You’re three minutes into a ranked match, and the play is starting to feel off. The traditional fix, later, is to watch the replay, the VOD, and try to parse your own mistakes from a flood of pixels. Shapley Technologies is building for the moment the mistake happens. Its product, Erdos, is an AI analytics platform that promises to watch alongside you, delivering real-time, personalized insights before the next match loads [LinkedIn, retrieved 2024].
The Wedge in the VOD Review
For competitive gamers, especially in titles like Rocket League and Fortnite, improvement is a ritual of self-critique [LinkedIn, retrieved 2024]. Players record their gameplay, then spend hours reviewing footage to identify errors. Shapley’s bet is that AI can automate the analysis and contextualize it instantly. The platform claims to use machine learning to analyze player performance and gameplay data, moving beyond simple stat trackers to deliver personalized insights [LinkedIn, retrieved 2024].
A Founder’s Intuition
The company is the project of co-founders Jonathan and Angelica Sirotin, who started Shapley Technologies in 2023 [LinkedIn, retrieved 2024]. Jonathan Sirotin is described as a semi-professional Rocket League player, analyst, and coach [Sirotin Ventures on LinkedIn, retrieved 2026]. Angelica Sirotin brings a background in content creation and marketing strategy [HOME | Mysite, retrieved 2026]. The team is small, listed at 2-10 employees [LinkedIn, retrieved 2024].
| Founder | Role | Noted Background |
|---|---|---|
| Jonathan Sirotin | CEO | Esports analyst, strategist, and semi-pro Rocket League player [Sirotin Ventures on LinkedIn, retrieved 2026]. |
| Angelica Sirotin | Co-Founder | CEO of Sirotin Ventures, business writer with expertise in content and marketing [HOME |
The Unproven Leap
The ambition is clear, but the path from a LinkedIn profile to a trusted tool in a gamer’s stack is steep. Startups like DataCoach, Omnic.AI, and Trophi.ai are already competing for the attention of serious players. Shapley’s current public presence is minimal, with no standalone website, disclosed customers, or announced partnerships. This presents a classic chicken-and-egg dilemma for a data platform: it needs user data to train its AI models, but it needs to prove its value to attract those first crucial users.
The company’s next twelve months will likely be defined by a few critical, visible steps:
- The first public product. Moving from a described concept to a downloadable tool or web app.
- The initial community. Securing adoption from a core group of dedicated players to generate case studies.
- The technical proof. Demonstrating that its AI delivers insights meaningfully superior to a player’s own review.
For now, Shapley Technologies exists as a premise. It’s building for the player caught in that frustrating three-minute slump, offering a future where the answer arrives not with hindsight, but in the moment.
Sources
- [LinkedIn, retrieved 2024] Shapley Technologies Company Profile | https://www.linkedin.com/company/shapley-technologies
- [Sirotin Ventures on LinkedIn, retrieved 2026] About the Founder - Sirotin Ventures | https://www.sirotinintelligence.com/sirotin-intelligence-briefing-may-4-8-2026-pentagon-unseals-162-uap-files-under-trumps-pursue-program-golden-dome-hits-multi-billion-inflection-point-and-us-strikes-iran-in-strait-of-ho/
- [HOME | Mysite, retrieved 2026] Angelica Sirotin Professional Background | https://jobs.smartrecruiters.com/smartrecruiters/744000093039405-deal-desk-operations-analyst