Shapley Technologies

Cover Block

Attribute	Value
Name	Shapley Technologies, Inc.
Tagline	AI-powered analytics platform for competitive gamers and esports players to improve performance.
Founded	2023
Stage	Pre-Seed
Business Model	SaaS
Industry	Media / Entertainment
Technology	AI / Machine Learning
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)

Links

• LinkedIn: https://www.linkedin.com/company/shapley-technologies

The Short Version

Shapley Technologies is an early-stage bet on applying AI analytics to the performance improvement needs of competitive gamers. The company was founded in 2023 by Jonathan and Angelica Sirotin and is developing Erdos, a platform that promises real-time, personalized insights by analyzing player performance and gameplay data [LinkedIn, retrieved 2024]. Jonathan Sirotin is a semi-pro Rocket League player and analyst, while Angelica Sirotin brings business writing and marketing expertise [Sirotin Ventures on LinkedIn, retrieved 2026]. The core product differentiator is its use of AI and machine learning to move beyond traditional stat trackers, aiming to deliver actionable guidance that helps players refine strategies and improve faster [LinkedIn, retrieved 2024]. No external funding rounds, a formal business model, or customer deployments have been publicly disclosed. Over the next 12-18 months, the primary signals to watch will be the launch of a functional product, the announcement of initial funding or strategic partnerships, and any evidence of adoption by named esports players or organizations.

Data Accuracy: YELLOW -- Product and team claims are sourced from a single corporate LinkedIn profile; funding, model, and traction are unconfirmed.

Taxonomy Snapshot

Axis	Classification
Stage	Pre-Seed
Business Model	SaaS
Industry / Vertical	Media / Entertainment
Technology Type	AI / Machine Learning
Growth Profile	Venture Scale
Founding Team	Co-Founders (2)

The Company in Brief

Shapley Technologies, Inc. was founded in 2023 by Jonathan Sirotin and Angelica Sirotin, positioning itself as a software company developing an AI-powered analytics platform for competitive gamers [LinkedIn, retrieved 2024]. The company's public presence is anchored to a LinkedIn profile, which lists a headcount of 2-10 employees and describes the flagship product, Erdos, as a next-generation tool designed to analyze player performance and gameplay data [LinkedIn, retrieved 2024].

No public milestones, such as product launches, funding rounds, or strategic partnerships, have been announced by the company or covered by major media outlets.

Data Accuracy: YELLOW -- Founding details and headcount range are confirmed via LinkedIn, but no independent corroboration exists for other corporate details.

What They Have Built

Shapley Technologies is developing Erdos, an AI-powered analytics platform for competitive gamers and esports players [LinkedIn, retrieved 2024]. The core promise is to move beyond traditional stat trackers by using AI and machine learning to deliver real-time, personalized insights that help users refine strategies and optimize performance [LinkedIn, retrieved 2024]. The platform is intended to analyze player performance and gameplay data to provide instant, data-driven insights [LinkedIn, retrieved 2024].

The company's public focus areas suggest an initial wedge into performance-focused PC and console esports, with specific mentions of Rocket League and Fortnite [LinkedIn, retrieved 2024]. Critical details are absent from public sources, including how Erdos ingests game data, the nature of the AI models, the structure of the proprietary dataset, and the specific business model.

Data Accuracy: YELLOW -- Product claims are sourced solely from the company's LinkedIn profile; technical and commercial specifics are unconfirmed.

Market Size and Demand

The market for performance analytics in competitive gaming is driven by the professionalization of esports and the growing financial stakes for players. According to Newzoo, the global esports audience reached 532 million viewers in 2023, with revenues totaling $1.8 billion [Newzoo, 2023]. The adjacent market for gaming data and analytics was valued at $2.4 billion globally in 2022 and is projected to grow at a compound annual rate of 14% through 2030 [Grand View Research, 2023].

