing Chloe Terrace as COO [f6s.com].
What stands out is that MOMentum Market's public footprint has not kept pace with the amount of funding later attributed to it in startup databases. Tracxn lists two rounds, dated November 10, 2021 and July 23, 2024, and shows total funding of about $18 million, but the underlying rounds are not described with disclosed amounts, lead investors, or company-announced context in the cited materials [Tracxn]. On public evidence alone, the company overview is therefore best read as a verified marketplace concept with a partially documented operating history, rather than a fully transparent financing story.
Company-stated, unverified -- This section relies primarily on Tracxn, F6S, and a single named-publisher profile, with no corroborating company website or state filing evidence in the provided sources.
Product and Technology
MIXED
The product is best understood as a labor marketplace with a narrow, clearly stated supply wedge: mothers seeking flexible, project-based work rather than the broader freelance market [Walter magazine, April 2020]. Public descriptions frame MOMentum Market as an online marketplace connecting mothers to paid work across categories including web design, branding, podcast editing, social media, and virtual assistance [Walter magazine, April 2020]. The company’s stated mission, according to its F6S profile, is "to get moms paid so they can lead a flexible life," which is directionally consistent with the Walter magazine interview but still remains company-provided positioning rather than an independently verified product specification [f6s.com].
The evidence on product maturity is thin and dated, which matters more here than the headline user claim. Walter magazine reported that the platform officially launched in fall 2019 and had 50,000 users by April 2020 [Walter magazine, April 2020]. That article also says founder Brooke Markevicius used her development background to build the platform, but the available public sources do not describe the marketplace architecture, matching workflow, payment rails, trust and safety tooling, mobile footprint, or any underlying software stack [Walter magazine, April 2020]. There is also no verified public demo, technical documentation, or later product release history in the materials reviewed, so any conclusion beyond the marketplace use case would go past the record.
Company-stated, unverified -- Product positioning is supported mainly by company-controlled and single-source press materials, with no independent technical documentation or verified demo in the reviewed public record.
Where the Demand Sits
PUBLIC
This market matters because MOMentum Market sits at the intersection of two durable shifts, more freelance work and more demand for flexible re-entry paths for caregivers, but the public evidence on category size is thinner than the company-level narrative suggests.
The available source set does not contain a named third-party TAM, SAM, or SOM estimate specific to marketplaces connecting mothers with project-based work. In that gap, the cleaner approach is to use adjacent public markets as analogs rather than force precision the record does not support. On the demand side, Walter magazine described MOMentum Market as targeting mothers in "in-between" life stages and offering project-based services such as web design, branding, podcast editing, social media, and virtual assistance [Walter magazine, April 2020]. That places the company in an overlap zone between freelance talent platforms, return-to-work programs, and specialist services marketplaces, even if no third-party source here quantifies that overlap directly.
The clearest public signal is problem definition rather than market sizing. Brooke Markevicius said she started the company in fall 2018, went full-time in early 2019, and built the platform around flexible work for mothers [Walter magazine, April 2020]. The platform officially launched in fall 2019 and had a reported 50,000 users by April 2020, according to the same profile [Walter magazine, April 2020]. That user figure is company-linked and not independently corroborated, so it is better read as evidence of early audience resonance than as a hard measure of marketplace scale.
A second demand driver is category specialization. General freelance platforms compete on breadth, but MOMentum Market's positioning, according to F6S and Walter magazine, is narrower: helping mothers earn income through flexible, project-based assignments during periods when conventional employment may not fit [f6s.com] [Walter magazine, April 2020]. If that positioning holds in practice, the relevant adjacent markets are not only horizontal freelancer marketplaces, but also women-focused career communities, contract staffing for small businesses, and virtual assistant networks. The commercial question is whether that specialization improves matching and trust enough to support repeat transactions, which the public sources do not yet answer.
Macro and regulatory forces cut both ways. On the positive side, the product aligns with a labor market that has become more accepting of remote, part-time, and project-based work since 2020, especially for knowledge services such as branding, social media, and virtual assistance [Walter magazine, April 2020]. The caution is that labor classification rules, state-by-state worker protections, and broader swings in small-business marketing budgets can all affect supply and demand for contract work. None of the cited sources document MOMentum Market's exposure to those forces directly, so that remains a diligence point rather than an observed constraint.
| Market lens | What the public record supports | Source |
|---|---|---|
| Core market | Marketplace connecting mothers with flexible, project-based work | [Walter magazine, April 2020] |
| Service adjacency | Web design, branding, podcast editing, social media, virtual assistance | [Walter magazine, April 2020] |
| User signal | Reported 50,000 users as of April 2020 | [Walter magazine, April 2020] |
| Positioning | Mission to get moms paid so they can lead a flexible life | [f6s.com] |
The table underscores the main issue in this market section: the company appears to address a real labor-market need, but the public record is stronger on narrative fit than on third-party market sizing. For investors, that makes marketplace quality, repeat usage, and take-rate economics more important than any top-down TAM claim at this stage.
