The prompt is a simple one: enter a field's location. The system, a quiet map interface, then begins to fill in the blanks. It pulls satellite imagery to see what's growing, taps into farm management software for planting dates, and runs the coordinates through a library of peer-reviewed soil models. Within minutes, it offers an estimate of the carbon sequestered if the farmer switched to a cover crop, or the emissions reduced by tweaking fertilizer application. This is the first, frictionless step in a process that ends with a multinational food company paying for that change. It’s the onboarding flow for a new kind of agricultural supply chain, one where the unit of measurement is a tonne of CO2e and the customer is a brand trying to make its Cheerios greener [CNBC, July 2023].
Regrow Ag, formed from the 2021 merger of soil-carbon specialist Dagan and decision-support company FluroSat, sells this connection [AgroPages, February 2021]. Its Agriculture Resilience Platform is enterprise software designed to turn the abstract climate commitments of food giants,Net Zero, Regenerative Agriculture,into auditable, farm-level action. For corporations like General Mills, Kellogg's, and PepsiCo, it provides the measurement, reporting, and verification (MRV) needed to claim progress and manage Scope 3 emissions. For the farmers in their supply chains, it promises a streamlined path to practice changes and the incentives that follow. The company reports its tools now manage data for over 1.7 billion acres and have abated more than 800,000 tonnes of CO2e [Regrow, Agriculture Resilience Platform].
The bet on verified action
Regrow's wedge is credibility in a field rife with skepticism. Carbon credits and regenerative sourcing claims face intense scrutiny over additionality and accuracy. The company's response is to foreground the science, claiming its MRV methodology is backed by over 500 peer reviews and operates across five continents [Regrow, MRV]. The platform aims to be the single source of truth that a corporate sustainability officer can point to when asked how, exactly, their million-acre regenerative pledge is being fulfilled. It's not just monitoring; it's modeling. By simulating the agronomic impact of different practices before they're implemented, the software attempts to answer the crucial commercial question: what will this change cost, and what carbon benefit will it buy?
This value proposition has attracted a notable roster of partners and investors. The company has raised approximately $60 million in total funding, including a $38 million Series B led by Galvanize Climate Solutions in 2022 and a strategic investment from Schneider Electric's venture arm, SE Ventures, in 2025 [CNBC, July 2023] [Regrow, March 2025]. Its partnerships are equally strategic, creating embedded distribution channels.
| Partner | Nature of Relationship | Key Evidence |
|---|---|---|
| General Mills | Customer implementing regenerative agriculture programs. | Pays Regrow to support its goal of advancing regenerative practices on 1 million acres by 2030 [CNBC, July 2023]. |
| John Deere | Farm-management data partner. | Integration allows import of crop, yield, and management data from Deere's Operations Centre [CNBC, July 2023]. |
| Schneider Electric | Investor and go-to-market partner. | SE Ventures' 2025 investment came with a commercial agreement to expand reach in agricultural supply chains [Regrow, March 2025]. |
| Cargill | Both investor and customer. | Participated in funding rounds and uses the platform for greenhouse-gas-reduction strategies [Perplexity Sonar Pro Brief]. |
The founder's theory of change
Leading this technical and commercial synthesis is CEO and co-founder Anastasia Volkova. A scientist and entrepreneur named a Bloomberg New Economy Catalyst, her public writing frames data not as an end but as a translation layer between climate ambition and ground-level operations [Bloomberg, March 2024] [Forbes, November 2022]. The company's B Corp certification, achieved in 2024, formalizes a dual mandate: financial sustainability and measurable environmental impact [Business Insider, March 2024]. This ethos appears to shape hiring, with current open roles heavily skewed toward senior scientists and data specialists,geospatial data scientists, spatial statisticians, modeling experts,suggesting a continued bet on technical depth as a moat [Samuel Barrett, retrieved 2026].