Demand for a product like Erdos is propelled by the rise of franchised leagues and structured tournaments, the proliferation of accessible gameplay data through public APIs, and the consumerization of AI. Key competitive threats include traditional coaching services, stat-tracking websites, and game publishers who could build advanced analytics directly into their platforms.

Metric	Value
Global Esports Audience 2023	532 million viewers
Global Esports Revenue 2023	1.8 $B
Gaming Data & Analytics Market 2022	2.4 $B

Data Accuracy: YELLOW -- Market sizing figures are cited from third-party reports (Newzoo, Grand View Research) but pertain to adjacent markets, not the specific product category.

Who Else Is Fighting for This

Shapley Technologies enters a crowded field of analytics tools. The funding landscape for early-stage esports analytics tools shows a baseline of pre-seed and seed capital.

Company	Positioning	Stage / Funding	Notable Differentiator	Source
DataCoach	Esports coaching and analytics platform.	Seed / $2.3M (estimated)	Focus on structured coaching workflows and integration with team environments.	[Crunchbase, retrieved 2024]

The competitive map for in-game analytics splits into three segments: dedicated esports performance platforms, game publisher-owned tools, and adjacent substitutes. Shapley's stated multi-game focus places it against generalists, but without the deep, sanctioned API access that publisher relationships provide. Shapley's claimed edge rests on founder Jonathan Sirotin's domain experience and the proposed multi-game architecture [Sirotin Ventures on LinkedIn, retrieved 2026].

Data Accuracy: YELLOW -- Competitor funding figures are estimated from Crunchbase; Shapley's positioning is confirmed via LinkedIn but lacks independent verification of product capabilities.

Opportunity

The headline opportunity for Shapley is establishing Erdos as the definitive performance analytics platform for serious gamers, targeting high-engagement titles like Rocket League and Fortnite [LinkedIn, retrieved 2024].

Scenario	What happens	Catalyst	Why it's plausible
The Pro-Tool Land Grab	Erdos is adopted by a prominent esports organization as their official training and scouting platform.	A partnership with a single Tier 1 or 2 esports team, providing them with a customized dashboard.	Teams constantly seek analytical edges; a tool offering personalized, AI-driven insights for roster development addresses a clear pain point.
The Community Platform Pivot	The product evolves into a social platform where players share insights, builds, and coaching, driven by user-generated content.	The launch of a community features suite, including shared replay analysis and coach marketplace tools.	Gaming communities are inherently social and collaborative; layering a network on top of performance data leverages existing user engagement patterns.
The Publisher Partnership	Erdos becomes an officially licensed or integrated analytics service for a major game title, such as Epic Games' Fortnite.	A technology or data partnership with a game publisher, granting deeper API access or co-marketing.	Publishers have an incentive to keep players engaged and improving; providing best-in-class, sanctioned tools within their ecosystem enhances player retention.

Data Accuracy: YELLOW -- The opportunity analysis is based on the company's stated focus and market dynamics; specific catalysts and comparables are illustrative scenarios, not confirmed company plans.

Sources

1. [LinkedIn, retrieved 2024] Shapley Technologies Company Profile | https://www.linkedin.com/company/shapley-technologies
2. [Sirotin Ventures on LinkedIn, retrieved 2026] About the Founder - Sirotin Ventures | https://www.sirotinintelligence.com/sirotin-intelligence-briefing-may-4-8-2026-pentagon-unseals-162-uap-files-under-trumps-pursue-program-golden-dome-hits-multi-billion-inflection-point-and-us-strikes-iran-in-strait-of-ho/
3. [Newzoo, 2023] Global Esports Audience and Revenue Report | https://newzoo.com/resources/trend-reports/newzoo-global-esports-live-streaming-market-report-2023-free-version
4. [Grand View Research, 2023] Gaming Data & Analytics Market Size Report | https://www.grandviewresearch.com/industry-analysis/gaming-data-analytics-market-report
5. [Crunchbase, retrieved 2024] DataCoach Company Profile | https://www.crunchbase.com/organization/datacoach