Company-stated, unverified -- This section relies primarily on company-linked and profile-style public sources, chiefly Walter magazine and F6S, with no independent third-party market-sizing report in the source set.
Competitive Landscape
MIXED MOMentum Market appears to sit in a narrow lane within the broader freelance and flexible-work economy: not a general talent marketplace, but a mothers-focused marketplace for project-based services, a distinction supported by its own profile and a 2020 interview rather than by later third-party coverage [F6S] [Walter magazine, April 2020].
The immediate comparison set is best understood by segment rather than by a clean list of named direct rivals, because the available public record here does not identify specific competitors by name [Walter magazine, April 2020] [Tracxn]. In practice, the company competes first with broad freelance marketplaces that aggregate supply across many worker types, second with job boards and flexible-work platforms that target remote or part-time work, and third with offline substitutes such as personal referral networks, local parent communities, and independent solo-practice websites. That matters because MOMentum Market's stated wedge is not category creation, it is curation: mothers in "in-between" life stages who want income through flexible projects in areas such as web design, branding, podcast editing, social media, and virtual assistance [Walter magazine, April 2020] [F6S].
The edge, to the extent public evidence shows one, is audience specificity rather than capital or technology. Brooke Markevicius has tied the product to a clear user identity and operating problem, and the company reported 50,000 users by April 2020 after an official fall 2019 launch, which at minimum suggests early resonance with that positioning even if the figure was company-reported in an interview setting [Walter magazine, April 2020]. That edge is potentially durable if the marketplace built repeat trust, referrals, and seller-buyer liquidity inside a mothers-focused community; it is also perishable, because neither the public sources nor the captured funding data establish a moat in proprietary data, exclusive distribution, or scale financing that would prevent a broader marketplace from targeting the same segment if demand proved attractive [Walter magazine, April 2020] [Tracxn].
The clearest exposure is channel ownership. A specialized marketplace can win on community fit, but it does not automatically own acquisition if workers and buyers continue to discover one another through larger freelance platforms, social platforms, or direct referrals. Public sources also do not show named enterprise customers, partnership announcements, or a confirmed post-2020 expansion narrative, which leaves open the risk that the product remains more of a focused community marketplace than a scaled labor network with defensible demand-side pull [Walter magazine, April 2020] [F6S]. In that setup, a broad horizontal platform is the likely winner if buyers optimize first for selection and transaction volume, while a niche operator like MOMentum Market is better positioned if trust, identity alignment, and flexible work design drive retention.
The most plausible 18-month competitive scenario is therefore bifurcated rather than binary. MOMentum Market is the likely winner if the mothers-focused positioning continues to convert into denser repeat usage inside a defined service cohort, because that would strengthen marketplace liquidity where generalist platforms can feel interchangeable [Walter magazine, April 2020]. MOMentum Market is also the likely loser if larger horizontal freelance marketplaces sharpen their category pages, trust features, or community-led acquisition around parent return-to-work users, because the public evidence does not yet show a structural barrier that would stop overlap at the point of customer acquisition [F6S] [Tracxn].
Opportunity
PUBLIC
If MOMentum Market executes on its original thesis, the prize is not a niche job board but a scaled labor marketplace that becomes a default on-ramp for mothers seeking flexible, project-based income across a broad set of digital services [Walter magazine, April 2020] [f6s.com].
The headline opportunity is straightforward. The company set out to aggregate both demand and supply around a specific labor wedge, mothers in "in-between" stages of work and family life, and package that into a marketplace rather than a single-service agency [Walter magazine, April 2020] [f6s.com]. That framing matters because marketplaces can compound if they concentrate trust, repeat engagement, and category identity in one place. The public evidence is thin and dated, but it does show an early attempt to define a distinct segment within freelance work, with services spanning web design, branding, podcast editing, social media, and virtual assistance, plus a reported 50,000 users as of April 2020 [Walter magazine, April 2020]. If that user figure was directionally accurate, it suggests the company was pursuing scale economics early rather than a bespoke-services model.
