The first thing you see is the dropdown. It sits at the top of the Shoppable Business page, a neat menu of categories that reads like the master inventory list for a small country: Office Supplies, Laptops & IT Equipment, Janitorial Supplies, Restaurant Supplies, Construction Supplies, Breakroom Supplies, Professional Medical, MRO Supplies, Hotel Supplies, Corporate Giveaways, Retail Supplies, Shipping Supplies, Business Printing Supplies. It is a taxonomy of operational need, a promise that whatever a business requires to function physically can be found here, in bulk, and delivered. For a procurement manager at a remote company or a BPO in Manila, scrolling through that list is the entire premise. It says the chaos of sourcing,from laptops for a new hire class to pallets of paper towels for a call center,can be contained inside a single browser tab [shoppable.ph].
This is the surface-level bet of Shoppable, a Philippines-based B2B marketplace founded in 2022. Beneath the dropdown is a more complex wager: that digitizing and financing the supply chain for the country's growing cohort of digital-native businesses is a wedge into becoming their default operational partner. The company positions itself not just as a catalog but as a "procurement as a service" platform, offering services like global sourcing from China, Vietnam, Thailand, and the USA, along with payment terms stretching from 30 to 90 days [shoppable.ph]. It is an attempt to build liquidity in a market where trust and credit have traditionally been local, offline, and slow.
The catalog as a wedge
Shoppable's initial traction is measured in SKUs. As of March 2025, its flagship storefront, Shoppable Inc., lists 9,619 products available for purchase [business.shoppable.ph, March 2025]. This number is the company's most concrete claim to being a marketplace; it represents the aggregated supply from what it calls "1P" suppliers. The product range is strategically broad, anchored by high-consideration, high-ticket items like laptops and IT equipment,the very purchases that can paralyze a startup's finance team,and surrounded by the quotidian staples of office life. The goal is to become the one-stop shop where a business can outfit a remote employee with a laptop, a desk, a chair, and a coffee mug in a single workflow, all while deferring payment. For the buyer, the value is consolidation and convenience. For the supplier, it's access to a stream of vetted, digital-first customers they might not reach on their own.
Building the financial layer
The more ambitious part of the model sits in the financing. By offering extended payment terms, Shoppable is essentially underwriting the cash flow of its business customers. This is a significant point of differentiation in a market where SMEs often struggle with working capital. The company's claim of being the "#1 procurement as service platform" hinges on this combination of product breadth and financial flexibility [shoppable.ph]. It suggests a future where Shoppable's middleware does more than match buyers and sellers; it could eventually use transaction data to offer deeper financial products, turning procurement history into a credit score. The recent $1.16 million seed round, led by Ignite House of Innovation and joined by a syndicate of regional investors like Foxmont Capital Partners and Seedstars International Ventures, provides the capital to test this thesis [technode.global, March 2025][forbes.com, 2023].
| Round | Amount | Lead Investor(s) | Year |
|---|---|---|---|
| Pre-Seed | $1,150,000 | Foxmont Capital Partners, Seedstars International Ventures | 2023 |
| Seed | $1,160,000 | Ignite House of Innovation | 2025 |
| Table: Shoppable's disclosed funding rounds. Total raised is approximately $1.16 million across rounds [technode.global, March 2025][forbes.com, 2023]. |
The competitive landscape
The Philippines' B2B procurement and retail space is not empty. Shoppable operates alongside several focused competitors, each attacking a different segment of the SME supply chain.
- Growsari and Packworks. These players focus on digitizing the sari-sari store (neighborhood convenience store) supply chain, serving micro-retailers rather than office-based businesses [Private candid take].
- Humble Sustainability. This competitor leans into the circular economy, specializing in the resale and refurbishment of IT equipment, which positions it as an alternative for cost-conscious or sustainability-focused buyers.
- Poundit and Burket. These are more direct competitors in the consumer and B2B electronics space, vying for the same laptop and gadget budgets but potentially without the full suite of procurement services and extended terms.
Shoppable's bet is that its combination of a vast horizontal catalog and built-in financial services creates a defensible niche for startups, remote teams, and SMEs that need to act like enterprises without the legacy procurement department.
The questions on the shelf
The model faces natural headwinds. Managing 30-90 day payment terms requires robust working capital and collections operations, a challenge for any early-stage marketplace. The "AI-powered middleware" mentioned in funding announcements remains a black box in public materials; its tangible impact on matching efficiency or credit decisions is unverified [shoppable.ph]. Furthermore, the company must prove it can move beyond being a convenient aggregator to becoming a truly embedded system. Will finance teams integrate its invoices into their ERP? Will it become the mandated channel for office managers? Or does it risk being one of several tabs open during a price-comparison hunt? The 38-person team (estimated), led by founder Mark Reyes, is now tasked with turning the promise of the dropdown into operational reality [pitchbook.com].
The cultural question Shoppable is implicitly answering is one of professionalization. As remote work and digital startups reshape the Philippine economy, how does a company that exists primarily online acquire the physical tools to operate? The old way involved relationships, haggling, and upfront cash. Shoppable proposes a new ritual: a search bar, a cart, and net-60 terms. It is betting that the future of business procurement in the Philippines looks less like a series of handshake deals and more like a perfectly organized, endlessly scrolling list.
Sources
- [shoppable.ph] Homepage and service descriptions | https://shoppable.ph/
- [business.shoppable.ph, March 2025] Shoppable Inc. product catalog | https://business.shoppable.ph/shoppable-inc-s.310/products
- [technode.global, March 2025] Filipino startup Shoppable raises $1.16M in seed round led by Ignite House of Innovation | https://technode.global/2025/03/12/filipino-startup-shoppable-raises-1-16m-in-seed-round-led-by-ignite-house-of-innovation/
- [forbes.com, 2023] Philippine B2B E-Commerce Startup Shoppable Raises Pre-Seed Funding From Foxmont, Seedstars | https://www.forbes.com/sites/mingminawyong/2023/06/23/philippine-b2b-e-commerce-startup-shoppable-raises-pre-seed-funding-from-foxmont-seedstars/
- [pitchbook.com] Shoppable Business company profile | https://pitchbook.com/profiles/company/523140-22