Shoppable

Cover Block

Name	Shoppable (Shoppable Business)
Tagline	B2B procurement marketplace for bulk IT, office supplies in Philippines
Headquarters	Philippines
Founded	2022
Business Model	Marketplace
Industry	Logistics / Supply Chain
Technology	AI / Machine Learning
Geography	Southeast Asia
Founding Team	Mark Reyes (Founder)
Funding Label	Undisclosed
Total Disclosed	~$1,160,000 [shoppable.ph, technode.global]

Links

• Website: https://shoppable.ph/
• LinkedIn: https://www.linkedin.com/company/shoppable-business

The Short Version

Shoppable is building a B2B wholesale marketplace and procurement service for the Philippines, digitizing fragmented supply chains for essential business goods. The company's proposition combines a multi-supplier catalog with logistics, global sourcing, and extended payment terms, targeting operational pain points for local startups, SMEs, and enterprises [shoppable.ph]. Founded in 2022, the venture has raised approximately $1.16 million in a seed round led by Ignite House of Innovation, following an earlier pre-seed from Foxmont Capital Partners and Seedstars International Ventures [technode.global, March 2025] [Forbes, 2023]. Its core differentiation rests on bundling financial and logistical services with a marketplace. The platform listed 9,619 items as of March 2025 [business.shoppable.ph, March 2025].

Data Accuracy: YELLOW -- Key funding details and product metrics are cited from company and news sources; founder background and business model specifics lack independent corroboration.

Taxonomy Snapshot

Axis	Value
Business Model	Marketplace
Industry / Vertical	Logistics / Supply Chain
Technology Type	AI / Machine Learning
Geography	Southeast Asia
Founding Team	Mark Reyes (Founder/CBO)
Funding	Undisclosed (total disclosed ~$1,160,000)

The Company in Brief

Shoppable was founded in 2022 to digitize procurement for small and medium enterprises and corporate teams, headquartered in Makati, Metro Manila [shoppable.ph]. The earliest public event is a pre-seed funding round in 2023, reported by Forbes as raising $1.15 million from Foxmont Capital Partners and Seedstars International Ventures [Forbes, 2023]. The company announced a subsequent $1.16 million seed round in 2025, led by Ignite House of Innovation [technode.global, March 2025]. A product count of 9,619 items listed on its business marketplace was recorded in March 2025 [business.shoppable.ph, March 2025].

Data Accuracy: YELLOW -- Company website and limited third-party news provide the timeline; founder details and legal entity are not publicly available.

What They Have Built

Shoppable’s offering is a B2B marketplace layered with procurement-as-a-service operations. The platform allows businesses to request bulk quotes for IT equipment and office supplies, managing purchase orders and delivery through a single interface [shoppable.ph]. The service layer includes import logistics from China, Vietnam, Thailand, and the USA, and extended payment terms of 30 to 90 days [shoppable.ph]. A separate software product, Quotable AI, is mentioned as an “AI-powered middleware solution” [shoppable.ph]. The company claims support for over 1,000 micro, small, and medium enterprises (MSMEs) and enterprises, and over 2,500 suppliers [shoppable.ph].

Data Accuracy: YELLOW -- Product claims and catalog count are from the company's primary website. The AI middleware and scale claims lack independent verification.

Market Size and Demand

The digital transformation of B2B procurement in emerging economies represents a significant opportunity where traditional supply chains are fragmented. The Philippines' B2B e-commerce market was valued at approximately $12 billion in 2022 [e-Conomy SEA, 2022]. The broader Southeast Asian B2B e-commerce market is forecast to reach $1.8 trillion by 2030 [e-Conomy SEA 2023]. Demand is driven by the post-pandemic acceleration of remote work and business process outsourcing (BPO) operations, alongside the formalization of the MSME sector, which comprises over 99% of all Philippine businesses [Philippine Statistics Authority].

Metric	Value
Philippines B2B E-commerce (2022)	$12B
SEA B2B E-commerce (2030 projection)	$1,800B

Data Accuracy: YELLOW -- Market sizing is based on analogous regional reports, not category-specific analysis. Demand drivers are corroborated by public economic data.

Who Else Is Fighting for This

The Philippine B2B procurement space splits into several layers. Traditional distributors and direct manufacturer sales dominate bulk IT and office supply purchases for large enterprises. Digital challengers include niche e-commerce platforms and broader B2B marketplaces. Shoppable's competitors, such as Growsari and Packworks, typically focus on digitizing MSME supply chains for fast-moving consumer goods, not the higher-value IT equipment and professional services Shoppable emphasizes [shoppable.ph].

Data Accuracy: YELLOW -- Subject's positioning from primary source; competitor analysis inferred from category.

Opportunity

Shoppable aims to become the category-defining B2B marketplace for the Philippines. The company's positioning as the "largest B2B marketplace in the Philippines" and its claim to support over 1,000+ MSMEs and enterprises [shoppable.ph] suggests an early wedge into a market ripe for digitization.

Scenario	What happens	Catalyst	Why it's plausible
Enterprise Procurement Outsourcing	Large corporations and BPOs outsource procurement to Shoppable.	A flagship, multi-year contract with a major BPO or enterprise is announced.	The company targets BPOs and remote companies, offering 30-90 day payment terms [shoppable.ph].
Embedded Finance	Shoppable's platform becomes the primary source of working capital for its network.	The launch of a dedicated financial product or partnership with a local bank.	Existing "finance options" indicate early integration of financial services [shoppable.ph].
Regional Expansion	The company leverages global sourcing expertise to become the primary import partner.	Securing a strategic partnership with a major logistics or customs brokerage firm.	Marketing emphasizes global sourcing and handling compliance complexities [shoppable.ph].

Data Accuracy: YELLOW -- The opportunity framing relies on company claims about market position and service scope, which are not independently verified.

Sources

1. [shoppable.ph] Shoppable Homepage | https://shoppable.ph/
2. [business.shoppable.ph, March 2025] Shoppable Business | https://business.shoppable.ph/
3. [technode.global, March 2025] Filipino startup Shoppable raises $1.16M in seed round led-by Ignite House of Innovation - TNGlobal | https://technode.global/2025/03/12/filipino-startup-shoppable-raises-1-16m-in-seed-round-led-by-ignite-house-of-innovation/
4. [Forbes, 2023] Philippine B2B E-Commerce Startup Shoppable Raises Pre-Seed Funding From Foxmont, Seedstars | https://www.forbes.com/sites/mingminawyong/2023/06/23/philippine-b2b-e-commerce-startup-shoppable-raises-pre-seed-funding-from-foxmont-seedstars/
5. [TechCrunch, 2023] Philippines startup Shoppable Business smooths bumps in the business procurement process | https://techcrunch.com/2023/06/19/shoppable-business/
6. [linkedin.com] Shoppable Business | LinkedIn | https://www.linkedin.com/company/shoppable-business
7. [e-Conomy SEA, 2022] e-Conomy SEA 2022 report | https://services.google.com/fh/files/misc/e_conomy_sea_2022_report.pdf
8. [e-Conomy SEA 2023] e-Conomy SEA 2023 report | https://services.google.com/fh/files/misc/sea_economy_digital_2023.pdf
9. [Philippine Statistics Authority] Philippine Statistics Authority data on MSMEs | https://psa.gov.ph/content/micro-small-and-medium-enterprises-msmes-contribute-significantly-philippine-economy