Where the field gets crowded
The market for agricultural MRV and carbon-program software is not empty. Established players like Indigo Ag have significant head starts in farmer networks and carbon market development. Other well-funded agtech specialists like Taranis and Aibono offer overlapping capabilities in field monitoring and insights. Regrow's answer to this competition rests on a few pillars.
- Enterprise-first motion. While others may focus on enrolling individual farmers, Regrow's primary contract is with the corporate buyer, leveraging existing supply-chain relationships.
- Scientific validation. The heavy emphasis on peer-reviewed models and third-party verification is a direct appeal to cautious, compliance-minded enterprise customers.
- Integration as insulation. Partnerships with giants like John Deere and Schneider Electric build defensibility, embedding Regrow's analytics into the essential workflows of farming and industrial energy management.
The central risk is one of complexity. The platform's power derives from synthesizing agronomy, remote sensing, and carbon science. The commercial challenge is to keep the user experience for farmers and corporate managers simple enough to drive adoption at scale. The company claims 98% grower satisfaction via simple enrollment and upfront payment estimates, but this will be tested as programs expand from early adopters to broader implementation [Regrow, Agriculture Resilience Platform].
The next season of growth
With the SE Ventures partnership active, the next twelve months will likely focus on leveraging Schneider Electric's vast industrial network to reach new customers and geographies. The company's work with the International Rice Research Institute on climate-smart rice programs hints at a strategy of deep vertical expansion, moving beyond row crops into specific, high-impact commodity chains [Perplexity Sonar Pro Brief]. The ultimate milestone to watch is the translation of reported carbon abatement,those 800,000 tonnes,into a recurring, scaled revenue model that proves corporations will pay a premium for verified climate action over mere aspiration.
The software asks for a field's location and returns a plan. In that transaction lies a larger cultural question: can the immense, diffuse challenge of decarbonizing global agriculture be broken down into a series of manageable, fundable, software-mediated steps? Regrow is betting that the answer lies in making the abstract relentlessly concrete, one tonne of carbon, one acre of data, one box of cereal at a time.
Sources
- [AgFunderNews, May 2022] Regrow raises $38m Series B to expand reach of its regen ag tech platform | https://agfundernews.com/regrow-raises-38m-series-b-funding-to-expand-reach-of-its-regen-ag-tech-platform
- [AgroPages, February 2021] Regrow Ag was formed by the merger of FluroSat and Dagan | https://news.agropages.com/News/NewsDetail---39149.htm
- [Bloomberg, March 2024] Bloomberg New Economy Announces 2022 Class of Catalysts | https://www.bloomberg.com/features/2022-new-economy-catalyst-list/
- [Business Insider, March 2024] Regrow Ag achieves B Corp certification | https://www.businessinsider.com/regrow-ag-achieves-b-corp-certification-2024-3
- [CNBC, July 2023] General Mills is paying this agriculture tech startup to help make Cheerios greener | https://www.cnbc.com/2023/07/11/general-mills-is-paying-this-startup-to-help-make-cheerios-greener.html
- [Forbes, November 2022] Council Post: Data's Role In Helping The Agricultural Industry Adapt To A Warming Climate | https://www.forbes.com/councils/forbestechcouncil/2022/11/09/datas-role-in-helping-the-agricultural-industry-adapt-to-a-warming-climate/
- [Perplexity Sonar Pro Brief, Unknown] Summary of Regrow Ag's business model, history, and partnerships
- [Regrow, March 2025] Regrow Secures Investment from SE Ventures to Advance Climate-Resilient Agricultural Supply Chains | https://www.regrow.ag/post/regrow-secures-investment-from-se-ventures-to-advance-climate-resilient-agricultural-supply-chains
- [Regrow, Agriculture Resilience Platform] Platform capabilities and reported metrics | https://www.regrow.ag/
- [Regrow, MRV] Claims regarding scientific peer review and continental reach | https://www.regrow.ag/mrv
- [Samuel Barrett, retrieved 2026] Open roles at Regrow Ag | https://www.regrow.ag/careers