In a small office in Warsaw, the team at Plan Be Eco has published the company's own carbon footprint for 2023: 2.08 metric tons of CO2e [Plan Be Eco, Unknown]. That's roughly the annual emissions of a single American, a number they arrived at by using their own software. It's a quiet, practical demonstration of the product they're now selling to other businesses across Europe, a market where the regulatory hammer is about to fall.
A bet on the coming paperwork wave
Plan Be Eco is a B2B SaaS platform built to automate the complex, tedious work of calculating and reporting greenhouse gas emissions. Its core bet is that a wave of new European sustainability regulations, chiefly the Corporate Sustainability Reporting Directive (CSRD), will force thousands of mid-sized companies to finally get serious about their carbon accounting. The software promises to handle the full scope of emissions, from a company's direct fuel use (Scope 1) and purchased electricity (Scope 2) to the sprawling, often opaque emissions embedded in its supply chain (Scope 3) [Plan Be Eco, Unknown]. The output is a report compliant with a suite of standards, from the foundational GHG Protocol to the newer ESRS, complete with a suggested reduction plan and access to carbon offsets [Plan Be Eco, Unknown]. The pitch is simple: do the paperwork before the regulator asks for it.
The team behind the compliance engine
The company is led by co-founders Agnieszka Maciejowska and Joanna Maraszek, a duo that brings a mix of startup operational experience and sustainability-focused advocacy to the table. Maciejowska is a repeat founder, having previously co-founded and exited the event management platform Evenea [Infoshare, Unknown]. Maraszek, the Chief Product & Sustainability Officer, is a Forbes '25 under 25' finalist with a background in solar energy projects and climate education [Akademia Górniczo-Hutnicza, Unknown]. Both were featured on the Forbes '100 Women 2023' list in Poland [LinkedIn, 2026]. Their public profiles suggest a team built for the dual challenge of selling software and speaking the language of ESG, a necessary combination in this space.
| Role | Name | Key Background |
|---|---|---|
| Co-Founder & CEO | Agnieszka Maciejowska | Exited founder of Evenea; recognized in Central European Startup Awards [Infoshare, Unknown]. |
| Co-Founder & CPO | Joanna Maraszek | Forbes '25 under 25' finalist; TEDx speaker with focus on climate and solar projects [Climate Leadership, Unknown]. |
Where the wheels could come off
The ambition is clear, but the path is crowded and the company's public traction is a silhouette. The carbon accounting software market is dense with well-funded incumbents like Persefoni and Watershed, along with countless consultancies offering manual services. Plan Be Eco's differentiator appears to be a focus on the European regulatory stack and a supply-chain-first approach, but they have not publicly named any enterprise customers or disclosed specific deployment numbers. Their funding is listed as an undisclosed seed round from Next Road Ventures [Crunchbase, Unknown], which, while a vote of confidence, leaves questions about the scale of their runway for sales and product development. The risk is not that the market isn't real, but that they get out-marketed and out-sold by larger players before they can establish a beachhead.
For a company selling carbon management, the unit economics start with the carbon. A back-of-the-envelope calculation: if Plan Be Eco helps a mid-sized manufacturer with a €50 million supply chain shave just 1% off its Scope 3 emissions, that could represent a reduction of several hundred tons of CO2. The value of that reduction, in terms of avoided regulatory fines, protected brand reputation, and actual energy savings, needs to clearly exceed the cost of their software. That's the equation every sales conversation must solve.
Plan Be Eco's ultimate test is not just building a compliant tool, but convincing cost-conscious operations managers that it's a smarter buy than the established alternative. In Europe, that incumbent is often the big-four consultancy,the Deloittes and PwCs of the world,which currently charges high fees for manual carbon audits. To win, Plan Be Eco must prove its software is not just cheaper, but more accurate, more scalable, and ultimately a more defensible long-term solution for a problem that is only going to grow.
Sources
- [Plan Be Eco, Unknown] Company website and product descriptions | https://planbe.eco/
- [Crunchbase, Unknown] Plan Be Eco - Crunchbase Company Profile & Funding | https://www.crunchbase.com/organization/plan-be-ee07
- [Infoshare, Unknown] Agnieszka Maciejowska speaker profile | https://infoshare.pl/speakers-list/agnieszka-maciejowska-o882g188c48-one.html
- [Akademia Górniczo-Hutnicza, Unknown] Joanna Maraszek on Forbes list | https://www.agh.edu.pl/studenci/aktualnosci/detail/absolwenci-agh-na-liscie-forbes-25-przed-25
- [Climate Leadership, Unknown] Joanna Maraszek expert profile | https://www.climateleadership.pl/pl/eksperci/joanna-maraszek
- [LinkedIn, 2026] Forbes 100 Women 2023 list mention | https://pl.linkedin.com/posts/joanna-maraszek_razem-z-aga-maciejowska-trafi%C5%82y%C5%9Bmy-na-list%C4%99-activity-7141364560929746945-q1Uf