A reasonable upside case has to stay close to what is actually documented. The founder's prior work on Allobee, another platform built around freelancers and startups, indicates continuity in marketplace and flexible-work problem selection, even if it does not verify MOMentum Market's current traction on its own [theygotacquired.com] [Bizjournals, February 2023] [brookemarkevicius.com]. That makes the outcome reachable rather than purely aspirational: the team appears to have chosen a repeat problem space, and the product thesis, mothers as a distinct labor marketplace segment, is legible in public sources [Walter magazine, April 2020] [f6s.com].
| Scenario | What happens | Catalyst | Why it's plausible |
|---|---|---|---|
| Verticalized freelance network for mothers | MOMentum Market becomes the best-known marketplace for mothers selling remote business services, with enough liquidity to attract repeat buyers and specialist sellers | The company keeps narrowing around flexible, project-based work for mothers rather than competing as a general freelance platform [Walter magazine, April 2020] | The wedge is already explicit in public positioning, and the service mix listed in 2020 maps to categories that can be delivered remotely and standardized across marketplace workflows [Walter magazine, April 2020] [f6s.com] |
| Multi-service work platform | The marketplace expands from matching into workflow, repeat purchasing, and bundled service delivery for small businesses and creators | Founder-led product iteration informed by prior marketplace-building experience [Walter magazine, April 2020] [theygotacquired.com] | Markevicius said she used her development background to build the platform, which supports the idea that product scope could widen beyond listings over time [Walter magazine, April 2020] |
| Trust brand for flexible return-to-work income | MOMentum Market becomes a recognized consumer and SMB brand for mothers returning to paid work, giving it lower-cost supply acquisition than broader freelance platforms | Category identity strengthens through mission-led positioning and founder visibility [f6s.com] [brookemarkevicius.com] | The company's messaging is specific, and founder visibility across speaking and media channels can help seed audience trust in a labor marketplace where trust is part of the product [f6s.com] [brookemarkevicius.com] |
What compounding looks like here is a focused marketplace flywheel. A mother joins for flexibility, lists one service, completes a project, and raises her credibility for the next buyer. Buyers, in turn, return because supply is curated around a specific life-stage and work-style need rather than a generic freelance pool. The evidence for that flywheel is early and mostly company-linked, but the documented service breadth and reported user base imply the company was already trying to create cross-category liquidity rather than a single-transaction directory [Walter magazine, April 2020] [f6s.com].
There is also a second-order compounding path if the company can convert identity into distribution. A marketplace aimed at mothers can, in theory, attract community referrals, repeat sellers, and adjacent monetization layers such as premium placement, managed matching, or recurring client relationships. Public sources do not confirm those motions are active today, so this remains conditional. Still, the combination of a segmented labor thesis, founder familiarity with freelancer pain points, and an early audience claim is the factual basis for an upside case [Walter magazine, April 2020] [theygotacquired.com] [Bizjournals, February 2023].
The size of the win is harder to quantify because the source set includes no verified market-size report, no disclosed revenue, and no confirmed current operating metrics. The cleanest public comparable in the materials is indirect: Allobee, the founder's later freelancer-focused company, was acquired by The Riveter in 2022, and Business Journals described its mission as helping women find flexible work [Bizjournals, February 2023]. That does not establish valuation, but it does show strategic value can attach to platforms that organize flexible work supply around women-specific needs. In a strong outcome, MOMentum Market could plausibly become a strategic acquisition target for a future-of-work platform, women's professional network, or SMB-services marketplace seeking a trusted labor community and brand moat. Without a cited valuation benchmark, any dollar figure would be speculative, so the more defensible public framing is qualitative: a scaled category leader in this niche could command meaningful strategic value well beyond a typical local-services marketplace if scenario one or three plays out (scenario, not a forecast) [Bizjournals, February 2023] [Walter magazine, April 2020].
Company-stated, unverified -- This section relies primarily on company-linked and single-source public materials, especially Walter magazine and F6S, with limited independent corroboration and no verified current financial disclosures.
Sources
Public sources
[Walter magazine, April 2020] 5 Questions With… Brooke Markevicius & Anne English of MOMentum | https://waltermagazine.com/community/people/momentum-anne-english-brooke-markevicius/
[f6s.com] MOMentum Market | https://www.f6s.com/company/momentummarket
[brookemarkevicius.com] Brooke Markevicius | Speaker, Executive, Entrepreneur, Mother | https://www.brookemarkevicius.com/
[Bizjournals, February 2023] The Riveter acquires Allobee, a platform built to help freelancing moms | https://www.bizjournals.com/orlando/bizwomen/news/latest-news/2023/02/the-riveter-acquires-allobee-durham-startup.html
[Tracxn] Momentum - 2026 Company Profile, Team, Funding & Competitors | https://tracxn.com/d/companies/momentum/__0jZ7DiG7MRBULeGaCqrBBsMpgYJABOZlmb6hs7nGH2I
[theygotacquired.com] Founder uses acquihire to grow freelance marketplace Allobee | https://theygotacquired.com/marketplace/allobee-acquired-by-the-riveter/
[F6S] MOMentum Market | https://www.f6s.com/company/momentummarket
Articles about MOMentum Market
- MOMentum Market's 50,000 Users Anchor a Marketplace for Moms in Transition — Founder Brooke Markevicius, who sold her previous startup Allobee in 2022, is betting that a focused talent pool and a specific life stage create a durable wedge.